家電市場の市場規模、シェア、成長分析：製品タイプ別、用途別、流通チャネル別、地域別 - 産業予測 2025～2032年

家電市場規模は2023年に764億米ドルとなり、2024年の816億7,000万米ドルから2032年には1,392億8,000万米ドルに拡大し、予測期間（2025～2032年）のCAGRは6.9%で成長する見通しです。

半導体技術の進歩が牽引する家電市場は、スマートフォン、タブレット、テレビ、冷蔵庫など、日常生活で使用される幅広いデバイスを網羅しています。スマートフォンの急速な普及は、3Gや4G技術などのイノベーションと相まって、市場の成長を大きく後押ししています。COVID-19の流行はオンライン販売をさらに加速させ、家電は世界的に最も急成長しているカテゴリーのひとつとなっています。しかし、エネルギー不足や景気減速による新興国市場での普及率の低下といった課題は、市場全体の拡大を妨げる可能性があります。スマート家電やコネクテッドデバイスの需要が高まる中、家電は、デジタル化が進む世界の現代生活を定義する極めて重要な分野であることに変わりはないです。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制分析
• 特許分析

家電市場規模：製品タイプ別

• 市場概要
• 消費者向け電子機器
  • デジタルビデオカメラ / DVRおよびカメラ
  • スマートフォン / フィーチャーフォンとタブレット
  • スマートテレビ
  • プリンター / セットトップボックス
  • パソコンとゲーム機
• ウェアラブルデバイス
  • スマートアクセサリー
  • その他のウェアラブルデバイス
• スマートホームデバイス
  • 証券およびHVACシステム
  • スマートキッチン家電

家電市場規模：用途別

• 市場概要
• 個人用
• プロフェッショナル用

家電市場規模：流通チャネル別

• 市場概要
• ハイパーマーケット / スーパーマーケット
• 専門店
• マルチブランドストア
• オンライン小売業者
• 卸売業者および販売業者
• その他

家電市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Apple Inc.（US）
• Samsung Electronics（South Korea）
• Sony Group Corporation（Japan）
• LG Electronics（South Korea）
• Panasonic Holdings Corporation（Japan）
• TCL Technology（China）
• Hisense（China）
• Xiaomi Corporation（China）
• Huawei Technologies Co., Ltd.（China）
• Bose Corporation（US）
• Sonos, Inc.（US）
• GoPro, Inc.（US）
• Canon Inc.（Japan）
• Nikon Corporation（Japan）
• Casio Computer Co., Ltd.（Japan）
• Fitbit（US）
• Garmin Ltd.（Switzerland）
• Koninklijke Philips N.V.（Netherlands）
• Dell Technologies Inc.（US）

結論と推奨事項

Consumer Electronics Market size was valued at USD 76.4 billion in 2023 and is poised to grow from USD 81.67 billion in 2024 to USD 139.28 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The consumer electronics market, driven by advancements in semiconductor technology, encompasses a wide range of devices used in daily life, including smartphones, tablets, televisions, refrigerators, and more. The surge in smartphone adoption, coupled with innovations like 3G and 4G technologies, is significantly boosting market growth, as manufacturers continually enhance features to attract consumers. The COVID-19 pandemic further accelerated online sales, making consumer electronics one of the fastest-growing categories globally. However, challenges such as lower market penetration in developing regions due to energy scarcity and economic slowdowns may hinder overall market expansion. As demand for smart home appliances and connected devices rises, consumer electronics remain a pivotal sector, defining modern living in an increasingly digital world.

Top-down and bottom-up approaches were used to estimate and validate the size of the Consumer Electronics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Consumer Electronics Market Segments Analysis

Global Consumer Electronics Market is segmented by Product Type, Application, Distribution Channel and region. Based on Product Type, the market is segmented into Consumer Electronic Devices, Wearable Devices and Smart Home Devices. Based on Application, the market is segmented into Personal and Professional. Based on Distribution Channel, the market is segmented into Hypermarkets/Supermarkets, Specialty Stores, Multi-brand Stores, Online Retailers, Wholesalers and Distributors and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Consumer Electronics Market

The Consumer Electronics market is being significantly driven by the increasing income levels of the global population, enabling individuals to invest more in housing and modern technological products for their homes. Data from Eurostat in 2018 indicated that around 70% of the EU-27 population resided in owner-occupied homes, with nearly 46% living in apartments. Additionally, the rising popularity of smart devices and their integration into household environments is anticipated to further boost market expansion. The launch of innovative consumer electronics tailored for home use is expected to enhance consumption rates, fueling growth in this dynamic sector.

Restraints in the Consumer Electronics Market

The Consumer Electronics market faces significant constraints due to limited market penetration in underdeveloped regions, primarily driven by inadequate access to electricity and sluggish economic conditions. As reported by the International Energy Agency, in 2019, around 80 million individuals in the Democratic Republic of the Congo, over 70 million in Nigeria, and 60 million in Ethiopia lacked sufficient electricity access. Additionally, the uptake of advanced smart electronics remains confined to wealthier demographics, further hindering the growth potential of high-end consumer electronics. These factors collectively pose challenges to market development and could restrain overall progress in the industry.

Market Trends of the Consumer Electronics Market

The consumer electronics market is witnessing a significant shift towards connected home solutions, driven by the rising adoption of smart appliances. As of October 2023, approximately 58% of streaming users and 53% of pay-TV subscribers regularly utilize Smart TVs, highlighting the demand for integrated technology. Features such as voice assistance, Bluetooth, and Wi-Fi connectivity enhance usability, making smart appliances increasingly popular. Industry players, like Samsung, are innovating with product launches-such as advanced soundbars with built-in voice services and companion apps-to attract consumers. This convergence of technological innovations and consumer preferences for smart devices is poised to propel robust growth in the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis
• Patent Analysis

Global Consumer Electronics Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Consumer Electronic Devices
  • Digital Camcorder/DVR and Camera
  • Smart Phones/Feature Phones & Tablets
  • Smart TV
  • Printers/ Set Top Box
  • Personal Computers & Gaming Consoles
• Wearable Devices
  • Smart Accessories
  • Other Wearable Devices
• Smart Home Devices
  • Securities & HVAC Systems
  • Smart Kitchen Appliances

Global Consumer Electronics Market Size by Application & CAGR (2025-2032)

• Market Overview
• Personal
• Professional

Global Consumer Electronics Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets/Supermarkets
• Specialty Stores
• Multi-brand Stores
• Online Retailers
• Wholesalers and Distributors
• Others

Global Consumer Electronics Market Size & CAGR (2025-2032)

• North America (Product Type, Application, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Apple Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Group Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Holdings Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TCL Technology (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hisense (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bose Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sonos, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoPro, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Canon Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nikon Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Casio Computer Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fitbit (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garmin Ltd. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koninklijke Philips N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dell Technologies Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations