トイレットペーパーの市場規模、シェア、成長分析：製品タイプ別、プライ数別、流通チャネル別、エンドユーザー別、地域別 - 産業予測 2025～2032年

トイレットペーパー市場規模は2023年に555億米ドルと評価され、予測期間（2025-2032年）のCAGRは4.6%で、2024年の580億5,000万米ドルから2032年には831億9,000万米ドルに成長する見通しです。

トイレットペーパーの世界市場は、消費者の個人衛生に対する意識の高まりによって大きな成長を遂げています。トイレットペーパーは主にリサイクル素材や生葉から作られており、1プライ、2プライ、3プライなど様々なタイプがあり、家庭用と業務用の両方のニーズに対応しています。顧客はますます超ソフトタイプを好むようになっており、クリーニング体験を向上させています。製品は、オフラインとオンラインの両方の販売チャネルを通じて広く販売されており、住宅および商業施設の多様なユーザーにサービスを提供しています。持続可能性の動向の高まりと、再生紙など環境に優しい選択肢を求める消費者の嗜好が相まって、市場の拡大をさらに後押ししています。衛生に対する意識が高まり続ける中、高品質のトイレットペーパーに対する需要は着実に増加すると予想されます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

トイレットペーパー市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• ロール
• 折り畳み

トイレットペーパー市場規模：プライ数 & CAGR（2025-2032）

• 市場概要
• 1プライ
• 2プライ
• 3プライ
• その他

トイレットペーパー市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• 企業向け
• B2C

トイレットペーパー市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 家庭用
• 商業用

トイレットペーパー市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Procter & Gamble（US）
• Kimberly-Clark（US）
• Svenska Cellulosa Aktiebolaget（SCA）（Sweden）
• Essity AB（Sweden）
• Sofidel Group（Italy）
• WEPA Group（Germany）
• Hengan International Group Company Limited（China）
• APP（Asia Pulp & Paper）Sinar Mas（Indonesia）
• Oji Holdings Corporation（Japan）
• Daio Paper Corporation（Japan）
• Unicharm Corporation（Japan）
• Kruger Products L.P.（Canada）
• Cascades Inc.（Canada）
• Georgia-Pacific（US）
• Resolute Forest Products（Canada）
• Nine Dragons Paper（Holdings）Limited（China）
• Vinda International Holdings Limited（China）
• CMPC（Chile）
• Suzano S.A.（Brazil）

結論と推奨事項

Toilet Paper Market size was valued at USD 55.5 billion in 2023 and is poised to grow from USD 58.05 billion in 2024 to USD 83.19 billion by 2032, growing at a CAGR of 4.6% during the forecast period (2025-2032).

The Global Toilet Paper Market is experiencing significant growth, driven by a heightened awareness of personal hygiene among consumers. Toilet paper, primarily made from recycled materials or fresh leaves, comes in various types, including 1-ply, 2-ply, and 3-ply options, catering to both domestic and commercial needs. Customers increasingly prefer ultra-soft varieties, enhancing their cleaning experience. Products are widely available through both offline and online sales channels, serving a diverse range of residential and commercial users. The growing trend of sustainability, coupled with consumer preferences for eco-friendly options, such as recycled paper, further fuels the market's expansion. As awareness of hygiene continues to rise, the demand for quality toilet paper is expected to increase steadily.

Top-down and bottom-up approaches were used to estimate and validate the size of the Toilet Paper market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Toilet Paper Market Segments Analysis

Global Toilet Paper Market is segmented by Product Type, Ply Count, Distribution Channel, End User and region. Based on Product Type, the market is segmented into Rolled and Folded. Based on Ply Count, the market is segmented into 1 Ply, 2 Ply, 3 Ply and Others. Based on Distribution Channel, the market is segmented into B2B and B2C. Based on End User, the market is segmented into Household and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Toilet Paper Market

The post-pandemic surge in travel and tourism has significantly boosted the global hotel and hospitality sector, which in turn is propelling the toilet paper market. As people become more aware of personal hygiene, health, and overall wellbeing following the pandemic, there has been an increasing demand for hygiene products, including toilet paper. This heightened focus on cleanliness and sanitation in both public and private spaces is accelerating market growth as consumers prioritize their health and comfort during their travels and day-to-day lives. The convergence of these trends is shaping a robust market for toilet paper in the current landscape.

Restraints in the Toilet Paper Market

The increasing adoption and preference for bidet toilets pose a significant constraint on the growth of the toilet paper market. Bidets offer a gentler and more hygienic alternative to traditional toilet paper, effectively minimizing the risk of toilet-related infections, as well as preventing rashes and irritation associated with frequent wiping. As consumers become more aware of these benefits, the shift towards bidet usage is likely to reduce demand for toilet paper products. Consequently, this trend serves as a notable restraint on the expansion of the global toilet paper market, influencing consumer habits and preferences in personal hygiene.

Market Trends of the Toilet Paper Market

The toilet paper market is witnessing a notable trend driven by increasing environmental consciousness among consumers, prompting a shift towards sustainable practices. As awareness of deforestation risks associated with traditional paper pulp grows, manufacturers are under pressure to innovate. Key industry players are investing in eco-friendly alternatives, such as Georgia Pacific's Compact Coreless 2-ply Bathroom Tissue, which minimizes resource use by employing limited paper pulp. This trend reflects a broader demand for sustainable products, as consumers seek to balance their hygiene needs with environmental responsibility, thereby reshaping manufacturing processes and prompting a move towards greener supply chain practices in the industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Toilet Paper Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Rolled
• Folded

Global Toilet Paper Market Size by Ply Count & CAGR (2025-2032)

• Market Overview
• 1 Ply
• 2 Ply
• 3 Ply
• Others

Global Toilet Paper Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• B2B
• B2C

Global Toilet Paper Market Size by End User & CAGR (2025-2032)

• Market Overview
• Household
• Commercial

Global Toilet Paper Market Size & CAGR (2025-2032)

• North America (Product Type, Ply Count, Distribution Channel, End User)
  • US
  • Canada
• Europe (Product Type, Ply Count, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Ply Count, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Ply Count, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Ply Count, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Svenska Cellulosa Aktiebolaget (SCA) (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Essity AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sofidel Group (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WEPA Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hengan International Group Company Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• APP (Asia Pulp & Paper) Sinar Mas (Indonesia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oji Holdings Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Daio Paper Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unicharm Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kruger Products L.P. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cascades Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Georgia-Pacific (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Resolute Forest Products (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nine Dragons Paper (Holdings) Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vinda International Holdings Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CMPC (Chile)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suzano S.A. (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations