加熱式タバコ製品の市場規模、シェア、成長分析：製品タイプ別、デバイスタイプ別、流通チャネル別、ユーザー年齢層別、地域別 - 産業予測 2025～2032年

加熱式タバコ製品 2023年の市場規模は360億5,000万米ドルで、2024年の550億米ドルから2032年には1兆6,138億8,000万米ドルに成長し、予測期間（2025～2032年）のCAGRは52.56％で成長する見通しです。

加熱式タバコやヒート・ノット・バーン（HNB）製品としても知られるホット・タバコは、タバコ市場で人気を博しています。これらの製品は、燃焼による有害な影響を受けずにニコチンやその他の化学物質を含むエアロゾルを発生させるため、ユーザーにとって魅力的な代替品となっています。主なカテゴリーには、HNB装置、たばこスティック、カプセルなどがあります。HNB製品の受け入れ拡大は、米国FDAがフィリップ・モリス・インターナショナルのIQOSシステムをリスク低減タバコ製品として承認するなど、政府の承認によって後押しされています。しかし、電子タバコの人気の高まりは、高校生や中学生の間でかなりの使用が報告されており、加熱式タバコ市場に課題を突きつけています。全体として、加熱式タバコ製品の需要は増加すると予測されるが、電子タバコ市場の拡大により成長は抑制される可能性があります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• 顧客と購買基準の分析
• 原材料の分析
• 特許分析

加熱式タバコ製品市場規模：製品タイプ別

• 市場概要
• スティック
  • 通常
  • メントール
• 葉
  • 通常
  • メントール

加熱式タバコ製品市場規模：デバイスタイプ別

• 市場概要
• 充電式
  • 充電器付き
  • 充電器なし
• 充電不可

加熱式タバコ製品市場規模：流通チャネル別

• 市場概要
• オフライン
  • スーパーマーケット
  • 専門店
  • コンビニエンスストア
• オンライン
  • eコマースウェブサイト
  • 企業ウェブサイト

加熱式タバコ製品市場規模：ユーザー年齢層別

• 市場概要
• 18～24歳
• 25～34歳
• 35～44歳
• 45歳以上

加熱式タバコ製品市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
• 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Philip Morris International Inc.（USA）
• British American Tobacco plc（UK）
• Japan Tobacco Inc.（Japan）
• Imperial Brands plc（UK）
• KT&G Corporation（South Korea）
• Altria Group, Inc.（USA）
• China National Tobacco Corporation（China）
• Reynolds American Inc.（USA）
• Swedish Match AB（Sweden）
• ITC Limited（India）
• Vector Group Ltd.（USA）
• Djarum（Indonesia）
• Gudang Garam Tbk（Indonesia）
• Sampoerna（Indonesia）
• BAT Malaysia（Malaysia）
• Godfrey Phillips India Ltd.（India）
• Eastern Company S.A.E.（Egypt）
• Scandinavian Tobacco Group A/S（Denmark）
• Habanos S.A.（Cuba）
• Tabacalera（Spain）

結論と推奨事項

Heated Tobacco Products Market size was valued at USD 36.05 Billion in 2023 and is poised to grow from USD 55 Billion in 2024 to USD 1613.88 Billion by 2032, growing at a CAGR of 52.56% during the forecast period (2025-2032).

Hot Tobacco, also known as heated tobacco or heat-not-burn (HNB) products, has gained traction in the tobacco market. These products generate aerosols containing nicotine and other chemicals without the harmful effects of combustion, making them an appealing alternative for users. Key categories include HNB devices, tobacco sticks, and capsules. The increasing acceptance of HNB products is bolstered by government approvals, such as the U.S. FDA's endorsement of Philip Morris International's IQOS system as a reduced-risk tobacco product. However, the growing popularity of e-cigarettes poses a challenge to the hot tobacco market, with significant use reported among high school and middle school students. Overall, while demand for hot tobacco products is projected to rise, growth may be tempered by the expanding e-cigarette market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Heated Tobacco Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Heated Tobacco Products Market Segmental Analysis

Global Heated Tobacco Products Market is segmented by product type, device type, distribution channel, user age group and region. Based on product type, the market is segmented into stick and leaf. Based on device type, the market is segmented into rechargeable and non-rechargeable. Based on distribution channel, the market is segmented into offline and online. Based on user age group, the market is segmented into 18-24 years, 25-34 years, 35-44 years and 45+ years. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Heated Tobacco Products Market

The Heated Tobacco Products (HTP) market is poised for substantial expansion in the upcoming years, driven by heightened awareness surrounding the dangers associated with traditional smoking. As consumers increasingly seek safer alternatives to conventional cigarettes, there is a surge in the demand for less harmful options like heated tobacco products. Furthermore, the market is bolstered by ongoing innovations from manufacturers, enhancing product appeal. Additionally, the rising trend of e-cigarettes and vaping devices, often perceived as alternatives to HTPs, presents further growth opportunities. Consequently, as more individuals aim to quit smoking or minimize their tobacco use, the HTP market is set to thrive.

Restraints in the Heated Tobacco Products Market

The heated tobacco products market faces significant restraints primarily due to the associated health risks. While these products are often promoted as a safer alternative to conventional cigarettes, they still contain nicotine and various harmful chemicals that may contribute to severe health issues, including lung diseases and cancer. The absence of comprehensive long-term studies regarding the effects of heated tobacco usage complicates the ability of regulators to evaluate their safety effectively. Consequently, this uncertainty could result in more stringent regulations or possible bans on the sale and use of these products, ultimately hindering the market's potential for growth and expansion.

Market Trends of the Heated Tobacco Products Market

The heated tobacco products (HTP) market is witnessing a notable trend towards intensified product innovation among manufacturers. This shift is driven by a commitment to enhancing user experience through advanced technologies and features, as companies strive to differentiate their offerings. The introduction of diverse flavors and innovative designs is being prioritized to align with the changing preferences of consumers, particularly younger demographics. Additionally, significant investments in research and development underscore the industry's focus on safety, efficacy, and regulatory compliance. As competition heightens, this trend is poised to thrive, fueling market growth and expanding consumer choices in the HTP landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Patent Analysis

Global Heated Tobacco Products Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Stick
  • Regular
  • Menthol
• Leaf
  • Regular
  • Menthol

Global Heated Tobacco Products Market Size by Device Type & CAGR (2025-2032)

• Market Overview
• Rechargeable
  • With Charger
  • Without Charger
• Non-Rechargeable

Global Heated Tobacco Products Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
  • Supermarkets
  • Specialty Stores
  • Convenience Stores
• Online
  • E-Commerce Websites
  • Company Websites

Global Heated Tobacco Products Market Size by User Age Group & CAGR (2025-2032)

• Market Overview
• 18-24 Years
• 25-34 Years
• 35-44 Years
• 45+ Years

Global Heated Tobacco Products Market Size & CAGR (2025-2032)

• North America (Product Type, Device Type, Distribution Channel, User Age Group)
  • US
  • Canada
• Europe (Product Type, Device Type, Distribution Channel, User Age Group)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Device Type, Distribution Channel, User Age Group)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Device Type, Distribution Channel, User Age Group)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Device Type, Distribution Channel, User Age Group)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
• Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Philip Morris International Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• British American Tobacco plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Japan Tobacco Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Imperial Brands plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KT&G Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Altria Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• China National Tobacco Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reynolds American Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swedish Match AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITC Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vector Group Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Djarum (Indonesia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gudang Garam Tbk (Indonesia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sampoerna (Indonesia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BAT Malaysia (Malaysia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godfrey Phillips India Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eastern Company S.A.E. (Egypt)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scandinavian Tobacco Group A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Habanos S.A. (Cuba)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tabacalera (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations