ヘルスケアにおけるARの市場規模、シェア、成長分析：技術別、製品別、エンドユーザー別、地域別 - 産業予測 2025～2032年

ヘルスケアにおけるAR 2023年の市場規模は20億米ドルで、2024年の25億5,000万米ドルから2032年には178億1,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは27.5%で成長する見通しです。

ヘルスケア分野は、ディスプレイやセンサー技術、革新的なソフトウェアソリューションの進歩により、拡張現実（AR）の統合による変革期を迎えています。ARアプリケーションは、ヘルスケア専門家が人体の3次元表現を視覚化し操作できるようにすることで、外科医、看護師、医師と患者の相互作用を強化しています。この統合は、医療従事者に利益をもたらすだけでなく、患者に複雑な外科処置の明確な理解を与え、医療リテラシーを向上させる。特に、静脈の可視化はARの実用的な応用の一例であり、注射の投与や神経の位置に革命をもたらし、不快感を最小限に抑えます。拡張現実市場の拡大は、診断画像、手術シミュレーション、リハビリテーションにおける使用の増加、世界の投資と新興企業の急増によって支えられており、堅牢で進化する市場環境を示しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 特許分析
• 技術分析

ヘルスケアにおけるAR市場規模：技術別& CAGR（2025-2032）

• 市場概要
• ヘッドマウントデバイス
• ハンドヘルドデバイス

ヘルスケアにおけるAR市場規模：製品別& CAGR（2025-2032）

• 市場概要
• ARディスプレイ
• ARセンサー
• AR入力デバイス
• AR半導体部品
• その他

ヘルスケアにおけるAR市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 病院と診療所
• 調査室
• その他

ヘルスケアにおけるAR市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Microsoft Corporation（United States）
• Alphabet Inc.（Google）（United States）
• Sony Corporation（Japan）
• Siemens（Siemens Healthcare）（Germany）
• Koninklijke Philips N.V.（Philips）（Netherlands）
• AccuVein Inc.（United States）
• EchoPixel（United States）
• DAQRI（United States）
• Atheer, Inc.（United States）
• Orca Health, Inc.（United States）

結論と提言

AR In Health Care Market size was valued at USD 2.0 billion in 2023 and is poised to grow from USD 2.55 billion in 2024 to USD 17.81 billion by 2032, growing at a CAGR of 27.5% during the forecast period (2025-2032).

The healthcare sector is experiencing a transformative shift with the integration of Augmented Reality (AR), driven by advancements in display and sensor technologies and innovative software solutions. AR applications are enhancing surgeon, nurse, and doctor-patient interactions by allowing healthcare professionals to visualize and manipulate three-dimensional representations of the human body. This integration not only benefits medical practitioners but also empowers patients with a clearer understanding of complex surgical procedures, thereby improving their medical literacy. Notably, vein visualization exemplifies AR's practical applications, revolutionizing injection administration and nerve location to minimize discomfort. The augmented reality market's expansion is supported by its increasing use in diagnostic imaging, surgical simulations, and rehabilitation, alongside a surge of investment and new startups globally, signaling a robust and evolving market landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the AR In Health Care market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

AR In Health Care Market Segments Analysis

Global AR In Health Care Market is segmented by Technology, Product, End User and region. Based on Technology, the market is segmented into Head Mounted Devices and Handheld Devices. Based on Product, the market is segmented into AR Displays, AR Sensors, AR Input Devices, AR Semiconductor Components and Other. Based on End User, the market is segmented into Hospitals and Clinics, Research Laboratories and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the AR In Health Care Market

Augmented Reality (AR) technology serves as a significant driver in the healthcare market by enabling medical professionals to visualize and engage with 3D models of anatomical structures. This innovative approach enhances surgical planning, improves medical training, and facilitates more accurate diagnoses. By integrating AR into clinical practices, healthcare providers can better understand complex anatomical relationships, leading to more precise interventions and improved patient outcomes. As the adoption of AR continues to grow, it promises to transform the landscape of healthcare, fostering a more interactive and immersive learning environment for practitioners while simultaneously elevating the overall quality of patient care.

Restraints in the AR In Health Care Market

The integration of augmented reality (AR) in the healthcare sector presents significant challenges, particularly regarding patient data privacy and security. Concerns surrounding the potential mishandling of sensitive information, along with compliance with established healthcare regulations, may hinder the widespread adoption of AR technologies. As stakeholders grapple with these issues, the fear of breaches and non-compliance could stall innovation and implementation, ultimately impacting the effectiveness and trust in AR applications within the industry. Addressing these concerns is crucial for fostering a secure environment that encourages the acceptance and integration of AR in healthcare, ensuring that patient safety remains a top priority.

Market Trends of the AR In Health Care Market

The integration of Augmented Reality (AR) in healthcare is revolutionizing remote consultations and telemedicine, marking a significant market trend. AR technology enhances virtual healthcare experiences by providing immersive environments for patient-provider interactions, enabling more accurate diagnostics and treatment plans from afar. This trend is driven by the increasing demand for accessible healthcare solutions, particularly in the wake of the COVID-19 pandemic. With AR facilitating real-time visualization of medical data and 3D anatomical structures, healthcare professionals can deliver more effective care remotely, leading to improved patient outcomes and satisfaction. Consequently, this dynamic is poised to shape the future of the healthcare landscape significantly.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Patent Analysis
• Technology Analysis

Global AR In Health Care Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Head Mounted Devices
• Handheld Devices

Global AR In Health Care Market Size by Product & CAGR (2025-2032)

• Market Overview
• AR Displays
• AR Sensors
• AR Input Devices
• AR Semiconductor Components
• Other

Global AR In Health Care Market Size by End User & CAGR (2025-2032)

• Market Overview
• Hospitals and Clinics
• Research Laboratories
• Others

Global AR In Health Care Market Size & CAGR (2025-2032)

• North America (Technology, Product, End User)
  • US
  • Canada
• Europe (Technology, Product, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Technology, Product, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Technology, Product, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Technology, Product, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Microsoft Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alphabet Inc. (Google) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Siemens (Siemens Healthcare) (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koninklijke Philips N.V. (Philips) (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AccuVein Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EchoPixel (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DAQRI (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Atheer, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orca Health, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations