オンラインギャンブルの市場規模、シェア、成長分析：タイプ別、デバイス別、コンポーネント別、地域別 - 産業予測 2025～2032年

オンラインギャンブルの世界市場規模は2023年に653億米ドルとなり、予測期間（2025-2032年）のCAGRは12.1%で、2024年の732億米ドルから2032年には1,825億4,000万米ドルに成長する見通しです。

オンラインギャンブル市場は、インターネットへのアクセシビリティの向上と相まって、公共の場と家庭の両方で携帯電話を使ったゲーム利用が増加していることを背景に、力強い成長を遂げています。文化的受容、オンラインギャンブルをサポートする法的枠組み、有名人の推薦、企業のスポンサーシップなどが、この拡大をさらに後押ししています。低コストのモバイルアプリケーションの利用可能性は、市場の成長を加速させると予想されます。さらに、オンラインカジノの台頭を含むデジタル技術の進歩が、この分野での信頼を高めています。バーチャルリアリティ（VR）のような革新的なソリューションは没入型の体験を提供し、プレイヤーはリアルタイムで環境や他のユーザーと関わることができます。このような技術の進化は、音質やゲームデザインを向上させるだけでなく、新たな成長機会を生み出し、ギャンブル体験全体を大きく豊かにしています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

オンラインギャンブル市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• スポーツベッティング
• カジノ
  • iSlots
  • iTable
  • iDealer
  • その他のiCasinoゲーム
• ポーカー
• ビンゴ
• その他

オンラインギャンブル市場規模：デバイス別& CAGR（2025-2032）

• 市場概要
• デスクトップ
• 携帯
• その他

オンラインギャンブル市場規模：コンポーネント別& CAGR（2025-2032）

• 市場概要
• ソフトウェア
• サービス

オンラインギャンブル市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Flutter Entertainment（Ireland）
• Entain plc（UK）
• Bet365 Group Ltd（UK）
• Kindred Group（Sweden）
• 888 Holdings（Gibraltar）
• William Hill（UK）
• PointsBet Holdings Limited（Australia）
• DraftKings（US）
• Penn Entertainment（US）
• Caesars Entertainment, Inc.（US）
• MGM Resorts International（US）
• Rush Street Interactive（US）
• GAN Limited（UK）
• Playtech plc（Isle of Man）
• Evolution Gaming（Sweden）
• Scientific Games Corporation（US）
• Betsson AB（Sweden）

結論と推奨事項

Global Online Gambling Market size was valued at USD 65.3 billion in 2023 and is poised to grow from USD 73.2 billion in 2024 to USD 182.54 billion by 2032, growing at a CAGR of 12.1% during the forecast period (2025-2032).

The Online Gambling market is experiencing robust growth fueled by increased mobile phone usage for gaming in both public and home settings, coupled with rising internet accessibility. Cultural acceptance, legal frameworks supporting online gambling, celebrity endorsements, and corporate sponsorships further drive this expansion. The availability of low-cost mobile applications is expected to accelerate market growth. Additionally, advancements in digital technology, including the rise of online casinos, enhance trust within the sector. Innovative solutions like virtual reality (VR) provide immersive experiences, allowing players to engage with environments and other users in real time. This technological evolution is not only improving sound quality and game design but also creating new growth opportunities, significantly enriching the overall gambling experience.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Online Gambling market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Online Gambling Market Segments Analysis

Global Online Gambling Market is segmented by Type, Device, Component and region. Based on Type, the market is segmented into Sports Betting, Casinos, Poker, Bingo and Others. Based on Device, the market is segmented into Desktop, Mobile and Others. Based on Component, the market is segmented into Software and Services. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Online Gambling Market

The Global Online Gambling market is significantly driven by the growing adoption of digital and mobile payment options, which have streamlined transaction processes for users and online gamers alike. These online payment solutions not only offer a secure and reliable method for conducting financial transactions but also enhance their acceptance in the online gaming sector. As payment methods become more accessible and user-friendly, they encourage greater participation from players, leading to increased engagement within the gambling industry. This trend reflects a broader shift towards convenience and security in the digital landscape, further propelling the expansion of online gambling.

Restraints in the Global Online Gambling Market

As of October 2023, global online gambling remains subject to a complex web of regulations and restrictions, varying significantly across jurisdictions. Many countries enforce stringent laws to protect consumers and prevent issues like addiction and fraud, leading to legal gray areas for operators and players alike. Licensing requirements, age restrictions, and taxation policies further complicate the landscape, with some nations prohibiting online betting entirely while others embrace regulated markets. These disparities can impact accessibility, ensuring responsible gambling practices, and driving players towards unregulated sites, highlighting the ongoing challenge of creating a unified framework for safe, fair, and transparent online gambling worldwide.

Market Trends of the Global Online Gambling Market

The Global Online Gambling market is witnessing a robust trend towards technological innovation, with virtual gambling companies increasingly harnessing artificial intelligence (AI) to enhance user experiences. The integration of AI enables developers to analyze gaming preferences and player behavior effectively, allowing for personalized game recommendations that resonate with individual interests. This strategic investment in advanced technologies not only improves player engagement but also fosters customer loyalty in the highly competitive mobile gambling sector. As companies prioritize user-centric features and functionalities, they are likely to attract a broader audience, ultimately driving market growth and shaping the future landscape of online gaming.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Online Gambling Market Size by Type & CAGR (2025-2032)

• Market Overview
• Sports Betting
• Casinos
  • iSlots
  • iTable
  • iDealer
  • Other iCasino Games
• Poker
• Bingo
• Others

Global Online Gambling Market Size by Device & CAGR (2025-2032)

• Market Overview
• Desktop
• Mobile
• Others

Global Online Gambling Market Size by Component & CAGR (2025-2032)

• Market Overview
• Software
• Services

Global Online Gambling Market Size & CAGR (2025-2032)

• North America (Type, Device, Component)
  • US
  • Canada
• Europe (Type, Device, Component)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Device, Component)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Device, Component)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Device, Component)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Flutter Entertainment (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Entain plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bet365 Group Ltd (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kindred Group (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 888 Holdings (Gibraltar)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• William Hill (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PointsBet Holdings Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DraftKings (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Penn Entertainment (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Caesars Entertainment, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MGM Resorts International (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rush Street Interactive (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GAN Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Playtech plc (Isle of Man)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Evolution Gaming (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scientific Games Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Betsson AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations