保険仲介の市場規模、シェア、成長分析：保険タイプ別、仲介タイプ別、エンドユース別、流通チャネル別、地域別 - 産業予測 2025～2032年

保険仲介の市場規模は2023年に3,071億8,000万米ドルとなり、予測期間（2025-2032年）のCAGRは7.3%で、2024年の3,296億米ドルから2032年には5,791億5,000万米ドルに成長する見通しです。

保険仲介市場は、さまざまな保険商品に対する需要の高まりに後押しされて力強い成長を遂げています。経済が拡大するにつれて、消費者も企業も保険によって資産、収入、健康を守ることを優先するようになっています。可処分所得の向上は個人の総合的な保険プランへの投資をさらに後押しし、人口増加は保険サービスの顧客基盤を拡大します。この動向は、顧客に合わせた保険オプションの選択を簡素化する保険ブローカーの重要性を高めています。さらに、政府や金融機関の教育的イニシアティブにより、保険特典に対する意識が高まっており、特に法的に義務付けられている状況において、その必要性が強調されています。さらに、デジタルトランスフォーメーションはブローカーサービスに革命をもたらし、ブローカーはリアルタイムの見積もりや簡素化された保険金請求処理により、パーソナライズされた効率的なサポートを提供できるようになり、市場の成長を加速させています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ

保険仲介市場規模：保険タイプ別& CAGR（2025-2032）

• 市場概要
• 生命保険
• 損害保険
• 健康保険
• その他の保険タイプ

保険仲介市場規模：仲介タイプ別& CAGR（2025-2032）

• 市場概要
• 小売仲介業
• 卸売仲介

保険仲介市場規模：エンドユース別& CAGR（2025-2032）

• 市場概要
• 個人
• 企業

保険仲介市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オンライン
• オフライン

保険仲介市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Marsh McLennan（United States）
• Aon Plc（United Kingdom）
• Arthur J. Gallagher & Co.（United States）
• Willis Towers Watson（WTW）（United Kingdom）
• Acrisure LLC（United States）
• Brown & Brown Inc.（United States）
• Alliant Insurance Services Inc.（United States）
• Lockton Inc.（United States）
• Truist Insurance Holdings（United States）
• Howden Group Holdings（United Kingdom）
• USI Insurance Services LLC（United States）
• Amwins Group Inc.（United States）
• The Ardonagh Group（United Kingdom）
• Steadfast Group Ltd.（Australia）
• AUB Group Ltd.（Australia）
• Fanhua Inc.（China）

結論と提言

Insurance Brokerage Market size was valued at USD 307.18 billion in 2023 and is poised to grow from USD 329.6 billion in 2024 to USD 579.15 billion by 2032, growing at a CAGR of 7.3% during the forecast period (2025-2032).

The insurance brokerage market is experiencing robust growth fueled by the rising demand for various insurance products. As economies expand, both consumers and businesses are increasingly prioritizing the protection of their assets, income, and health through insurance coverage. Improving disposable incomes further empower individuals to invest in comprehensive insurance plans, while population growth broadens the customer base for insurance services. This trend enhances the importance of insurance brokers, who simplify the selection of tailored coverage options for clients. Additionally, heightened awareness surrounding insurance benefits, driven by educational initiatives from governments and financial institutions, underscores its necessity, particularly in legally mandated circumstances. Furthermore, digital transformation is revolutionizing brokerage services, allowing brokers to provide personalized, efficient support with real-time quotes and simplified claims handling, thereby accelerating market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Insurance Brokerage market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Insurance Brokerage Market Segments Analysis

Global Insurance Brokerage Market is segmented by Insurance Type, Brokerage Type, End Use, Distribution Channel and region. Based on Insurance Type, the market is segmented into Life Insurance, Property & Casualty Insurance, Health Insurance and Other Insurance Types. Based on Brokerage Type, the market is segmented into Retail Brokerage and Wholesale Brokerage. Based on End Use, the market is segmented into Individual and Corporate. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Insurance Brokerage Market

The insurance brokerage market is experiencing significant growth driven by rising consumer demand for various insurance policies, including health, auto, and life insurance. This demand is largely influenced by the necessity for individuals to safeguard their health, assets, and financial well-being against unforeseen circumstances. Economic uncertainties further amplify this need, alongside mandatory motor insurance regulations that compel consumers to seek coverage. The availability of diverse insurance products online enables consumers to compare options effortlessly, enhancing the appeal of insurance. Additionally, brokers play a crucial role by offering tailored recommendations, further attracting clients to insurance solutions that best meet their individual needs.

Restraints in the Insurance Brokerage Market

The Insurance Brokerage market faces significant constraints due to the inherent dependency of brokers on insurance agents, who are employed by the insurance companies. While brokers operate as intermediaries for insurance buyers and cultivate professional relationships with insurers, they lack the authority to finalize coverage agreements, which is exclusively held by agents. This reliance creates a bottleneck in the process, as the completion of insurance transactions hinges on the agents' approval and actions. Consequently, this dynamic limits the operational autonomy of brokers, posing challenges for global market participants and potentially impeding overall market efficiency and competitiveness.

Market Trends of the Insurance Brokerage Market

The Insurance Brokerage market is experiencing a transformative wave driven by the integration of IT and analytics solutions. Key players are leveraging Artificial Intelligence (AI) and automation to streamline operations, optimize claims assistance, and enhance compliance processes, significantly improving efficiency and customer satisfaction. This tech-driven evolution supports both commercial and individual customers, facilitating quicker compensation and a superior user experience. Additionally, the adoption of blockchain technology is emerging as a game-changer, providing unparalleled transparency and security in transactions. Overall, these advancements are reshaping the competitive landscape, enabling insurance brokers to deliver innovative and agile services in a rapidly evolving market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies

Global Insurance Brokerage Market Size by Insurance Type & CAGR (2025-2032)

• Market Overview
• Life Insurance
• Property & Casualty Insurance
• Health Insurance
• Other Insurance Types

Global Insurance Brokerage Market Size by Brokerage Type & CAGR (2025-2032)

• Market Overview
• Retail Brokerage
• Wholesale Brokerage

Global Insurance Brokerage Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Individual
• Corporate

Global Insurance Brokerage Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Insurance Brokerage Market Size & CAGR (2025-2032)

• North America (Insurance Type, Brokerage Type, End Use, Distribution Channel)
  • US
  • Canada
• Europe (Insurance Type, Brokerage Type, End Use, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Insurance Type, Brokerage Type, End Use, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Insurance Type, Brokerage Type, End Use, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Insurance Type, Brokerage Type, End Use, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Marsh McLennan (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aon Plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arthur J. Gallagher & Co. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Willis Towers Watson (WTW) (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Acrisure LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brown & Brown Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alliant Insurance Services Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lockton Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Truist Insurance Holdings (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Howden Group Holdings (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• USI Insurance Services LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amwins Group Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Ardonagh Group (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Steadfast Group Ltd. (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AUB Group Ltd. (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fanhua Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations