電子タバコとVAPEの市場規模、シェア、成長分析：製品別、カテゴリー別、流通チャネル別、フレーバー別、動作モード別、地域別 - 産業予測 2025～2032年

電子タバコとVAPEの市場規模は2023年に360億米ドルで、2024年の469億4,000万米ドルから2032年には3,924億6,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは30.4％で成長する見通しです。

電子タバコ市場は、従来の喫煙に伴う健康リスクに対する意識の高まりによって、ニコチンを含まない代替品への顕著なシフトを目の当たりにしています。ジュール・ラボ（Juul Labs）のような企業は、インドなどの新興市場に先進的な製品を投入しています。一方、研究では電子タバコの相対的な安全性が強調されており、特に若年層にアピールしています。VAPEショップは、消費者が様々なフレーバーを試せるようにすることで、エンゲージメントを高めています。米国やインドなどの主要市場では規制がもたらす課題にもかかわらず、電子タバコへの投資は増加しています。SupremeによるLiberty Flightsの買収のような大規模な企業買収も市場力学を強化しており、消費者の嗜好の進化に対応するための製品開発における統合と革新の傾向を反映しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ分析
• 顧客と購買基準の分析

電子タバコとVAPE市場規模：製品別& CAGR（2025-2032）

• 市場概要
• 使い捨て
• 充電式
• モジュラーデバイス

電子タバコとVAPE市場規模：カテゴリー別& CAGR（2025-2032）

• 市場概要
• オープン
• クローズ

電子タバコとVAPE市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オンライン
• 小売り
  • コンビニエンスストア
  • ドラッグストア
  • ニューススタンド
  • タバコ屋
  • 電子タバコ専門店

電子タバコとVAPE市場規模：フレーバー別& CAGR（2025-2032）

• 市場概要
• タバコ
• 植物
• フルーツ
• 甘い
• 飲料

電子タバコとVAPE市場規模：動作モード別& CAGR（2025-2032）

• 市場概要
• 自動電子タバコ
• 手動電子タバコ

電子タバコとVAPE市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Philip Morris International（Switzerland）
• Japan Tobacco International（Japan）
• Altria Group（US）
• British American Tobacco（UK）
• Imperial Brands（UK）
• Reynolds American（US）
• Pavor Corp（US）
• VMR Products LLC（US）
• V2 Cigs（US）
• Fontem Ventures B.V.（Netherlands）
• Turning Point Brands（US）
• Logic Technology（US）
• Imperial Tobacco Group（UK）
• Halo Cigs（US）
• Ballantyne Brands（US）

結論と提言

E-cigarette and Vape Market size was valued at USD 36.0 billion in 2023 and is poised to grow from USD 46.94 billion in 2024 to USD 392.46 billion by 2032, growing at a CAGR of 30.4% during the forecast period (2025-2032).

The e-cigarette market is witnessing a notable shift towards nicotine-free alternatives, driven by increasing awareness of the health risks associated with traditional smoking. Companies like Juul Labs are introducing advanced products in emerging markets like India, while studies highlight the relative safety of e-cigarettes, particularly appealing to younger demographics. Vape shops are gaining traction, allowing consumers to sample various flavors, thus enhancing engagement. Despite challenges posed by regulations in key markets such as the U.S. and India, investments in e-cigarettes are rising as they are viewed as viable tobacco alternatives. Significant player acquisitions, like Supreme's purchase of Liberty Flights, are also enhancing market dynamics, reflecting a trend towards consolidation and innovation in product development to meet evolving consumer preferences.

Top-down and bottom-up approaches were used to estimate and validate the size of the E-Cigarette And Vape market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

E-Cigarette And Vape Market Segments Analysis

Global E-cigarette and Vape Market is segmented by Product, Category, Distribution Channel, Flavor, Mode of Operation and region. Based on Product, the market is segmented into Disposable, Rechargeable and Modular Devices. Based on Category, the market is segmented into Open and Closed. Based on Distribution Channel, the market is segmented into Online and Retail. Based on Flavor, the market is segmented into Tobacco, Botanical, Fruit, Sweet and Beverage. Based on Mode of Operation, the market is segmented into Automatic E-Cigarette and Manual E-Cigarette. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the E-Cigarette And Vape Market

One of the primary factors fueling the growth of the e-cigarette and vape market is the rising health awareness among consumers. As individuals become increasingly mindful of the detrimental health effects linked to traditional cigarette smoking, many are opting for smokeless alternatives, such as e-cigarettes and vapes, which are perceived to be less harmful. This significant change in consumer behavior is propelling the demand for these products, reinforcing their appeal as a safer choice. Consequently, this trend is anticipated to foster ongoing expansion within the e-cigarette and vape sector in the years ahead, indicating a robust market growth trajectory.

Restraints in the E-Cigarette And Vape Market

The e-cigarette and vape market faces several restraints due to stringent regulations and legal constraints imposed by various countries, which impact marketing strategies and product distribution. In some regions, these products have been entirely prohibited. Additionally, in the United States, the Food and Drug Administration (FDA) exerts regulatory control over smokeless cigarettes, mandating that manufacturers submit comprehensive product applications that undergo a meticulous review process prior to consumer marketing. This lengthy and often expensive procedure can deter potential manufacturers and restrict the diversity of products available in the market, thereby hindering the overall growth of the e-cigarette and vape industry.

Market Trends of the E-Cigarette And Vape Market

The e-cigarette and vape market is witnessing a significant trend towards reduced-risk tobacco products, particularly smokeless cigarettes, which are increasingly perceived as safer alternatives to traditional smoking. This shift is fueled by health-conscious consumers, especially younger demographics, seeking innovative ways to enjoy nicotine without the harmful effects associated with combustion. As a result, manufacturers are rapidly developing diverse smokeless cigarette offerings and advanced technologies tailored to appeal to these consumers. However, the market faces challenges, including stringent regulatory scrutiny, potential negative public perceptions, and uncertainties regarding the long-term health impacts of these products, all of which could shape future market dynamics.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Study Analysis
• Customer And Buying Criteria Analysis

Global E-cigarette and Vape Market Size by Product & CAGR (2025-2032)

• Market Overview
• Disposable
• Rechargeable
• Modular Devices

Global E-cigarette and Vape Market Size by Category & CAGR (2025-2032)

• Market Overview
• Open
• Closed

Global E-cigarette and Vape Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Retail
  • Convenience Store
  • Drug Store
  • Newsstand
  • Tobacconist Store
  • Specialty E-cigarette Store

Global E-cigarette and Vape Market Size by Flavor & CAGR (2025-2032)

• Market Overview
• Tobacco
• Botanical
• Fruit
• Sweet
• Beverage

Global E-cigarette and Vape Market Size by Mode of Operation & CAGR (2025-2032)

• Market Overview
• Automatic E-Cigarette
• Manual E-Cigarette

Global E-cigarette and Vape Market Size & CAGR (2025-2032)

• North America (Product, Category, Distribution Channel, Flavor, Mode of Operation)
  • US
  • Canada
• Europe (Product, Category, Distribution Channel, Flavor, Mode of Operation)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Category, Distribution Channel, Flavor, Mode of Operation)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Category, Distribution Channel, Flavor, Mode of Operation)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Category, Distribution Channel, Flavor, Mode of Operation)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Philip Morris International (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Japan Tobacco International (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Altria Group (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• British American Tobacco (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Imperial Brands (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reynolds American (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pavor Corp (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VMR Products LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• V2 Cigs (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fontem Ventures B.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Turning Point Brands (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Logic Technology (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Imperial Tobacco Group (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Halo Cigs (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ballantyne Brands (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations