市場調査レポート

商品コード

1596934

有料テレビの市場規模、シェア、成長分析、タイプ別、技術タイプ別、用途別、地域別 - 産業予測、2024年～2031年

Pay TV Market Size, Share, Growth Analysis, By Type (Postpaid, Prepaid), By Technology Type (Cable TV, DTT & Satellite TV), By Application (Residential, Commercial), By Region - Industry Forecast 2024-2031

出版日: 2024年11月18日
発行: SkyQuest
ページ情報: 英文 164 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 840,421円

レポートPDF・Excelを1 名様のみがご利用頂けるライセンスです。PDF・Excell内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します

PDF & Excel (Multiple User License)

USD 6,200 983,134円

レポートPDF・Excel2-5名様までがご利用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

PDF & Excel (Enterprise License)

USD 7,100 1,125,847円

レポートPDF・Excelを同一企業に所属の全世界の方にご使用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

価格表記: USDを日本円(税抜)に換算

本日の銀行送金レート: 1USD=158.57円

全表示
概要
目次

概要

サンプル依頼リストに入れる

有料テレビの世界市場規模は、2022年に224億米ドルと評価され、2023年の236億2,000万米ドルから2031年には939億2,000万米ドルに成長し、予測期間（2024-2031年）のCAGRは21.8％で成長する見通しです。

有料テレビ市場は、高品質コンテンツと優れた画像解像度に対する消費者の需要によって大きな成長を遂げています。この市場拡大の大きなきっかけは、複数のサービス・プロバイダーが提供する多様なプレミアム・コンテンツを、単一のプラットフォームで競争力のある価格で利用できるようになったことです。有料テレビプロバイダーは、カスタマイズ可能なチャンネル加入、加入料の割引、インターネット接続オプション、特定の消費者ニーズに合わせたバンドルパッケージなどの付加価値サービスを提供することで適応し、有利な収益機会を生み出しています。さらに、統合ブロードバンド放送システムの採用は、サービス提供の幅を広げ、市場へのリーチを向上させる。放送とブロードバンド技術の融合は、効率的な大量コンテンツ配信と、パーソナライズされた視聴体験を可能にします。スマートTVアライアンスとHbbTVアソシエーションの協力により、消費者はより幅広いTVアプリケーションを利用できるようになり、スマートTVやセットトップボックスを通じた双方向性の強化が容易になります。小規模なケーブル事業者は、HbbTVベースのポータルを活用し、HbbTV対応機器で幅広いサービスを提供しています。高速ブロードバンドと堅牢なコネクテッド・デバイスの存在感が増すにつれ、サービス・プロバイダーは、リニアTVとビデオ・オン・デマンド（VoD）サービスを、いつでもどこでもシームレスに提供できるようになりました。このような多面的なアプローチにより、有料テレビ市場は、プロバイダーが革新的なソリューションで進化する消費者の嗜好に対応することで、持続的な成長を遂げることができるのです。

北米
- 米国
- カナダ
欧州
- 英国
- ドイツ
- スペイン
- フランス
- イタリア
- その他欧州地域
アジア太平洋
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東およびアフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2023年）
主な市場企業が採用した戦略
市場の最近の動向
企業の市場シェア分析（2023年）
主要企業の企業プロファイル
- 会社概要
- 製品ポートフォリオ分析
- セグメント別シェア分析
- 収益の前年比比較（2021-2023）

主要企業プロファイル

Carter Communications
Comcast Corporation（Xfinity）
Dish TV India Limited
DISH Network Corporation
Rostelecom
Fetch TV Pty Limited
Foxtel
Tata Sky
d2h
Sky TV
Magnaquest
XPERI INC.
MediaFirst
Paymytv
Rambus.com

結論と推奨事項

Product Code: SQMIG45I2219

Global Pay TV Market size was valued at USD 22.4 Billion in 2022 and is poised to grow from USD 23.62 Billion in 2023 to USD 93.92 Billion by 2031, growing at a CAGR of 21.8% in the forecast period (2024-2031).

The pay TV market is experiencing significant growth driven by consumer demand for high-quality content and superior picture resolution. A major catalyst for this expansion is the ability to access diverse premium content from multiple service providers on a single platform at competitive prices. Pay TV providers are adapting by offering value-added services, such as customizable channel subscriptions, reduced subscription fees, internet connectivity options, and bundled packages tailored to meet specific consumer needs, thereby creating lucrative profit opportunities. Additionally, the adoption of integrated broadband broadcasting systems enhances the breadth of service offerings, improving market reach. This convergence of broadcasting and broadband technologies enables both efficient mass content delivery and personalized viewer experiences. The collaboration between the Smart TV Alliance and HbbTV Association empowers consumers with a wider array of TV applications, facilitating enhanced interactivity via smart TVs and set-top boxes. Smaller cable operators are leveraging HbbTV-based portals to deliver extensive service offerings on HbbTV-compatible devices. The increasing presence of high-speed broadband and robust connected devices further supports service providers in delivering linear TV and Video-on-Demand (VoD) services seamlessly, anytime and anywhere. This multifaceted approach is positioning the pay TV market for sustained growth as providers meet evolving consumer preferences with innovative solutions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Pay Tv market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Pay Tv Market Segmental Analysis

Global Pay TV Market is segmented by Type, by Technology Type, by Application and by Region. Based on Type, the market is segmented into Postpaid, Prepaid. Based on Technology Type, the market is segmented into Cable TV, DTT and Satellite TV, and IPTV. Based on application, the market is segmented into Residential, Commercial and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Pay Tv Market

The Global Pay TV market is significantly driven by the rising demand for personalization and customization in viewing experiences. Today's consumers increasingly seek tailored content that suits their individual tastes, prompting Pay TV providers to focus heavily on these aspects. By leveraging advanced algorithms and AI technologies, these providers can offer personalized recommendations based on unique viewing habits, thereby enhancing user engagement. This shift emphasizes the evolving preferences for streaming services and is intensifying competition in the Pay TV sector, making it more appealing to a tech-savvy demographic that values unique and customized entertainment options.

Restraints in the Global Pay Tv Market

One of the significant challenges facing the global Pay TV market is the rising popularity of OTT platforms, such as Netflix. These services present affordable and flexible alternatives to traditional paid television subscriptions, leading to a notable trend of cord-cutting among consumers. As more viewers gravitate towards streaming services, they appreciate the freedom from rigid programming schedules and the absence of lengthy contractual obligations. This shift in consumer preferences is creating substantial pressure on the Pay TV industry, as the convenience and accessibility of OTT offerings continue to capture a larger share of the audience, thereby hindering the growth potential of conventional Pay TV services.

Market Trends of the Global Pay Tv Market

The Global Pay TV market is witnessing a significant shift towards Cloud DVR services, which are revolutionizing content consumption. As traditional physical DVRs become obsolete, subscribers are increasingly favoring cloud-based solutions that offer flexibility and convenience. With the ability to record and access shows and movies from any internet-enabled device, consumers enjoy enhanced viewing experiences without the limitations of hardware. This transition not only caters to rising consumer expectations but also reduces operational costs for service providers, streamlining maintenance and infrastructure. Consequently, cloud DVRs are setting a new standard in the Pay TV landscape, driving growth and reshaping market dynamics.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Driver & Opportunities
- Restraints & Challenges
Porters Analysis & Impact
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Technological Advancement
Regulatory Landscape
Patent Analysis
Value Chain Analysis
Case Study Analysis
Customer & Buying Criteria Analysis
Market Attractiveness Index

Global Pay TV Market Size by Type & CAGR (2024-2031)

Postpaid
Prepaid

Global Pay TV Market Size by Technology Type & CAGR (2024-2031)

Cable TV
DTT and Satellite TV
Internet Protocol Television (IPTV)

Global Pay TV Market Size by Application & CAGR (2024-2031)

Commercial
Residential
Others

Global Pay TV Market Size by Region & CAGR (2024-2031)

North America, (by Type, by Technology Type, by Application)
- US
- Canada
Europe, (by Type, by Technology Type, by Application)
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific, (by Type, by Technology Type, by Application)
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
Latin America, (by Type, by Technology Type, by Application)
- Brazil
- Rest of Latin America
Middle East & Africa, (by Type, by Technology Type, by Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2023
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

Carter Communications
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Comcast Corporation (Xfinity)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dish TV India Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
DISH Network Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rostelecom
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fetch TV Pty Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Foxtel
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tata Sky
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
d2h
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sky TV
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Magnaquest
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
XPERI INC.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MediaFirst
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Paymytv
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rambus.com
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

有料テレビの市場規模、シェア、成長分析、タイプ別、技術タイプ別、用途別、地域別 - 産業予測、2024年～2031年

Pay TV Market Size, Share, Growth Analysis, By Type (Postpaid, Prepaid), By Technology Type (Cable TV, DTT & Satellite TV), By Application (Residential, Commercial), By Region - Industry Forecast 2024-2031

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

有料テレビの市場規模：タイプ別

有料テレビの市場規模：技術タイプ別

有料テレビの市場規模：用途別

有料テレビの市場規模：地域別