競合情報ツールの市場規模、シェア、成長分析：タイプ別、用途別、地域別 - 産業予測 2025～2032年

競合情報ツールの世界市場規模は2023年に5億米ドルと評価され、2024年の5億6,000万米ドルから2032年には14億4,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは12.5％で成長する見通しです。

競合情報ツール業界は、急速に進化するマーケットプレースにおいて企業が実用的なインサイトをますます求めるようになり、力強い成長を遂げる立場にあります。デジタル化とデータソースへのアクセス強化が様々なセクターで需要を促進しており、AIや機械学習のような先進技術は、価値ある洞察のために大規模なデータセットを分析する能力を向上させています。企業は、戦略的意思決定に情報を提供するために、競合の動き、市場動向、顧客行動をリアルタイムでモニタリングする必要性を認識しています。ソーシャルメディア分析の重要性が急増していることも、センチメント分析ツールへの投資を後押ししています。ユーザーフレンドリーでカスタマイズ可能なソリューションの必要性が高まる中、ベンダーは技術革新に注力しています。しかし、データセキュリティとプライバシーへの懸念が課題となっており、効果的な分析とデータ保護のバランスが求められています。全体として、市場は変貌しつつあり、競争力を獲得する上で高度なアナリティクスが重要な役割を果たすことが強調されています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 技術分析

競合情報ツール市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• オンプレミス
• クラウドベース

競合情報ツール市場規模：用途別& CAGR（2025-2032）

• 市場概要
• BFSI
• ITおよび通信
• 自動車
• 小売り
• 健康管理
• エネルギー
• 産業
• 教育

競合情報ツール市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Crayon（US）
• Klue（Canada）
• Contify（US）
• Owler（US）
• SimilarWeb（Israel）
• SEMrush（US）
• SpyFu（US）
• Ahrefs（Singapore）
• Moz（US）
• Brandwatch（UK）
• Talkwalker（Luxembourg）
• Meltwater（Norway）
• Cision（US）
• LexisNexis（US）
• FactSet（US）
• Bloomberg LP（US）
• AlphaSense（US）
• CB Insights（US）
• Crunchbase（US）
• ZoomInfo（US）

結論と推奨事項

Global Competitive Intelligence Tools Market size was valued at USD 0.5 billion in 2023 and is poised to grow from USD 0.56 billion in 2024 to USD 1.44 billion by 2032, growing at a CAGR of 12.5% during the forecast period (2025-2032).

The competitive intelligence tools industry is positioned for robust growth as businesses increasingly seek actionable insights in a fast-evolving marketplace. Digitalization and enhanced access to data sources are driving demand across various sectors, with advanced technologies like AI and machine learning improving the ability to analyze large datasets for valuable insights. Firms are recognizing the need for real-time monitoring of competitive actions, market trends, and customer behavior to inform strategic decisions. The surge in importance of social media analytics is also propelling investments in sentiment-analysis tools. As the necessity for user-friendly and customizable solutions rises, vendors are focused on innovation. However, data security and privacy concerns pose challenges, necessitating a balance between effective analytics and data protection. Overall, the market is transforming, emphasizing the critical role of advanced analytics in gaining a competitive edge.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Competitive Intelligence Tools market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Competitive Intelligence Tools Market Segments Analysis

Global Competitive Intelligence Tools Market is segmented by Type, Application and region. Based on Type, the market is segmented into On Premise and Cloud-Based. Based on Application, the market is segmented into BFSI, IT & Telecom, Automotive, Retail, Health Care, Energy, Industrial and Education. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Competitive Intelligence Tools Market

In today's highly competitive business landscape, organizations are increasingly dependent on data to enhance decision-making and formulate effective strategies. Competitive Intelligence (CI) tools play a crucial role by enabling businesses to gather, analyze, and present extensive data related to market trends, competitor actions, consumer behavior, and other vital elements. This growing necessity for data-driven insights has spurred a rising demand for CI tools across various sectors, particularly in technology, finance, healthcare, and retail. In these industries, access to real-time information can significantly impact growth and profitability, driving the adoption of these essential intelligence solutions.

Restraints in the Global Competitive Intelligence Tools Market

The Global Competitive Intelligence (CI) Tools market faces significant challenges, particularly due to the high costs associated with implementing these technologies. Small and medium enterprises (SMEs) often have constrained budgets, making it difficult for them to allocate resources for advanced CI tools. In addition to the initial procurement and installation expenses, ongoing costs related to data integration, training, and maintenance can impose a substantial financial burden. Furthermore, CI software that incorporates AI and machine learning necessitates a strong IT infrastructure, skilled operators, and regular updates, which complicates the financial feasibility and may deter smaller organizations from pursuing these valuable tools.

Market Trends of the Global Competitive Intelligence Tools Market

The Global Competitive Intelligence Tools market is witnessing a significant shift towards real-time competitive intelligence solutions, driven by the need for organizations to make quick and informed decisions in an ever-evolving business landscape. As industries, particularly e-commerce and technology, experience rapid changes in consumer behavior and competitive dynamics, the demand for tools that provide immediate insights is surging. These real-time CI solutions facilitate immediate monitoring of competitor activities, market shifts, and evolving customer preferences, prompting businesses to become increasingly agile. This trend is reshaping the competitive intelligence landscape, leading to innovations in automation and data integration, ultimately enhancing strategic decision-making capabilities.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis

Global Competitive Intelligence Tools Market Size by Type & CAGR (2025-2032)

• Market Overview
• On Premise
• Cloud-Based

Global Competitive Intelligence Tools Market Size by Application & CAGR (2025-2032)

• Market Overview
• BFSI
• IT & Telecom
• Automotive
• Retail
• Health Care
• Energy
• Industrial
• Education

Global Competitive Intelligence Tools Market Size & CAGR (2025-2032)

• North America (Type, Application)
  • US
  • Canada
• Europe (Type, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Crayon (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Klue (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Contify (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Owler (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SimilarWeb (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SEMrush (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SpyFu (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ahrefs (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moz (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brandwatch (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Talkwalker (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meltwater (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cision (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LexisNexis (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FactSet (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bloomberg LP (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AlphaSense (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CB Insights (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crunchbase (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ZoomInfo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations