市場調査レポート

商品コード

1636802

自動車向けOTA（Over-The-Air）アップデートの市場規模、シェア、成長分析：タイプ別、推進力タイプ別、車種別、アプリケーション別、地域別 - 産業予測 2025～2032年

Automotive Over-The-Air Updates Market Size, Share, Growth Analysis, By Type, By Propulsion Type, By Vehicle Type, By Application, By Region - Industry Forecast 2025-2032

出版日: 2025年01月15日
発行: SkyQuest
ページ情報: 英文 371 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 779,047円

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PDF & Excel (Multiple User License)

USD 6,200 911,338円

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PDF & Excel (Enterprise License)

USD 7,100 1,043,629円

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概要
目次

概要

サンプル依頼リストに入れる

自動車向けOTA（Over-The-Air）アップデートの世界市場規模は、2023年に42億1,000万米ドルと評価され、2024年の51億1,000万米ドルから2032年には239億3,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは21.3％で成長する見通しです。

世界の自動車向けOTA（Over-The-Air）アップデート市場は、電気自動車の生産台数の増加とコネクテッドカー技術への需要に牽引され、大きな成長が見込まれています。OTAは、電子制御ユニット（ECU）のワイヤレスアップデートを可能にし、サービスセンターを訪れることなく車両ソフトウェアを強化することで、顧客のコストと不便を軽減します。この動向は、車両データを不正アクセスから保護することを目的とした新たな安全規制によって後押しされ、OTA市場の可能性をさらに高めています。新興国市場では、更新コストの高さやインフラの未整備といった課題があるもの、コネクテッド自動車技術の急速な進歩とソフトウェアへの依存度の高まりが市場拡大を後押しします。進化するモノのインターネット（IoT）の情勢も、自動車分野でのOTA実装に新たな機会をもたらします。

北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2024年）
主な市場企業が採用した戦略
市場の最近の動向
企業の市場シェア分析（2024年）
主要企業の企業プロファイル
- 会社概要
- 製品ポートフォリオ分析
- セグメント別シェア分析
- 収益の前年比比較（2022-2024）

主要企業プロファイル

Robert Bosch GmbH（Germany）
Continental AG（Germany）
NXP Semiconductors N.V.（Netherlands）
Verizon Communications Inc.（USA）
Airbiquity Inc.（USA）
Infineon Technologies AG（Germany）
Qualcomm Incorporated（USA）
Intel Corporation（USA）
HARMAN International（USA）
Blackberry QNX Software Systems Limited（Canada）
Denso Corporation（Japan）
Aptiv PLC（Ireland）
Valeo SA（France）
ZF Friedrichshafen AG（Germany）
Panasonic Corporation（Japan）
Hyundai Mobis Co., Ltd.（South Korea）
Renesas Electronics Corporation（Japan）
STMicroelectronics N.V.（Switzerland）
Texas Instruments Incorporated（USA）
Analog Devices, Inc.（USA）

結論と推奨事項

Product Code: SQMIG25A2048

Global Automotive Over-The-Air (OTA) Updates Market size was valued at USD 4.21 billion in 2023 and is poised to grow from USD 5.11 billion in 2024 to USD 23.93 billion by 2032, growing at a CAGR of 21.3% during the forecast period (2025-2032).

The Global Automotive Over-The-Air (OTA) Market is poised for significant growth, driven by the increasing production of electric vehicles and the demand for connected car technology. OTA enables wireless updates for Electronic Control Units (ECUs), enhancing vehicle software without the need for service center visits, thereby reducing costs and inconvenience for customers. This trend is bolstered by new safety regulations aimed at protecting vehicle data from unauthorized access, further augmenting the OTA market's potential. Despite challenges such as high update costs and inadequate infrastructure in developing regions, the rapid advancement of connected automotive technologies and a growing reliance on software will propel market expansion. The evolving landscape of the Internet of Things (IoT) also presents new opportunities for OTA implementations in the automotive sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Automotive Over-The-Air (OTA) Updates market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Automotive Over-The-Air (OTA) Updates Market Segmental Analysis

Global Automotive Over-The-Air (OTA) Updates Market is segmented by Type, Propulsion Type, Vehicle Type, Application and Region. Based on Type, the market is segmented into Software Over-The-Air (SOTA) and Firmware Over-The-Air (FOTA). Based on Propulsion Type, the market is segmented into Internal Combustion Engine (ICE) Vehicles, Electric Vehicles (EVs) and Hybrid Vehicles. Based on Vehicle Type, the market is segmented into Passenger Vehicles and Commercial Vehicles. Based on Application, the market is segmented into Infotainment, Telematics, Electronic Control Unit (ECU) Updates and Safety & Security. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Automotive Over-The-Air (OTA) Updates Market

The Global Automotive Over-The-Air (OTA) Updates market is experiencing significant growth driven by the rising use of connected vehicles. As automakers embrace vehicles that communicate with one another and the internet, there is an increasing need for efficient and secure software updates to enhance safety, efficiency, and overall driving experiences. The complexity of modern vehicles, with advanced features and technologies, necessitates effective OTA solutions. Additionally, with the growing threat of cyberattacks, OTA updates enable automakers to swiftly address security vulnerabilities, ensuring customer protection. Furthermore, OTA updates are a cost-effective alternative to traditional methods, eliminating the need for dealership visits and saving time and money for both manufacturers and consumers.

Restraints in the Global Automotive Over-The-Air (OTA) Updates Market

The Global Automotive Over-The-Air (OTA) Updates market faces several significant restraints that hinder its growth potential. A primary challenge is the limited connectivity infrastructure in various regions, which obstructs the ability of manufacturers to deliver updates effectively to vehicles. Additionally, while OTA updates enhance cybersecurity, improper implementation can expose vehicles to cyber threats, raising concerns in this area. The market is also highly fragmented, with numerous providers offering diverse solutions that complicate the selection process for automakers seeking the ideal OTA update systems tailored to their needs. Furthermore, adherence to stringent regulations-such as data privacy, cybersecurity, and vehicle safety-can impose substantial costs and time demands, ultimately affecting market expansion.

Market Trends of the Global Automotive Over-The-Air (OTA) Updates Market

The Global Automotive Over-The-Air (OTA) Updates market is witnessing significant growth, driven by the increasing consumer demand for connected cars equipped with advanced features and enhanced functionality. As automotive technology evolves, the ability to perform software updates remotely has become a crucial selling point, enabling manufacturers to deliver new features, improve performance, and resolve bugs without requiring physical visits to dealerships. This trend aligns with the broader shift towards digitalization in the automotive sector, where convenience and customer experience are paramount. Consequently, the market for OTA updates is expected to expand rapidly, supported by advancements in connectivity, cybersecurity measures, and consumer acceptance.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Technology Advancement

Global Automotive Over-The-Air (OTA) Updates Market Size by Type & CAGR (2025-2032)

Market Overview
Software Over-The-Air (SOTA)
Firmware Over-The-Air (FOTA)

Global Automotive Over-The-Air (OTA) Updates Market Size by Propulsion Type & CAGR (2025-2032)

Market Overview
Internal Combustion Engine (ICE) Vehicles
Electric Vehicles (EVs)
Hybrid Vehicles

Global Automotive Over-The-Air (OTA) Updates Market Size by Vehicle Type & CAGR (2025-2032)

Market Overview
Passenger Vehicles
Commercial Vehicles

Global Automotive Over-The-Air (OTA) Updates Market Size by Application & CAGR (2025-2032)

Market Overview
Infotainment
Telematics
Electronic Control Unit (ECU) Updates
Safety & Security

Global Automotive Over-The-Air (OTA) Updates Market Size & CAGR (2025-2032)

North America (Type, Propulsion Type, Vehicle Type, Application)
- US
- Canada
Europe (Type, Propulsion Type, Vehicle Type, Application)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Type, Propulsion Type, Vehicle Type, Application)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Type, Propulsion Type, Vehicle Type, Application)
- Brazil
- Rest of Latin America
Middle East & Africa (Type, Propulsion Type, Vehicle Type, Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Robert Bosch GmbH (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Continental AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NXP Semiconductors N.V. (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Verizon Communications Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Airbiquity Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Infineon Technologies AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Qualcomm Incorporated (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Intel Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HARMAN International (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Blackberry QNX Software Systems Limited (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Denso Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Aptiv PLC (Ireland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Valeo SA (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ZF Friedrichshafen AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Panasonic Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hyundai Mobis Co., Ltd. (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Renesas Electronics Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
STMicroelectronics N.V. (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Texas Instruments Incorporated (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Analog Devices, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

自動車向けOTA（Over-The-Air）アップデートの市場規模、シェア、成長分析：タイプ別、推進力タイプ別、車種別、アプリケーション別、地域別 - 産業予測 2025～2032年

Automotive Over-The-Air Updates Market Size, Share, Growth Analysis, By Type, By Propulsion Type, By Vehicle Type, By Application, By Region - Industry Forecast 2025-2032

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

世界の自動車向けOTA（Over-The-Air）アップデート市場規模：タイプ別 & CAGR（2025-2032）

世界の自動車用OTA（Over-The-Air）アップデート市場規模：推進力タイプ別& CAGR（2025-2032）

世界の自動車用OTA（Over-The-Air）アップデート市場規模：車種別& CAGR（2025-2032）

世界の自動車用OTA（Over-The-Air）アップデート市場規模：アプリケーション別& CAGR（2025-2032）

世界の自動車向けOTA（Over-The-Air）アップデート市場規模：地域別& CAGR（2025-2032）