スポーツアパレルの市場規模、シェア、成長分析、製品別、エンドユーザー別、流通チャネル別、地域別 - 産業予測、2024年～2031年

スポーツアパレルの世界市場規模は2022年に1,871億米ドルとなり、予測期間（2023年～2031年）のCAGRは5.53%で、2023年の1,974億4,000万米ドルから2031年には3,037億米ドルに成長する見通しです。

世界のスポーツアパレル市場は、消費者のスポーツ・フィットネス熱の高まりを反映して大きな成長を遂げています。この上昇傾向を後押ししている主な要因としては、健康意識の高まり、スタイリッシュで快適なアクティブウェアの需要、ジムやフィットネスセンターの増加などが挙げられます。この市場には、Tシャツやジャージからシューズやアクセサリーに至るまで、幅広い製品が含まれています。スポーツ界の有名人や推薦者の影響力が、消費者の関心をさらに高めています。さらに、競技スポーツとレクリエーションスポーツの両方で女性の参加が増加していることも、市場の裾野を広げています。より多くの人々がアクティブなライフスタイルを求め、フィットネスを優先しているため、スポーツアパレル業界は今後数年間、継続的な成長が見込める。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別の機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーター分析と影響
  • 競争企業間の敵対関係
  • 代替品の脅威
  • 買い手の交渉力
  • 新規参入業者の脅威
  • 供給企業の交渉力

主な市場の考察

• 主要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2023年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 技術の進歩
• 規制情勢
• ケーススタディ

スポーツアパレルの市場規模：製品別 & CAGR（2024年～2031年）

• トップス＆Tシャツ
• ズボンとタイツ
• シャツとTシャツ
• その他

スポーツアパレルの市場規模：人口統計別 & CAGR（2024年～2031年）

• 男性
• 女性
• 子供

スポーツアパレルの市場規模：流通チャネル別 & CAGR（2024年～2031年）

• オンライン
• オフライン
  • スポーツ用品小売業者
  • スーパーマーケットとハイパーマーケット
  • 高級ブランドアウトレット
  • その他

スポーツアパレルの市場規模：地域別 & CAGR（2024年～2031年）

• 北米
  • 米国
  • カナダ
• 欧州
  • 英国
  • ドイツ
  • スペイン
  • フランス
  • イタリア
  • その他欧州
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2023年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2023年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2021年～2023年）

主要企業プロファイル

• Nike, Inc.
• Adidas AG
• LI-NING Company Limited
• Umbro Ltd.
• Puma SE, Inc.
• Fila, Inc.
• Lululemon Athletica Incorporation
• Under Armour
• Columbia Sportswear Company
• Anta Sports Products Limited, Inc.
• Under Armour, Inc
• ASICS Corporation
• VF Corporation
• New Balance Athletics, Inc.
• Skechers USA, Inc.
• Anta Sports Products Limited
• Li Ning Company Limited
• Decathlon Group
• Hanesbrands Inc.
• Mizuno Corporation

結論と推奨事項

Global Sports Apparel Market size was valued at USD 187.1 billion in 2022 and is poised to grow from USD 197.44 billion in 2023 to USD 303.70 billion by 2031, at a CAGR of 5.53% during the forecast period (2023-2031).

The global sports apparel market is experiencing significant growth, reflecting a surge in sports and fitness enthusiasm among consumers. Key factors propelling this upward trend include heightened health awareness, a demand for stylish and comfortable activewear, and a growing number of gyms and fitness centers. This market encompasses a wide array of products, from t-shirts and jerseys to shoes and accessories. The influence of sports celebrities and endorsements further drives consumer interest. Additionally, the rising participation of women in both competitive and recreational sports is expanding the market's reach. As more individuals seek to lead active lifestyles and prioritize fitness, the sports apparel industry is well-positioned for continued growth in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sports Apparel market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sports Apparel Market Segmental Analysis

Global Sports Apparel Market is segmented by Product, by Demography, by Distribution Channel, and by Region. Based on Product, the market is segmented into Tops & T-Shirts, Trousers & Tights, Shirts & T-shirts, Others. Based on Demography, the market is segmented into Men, Women, Kids. Based on Distribution Channel, the market is segmented into Online, Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Sports Apparel Market

The global sports apparel market is significantly propelled by the increasing health and fitness consciousness among consumers. As more individuals recognize the importance of maintaining a healthy lifestyle and participating in regular physical activities, the demand for sportswear that offers comfort, functionality, and performance-enhancing features is on the rise. This shift in awareness fosters a greater interest in active living, leading consumers to seek out apparel that not only meets their practical needs but also supports their fitness goals. Consequently, this heightened focus on health and fitness is a major catalyst for the growing sales in the sports apparel sector.

Restraints in the Global Sports Apparel Market

The global sports apparel market faces several restraints, particularly price sensitivity and fierce competition, which can impede its growth. Although there is an increasing demand for high-quality and innovative sportswear, consumers remain cautious about spending and prioritize finding value in their purchases. This price-conscious behavior is further exacerbated by the multitude of brands vying for market share, leading to aggressive competition that often results in price wars. Such dynamics can squeeze profit margins and create challenges for companies looking to maintain their profitability while meeting consumer expectations for affordability and quality in their offerings.

Market Trends of the Global Sports Apparel Market

The global sports apparel market is increasingly witnessing a significant shift towards sustainability, driven by a consumer base that prioritizes eco-friendly products. As awareness of environmental issues heightens, shoppers are actively seeking brands that incorporate sustainable practices in their production processes. This trend has propelled manufacturers to adopt organic cotton, recycled polyester, and cutting-edge eco-friendly fabrics in their offerings. Retailers are not only enhancing their product lines with environmentally considerate materials but also implementing transparent supply chain practices to meet the ethical standards of today's consumers. This focus on sustainability is reshaping the competitive landscape of the sports apparel industry for the foreseeable future.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies

Global Sports Apparel Market Size by Product & CAGR (2024-2031)

• Tops & T-Shirts
• Trousers & Tights
• Shirts & T-shirts
• Others

Global Sports Apparel Market Size by Demography & CAGR (2024-2031)

• Men
• Women
• Kids

Global Sports Apparel Market Size by Distribution Channel & CAGR (2024-2031)

• Online
• Offline
  • Sporting Goods Retailers
  • Supermarkets & Hypermarkets
  • Exclusive Brand Outlets
  • Others

Global Sports Apparel Market Size by Region & CAGR (2024-2031)

• North America (by Product, by Demography, by Distribution Channel)
  • US
  • Canada
• Europe (by Product, by Demography, by Distribution Channel)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific (by Product, by Demography, by Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America (by Product, by Demography, by Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (by Product, by Demography, by Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Nike, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LI-NING Company Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Umbro Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puma SE, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fila, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lululemon Athletica Incorporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Columbia Sportswear Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anta Sports Products Limited, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour, Inc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASICS Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VF Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Balance Athletics, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skechers USA, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anta Sports Products Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Li Ning Company Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Decathlon Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hanesbrands Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mizuno Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation