家庭用ワイプ市場：製品別、タイプ別、流通別-2025年～2030年の世界予測

家庭用ワイプ市場の2023年の市場規模は26億2,000万米ドルで、2024年には27億6,000万米ドルに達すると予測され、CAGR 5.37％で成長し、2030年には37億8,000万米ドルに達すると予測されています。

家庭用ワイプ市場は、家庭環境における洗浄、消毒、衛生維持のための多様な用途を特徴とし、健康意識の高まり、利便性、多機能性によって大きな進化を遂げています。これらのワイプには、消毒ワイプ、ベビーワイプ、パーソナルケアワイプなど様々な製品があり、消費者の様々なニーズに対応しています。特にパンデミック後の高水準の衛生が強調され続ける中、家庭用ワイプの必要性が急増し、日常的な洗浄と除菌のルーチンでの使用を補完しています。この市場は、健康と衛生に対する消費者の意識の高まり、便利な洗浄ソリューションを求める共働き世帯の増加、環境持続可能性の動向に沿った生分解性で環境に優しいワイプの革新など、大きな成長影響要因を目の当たりにしてきました。衛生用品の採用に熱心な中間所得層が急増している新興国市場をターゲットとした、費用対効果の高い持続可能な製品の開拓に潜在的なビジネスチャンスがあります。しかし、原料コストの変動、化学成分に関する規制上の制約、非生分解性廃棄物の発生に関する環境上の懸念といった課題が大きな障害となっています。肌に優しいワイプのための天然成分の注入、保存品質を確保するためのスマート包装の導入、洗浄効率を高めるためのAI最適化処方の使用などの分野で技術革新が進んでいます。先進的な消毒特性を持つワイプの開発を目指した調査や、製品とパッケージの両方について環境的に持続可能な代替品の探求は、事業成長の有望な道筋です。市場はダイナミックであり、技術の進歩や消費者の嗜好の変化に後押しされているため、トレンドを革新し活用するための継続的な研究開発が必要です。企業は、この市場がもたらす大きな成長機会を捉えるために、特定の顧客の嗜好を理解するための投資、製品開拓における持続可能性の採用、市場拡大のための戦略的パートナーシップの活用を推奨されます。

市場力学：急速に進化する家庭用ワイプ市場の主要市場インサイトを公開

家庭用ワイプ市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネスチャンスの獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 清潔と衛生に関する意識の高まり
  • 可処分所得を持つ女性人口の増加
• 市場抑制要因
  • 家庭用ワイプカテゴリー全体の価格圧力
• 市場機会
  • 不織布ワイプと特殊クリーニングワイプの開発
  • リサイクル可能な化学物質と再生可能資源を使用したクリーンラベル製品への認識
• 市場の課題
  • 家庭用ワイプにおける非生分解性素材の使用

ポーターの5つの力：家庭用ワイプ市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、家庭用ワイプ市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：家庭用ワイプ市場における外部からの影響の把握

外部マクロ環境要因は、家庭用ワイプ市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析家庭用ワイプ市場における競合情勢の把握

家庭用ワイプ市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックス家庭用ワイプ市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、家庭用ワイプ市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限はベンダーを明確かつ正確に区分し、ユーザーが戦略目標に最適なパートナーやソリューションを特定するのに役立ちます。

本レポートは、主要な注目分野を網羅した包括的な市場分析を提供しています：

1.市場の浸透度：業界主要企業の広範なデータを含む、現在の市場環境の詳細なレビュー。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 清潔さと衛生に関する意識の高まり
    • 可処分所得を持つ女性人口の増加
  • 抑制要因
    • 家庭用ワイプカテゴリー全体の価格圧力
  • 機会
    • 不織布ワイプと特殊清掃ワイプの開発
    • リサイクル可能な化学物質と再生可能な資源から作られたクリーンラベル製品への意識
  • 課題
    • 家庭用ワイプにおける非生分解性材料の使用
• 市場セグメンテーション分析
  • タイプ：2 in 1のクリーニングツール機能を備えたウェットパイプの好み
  • 流通：eコマースの流通拡大に伴い、オンラインストアの人気が高まっている
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境
• 顧客のカスタマイズ

第6章 家庭用ワイプ市場：製品別

• ガラスとステンレス用ワイプ
• キッチン＆バスルーム用ワイプ
• 多用途・床用ワイプ
• 木材・ラミネート用ワイプ

第7章 家庭用ワイプ市場：タイプ別

• ドライ
• ウェット

第8章 家庭用ワイプ市場：流通別

• 百貨店
• ハイパーマーケット
• オンラインストア
• スーパーマーケット

第9章 南北アメリカの家庭用ワイプ市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋の家庭用ワイプ市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカの家庭用ワイプ市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析、2023年
• FPNVポジショニングマトリックス、2023年
• 競合シナリオ分析
  • コーナーストーン、生分解性ウェットティッシュの欧州メーカーを買収
  • Cheeky Pandaが新しい生分解性抗菌多面洗浄ワイプを発売
  • Lysol Pro Solutionsが消毒用ワイプ 800枚入りバケツと詰め替えパックを発売

企業一覧

• Nice-Pak Products, Inc.
• Embuer Health Pvt. Ltd.
• Clorox Company
• Essity AB
• Codi Group BV
• Amway Corporation
• Medline Industries, LP.
• Jiaxing Hongjie Commodity Co., Ltd.
• Rockline Industries Ltd.
• S. C. Johnson & Son, Inc.
• GOJO Industries, Inc.
• Kimberly-Clark Corporation
• Weiman Products, LLC
• 3M Company
• Professional Disposables International, Inc.
• Yessor Wipes
• Colgate-Palmolive Company
• Diamond Wipes International, Inc.
• Godrej Consumer Products Limited
• WipesPlus by CFS Brands, LLC
• Unilever PLC
• Reckitt Benckiser Group PLC
• The Procter & Gamble Company
• Kao Corporation

LIST OF FIGURES

• FIGURE 1. HOUSEHOLD WIPES MARKET RESEARCH PROCESS
• FIGURE 2. HOUSEHOLD WIPES MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL HOUSEHOLD WIPES MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL HOUSEHOLD WIPES MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL HOUSEHOLD WIPES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS HOUSEHOLD WIPES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS HOUSEHOLD WIPES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES HOUSEHOLD WIPES MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES HOUSEHOLD WIPES MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC HOUSEHOLD WIPES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC HOUSEHOLD WIPES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA HOUSEHOLD WIPES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA HOUSEHOLD WIPES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. HOUSEHOLD WIPES MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. HOUSEHOLD WIPES MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. HOUSEHOLD WIPES MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL HOUSEHOLD WIPES MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL HOUSEHOLD WIPES MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL HOUSEHOLD WIPES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. HOUSEHOLD WIPES MARKET DYNAMICS
• TABLE 7. GLOBAL HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL HOUSEHOLD WIPES MARKET SIZE, BY GLASS & STAINLESS STEEL WIPES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL HOUSEHOLD WIPES MARKET SIZE, BY KITCHEN & BATHROOM WIPES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL HOUSEHOLD WIPES MARKET SIZE, BY MULTI-SURFACE & FLOOR WIPES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL HOUSEHOLD WIPES MARKET SIZE, BY WOOD & LAMINATE WIPES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL HOUSEHOLD WIPES MARKET SIZE, BY DRY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL HOUSEHOLD WIPES MARKET SIZE, BY WET, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL HOUSEHOLD WIPES MARKET SIZE, BY DEPARTMENTAL STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL HOUSEHOLD WIPES MARKET SIZE, BY HYPERMARKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL HOUSEHOLD WIPES MARKET SIZE, BY ONLINE STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL HOUSEHOLD WIPES MARKET SIZE, BY SUPERMARKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 21. AMERICAS HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS HOUSEHOLD WIPES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 24. ARGENTINA HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 25. ARGENTINA HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 26. ARGENTINA HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 27. BRAZIL HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 28. BRAZIL HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 29. BRAZIL HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 30. CANADA HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 31. CANADA HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 32. CANADA HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 33. MEXICO HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 34. MEXICO HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 35. MEXICO HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 36. UNITED STATES HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 37. UNITED STATES HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 38. UNITED STATES HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 39. UNITED STATES HOUSEHOLD WIPES MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 40. ASIA-PACIFIC HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 41. ASIA-PACIFIC HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 42. ASIA-PACIFIC HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 43. ASIA-PACIFIC HOUSEHOLD WIPES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 44. AUSTRALIA HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 45. AUSTRALIA HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 46. AUSTRALIA HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 47. CHINA HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 48. CHINA HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 49. CHINA HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 50. INDIA HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 51. INDIA HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 52. INDIA HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 53. INDONESIA HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 54. INDONESIA HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 55. INDONESIA HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 56. JAPAN HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 57. JAPAN HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 58. JAPAN HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 59. MALAYSIA HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 60. MALAYSIA HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 61. MALAYSIA HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 62. PHILIPPINES HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 63. PHILIPPINES HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 64. PHILIPPINES HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 65. SINGAPORE HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 66. SINGAPORE HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 67. SINGAPORE HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 68. SOUTH KOREA HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 69. SOUTH KOREA HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 70. SOUTH KOREA HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 71. TAIWAN HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 72. TAIWAN HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 73. TAIWAN HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 74. THAILAND HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 75. THAILAND HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 76. THAILAND HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 77. VIETNAM HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 78. VIETNAM HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 79. VIETNAM HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 80. EUROPE, MIDDLE EAST & AFRICA HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 81. EUROPE, MIDDLE EAST & AFRICA HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 82. EUROPE, MIDDLE EAST & AFRICA HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 83. EUROPE, MIDDLE EAST & AFRICA HOUSEHOLD WIPES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 84. DENMARK HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 85. DENMARK HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 86. DENMARK HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 87. EGYPT HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 88. EGYPT HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 89. EGYPT HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 90. FINLAND HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 91. FINLAND HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 92. FINLAND HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 93. FRANCE HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 94. FRANCE HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 95. FRANCE HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 96. GERMANY HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 97. GERMANY HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 98. GERMANY HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 99. ISRAEL HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 100. ISRAEL HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 101. ISRAEL HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 102. ITALY HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 103. ITALY HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 104. ITALY HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 105. NETHERLANDS HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 106. NETHERLANDS HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 107. NETHERLANDS HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 108. NIGERIA HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 109. NIGERIA HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 110. NIGERIA HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 111. NORWAY HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 112. NORWAY HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 113. NORWAY HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 114. POLAND HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 115. POLAND HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 116. POLAND HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 117. QATAR HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 118. QATAR HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 119. QATAR HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 120. RUSSIA HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 121. RUSSIA HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 122. RUSSIA HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 123. SAUDI ARABIA HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 124. SAUDI ARABIA HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 125. SAUDI ARABIA HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 126. SOUTH AFRICA HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 127. SOUTH AFRICA HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 128. SOUTH AFRICA HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 129. SPAIN HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 130. SPAIN HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 131. SPAIN HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 132. SWEDEN HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 133. SWEDEN HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 134. SWEDEN HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 135. SWITZERLAND HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 136. SWITZERLAND HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 137. SWITZERLAND HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 138. TURKEY HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 139. TURKEY HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 140. TURKEY HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 141. UNITED ARAB EMIRATES HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 142. UNITED ARAB EMIRATES HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 143. UNITED ARAB EMIRATES HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 144. UNITED KINGDOM HOUSEHOLD WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 145. UNITED KINGDOM HOUSEHOLD WIPES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 146. UNITED KINGDOM HOUSEHOLD WIPES MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 147. HOUSEHOLD WIPES MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 148. HOUSEHOLD WIPES MARKET, FPNV POSITIONING MATRIX, 2023

The Household Wipes Market was valued at USD 2.62 billion in 2023, expected to reach USD 2.76 billion in 2024, and is projected to grow at a CAGR of 5.37%, to USD 3.78 billion by 2030.

The household wipes market, characterized by diverse applications for cleaning, disinfecting, and maintaining hygiene in domestic settings, has seen a significant evolution driven by increasing health awareness, convenience, and multifunctionality. These wipes include a variety of products, such as disinfectant wipes, baby wipes, and personal care wipes, addressing different consumer needs. With the ongoing emphasis on high standards of hygiene, particularly post-pandemic, the necessity for household wipes has surged, complementing their use in everyday cleaning and sanitization routines. The market has witnessed significant growth influence factors, such as rising consumer awareness about health and sanitation, an increasing number of dual-income households demanding convenient cleaning solutions, and innovations in biodegradable and eco-friendly wipes aligning with environmental sustainability trends. Potential opportunities lie in the development of cost-effective and sustainable products, targeting emerging markets with burgeoning middle-class populations keen on adopting hygiene products. However, challenges such as fluctuating raw material costs, regulatory constraints concerning chemical constituents, and environmental concerns related to non-biodegradable waste generation present significant hurdles. Innovations are ripe in areas like the infusion of natural ingredients for skin-friendly wipes, introducing smart packaging to ensure preservation quality, and the use of AI-optimized formulations for enhanced cleaning efficiency. Research efforts aimed at creating wipes with advanced disinfectant properties and exploring environmentally sustainable alternatives for both the product and packaging are promising avenues for business growth. The market is dynamic, fueled by technological advancements and changing consumer preferences, necessitating ongoing research and development to innovate and capitalize on trends. Firms are recommended to invest in understanding specific customer preferences, embrace sustainability in product development, and leverage strategic partnerships for market expansion to capture the substantial growth opportunity this market offers.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Household Wipes Market

The Household Wipes Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing Awareness Regarding Cleanliness and Hygiene
  • Rising Population of Women with disposable income
• Market Restraints
  • Pricing Pressures across Household Wipe Categories
• Market Opportunities
  • Development of Nonwoven Wipes and Specialty Cleaning Wipes
  • Awareness for Clean-Label Products Made from Recyclable Chemicals & Renewable Resource
• Market Challenges
  • Usage of Non-Biodegradable Material in Household Wipes

Porter's Five Forces: A Strategic Tool for Navigating the Household Wipes Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Household Wipes Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Household Wipes Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Household Wipes Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Household Wipes Market

A detailed market share analysis in the Household Wipes Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Household Wipes Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Household Wipes Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Key Company Profiles

The report delves into recent significant developments in the Household Wipes Market, highlighting leading vendors and their innovative profiles. These include Nice-Pak Products, Inc., Embuer Health Pvt. Ltd., Clorox Company, Essity AB, Codi Group BV, Amway Corporation, Medline Industries, LP., Jiaxing Hongjie Commodity Co., Ltd., Rockline Industries Ltd., S. C. Johnson & Son, Inc., GOJO Industries, Inc., Kimberly-Clark Corporation, Weiman Products, LLC, 3M Company, Professional Disposables International, Inc., Yessor Wipes, Colgate-Palmolive Company, Diamond Wipes International, Inc., Godrej Consumer Products Limited, WipesPlus by CFS Brands, LLC, Unilever PLC, Reckitt Benckiser Group PLC, The Procter & Gamble Company, and Kao Corporation.

Market Segmentation & Coverage

This research report categorizes the Household Wipes Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Glass & Stainless Steel Wipes, Kitchen & Bathroom Wipes, Multi-surface & Floor Wipes, and Wood & Laminate Wipes.
• Based on Type, market is studied across Dry and Wet.
• Based on Distribution, market is studied across Departmental Stores, Hypermarkets, Online Stores, and Supermarkets.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing Awareness Regarding Cleanliness and Hygiene
    • 5.1.1.2. Rising Population of Women with disposable income
  • 5.1.2. Restraints
    • 5.1.2.1. Pricing Pressures across Household Wipe Categories
  • 5.1.3. Opportunities
    • 5.1.3.1. Development of Nonwoven Wipes and Specialty Cleaning Wipes
    • 5.1.3.2. Awareness for Clean-Label Products Made from Recyclable Chemicals & Renewable Resource
  • 5.1.4. Challenges
    • 5.1.4.1. Usage of Non-Biodegradable Material in Household Wipes
• 5.2. Market Segmentation Analysis
  • 5.2.1. Type: Preferences for wet pipes owing to their two-in-one cleaning tool capability
  • 5.2.2. Distribution: Increasing popularity of online stores in the face of rising e-commerce distribution
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental
• 5.5. Client Customization

6. Household Wipes Market, by Product

• 6.1. Introduction
• 6.2. Glass & Stainless Steel Wipes
• 6.3. Kitchen & Bathroom Wipes
• 6.4. Multi-surface & Floor Wipes
• 6.5. Wood & Laminate Wipes

7. Household Wipes Market, by Type

• 7.1. Introduction
• 7.2. Dry
• 7.3. Wet

8. Household Wipes Market, by Distribution

• 8.1. Introduction
• 8.2. Departmental Stores
• 8.3. Hypermarkets
• 8.4. Online Stores
• 8.5. Supermarkets

9. Americas Household Wipes Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Household Wipes Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Household Wipes Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Cornerstone Acquires European Manufacturer Of Biodegradable Wet Wipes
  • 12.3.2. The Cheeky Panda launches new Biodegradable Anti-Bacterial Multi-Surface Cleaning Wipes
  • 12.3.3. Lysol Pro Solutions Launches Disinfecting Wipes 800 ct. Bucket and Refill Packs

Companies Mentioned

• 1. Nice-Pak Products, Inc.
• 2. Embuer Health Pvt. Ltd.
• 3. Clorox Company
• 4. Essity AB
• 5. Codi Group BV
• 6. Amway Corporation
• 7. Medline Industries, LP.
• 8. Jiaxing Hongjie Commodity Co., Ltd.
• 9. Rockline Industries Ltd.
• 10. S. C. Johnson & Son, Inc.
• 11. GOJO Industries, Inc.
• 12. Kimberly-Clark Corporation
• 13. Weiman Products, LLC
• 14. 3M Company
• 15. Professional Disposables International, Inc.
• 16. Yessor Wipes
• 17. Colgate-Palmolive Company
• 18. Diamond Wipes International, Inc.
• 19. Godrej Consumer Products Limited
• 20. WipesPlus by CFS Brands, LLC
• 21. Unilever PLC
• 22. Reckitt Benckiser Group PLC
• 23. The Procter & Gamble Company
• 24. Kao Corporation