ギリシャヨーグルトの市場規模、シェア、成長分析：包装形態別、素質別、製品タイプ別、フレーバー別、流通チャネル別、地域別 - 産業予測 2025～2032年

ギリシャヨーグルトの世界市場規模は2023年に90億7,000万米ドルとなり、予測期間（2025～2032年）のCAGRは8.1%で、2024年の98億米ドルから2032年には182億8,000万米ドルに成長する見通しです。

ギリシャヨーグルト市場は、その豊かな食感、ピリッとした風味、印象的な栄養プロファイルで健康志向の消費者にアピールし、成長を続けています。絞ったヨーグルトは高タンパクであるため、栄養価の高いスナックや朝食の選択肢を求める消費者に人気があります。現在の動向は、進化する消費者の嗜好を満たすため、多様なフレーバーや包装形態が登場し、製品革新が急増していることを示しています。しかし、ギリシャヨーグルトに関連する割高な価格設定と高い製造コストは、特に価格に敏感なバイヤーにとって課題となっています。このようなハードルにもかかわらず、この市場は、特に新興経済国において、その健康効果に対する認識が高まるにつれて、持続的に成長すると予想されます。小売業者や健康インフルエンサーとのコラボレーションは、このダイナミックなセクターの認知度をさらに高め、成長を促進する可能性があります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制分析

ギリシャヨーグルト市場規模：包装形態別

• 市場概要
• カップ＆タブ
• ボトル

ギリシャヨーグルト市場規模：素質別

• 市場概要
• 従来のギリシャヨーグルト
• オーガニックギリシャヨーグルト

ギリシャヨーグルト市場規模：製品タイプ別

• 市場概要
• レギュラーギリシャヨーグルト
• ノンファットギリシャヨーグルト

ギリシャヨーグルト市場規模：フレーバー別

• 市場概要
• 風味
  • いちご
  • バニラ
  • ブルーベリー
  • 桃
  • その他
• 無味

ギリシャヨーグルト市場規模：流通チャネル別

• 市場概要
• スーパーマーケット
• コンビニエンスストア
• オンライン
• その他

ギリシャヨーグルト市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Chobani（USA）
• Fage（Luxembourg）
• Danone S.A.（France）
• General Mills, Inc.（USA）
• Nestle S.A.（Switzerland）
• Saputo Inc.（Canada）
• Emmi AG（Switzerland）
• Lactalis Group（France）
• Arla Foods amba（Denmark）
• Muller Group（Germany）
• Meiji Holdings Co., Ltd.（Japan）
• Morinaga Milk Industry Co., Ltd.（Japan）
• Parmalat S.p.A.（Italy）
• Sodiaal（France）
• Yili Group（China）
• Mengniu Dairy（China）
• FrieslandCampina（Netherlands）
• Groupe Savencia（France）
• Kraft Heinz Company（USA）
• Fonterra Co-operative Group Limited（New Zealand）

結論と提言

Global Greek Yogurt Market size was valued at USD 9.07 billion in 2023 and is poised to grow from USD 9.80 billion in 2024 to USD 18.28 billion by 2032, growing at a CAGR of 8.1% during the forecast period (2025-2032).

The Greek yogurt market continues to thrive, appealing to health-conscious consumers with its rich texture, tangy flavor, and impressive nutritional profile. As a strained yogurt variant, it's high in protein, making it a popular choice for those seeking nutritious snacks or breakfast options. Current trends indicate a surge in product innovation, with diverse flavors and packaging formats emerging to satisfy evolving consumer preferences. However, the premium pricing and higher production costs associated with Greek yogurt present challenges, particularly for price-sensitive buyers. Despite these hurdles, the market is expected to grow sustainably, particularly in emerging economies as awareness of its health benefits increases. Collaborations with retailers and health influencers may further enhance visibility and drive growth in this dynamic sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Greek Yogurt market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Greek Yogurt Market Segments Analysis

Global Greek Yogurt Market is segmented by Package Type, Nature, Product Type, Flavor, Distribution Channel and region. Based on Package Type, the market is segmented into Cups & Tubs and Bottles. Based on Nature, the market is segmented into Conventional Greek Yogurt and Organic Greek Yogurt. Based on Product Type, the market is segmented into Regular Greek Yogurt and Non-Fat Greek Yogurt. Based on Flavor, the market is segmented into Flavored and Unflavored. Based on Distribution Channel, the market is segmented into Supermarkets, Convenience Stores, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Greek Yogurt Market

The global Greek yogurt market is largely driven by the significant health benefits it provides. Its rising popularity among consumers can be attributed to its superior nutritional profile compared to traditional yogurt. In particular, there has been a growing demand for protein-rich foods, as they are recognized for contributing to satiety, regulating blood sugar levels, and supporting muscle growth, which aids in fat loss. This trend highlights the increasing awareness of health and fitness, further propelling the market's expansion as more individuals seek out nutritious options that align with their wellness goals.

Restraints in the Global Greek Yogurt Market

A significant challenge facing the Greek yogurt market is the price sensitivity exhibited by consumers. Typically, Greek yogurt is sold at a premium compared to standard yogurt and other dairy offerings, largely due to its specialized manufacturing methods and elevated protein levels. This increased cost may discourage budget-conscious consumers, especially in markets where price sensitivity is pronounced or during times of economic distress. To remain competitive, manufacturers must strategically navigate pricing arrangements that appeal to a broader audience without compromising their profitability, striking a delicate balance between affordability and maintaining quality in their products.

Market Trends of the Global Greek Yogurt Market

The Global Greek Yogurt market is witnessing a significant trend towards flavor innovation and product diversification, as manufacturers strive to capture consumer interest and address varying taste preferences. Companies are rolling out a range of new Greek yogurt variants, featuring exotic fruit combinations, dessert-inspired indulgences, and even savory options infused with herbs and spices. This creative approach not only enhances the consumer experience by encouraging product experimentation but also broadens the market's appeal, attracting a more diverse demographic of health-conscious consumers. As a result, this trend is expected to drive growth and solidify Greek yogurt's position in the competitive dairy landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis

Global Greek Yogurt Market Size by Package Type & CAGR (2025-2032)

• Market Overview
• Cups & Tubs
• Bottles

Global Greek Yogurt Market Size by Nature & CAGR (2025-2032)

• Market Overview
• Conventional Greek Yogurt
• Organic Greek Yogurt

Global Greek Yogurt Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Regular Greek Yogurt
• Non-Fat Greek Yogurt

Global Greek Yogurt Market Size by Flavor & CAGR (2025-2032)

• Market Overview
• Flavored
  • Strawberry
  • Vanilla
  • Blueberry
  • Peach
  • Others
• Unflavored

Global Greek Yogurt Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets
• Convenience Stores
• Online
• Others

Global Greek Yogurt Market Size & CAGR (2025-2032)

• North America (Package Type, Nature, Product Type, Flavor, Distribution Channel)
  • US
  • Canada
• Europe (Package Type, Nature, Product Type, Flavor, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Package Type, Nature, Product Type, Flavor, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Package Type, Nature, Product Type, Flavor, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Package Type, Nature, Product Type, Flavor, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Chobani (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fage (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saputo Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Emmi AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lactalis Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arla Foods amba (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Muller Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meiji Holdings Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Morinaga Milk Industry Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Parmalat S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sodiaal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yili Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mengniu Dairy (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FrieslandCampina (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Groupe Savencia (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kraft Heinz Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fonterra Co-operative Group Limited (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations