家庭用クリーニング製品の市場規模、シェア、成長分析、製品タイプ別、流通チャネル別、用途別、地域別 - 産業予測、2024～2031年

家庭用クリーニング製品の世界市場規模は、2022年に345億米ドルと評価され、2023年の360億5,000万米ドルから2031年には512億7,000万米ドルに成長し、予測期間（2024～2031年）のCAGRは4.5%で成長する見通しです。

家庭用クリーニング製品市場は、アレルゲン、汚染物質、細菌を効果的に除去することで健康基準を維持し、感染症の予防を支援するために不可欠です。都市化の進展と生活水準の向上が、特にトイレ用洗浄剤と、強力な研究開発によって推進される環境に優しいイノベーションに対する需要を促進しています。開発はさらなる成長機会をもたらします。しかし課題としては、ブランド洗浄剤に代わる低コストの洗浄剤の普及や、有害化学物質や環境への影響に関する懸念の高まりなどがあり、業界の拡大を妨げる可能性があります。この競合情勢の中で、企業はコスト圧力や環境規制の進化を乗り切りながら、より安全で持続可能な選択肢を求める消費者の嗜好に適応していかなければならないです。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーター分析と影響
  • 競争企業間の敵対関係
  • 代替品の脅威
  • 買い手の交渉力
  • 新規参入業者の脅威
  • 供給企業の交渉力

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2023年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• 特許分析
• ケーススタディ
• 顧客と購買基準の分析

家庭用クリーニング製品市場規模：製品タイプ別 & CAGR（2024～2031年）

• 市場概要
• 食器洗い用品
• トイレクリーナー
• 表面クリーナー
• ガラスクリーナー
• 洗濯用洗剤
• 特殊クリーナー
• 漂白剤
• その他

家庭用クリーニング製品市場規模：流通チャネル別 & CAGR（2024～2031年）

• 市場概要
• スーパーマーケット
• コンビニエンスストア
• オンライン小売店
• その他のチャンネル

家庭用クリーニング製品市場規模：用途別 & CAGR（2024～2031年）

• 市場概要
• バスルーム
• 台所
• 床
• その他

家庭用クリーニング製品市場規模：地域別 & CAGR（2024～2031年）

• 北米
  • 米国
  • カナダ
• 欧州
  • 英国
  • ドイツ
  • スペイン
  • フランス
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2023年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2023年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2021～2023年）

主要企業プロファイル

• The Procter & Gamble Company
• Unilever PLC
• Henkel AG & Co. KGaA
• Reckitt Benckiser Group plc
• The Clorox Company
• Colgate-Palmolive Company
• S. C. Johnson & Son Inc.
• Church & Dwight Co. Inc.
• Kao Corporation
• Amway Corporation
• 3M Company
• Kimberly-Clark Corporation
• Godrej Consumer Products Ltd.
• McBride plc
• Bombril SA
• Dropps
• Earth Friendly Products
• RSPL Ltd.

結論と推奨事項

Global Household Cleaning Products Market size was valued at USD 34.50 billion in 2022 and is poised to grow from USD 36.05 billion in 2023 to USD 51.27 billion by 2031, growing at a CAGR of 4.5% during the forecast period (2024-2031).

The household cleaning products market is essential for maintaining health standards by effectively eliminating allergens, pollutants, and bacteria, thus aiding in the prevention of infectious diseases. Rising urbanization and enhanced living standards are fueling demand, particularly for toilet cleaners and eco-friendly innovations driven by robust R&D. Growing markets in developing countries present further growth opportunities. However, challenges include the prevalence of low-cost alternatives to branded cleaning products and increasing concerns regarding hazardous chemicals and environmental impact, which may hinder industry expansion. In this competitive landscape, companies must adapt to consumer preferences for safer, sustainable options while navigating cost pressures and evolving environmental regulations.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Household Cleaning Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Household Cleaning Products Market Segmental Analysis

Global Household Cleaning Products Market is segmented by product type, distribution channel, application and region. Based on product type, the market is segmented into dishwashing products, toilet cleaners, surface cleaners, glass cleaners, laundry detergents, specialty cleaners, bleaches and others. Based on distribution channel, the market is segmented into supermarkets, convenience stores, online retail stores and other channels. Based on application, the market is segmented into bathroom, kitchen, floor and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Household Cleaning Products Market

The household cleaning products market is significantly driven by increasing consumer awareness surrounding hygiene and cleanliness, particularly in India. This surge in awareness is closely linked to heightened urbanization and an improvement in consumer living standards, which collectively fuel the demand for cleaning solutions. Furthermore, the expansion of organized retail, especially in tier 2 and tier 3 cities, facilitates broader access to these products, thereby enhancing sales. Government initiatives promoting hygiene awareness in residential and commercial environments also contribute to this upward trend. Additionally, there is a rising consumer preference for specialty cleaners suitable for various surfaces, alongside a growing demand for eco-friendly and natural cleaning solutions. As concerns about environmental impact escalate, consumers are increasingly willing to invest in organic products, creating a favorable market shift toward greener alternatives.

Restraints in the Global Household Cleaning Products Market

The global household cleaning products market faces significant restraints, primarily due to a lack of product differentiation and challenges in customer retention. Varied consumer preferences, shaped by psychographic, demographic, and behavioral factors, greatly influence buying choices. Lifestyle expectations and consumer awareness significantly impact purchasing behavior, making it increasingly difficult for brands to foster loyalty. In the current landscape, customers are constantly tempted by new offerings, which undermines their commitment to specific products or brands. Furthermore, smaller and medium-sized manufacturers struggle to adapt to changing consumer trends, compounding the difficulty of maintaining a competitive edge. Consequently, these challenges hinder overall market growth.

Market Trends of the Global Household Cleaning Products Market

The Global Household Cleaning Products market is witnessing a significant trend towards complete ingredient disclosure on product labels, driven by heightened consumer demand for transparency and safety. Following the Consumer Product Ingredient Communication Initiative's establishment in 2010, companies are more inclined to reveal detailed ingredient information, fostering trust among consumers. As households prioritize understanding the chemicals in their cleaning supplies, the focus on ingredient safety and supplier transparency intensifies. This trend not only influences purchasing decisions but also propels manufacturers to market their products through clear communication, relying heavily on word-of-mouth marketing to gain consumer confidence and loyalty, ultimately shaping the future landscape of the industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Patent Analysis
• Case Studies
• Customer & Buying Criteria Analysis

Global Household Cleaning Products Market Size by Product Type & CAGR (2024-2031)

• Market Overview
• Dishwashing Products
• Toilet Cleaners
• Surface Cleaners
• Glass Cleaners
• Laundry Detergents
• Specialty Cleaners
• Bleaches
• Others

Global Household Cleaning Products Market Size by Distribution Channel & CAGR (2024-2031)

• Market Overview
• Supermarkets
• Convenience Stores
• Online Retail Stores
• Other Channels

Global Household Cleaning Products Market Size by Application & CAGR (2024-2031)

• Market Overview
• Bathroom
• Kitchen
• Floor
• Others

Global Household Cleaning Products Market Size & CAGR (2024-2031)

• North America, (Product Type, Distribution Channel, Application)
  • US
  • Canada
• Europe, (Product Type, Distribution Channel, Application)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Product Type, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Product Type, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Product Type, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• The Procter & Gamble Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Clorox Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• S. C. Johnson & Son Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co. Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3M Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Consumer Products Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McBride plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bombril SA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dropps
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Earth Friendly Products
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RSPL Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation