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市場調査レポート
商品コード
1596882
ヴィーガン化粧品の市場規模、シェア、成長分析、製品タイプ別、包装タイプ別、消費者志向別、価格帯別、販売チャネル別、地域別 - 産業予測、2024年~2031年Vegan Cosmetics Market Size, Share, Growth Analysis, By Product Type, By Packaging Type, By Consumer Orientation, By Price Range, By Sales Channel, By Region - Industry Forecast 2024-2031 |
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ヴィーガン化粧品の市場規模、シェア、成長分析、製品タイプ別、包装タイプ別、消費者志向別、価格帯別、販売チャネル別、地域別 - 産業予測、2024年~2031年 |
出版日: 2024年11月16日
発行: SkyQuest
ページ情報: 英文 242 Pages
納期: 3~5営業日
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ヴィーガン化粧品の世界市場規模は2022年に158億9,000万米ドルと評価され、2023年の168億6,000万米ドルから2031年には270億8,000万米ドルに成長し、予測期間(2024-2031年)のCAGRは6.1%で成長する見通しです。
ヴィーガン化粧品市場は、コラーゲンやミツロウなど動物由来成分を含まない製品を求める消費者需要の急増に牽引され、美容業界の主流セグメントとして急速に普及しています。このカテゴリーにはスキンケア、ヘアケア、カラーコスメが含まれ、専門店、スーパーマーケット、ハイパーマーケット、eコマース・プラットフォームなど、多様な流通チャネルを通じて広く入手できるようになっています。消費者の間で持続可能性への懸念が高まるにつれ、化粧品企業は成分の選択を見直す必要に迫られており、製造工程の見直しにつながる可能性があります。情報へのアクセスが容易になり、インターネットへの関与が高まったことで、情報通の消費者が台頭し、自分たちの価値観に合った解決策を求めるようになったことが、この動向を浮き彫りにしています。環境意識と資源の枯渇は購買行動にさらに影響を及ぼし、メーカーに革新を促しています。これを受けて、企業は研究開発に投資し、消費者、特にミレニアル世代の進化する嗜好に応える新しいヴィーガン製品を生み出しています。例えば、オーストラリアの美容ブランドであるG&Mは、2021年2月にヴィーガン化粧品のラインナップを発売し、この機会を捉えました。これは、ブランドが成長する市場に資本参加し、倫理的志向の消費者の要求に応えることが急務であることを明確に示しています。この変化は、消費者の価値観の変化を反映しているだけでなく、化粧品業界において、より持続可能で思いやりのあるアプローチに向けた、より広範な変革の兆しでもあります。
Global Vegan Cosmetics Market size was valued at USD 15.89 billion in 2022 and is poised to grow from USD 16.86 billion in 2023 to USD 27.08 billion by 2031, growing at a CAGR of 6.1% during the forecast period (2024-2031).
The vegan cosmetics market is rapidly gaining traction as a mainstream segment within the beauty industry, driven by a surge in consumer demand for products devoid of animal-derived ingredients such as collagen and beeswax. This category encompasses skin care, hair care, and color cosmetics, which are now widely accessible through diverse distribution channels, including specialized stores, supermarkets, hypermarkets, and e-commerce platforms. As sustainability concerns mount among consumers, cosmetic companies are being compelled to reassess their ingredient choices, leading to a potential overhaul of production processes. The rise of the informed consumer, fueled by easier access to information and rising internet engagement, underscores this trend as they seek solutions that align with their values. Environmental awareness and resource depletion are further influencing purchasing behavior, pushing manufacturers to innovate. In response, companies are investing in research and development to create new vegan products that cater to the evolving preferences of consumers, particularly millennials. For instance, Australian beauty brand G&M seized the opportunity in February 2021 by launching its line of vegan cosmetics, underscoring the urgency for brands to capitalize on the growing market and meet the demands of ethically-minded consumers. This shift not only reflects changing consumer values but also signals a broader transformation within the cosmetic industry toward a more sustainable and compassionate approach.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Vegan Cosmetics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Vegan Cosmetics Market Segmental Analysis
In 2021, Europe contributed the most, with a vegan cosmetics market share of over 36.81%. Demand for vegan cosmetics is anticipated to increase as a result of consumer trends toward veganism, particularly in developed nations like the U.K., France, and Germany. Additionally, in 2021, the beauty sector will account for almost 82% of all vegan products introduced in the U.K. Additionally, 97% of British consumers were found to be looking for more vegan-certified cosmetics and personal care items in 2021, according to The Vegan Society.
Driver of the Global Vegan Cosmetics Market
The vegan cosmetics market is poised for substantial growth in the coming years, driven by an unprecedented surge in interest, particularly in Western regions. Research highlights that British women are increasingly opting for cruelty-free products, reflecting a broader societal shift towards "clean beauty" principles. This growing demand is further fueled by leading brands, like Cover Girl, that have launched new vegan product lines featuring natural ingredients. With heightened consumer awareness regarding animal testing, especially in North America and Europe, several states are contemplating or have already enacted bans on the sale of animal-tested cosmetics. Advocacy from animal rights organizations also plays a crucial role in pushing for these legislative changes, ultimately reinforcing the demand for cruelty-free options and fostering innovation within the sector.
Restraints in the Global Vegan Cosmetics Market
The Global Vegan Cosmetics market faces significant challenges, particularly due to the adverse effects of the pandemic on the beauty and personal care sector. Changing consumer behavior is prompting individuals to prioritize purchases of safer products with reduced contamination risks and extended shelf life. Compounding this issue, sales have been severely affected by the temporary closures of hypermarkets, supermarkets, and department stores, undermining growth potential. Consequently, brands are increasingly shifting their focus towards enhancing their e-commerce strategies. To navigate this downturn, many leading cosmetics companies are introducing at-home wellness products. Furthermore, a trend of reduced spending on non-essential items is likely to lead to sales declines across the entire cosmetics market.
Market Trends of the Global Vegan Cosmetics Market
The Global Vegan Cosmetics market is witnessing a remarkable surge, driven by an increasing consumer preference for cruelty-free and ethically sourced products. As awareness of animal welfare and environmental concerns rises, consumers are gravitating towards vegan cosmetics that boast no animal testing or ingredients, aligning with a growing desire for transparent and sustainable beauty options. The inherent skin benefits of vegan formulations, rich in plant-based antioxidants, appeal to health-conscious buyers seeking to mitigate skin damage from pollution and enhance overall wellness. This evolving landscape highlights a significant market trend where plant-derived cosmetics are not just a choice but a lifestyle, propelling exponential growth in the sector.