バケーションレンタルの市場規模、シェア、成長分析：宿泊タイプ別、予約モード別、地域別 - 産業予測 2025～2032年

バケーションレンタルの世界市場規模は2023年に875億米ドルと評価され、2024年の951億1,000万米ドルから2032年には1,853億8,000万米ドルに成長し、予測期間中（2025年～2032年）のCAGRは8.7％で成長する見通しです。

世界のバケーションレンタル市場は著しい成長を遂げており、その主な原動力となっているのは、時間に追われる旅行者にとって手ごろなエスケープオプションとしての短期レンタルの魅力の高まりです。トリップアドバイザーの最近の調査では、環境に配慮した宿泊施設へと大きくシフトしていることが明らかになっており、アメリカ人の46％が水やエネルギーの使用を最小限に抑えたレンタルを好んでいます。2021年に5兆7,000億米ドルと評価される観光セクター全体は、海外旅行需要と新興市場の拡大に後押しされ、繁栄を続けています。特に欧州では観光客数が7％増加し、アジア太平洋地域は観光客数の43％を占めました。しかし、宿泊施設の不足や気候変動といった課題がリスクとなっています。こうしたハードルにもかかわらず、米国のバケーションレンタル市場は今後数年間、持続的な成長を遂げると思われます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ

バケーションレンタル市場規模：宿泊タイプ別& CAGR（2025-2032）

• 市場概要
• 家
• アパートメント
• リゾート・コンドミニアム
• その他

バケーションレンタル市場規模：予約モード別& CAGR（2025-2032）

• 市場概要
• オフライン
• オンライン

バケーションレンタル市場規模：価格帯別& CAGR（2025-2032）

• 市場概要
• 経済的
• 中価格体
• 高級

バケーションレンタル市場規模：観光客タイプ別& CAGR（2025-2032）

• 市場概要
• 国内
• 国際

バケーションレンタル市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Fairbnb（Italy）
• Socialbnb（Germany）
• Ecobnb（Italy）
• Kindred（United States）
• Landfolk（Denmark）
• Sawday's（United Kingdom）
• Canopy & Stars（United Kingdom）
• Coolstays（United Kingdom）
• The Plum Guide（United Kingdom）
• HomeToGo（Germany）
• Stayz（Australia）
• 9flats（Germany）
• Sonder（United States）
• Blueground（United States）
• Casamundo（Germany）
• Interhome（Switzerland）
• RedAwning（United States）
• TravelNest（United Kingdom）

結論と推奨事項

Global Vacation Rental Market size was valued at USD 87.5 billion in 2023 and is poised to grow from USD 95.11 billion in 2024 to USD 185.38 billion by 2032, growing at a CAGR of 8.7% during the forecast period (2025-2032).

The global vacation rental market is experiencing remarkable growth, largely driven by the rising appeal of short-term rentals as affordable escape options for time-strapped travelers. A recent TripAdvisor study highlights a significant shift towards eco-conscious lodging, with 46% of Americans preferring rentals that minimize water and energy usage. The overall tourism sector, valued at $5.7 trillion in 2021, continues to thrive, propelled by international travel demand and emerging market expansions. Notably, Europe saw a 7% increase in tourist arrivals, while the Asia-Pacific region accounted for 43% of tourism growth. However, challenges such as accommodation shortages and climate change pose risks. Despite these hurdles, the U.S. vacation rental market is set for sustainable growth in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Vacation Rental market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Vacation Rental Market Segments Analysis

Global Vacation Rental Market is segmented by Accommodation Type, Booking Mode, Price Range, Tourist Type and region. Based on Accommodation Type, the market is segmented into Home, Apartments, Resort/Condominium and Others. Based on Booking Mode, the market is segmented into Offline and Online. Based on Price Range, the market is segmented into Economical, Mid-Range and Luxury. Based on Tourist Type, the market is segmented into Domestic and International. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Vacation Rental Market

The surge in travel and tourism popularity is a significant driver of the global vacation rental market. As more individuals prioritize vacations over staying home, the demand for alternative accommodations has escalated. Tourists are increasingly opting for vacation rentals, seeking unique experiences and home-like amenities instead of traditional hotel stays. This shift reflects a broader trend towards personalized travel experiences, encouraging property owners to cater to diverse preferences and enhancing the overall appeal of vacation rentals. Consequently, the booming travel industry fosters a robust market for vacation rentals, meeting the growing need for flexible and comfortable lodging options.

Restraints in the Global Vacation Rental Market

A major constraint in the Global Vacation Rental market is the limited availability of rental properties. When the supply of properties is low, demand increases, which in turn drives rental prices higher. This scarcity can make it challenging for travelers to secure accommodations that fit their preferences and budgets. As a result, potential vacationers may face obstacles in finding suitable places to stay during their trips, ultimately impacting their overall travel experience. The imbalance between supply and demand not only affects pricing but also the accessibility of rental options for consumers in different markets worldwide.

Market Trends of the Global Vacation Rental Market

The global vacation rental market is experiencing a notable surge, driven by increasing demand from international travelers seeking unique and personalized travel experiences. As remote working becomes more mainstream, individuals are opting for longer stays in desirable locations, fueling interest in private rentals. These travelers prioritize flexibility, space, and local immersion, often preferring accommodations that offer authentic experiences over traditional hotels. This trend is supported by the growth of digital platforms facilitating access to a diverse range of properties, enabling property owners to tap into the burgeoning market. Consequently, the industry is poised for continued expansion, potentially reshaping travel preferences globally.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies

Global Vacation Rental Market Size by Accommodation Type & CAGR (2025-2032)

• Market Overview
• Home
• Apartments
• Resort/Condominium
• Others

Global Vacation Rental Market Size by Booking Mode & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Vacation Rental Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Economical
• Mid-Range
• Luxury

Global Vacation Rental Market Size by Tourist Type & CAGR (2025-2032)

• Market Overview
• Domestic
• International

Global Vacation Rental Market Size & CAGR (2025-2032)

• North America (Accommodation Type, Booking Mode, Price Range, Tourist Type)
  • US
  • Canada
• Europe (Accommodation Type, Booking Mode, Price Range, Tourist Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Accommodation Type, Booking Mode, Price Range, Tourist Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Accommodation Type, Booking Mode, Price Range, Tourist Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Accommodation Type, Booking Mode, Price Range, Tourist Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Fairbnb (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Socialbnb (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ecobnb (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kindred (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Landfolk (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sawday's (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Canopy & Stars (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coolstays (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Plum Guide (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HomeToGo (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stayz (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 9flats (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sonder (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blueground (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Casamundo (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Interhome (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RedAwning (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TravelNest (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations