減塩食品の市場規模、シェア、成長分析：製品タイプ別、流通チャネル別、地域別 - 産業予測 2025～2032年

減塩食品の世界市場規模は2023年に3,250億米ドルとなり、2024年の3,422億2,000万米ドルから2032年には5,173億米ドルに成長し、予測期間（2025年～2032年）のCAGRは5.3％で成長する見通しです。

世界の減塩食品市場は、健康意識の高まりと生活習慣病（特に高血圧と心血管疾患）の増加に対応し、力強い成長を遂げています。消費者は伝統的な製品の風味を維持したまま減塩された選択肢を求めており、スナック菓子、焼き菓子、乳製品、肉などの減塩製品のラインアップが拡大しています。塩分過多による健康リスクへの認識が需要を喚起する一方で、コスト高や通常製品との味覚の相違の可能性など、課題も残っています。とはいえ、小売店やオンラインチャネルで製品が入手しやすくなっていることに加え、植物ベースの食事が減塩の選択肢を好む傾向にあることから、市場の動向は有望です。味覚プロファイルの改善を目指したイノベーションは、健康志向の人口が増加している地域に市場が拡大するにつれて、さらなる機会をもたらします。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 顧客と購買基準の分析

減塩食品市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• スナック
• 肉鶏肉魚介類
• その他

減塩食品市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オフライン
• オンライン

減塩食品市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Nestle SA（Switzerland）
• Unilever plc（UK）
• PepsiCo, Inc.（US）
• Conagra Foods, Inc.（US）
• Campbell Soup Company（US）
• General Mills, Inc.（US）
• The Hain Celestial Group, Inc.（US）
• Kellogg Company（US）
• The Coca-Cola Company（US）
• Hormel Foods Corporation（US）
• Amy's Kitchen, Inc.（US）
• McCormick & Company, Inc.（US）
• Ajinomoto Co., Inc.（Japan）
• Kikkoman Corporation（Japan）
• Mars, Inc.（US）
• Mondelez International, Inc.（US）
• Grupo Bimbo, S.A.B. de C.V.（Mexico）
• PepsiCo Foods Canada Inc.（Canada）
• McCain Foods Limited（Canada）

結論と推奨事項

Global Reduced Salt Food Products Market size was valued at USD 325.0 billion in 2023 and is poised to grow from USD 342.22 billion in 2024 to USD 517.3 billion by 2032, growing at a CAGR of 5.3% during the forecast period (2025-2032).

The global reduced salt food products market is experiencing robust growth, responding to heightened health awareness and the increase in lifestyle diseases, notably hypertension and cardiovascular conditions. Consumers are seeking lower-sodium options that preserve the flavor of traditional products, leading to an expanded range of reduced salt offerings, such as snacks, baked goods, dairy, and meats. While awareness of excessive salt's health risks drives demand, challenges remain, including higher costs and potential taste discrepancies compared to regular products. Nevertheless, the market's trajectory is promising, buoyed by greater product availability in retail and online channels, along with the trend of plant-based diets favoring low-sodium options. Innovations aimed at improving taste profiles present further opportunities as the market expands into regions with growing health-conscious populations.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Reduced Salt Food Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Reduced Salt Food Products Market Segmental Analysis

Global Reduced Salt Food Products Market is segmented by Product Type, Distribution Channel and region. Based on Product Type, the market is segmented into Snacks, Meat, Poultry, & Seafood and Others. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Reduced Salt Food Products Market

The global reduced salt food products market is primarily driven by the growing health awareness among consumers seeking healthier dietary choices. As knowledge about the adverse health effects of excessive salt intake increases, there is a corresponding rise in demand for low-sodium and reduced-salt alternatives. Consumers are increasingly prioritizing their well-being by looking for products that can help mitigate health risks associated with high salt consumption. This trend aligns with guidelines from organizations like the World Health Organization (WHO), which advises keeping daily salt intake below 5 grams to lower the risk of hypertension and other related health issues.

Restraints in the Global Reduced Salt Food Products Market

The Global Reduced Salt Food Products market faces significant restraints, primarily due to the elevated pricing of these items. Typically, reduced salt products carry a higher price tag compared to traditional options, largely owing to the extra costs involved in their development and production. This premium pricing poses a notable challenge for budget-conscious consumers, particularly in developing nations where affordability is a critical factor. Consequently, the steep costs associated with reduced salt food products may hinder their widespread acceptance and limit their availability to a portion of the population, thereby impacting overall market growth and consumer adoption.

Market Trends of the Global Reduced Salt Food Products Market

The Global Reduced Salt Food Products market is witnessing a significant trend driven by the rising popularity of plant-based and vegan diets. As consumers become more health-conscious and seek sustainable dietary options, there is an increasing demand for reduced salt alternatives within these segments. This shift is exemplified by innovations like Beyond Meat's 2021 launch of a plant-based breakfast sausage featuring 50% less sodium, catering to health-conscious individuals without compromising on flavor. This trend reflects a broader consumer movement towards foods that align with personal health goals and environmental values, indicating robust growth potential in the reduced salt category over the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis

Global Reduced Salt Food Products Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Snacks
• Meat, Poultry, & Seafood
• Others

Global Reduced Salt Food Products Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Reduced Salt Food Products Market Size & CAGR (2025-2032)

• North America (Product Type, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nestle SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conagra Foods, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campbell Soup Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hain Celestial Group, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellogg Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Coca-Cola Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hormel Foods Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amy's Kitchen, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McCormick & Company, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ajinomoto Co., Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kikkoman Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mars, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondelez International, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grupo Bimbo, S.A.B. de C.V. (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo Foods Canada Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McCain Foods Limited (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations