バーベキューグリル市場規模、シェア、成長分析、製品タイプ別、流通チャネル別、価格帯別、用途別、地域別 - 産業予測、2025-2032年

世界のバーベキューグリル市場規模は2023年に51億9,000万米ドルと評価され、2024年の54億2,000万米ドルから2032年には77億1,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは4.5％で成長する見通しです。

世界のバーベキューグリル市場は、進化するライフスタイル動向と、屋外での社交やバーベキューに惹かれる若い消費者の消費嗜好によって、大きな成長を遂げています。このシフトは、牛肩ばら、豚肩ロース、リブのようなじっくり調理されたバーベキュー商品の需要増につながっており、市場の可能性が広がっていることを示しています。バーベキューグリルカテゴリーの堅調な売上は、多忙なミレニアル世代が外食を好むことから、バーベキューレストランが増加していることと一致しています。これらの店舗は、ライブ調理、豊富なビュッフェ、活気ある雰囲気、楽しい音楽で食事体験を充実させており、バーベキューグリル人気を後押ししています。さらに、特にアジア太平洋の新興経済圏におけるホスピタリティ・セクターの急速な拡大が、バーベキューグリル業界をさらに後押しし、大幅な成長の機会を生み出しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ

バーベキューグリル市場規模：製品タイプ別

• 市場概要
• ガスグリル
• 炭火焼きグリル
• 電気グリル
• その他のグリル

バーベキューグリル市場規模：流通チャネル別

• 市場概要
• オンライン
• オフライン

バーベキューグリル市場規模：価格帯別

• 市場概要
• 低価格
• 中価格
• 高価格

バーベキューグリル市場規模：用途別

• 市場概要
• 家庭用
• 商業用

バーベキューグリル市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Weber-Stephen Products LLC（USA）
• Traeger Grills（USA）
• The Middleby Corporation（USA）
• Napoleon（Canada）
• Char-Broil（USA）
• Broil King（Canada）
• Dyna-Glo（USA）
• Landmann（Germany）
• Kenmore（USA）
• Coleman（USA）
• Pit Boss Grills（USA）
• Blackstone Products（USA）
• Cuisinart（USA）
• Everdure by Heston Blumenthal（Australia）
• Fire Magic（USA）
• Blaze Grills（USA）
• Bull Outdoor Products（USA）
• RH Peterson Co.（USA）
• Broilmaster（USA）

結論と提言

Global Barbeque Grill Market size was valued at USD 5.19 billion in 2023 and is poised to grow from USD 5.42 billion in 2024 to USD 7.71 billion by 2032, growing at a CAGR of 4.5% during the forecast period (2025-2032).

The global barbecue grill market is experiencing significant growth, driven by evolving lifestyle trends and the consumption preferences of younger consumers drawn to outdoor social gatherings and barbecuing. This shift has led to increased demand for slow-cooked barbecue items like brisket, pork shoulder, and ribs, indicating a widening market potential. Steady sales in the BBQ grill category coincide with a rise in barbecue restaurants, as busy millennials favor dining out. These establishments are enhancing the dining experience with live cooking, extensive buffets, vibrant atmospheres, and entertaining music, boosting BBQ grill popularity. Moreover, rapid expansion in the hospitality sector, particularly in Asia-Pacific emerging economies, is further propelling the barbecue grill industry, creating opportunities for substantial growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Barbeque Grill market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Barbeque Grill Market Segments Analysis

Global Barbeque Grill Market is segmented by Product Type, Distribution Channel, Price Range, Application and region. Based on Product Type, the market is segmented into Gas Grills, Charcoal Grills, Electric Grills and Other Grills. Based on Distribution Channel, the market is segmented into Online and Offline. Based on Price Range, the market is segmented into Low, Medium and High. Based on Application, the market is segmented into Household and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Barbeque Grill Market

The global barbecue grill market is experiencing significant growth fueled by the rising interest in outdoor cooking, particularly in the aftermath of the pandemic. Consumers are increasingly seeking outdoor culinary experiences to enhance social events, family gatherings, and leisure time. This shift in preference stems from the desire for enjoyable, hassle-free, and interactive cooking options, which barbecue grills readily provide. The appeal of communal dining, along with the convenience and excitement associated with grilling, has led to heightened demand, especially in regions such as North America and Europe where outdoor cooking traditions are deeply ingrained.

Restraints in the Global Barbeque Grill Market

The Global Barbeque Grill market faces significant constraints due to the high prices of premium grills, despite their growing popularity. These high-end models, equipped with modern innovations such as smart technology, robust construction, and various accessories, often come with steep price tags, making them unaffordable for a large portion of consumers. Consequently, this financial barrier severely restricts market growth, particularly in developing nations where disposable income is lower. As a result, while demand for advanced grilling solutions continues to rise, the high cost of premium options remains a notable challenge for expanding the market across diverse demographics.

Market Trends of the Global Barbeque Grill Market

The Global Barbeque Grill market is experiencing a notable trend driven by innovations in grilling technologies. Recent advancements have led to the emergence of smart grills equipped with temperature control systems, self-cleaning features, and mobile app integration, enhancing user convenience and grilling precision. This surge in technologically advanced grills appeals particularly to tech-savvy consumers, facilitating a broader demographic shift toward modern grilling solutions. As a result, the market is witnessing increased demand for these high-tech appliances, fostering competition and prompting manufacturers to prioritize innovation and user-friendly designs, which is expected to propel growth and diversification within the industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies

Global Barbeque Grill Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Gas Grills
• Charcoal Grills
• Electric Grills
• Other Grills

Global Barbeque Grill Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Barbeque Grill Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Low
• Medium
• High

Global Barbeque Grill Market Size by Application & CAGR (2025-2032)

• Market Overview
• Household
• Commercial

Global Barbeque Grill Market Size & CAGR (2025-2032)

• North America (Product Type, Distribution Channel, Price Range, Application)
  • US
  • Canada
• Europe (Product Type, Distribution Channel, Price Range, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channel, Price Range, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channel, Price Range, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channel, Price Range, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Weber-Stephen Products LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Traeger Grills (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Middleby Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Napoleon (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Char-Broil (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Broil King (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dyna-Glo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Landmann (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kenmore (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coleman (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pit Boss Grills (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blackstone Products (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cuisinart (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Everdure by Heston Blumenthal (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fire Magic (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blaze Grills (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bull Outdoor Products (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RH Peterson Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Broilmaster (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations