歯磨き粉タブレットの市場規模、シェア、成長分析：製品タイプ別、フレーバー別、消費者別、販売チャネル別、地域別 - 産業予測 2025～2032年

歯磨き粉タブレットの世界市場規模は2023年に586億3,000万米ドルとなり、予測期間（2025-2032年）のCAGRは7.4%で、2024年の629億7,000万米ドルから2032年には1,114億7,000万米ドルに成長する見通しです。

歯磨きタブレット市場は、環境意識の高まりと持続可能性への関心の高まりにより、大きな成長を遂げています。消費者の口腔衛生に対する意識は高まっており、特にウイルス感染者の口腔衛生問題の発生率が上昇していることから、衛生的な代替品へのシフトが促されています。従来の歯磨きチューブによるプラスチック汚染の悪影響は、埋め立てゴミにならない歯磨き粉タブレットのような環境に優しい選択肢への需要をさらに高めています。さらに、ホスピタリティ業界では、従来のプラスチックチューブを持続可能なタブレット型歯磨き粉に置き換えて客室に設置することで、同じ効果を維持しながら廃棄物を減らし、水を節約しようとする施設が増えており、市場拡大の絶好の機会となっています。この変化は、環境に配慮した製品を求める消費者の嗜好と一致しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 顧客と購買基準の分析
• 貿易分析

歯磨き粉タブレット市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• フッ化物
• フッ素不使用

歯磨き粉タブレット市場規模：フレーバー別& CAGR（2025-2032）

• 市場概要
• ミント
• 木炭
• その他のフレーバー

歯磨き粉タブレット市場規模：消費者別& CAGR（2025-2032）

• 市場概要
• 大人
• 子供

歯磨き粉タブレット市場規模：販売チャネル別& CAGR（2025-2032）

• 市場概要
• スーパーマーケット/ハイパーマーケット
• マルチブランドストア
• コンビニエンスストア
• オンライン小売業者
• 卸売業者
• その他

歯磨き粉タブレット市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Colgate-Palmolive Company（United States）
• Procter & Gamble Company（United States）
• Unilever PLC（United Kingdom）
• Haleon plc（United Kingdom）
• Johnson & Johnson（United States）
• Church & Dwight Co., Inc.（United States）
• Henkel AG & Co. KGaA（Germany）
• Lion Corporation（Japan）
• Sunstar Suisse S.A.（Switzerland）
• Dentsply Sirona Inc.（United States）
• 3M Company（United States）
• Kao Corporation（Japan）
• LG Household & Health Care Ltd.（South Korea）
• Amway Corporation（United States）
• GlaxoSmithKline plc（United Kingdom）
• Reckitt Benckiser Group plc（United Kingdom）
• The Himalaya Drug Company（India）
• Dabur India Ltd.（India）
• Marico Limited（India）
• Patanjali Ayurved Limited（India）

結論と推奨事項

Global Toothpaste Tablet Market size was valued at USD 58.63 billion in 2023 and is poised to grow from USD 62.97 billion in 2024 to USD 111.47 billion by 2032, growing at a CAGR of 7.4% during the forecast period (2025-2032).

The market for toothpaste tablets is experiencing significant growth due to increasing environmental awareness and a heightened focus on sustainability. Consumers are becoming more conscious of oral hygiene, particularly in light of the rising incidence of oral health issues among individuals affected by viruses, prompting a shift toward hygienic alternatives. The negative impact of plastic pollution from traditional toothpaste tubes has further fueled demand for eco-friendly options like toothpaste tablets, which do not contribute to landfill waste. Additionally, the hospitality industry presents a prime opportunity for market expansion as establishments seek to replace conventional plastic tubes with sustainable toothpaste tablets in guest rooms, reducing waste and conserving water while maintaining the same effectiveness. This shift aligns with consumer preferences for environmentally responsible products.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Toothpaste Tablet market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Toothpaste Tablet Market Segmental Analysis

Global Toothpaste Tablet Market is segmented by Product Type, Flavor, Consumer Orientation, Sales Channel and region. Based on Product Type, the market is segmented into Fluoride and Fluoride-free. Based on Flavor, the market is segmented into Mint, Charcoal and Other Flavors. Based on Consumer Orientation, the market is segmented into Adults and Children. Based on Sales Channel, the market is segmented into Supermarkets/Hypermarkets, Multi-Brand Stores, Convenience Stores, Online Retailers, Wholesalers and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Toothpaste Tablet Market

The global toothpaste tablet market is poised for significant growth, primarily driven by heightened awareness regarding oral hygiene among consumers. As individuals become more conscious of their dental health, there is a growing demand for innovative and effective oral care products. This shift in consumer behavior is prompting a search for convenient alternatives to traditional toothpaste, such as toothpaste tablets, which offer both practicality and efficiency. As people prioritize maintaining optimal oral hygiene, the adoption of these eco-friendly and travel-friendly dental solutions is expected to increase, further propelling growth in the market for toothpaste tablets worldwide.

Restraints in the Global Toothpaste Tablet Market

The growth of the Global Toothpaste Tablet market may face challenges due to limited consumer awareness regarding toothpaste tablets as an effective alternative to conventional toothpaste. Although there is rising consciousness surrounding oral hygiene, a significant portion of the population remains uninformed about the existence and benefits of toothpaste tablets. This lack of awareness may hinder potential market expansion, as consumers tend to prefer familiar products. Consequently, the absence of widespread accessibility and education regarding toothpaste tablets can impede their adoption, thereby restraining the overall growth potential of this innovative oral care solution in the global marketplace.

Market Trends of the Global Toothpaste Tablet Market

The Global Toothpaste Tablet market is witnessing robust growth, driven by a rising consumer awareness regarding sustainability and the environmental ramifications of traditional oral care products. As individuals increasingly seek eco-friendly alternatives, toothpaste tablets are emerging as a viable solution; they sidestep plastic packaging, thereby minimizing waste and carbon footprints. This trend is bolstered by the demand for convenience, with tablets offering portability and precise dosing. Moreover, innovations in flavor and formula are attracting a broader consumer base, including eco-conscious millennials and Gen Z, further propelling the market's expansion. Overall, the shift towards environmentally responsible products is redefining the oral care landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis
• Trade Analysis

Global Toothpaste Tablet Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Fluoride
• Fluoride-free

Global Toothpaste Tablet Market Size by Flavor & CAGR (2025-2032)

• Market Overview
• Mint
• Charcoal
• Other Flavors

Global Toothpaste Tablet Market Size by Consumer Orientation & CAGR (2025-2032)

• Market Overview
• Adults
• Children

Global Toothpaste Tablet Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Multi-Brand Stores
• Convenience Stores
• Online Retailers
• Wholesalers
• Others

Global Toothpaste Tablet Market Size & CAGR (2025-2032)

• North America (Product Type, Flavor, Consumer Orientation, Sales Channel)
  • US
  • Canada
• Europe (Product Type, Flavor, Consumer Orientation, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Flavor, Consumer Orientation, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Flavor, Consumer Orientation, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Flavor, Consumer Orientation, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Colgate-Palmolive Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haleon plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunstar Suisse S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dentsply Sirona Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3M Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Household & Health Care Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Himalaya Drug Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dabur India Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marico Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Patanjali Ayurved Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations