ビタミンサプリメント市場規模、シェア、成長分析：タイプ別、形態別、流通チャネル別、エンドユーザー別、地域別 - 産業予測 2025～2032年

ビタミンサプリメントの世界市場規模は2023年に603億米ドルと評価され、予測期間（2025-2032年）のCAGRは7.7%で、2024年の649億4,000万米ドルから2032年には1,175億6,000万米ドルに成長する見通しです。

世界の栄養補助食品市場は、食生活でビタミンを優先する健康志向の消費者人口の増加により、力強い成長が見込まれています。国立医療技術評価機構（National Institute for Health and Care Excellence）の勧告、特に骨、筋肉、免疫の健康におけるビタミンDの重要性に影響され、不十分な栄養と座りがちなライフスタイルのためにビタミン欠乏症に対する意識が高まっています。この動向は、人口の高齢化と予防ヘルスケア重視の高まりによってさらに後押しされています。市場は、多国籍企業からニッチメーカーまで多様な利害関係者で構成されており、いずれも革新的で生物学的利用能の高い製品を開発するために研究開発に投資しています。マルチビタミンは、最適な健康を求める専門家やスポーツ選手の間で人気を博しており、各社が提供する製品の強化を目指す中で、提携や買収を含む追加戦略が一般的となっています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

ビタミンサプリメント市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• ビタミンA
• ビタミンB
  • ビタミンB1
  • ビタミンB2
  • ビタミンB3
  • パントテン酸
  • ビタミンB12
  • その他
• ビタミンC
• ビタミンD
• ビタミンE
• ビタミンK
• マルチビタミン

ビタミンサプリメント市場規模：形態別& CAGR（2025-2032）

• 市場概要
• 錠剤
• 粉末
• カプセル
• グミ
• その他

ビタミンサプリメント市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• スーパーマーケットとハイパーマーケット
• 小売薬局
• オンライン販売
• その他

ビタミンサプリメント市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 成人
• 高齢者
• その他

ビタミンサプリメント市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Nestle（Switzerland）
• Danone（France）
• BASF（Germany）
• Herbalife Nutrition（United States）
• Ingredion（United States）
• Archer Daniels Midland（United States）
• Yakult Honsha（Japan）
• Otsuka（Japan）
• Royal DSM（Netherlands）
• International Flavors & Fragrances（United States）
• Tate & Lyle（United Kingdom）
• Medifast（United States）
• Bellring Brands（United States）
• Glanbia（Ireland）
• Meiji Holdings（Japan）
• USANA Health Sciences（United States）
• Jamieson Wellness（Canada）
• Nature's Sunshine（United States）
• Aker BioMarine（Norway）

結論と提言

Global Vitamin Supplements Market size was valued at USD 60.3 billion in 2023 and is poised to grow from USD 64.94 billion in 2024 to USD 117.56 billion by 2032, growing at a CAGR of 7.7% during the forecast period (2025-2032).

The global dietary supplement market is poised for robust growth, spurred by an increasing population of health-conscious consumers prioritizing vitamins in their diets. Influenced by recommendations from the National Institute for Health and Care Excellence, particularly the importance of vitamin D for bone, muscle, and immune health, awareness of vitamin deficiencies has heightened due to inadequate nutrition and sedentary lifestyles. This trend is further supported by an aging demographic and a rising emphasis on preventive healthcare. The market comprises a diverse array of stakeholders, from multinational corporations to niche manufacturers, all investing in R&D to develop innovative, bioavailable products. Additional strategies, including partnerships and acquisitions, are common as companies aim to enhance their offerings, with multivitamins gaining popularity among professionals and athletes seeking optimal health.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Vitamin Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Vitamin Supplements Market Segments Analysis

Global Vitamin Supplements Market is segmented by Type, Form, Distribution Channel, End User and region. Based on Type, the market is segmented into Vitamin A, Vitamin B, Vitamin C, Vitamin D, Vitamin E, Vitamin K and Multivitamin. Based on Form, the market is segmented into Tablet, Powder, Capsule, Gummies and Others. Based on Distribution Channel, the market is segmented into Supermarkets and hypermarkets, Retail Pharmacy, Online Sales and Others. Based on End User, the market is segmented into Adult, Geriatric and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Vitamin Supplements Market

A significant factor propelling the global vitamin supplements market is the surge in health-conscious consumers committed to integrating vitamins into their daily nutrition. This shift is largely influenced by a heightened understanding of the link between dietary choices and overall well-being. As more individuals prioritize their health and strive for optimal wellness, the demand for vitamin supplements continues to escalate. Consequently, this growing consumer interest is fostering notable expansion within the vitamin supplements industry on a global scale, indicating a robust market trajectory fueled by the desire for improved health and nutritional support.

Restraints in the Global Vitamin Supplements Market

One of the key challenges facing the global vitamin supplements market is the complex regulatory environment, which includes stringent guidelines that govern the sale and distribution of dietary supplements. These regulations differ significantly from country to country, covering aspects such as product safety, labeling, and health claims. For manufacturers and distributors, navigating these compliance requirements can be cumbersome, often leading to increased costs and lengthy processes. Additionally, the ever-changing nature of regulations across various regions may discourage new entrants from entering the market. Consequently, these regulatory hurdles can stifle market growth and restrict consumer access to certain vitamin supplements.

Market Trends of the Global Vitamin Supplements Market

A prominent market trend in the global vitamin supplements industry is the rising consumer preference for personalized and targeted nutritional solutions. As health consciousness grows, individuals are increasingly inclined to seek supplements tailored to their specific needs, driven by advancements in technology and the proliferation of personal health data. This shift is prompting companies to innovate and develop customized vitamin formulations that align with consumers' unique health goals, such as enhancing immunity or improving mental clarity. This trend towards personalized nutrition not only fosters innovation but is also anticipated to enhance market growth, as consumers demand more individualized and effective health solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Vitamin Supplements Market Size by Type & CAGR (2025-2032)

• Market Overview
• Vitamin A
• Vitamin B
  • Vitamin B1
  • Vitamin B2
  • Vitamin B3
  • Pantothenic Acid
  • Vitamin B12
  • Others
• Vitamin C
• Vitamin D
• Vitamin E
• Vitamin K
• Multivitamin

Global Vitamin Supplements Market Size by Form & CAGR (2025-2032)

• Market Overview
• Tablet
• Powder
• Capsule
• Gummies
• Others

Global Vitamin Supplements Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets and hypermarkets
• Retail Pharmacy
• Online Sales
• Others

Global Vitamin Supplements Market Size by End User & CAGR (2025-2032)

• Market Overview
• Adult
• Geriatric
• Others

Global Vitamin Supplements Market Size & CAGR (2025-2032)

• North America (Type, Form, Distribution Channel, End User)
  • US
  • Canada
• Europe (Type, Form, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Form, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Form, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Form, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BASF (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ingredion (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer Daniels Midland (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yakult Honsha (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otsuka (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Royal DSM (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• International Flavors & Fragrances (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tate & Lyle (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Medifast (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bellring Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meiji Holdings (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• USANA Health Sciences (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jamieson Wellness (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Sunshine (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aker BioMarine (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations