ヘアブラシの市場規模、シェア、成長分析：製品タイプ別、用途別、エンドユーザー別、流通チャネル別、地域別 - 産業予測 2025～2032年

ヘアブラシの世界市場規模は、2023年に40億米ドルと評価され、2024年の42億8,000万米ドルから2032年には73億5,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは7.0％で成長する見通しです。

ヘアブラシの需要は、衛生やセルフケアに対する人々の意識の高まりによって増加傾向にあります。天然毛、合成毛、ハイブリッド毛を使用したパドルブラシ、クッションブラシ、ウェットブラシ、通気性ブラシ、ラウンドブラシなど多様な選択肢があり、消費者の選択眼はますます高まっています。特に合成素材の価格が低下するにつれて、市場は成長する態勢を整えています。ヘアスパやサロンの急増-米国だけでも77,000以上の美容室と4,500以上の理髪店は大きな収益を生み出し、ヘアブラシの需要をさらに促進しています。さらに、成人人口の増加による身だしなみの重視も、市場の拡大を後押ししています。ヘアスタイリングや健康維持のための多機能を提供する技術的に高度なヘアブラシも需要があり、小売部門の繁栄やオンラインショッピングの動向の高まりもこれに拍車をかけています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

ヘアブラシ市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• クッションブラシ
• パドルブラシ
• ラウンドブラシ
• ティージングブラシ
• デタングリングブラシ
• 天然毛
• 人工毛ブラシ
• その他

ヘアブラシ市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 個人用
• プロ用

ヘアブラシ市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 子供
• 成人
• 動物

ヘアブラシ市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• 自社所有のアウトレット
• スーパーマーケット/ハイパーマーケット
• オンライン小売店
• その他

ヘアブラシ市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Mason Pearson（UK）
• Kent Brushes（UK）
• Olivia Garden International, Inc.（USA）
• Goody Products, Inc.（USA）
• Spornette International（USA）
• Wet Brush（USA）
• Denman International Ltd.（UK）
• Acca Kappa（Italy）
• Hercules Sagemann GmbH（Germany）
• Revlon, Inc.（USA）
• Conair Corporation（USA）
• L'Oreal S.A.（France）
• Bass Brushes（USA）
• Earth Therapeutics（USA）
• Cactus Hairbrush（Bulgaria）
• The Bristle Brush Company（UK）
• Dishy（Xiamen）Commodity Co.ltd（China）
• Walmart Inc.（USA）
• Target Corporation（USA）

結論と推奨事項

Global Hair Brush Market size was valued at USD 4.0 billion in 2023 and is poised to grow from USD 4.28 billion in 2024 to USD 7.35 billion by 2032, growing at a CAGR of 7.0% during the forecast period (2025-2032).

The demand for hairbrushes is on the rise, driven by heightened public awareness of hygiene and self-care. With diverse options like paddle, cushion, wet, vented, and round brushes made from natural, synthetic, or hybrid bristles, consumers are increasingly selective. The market is poised for growth, particularly as synthetic material prices decrease. The proliferation of hair spas and salons-over 77,000 beauty salons and 4,500 barbershops in the U.S. alone-generates substantial revenue and further fuels hairbrush demand. Additionally, the growing adult population's focus on personal grooming enhances market expansion. Technologically advanced hairbrushes offering multifunctional capabilities for hair styling and wellness are also in demand, compounded by a thriving retail sector and rising online shopping trends.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Hair Brush market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Hair Brush Market Segmental Analysis

Global Hair Brush Market is segmented by Product Type, Application, End User, Distribution Channel and region. Based on Product Type, the market is segmented into Cushion Brush, Paddle Brush, Round Brush, Teasing Brush, Detangling Brush, Natural Bristle, Artificial Bristle Brush and Others. Based on Application, the market is segmented into Personal and Professional. Based on End User, the market is segmented into Children, Adults and Animals. Based on Distribution Channel, the market is segmented into Company Owned Outlets, Supermarkets/Hypermarkets, Online Retail Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Hair Brush Market

The global hair brush market is being propelled by a surge in grooming awareness among consumers who are increasingly prioritizing hair cleanliness and care. As disposable incomes rise, more individuals are opting for high-quality hair care products, which has amplified the demand for hair brushes. These grooming tools have gained popularity among both men and women, attributed to their health benefits, including effective scalp treatment and promoting hair smoothness. Additionally, the emergence of technologically advanced hair brushes is further energizing market growth. For example, L'Oreal's innovative smart hair brush can assess hair condition, detecting dryness or moisture levels while offering insights into issues such as breakage and frizz.

Restraints in the Global Hair Brush Market

Global Hair Brush is committed to maintaining the highest ethical standards in its production and marketing practices. The company ensures that all materials used are ethically sourced and environmentally sustainable, reflecting a dedication to protecting our planet. Additionally, Global Hair Brush is focused on promoting fair labor practices and transparency throughout its supply chain, advocating for workers' rights and well-being. The brand prioritizes customer satisfaction, utilizing high-quality craftsmanship in its products, and encourages responsible usage through educational initiatives. Global Hair Brush aims to foster a community that values inclusivity, diversity, and respect for individual hair types and styles, reinforcing its global mission.

Market Trends of the Global Hair Brush Market

The Global Hair Brush market is witnessing significant growth driven by an increasing emphasis on personal grooming and styling, particularly among millennials influenced by vibrant fashion campaigns proliferating on social media platforms like TikTok and Instagram. High-profile endorsements from brands such as Prada and Louis Vuitton highlight the rising demand for sleek, polished hairstyles. Furthermore, the adoption of electric hair brushes in salons has revolutionized hair care practices, enhancing styling efficiency and results. As consumers gravitate towards innovative tools and beauty trends, the market is poised for continued expansion, marking a transformative phase in hair grooming culture globally.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Hair Brush Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Cushion Brush
• Paddle Brush
• Round Brush
• Teasing Brush
• Detangling Brush
• Natural Bristle
• Artificial Bristle Brush
• Others

Global Hair Brush Market Size by Application & CAGR (2025-2032)

• Market Overview
• Personal
• Professional

Global Hair Brush Market Size by End User & CAGR (2025-2032)

• Market Overview
• Children
• Adults
• Animals

Global Hair Brush Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Company Owned Outlets
• Supermarkets/Hypermarkets
• Online Retail Stores
• Others

Global Hair Brush Market Size & CAGR (2025-2032)

• North America (Product Type, Application, End User, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Application, End User, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Application, End User, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Application, End User, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Application, End User, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Mason Pearson (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kent Brushes (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Olivia Garden International, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goody Products, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spornette International (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wet Brush (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Denman International Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Acca Kappa (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hercules Sagemann GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conair Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bass Brushes (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Earth Therapeutics (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cactus Hairbrush (Bulgaria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Bristle Brush Company (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dishy (Xiamen) Commodity Co.ltd (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walmart Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Target Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations