ヒゲグルーミング市場規模、シェア、成長分析：製品タイプ別、製品目的別、価格帯別、販売チャネル別、カテゴリー別、エンドユーザー別、地域別 - 産業予測 2025～2032年

ヒゲグルーミング市場規模は2023年に286億米ドルと評価され、2024年の307億5,000万米ドルから2032年には548億3,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは7.5％で成長する見通しです。

ヒゲグルーミング製品の売上が大幅に増加しているのは、男性の間でヒゲが重要なファッションステートメントとして称賛されるようになった文化的変容を示しています。このような認識の変化により、ヒゲは男性らしさの象徴として位置づけられ、関連商品の需要を牽引しています。さらに、オーガニックグルーミングソリューションへの動向も顕著です。オーガニック製品の魅力は、その純度と厳しい世界的規制基準への準拠にあり、合成成分に関する消費者の懸念に対処しています。その結果、オーガニックヒゲケア製品の採用が増加し、今日の市場情勢における男らしさ、ファッション、健康志向の交差点が浮き彫りになっています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

ヒゲグルーミング市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• オイルと美容液
• クリームとバーム
• ジェルとワックス
• クレンザー
• 機器とアクセサリー
• その他

ヒゲグルーミング市場規模：製品目的別& CAGR（2025-2032）

• 市場概要
• 薬用
• 汎用

ヒゲグルーミング市場規模：価格帯別& CAGR（2025-2032）

• 市場概要
• エコノミー
• プレミアム

ヒゲグルーミング市場規模：販売チャネル別& CAGR（2025-2032）

• 市場概要
• 直接販売
• 間接販売
• eコマース
• スーパーマーケット/ハイパーマーケット
• 独立店舗
• その他

ヒゲグルーミング市場規模：カテゴリー別& CAGR（2025-2032）

• 市場概要
• 従来型
• オーガニック

ヒゲグルーミング市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 家庭用
• 商業用

ヒゲグルーミング市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Unilever（Netherlands/United Kingdom）
• Procter & Gamble（P&G）（United States）
• L'Oreal（France）
• Beiersdorf（Germany）
• Edgewell Personal Care（United States）
• Philips（Netherlands）
• Wahl Clipper Corporation（United States）
• Andis Company（United States）
• Panasonic（Japan）
• Braun（Germany）
• Harry's（United States）
• Dollar Shave Club（United States）
• The Art of Shaving（United States）
• Beardo（India）
• The Man Company（India）
• Beardbrand（United States）
• Honest Amish（United States）

結論と提言

Beard Grooming Market size was valued at USD 28.6 billion in 2023 and is poised to grow from USD 30.75 billion in 2024 to USD 54.83 billion by 2032, growing at a CAGR of 7.5% during the forecast period (2025-2032).

Sales of beard grooming products have seen a significant uptick, indicative of a cultural transformation where beards are now celebrated as key fashion statements among men. This shift in perception positions beards as icons of masculinity, driving demand for related products. Additionally, there is a marked trend towards organic grooming solutions as consumers increasingly prefer natural alternatives over synthetic options, which are often associated with negative side effects. The appeal of organic products lies in their purity and compliance with stringent global regulatory standards, addressing consumer concerns regarding synthetic ingredients. This has resulted in a growing adoption of organic beard care products, highlighting the intersection of masculinity, fashion, and health consciousness in today's market landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Beard Grooming market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Beard Grooming Market Segments Analysis

Global Beard Grooming Market is segmented by Product Type, Product Purpose, Price Range, Sales Channel, Category, End-User and region. Based on Product Type, the market is segmented into Oil and Serum, Cream and Balm, Gel and Wax, Cleanser, Equipment and Accessories and Others. Based on Product Purpose, the market is segmented into Medicated and General Purpose. Based on Price Range, the market is segmented into Economic and Premium. Based on Sales Channel, the market is segmented into Direct Sales, Indirect Sales, E-Commerce, Supermarket/Hypermarket, Independent Stores and Others. Based on Category, the market is segmented into Conventional and Organic. Based on End-User, the market is segmented into Household and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Beard Grooming Market

The rising awareness regarding personal grooming among men is a key factor driving the demand for beard care products. As men place greater emphasis on their grooming habits, the beard care segment sees remarkable expansion within the wider personal grooming sector. This trend is intensified by the powerful impact of social media platforms, effective digital marketing strategies, and endorsements from influential celebrities. As more men recognize the importance of maintaining well-groomed beards, the market for beard grooming products continues to thrive, reflecting the shift in societal norms and attitudes towards male grooming practices.

Restraints in the Beard Grooming Market

The Beard Grooming market faces several restraints that could hamper its growth potential. Factors such as shifting consumer preferences towards alternative grooming methods or products, increasing competition from newer entrants, and regulatory challenges can impact demand. Additionally, economic fluctuations may lead to reduced discretionary spending on grooming products, limiting market expansion. Moreover, the saturation of existing products and a lack of innovative offerings can further restrict growth opportunities. These challenges alongside changing lifestyle trends necessitate manufacturers to adapt quickly to maintain relevance in an increasingly competitive landscape, ultimately affecting the market's performance in the long run.

Market Trends of the Beard Grooming Market

The Beard Grooming market is experiencing a robust upward trend as men increasingly prioritize personal grooming and self-care. This shift in attitude is reflected in a growing commitment to dedicated grooming routines, with men averaging approximately 16 minutes daily on personal grooming. The rising awareness of aesthetics combined with societal influences has fostered a willingness to invest in high-quality grooming products, ranging from oils and balms to specialized combs and styling tools. This trend not only signifies a transformation in men's grooming practices but also highlights the expanding market potential, prompting brands to innovate and cater to the evolving preferences of discerning male consumers.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Beard Grooming Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Oil and Serum
• Cream and Balm
• Gel and Wax
• Cleanser
• Equipment and Accessories
• Others

Global Beard Grooming Market Size by Product Purpose & CAGR (2025-2032)

• Market Overview
• Medicated
• General Purpose

Global Beard Grooming Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Economic
• Premium

Global Beard Grooming Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Direct Sales
• Indirect Sales
• E-Commerce
• Supermarket/Hypermarket
• Independent Stores
• Others

Global Beard Grooming Market Size by Category & CAGR (2025-2032)

• Market Overview
• Conventional
• Organic

Global Beard Grooming Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Household
• Commercial

Global Beard Grooming Market Size & CAGR (2025-2032)

• North America (Product Type, Product Purpose, Price Range, Sales Channel, Category, End-User)
  • US
  • Canada
• Europe (Product Type, Product Purpose, Price Range, Sales Channel, Category, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Product Purpose, Price Range, Sales Channel, Category, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Product Purpose, Price Range, Sales Channel, Category, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Product Purpose, Price Range, Sales Channel, Category, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Unilever (Netherlands/United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (P&G) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edgewell Personal Care (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wahl Clipper Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Andis Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Braun (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harry's (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dollar Shave Club (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Art of Shaving (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beardo (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Man Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beardbrand (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Honest Amish (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations