使い捨て電子タバコ市場規模、シェア、成長分析：フレーバー別、流通チャネル別、地域別 - 産業予測 2025～2032年

使い捨て電子タバコ 2023年の市場規模は64億5,000万米ドルで、2024年の71億7,000万米ドルから2032年には167億7,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは11.2％で成長する見通しです。

使い捨て電子タバコ市場は、特にミレニアル世代の間で、便利で手間のかからないベイプオプションに対する需要の高まりによって、大きな成長を遂げています。これらの製品は、従来のタバコに似ており、eリキッドがあらかじめ充填されており、様々なフレーバーとニコチンの強さで利用可能で、ユーザーへの訴求力を高めています。Dinner LadyやRELX Internationalのような市場参入企業は、消費者の嗜好に応えるため、新しいデバイスやフレーバーで革新を図っています。しかし、使い捨て電子タバコから排出される電子機器廃棄物に関する環境への懸念が課題となっており、これは適切な廃棄に関する意識の欠如を示す報告からも明らかです。一方、健康団体は電子タバコの使用に関連する潜在的な健康リスクについて懸念を表明しており、規制の強化や消費者教育の必要性を訴えています。安全な廃棄のための政府の取り組みは、環境への影響に対処しつつ、市場の成長を後押しする可能性があります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

使い捨て電子タバコ市場規模：フレーバー別& CAGR（2025-2032）

• 市場概要
• 非タバコ
• タバコ

使い捨て電子タバコ市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オンライン
• オフライン

使い捨て電子タバコ市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• British American Tobacco plc（United Kingdom）
• Imperial Brands plc（United Kingdom）
• Japan Tobacco Inc.（Japan）
• Altria Group, Inc.（United States）
• Philip Morris International Inc.（United States）
• Shenzhen IVPS Technology Co., Ltd.（China）
• Shenzhen KangerTech Technology Co., Ltd.（China）
• Geekvape（China）
• Vaporesso（China）
• Joyetech（China）
• VOOPOO（China）
• Aspire（Shenzhen Eigate Technology Co., Ltd.）（China）
• Eleaf（China）
• Innokin Technology（China）
• J Well France（France）
• Kaival Brands Innovations Group, Inc.（United States）
• Puff Bar（United States）
• JUUL Labs, Inc.（United States）
• YouMe Co., Ltd.（China）
• Shenzhen iMiracle Technology Co., Ltd.（China）

結論と提言

Disposable E-Cigarettes Market size was valued at USD 6.45 billion in 2023 and is poised to grow from USD 7.17 billion in 2024 to USD 16.77 billion by 2032, growing at a CAGR of 11.2% during the forecast period (2025-2032).

The disposable e-cigarette market is experiencing significant growth, driven by increasing demand for convenient, hassle-free vaping options, particularly among millennials. These products resemble traditional cigarettes, are pre-filled with e-liquid, and available in various flavors and nicotine strengths, enhancing user appeal. Market players like Dinner Lady and RELX International are innovating with new devices and flavors to meet consumer preferences. However, environmental concerns related to e-waste from disposable e-cigarettes pose challenges, as evidenced by reports indicating a lack of awareness about proper disposal. Meanwhile, health organizations express concerns regarding potential health risks associated with e-cigarette usage, leading to calls for tighter regulations and consumer education. Government initiatives for safe disposal could potentially bolster market growth while addressing environmental impacts.

Top-down and bottom-up approaches were used to estimate and validate the size of the Disposable E-Cigarettes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Disposable E-Cigarettes Market Segments Analysis

Global Disposable E-Cigarettes Market is segmented by Flavor, Distribution Channel and region. Based on Flavor, the market is segmented into Non-Tobacco and Tobacco. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Disposable E-Cigarettes Market

A significant driver of the Disposable E-Cigarettes market is the growing preference for natural and organic flavors among consumers. As health awareness rises, individuals are increasingly seeking vaping products that contain flavors sourced from natural ingredients, such as fruits, vegetables, and herbs, while avoiding synthetic additives and preservatives. This shift towards cleaner, safer options has prompted manufacturers to innovate by creating new natural and organic flavor profiles and reformulating existing products to align with consumer expectations. This trend is anticipated to persist in the coming years as more consumers recognize the health advantages of opting for natural ingredients in their vaping experiences.

Restraints in the Disposable E-Cigarettes Market

A major challenge facing the global disposable e-cigarette market is the escalating regulatory environment imposed by governments worldwide. Authorities are growing more apprehensive about the potential health hazards linked to e-cigarettes, prompting them to enforce stringent rules on the sale and utilization of these products. In various regions, governments have outright banned e-cigarette sales, while others have placed restrictions on flavored variants or increased taxes on these items. Such regulations hinder market growth, as manufacturers must navigate through a maze of compliance requirements, often resulting in heightened operational costs and restrictions on their capacity to penetrate new markets effectively.

Market Trends of the Disposable E-Cigarettes Market

A prominent trend shaping the global disposable e-cigarette market is the surging demand for flavored options, particularly among younger demographics. Novel flavors such as mango, strawberry, and candy appeal to this consumer base, positioning flavored e-cigarettes as a preferable alternative to traditional tobacco. This growing preference has led manufacturers to innovate and expand their flavor offerings, enhancing product attractiveness and market penetration. However, the increasing popularity coincides with heightened regulatory scrutiny, as health organizations express concerns over youth vaping rates associated with these enticing flavors. This dynamic creates a complex landscape where consumer demand and potential health risks collide, influencing future market strategies.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Disposable E-Cigarettes Market Size by Flavor & CAGR (2025-2032)

• Market Overview
• Non-Tobacco
• Tobacco

Global Disposable E-Cigarettes Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Disposable E-Cigarettes Market Size & CAGR (2025-2032)

• North America (Flavor, Distribution Channel)
  • US
  • Canada
• Europe (Flavor, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Flavor, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Flavor, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Flavor, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• British American Tobacco plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Imperial Brands plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Japan Tobacco Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Altria Group, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philip Morris International Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shenzhen IVPS Technology Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shenzhen KangerTech Technology Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Geekvape (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vaporesso (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Joyetech (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VOOPOO (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aspire (Shenzhen Eigate Technology Co., Ltd.) (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eleaf (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Innokin Technology (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• J Well France (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kaival Brands Innovations Group, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puff Bar (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JUUL Labs, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YouMe Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shenzhen iMiracle Technology Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations