ヴィーガン化粧品のインド市場の評価：製品タイプ別、包装タイプ別、エンドユーザー別、流通チャネル別、地域別、機会、予測、2019年～2033年

インドのヴィーガン化粧品市場は、都市化、可処分所得の増加、動物愛護と持続可能性に対する消費者の意識の高まり、eコマースの拡大などを背景に、2026年から2033年の予測期間中にCAGR6.24％を記録し、2025年の5億5,000万米ドルから2033年には9億米ドルに成長すると予測されています。インドのヴィーガン化粧品市場は著しい成長を示しています。現在の需要の増加は、消費者が環境保護や倫理的な購入とともに、動物福祉への関心を高めていることに起因しています。インドの消費者が求める美容製品の透明性は増加の一途をたどっており、動物性原料や合成化学物質を使用しない植物由来の処方を用いたケミカルフリー製品の市場を牽引しています。インドのスキンケアの伝統は、ターメリック、ニーム、サンダルウッド、アロエベラを必須成分として利用しており、現在ではクリーンビューティーやアーユルヴェーダのウェルネス運動にマッチしたヴィーガン化粧品に登場しています。インド基準局（BIS）とFSSAIは、規制措置を通じて業界の方向性を積極的にバックアップしており、消費者はThe Vegan SocietyやLeaping Bunnyなどが運営する認証プログラムから信頼を得ています。

ヴィーガン美容製品の市場は、都市化、eコマースの成長、可処分所得の増加により、デジタルチャネルを通じてネットワークを構築する都市部の若い消費者にヴィーガン美容製品を提供できるようになり、ブームを迎えています。eコマースとSNSの組み合わせは、ヴィーガン化粧品を消費者に届ける方法を変え、インフルエンサーや美容ブロガーは、ヴィーガン化粧品の教育、認知、普及に欠かせない存在となっています。市場は、成分調達やオーガニック認証、持続可能なパッケージングソリューションなど、3つの認識分野に焦点を当て、透明性を求める消費者の要望に応え始めています。インドのヴィーガン市場はダイナミックな拡大を続けており、倫理的慣行と健康志向の処方を組み合わせて、あらゆる消費者層に先進的な選択肢を提供しています。

例えば、2024年7月、Estee LauderとNykaaによるBEAUTY&YOU Indiaは第3回を開催し、インドにフォーカスした革新的なビューティ・ウェルネスブランドに賞品、指導、世界の知名度を提供しました。これには、ヴィーガンブランドを含むいくつかのブランドが参加しました。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国の関税の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

• 回答者の人口統計
• ブランド認知度
• 購入決定時に考慮される要素
• 購入後に直面する課題
• 優先流通チャネル

第6章 インドのヴィーガン化粧品市場の展望、2019年～2033年

• 市場規模分析と予測
  • 金額別
• 市場シェア分析と予測
  • 製品タイプ
    • スキンケア
    • ヘアケア
    • メイクアップ
    • その他
  • 包装タイプ別
    • チューブ
    • 瓶
    • ペンシル・スティック
    • ポンプ・ディスペンサー
    • その他
  • エンドユーザー別
    • 個人
    • 商業
  • 流通チャネル別
    • スーパーマーケット/ハイパーマーケット
    • デパート
    • マルチブランドストア
    • オンライン
    • その他
  • 地域別
    • 北部
    • 東部
    • 西部・中部
    • 南部
  • 企業別市場シェア分析（上位5社・その他-金額ベース、2025年）
• 市場マップ分析、2025年
  • 製品タイプ
  • 包装タイプ別
  • エンドユーザー別
  • 流通チャネル別
  • 地域別

第7章 輸入と輸出の分析

第8章 バリューチェーン分析

第9章 ポーターのファイブフォース分析

第10章 PESTLE分析

第11章 価格分析

第12章 市場力学

• 市場促進要因
• 市場の課題

第13章 市場動向と発展

第14章 ケーススタディ

第15章 競合情勢

• 市場リーダー上位5社の競合マトリックス
• 上位5社のSWOT分析
• 主要9社の市場企業の情勢
  • ureplay Skin Sciences (India) Private Limited (Plum Goodness)
    • 会社概要
    • 主要経営陣
    • 提供される主な製品
    • 主要財務状況（報告時点）
    • 主要市場への注力と地理的プレゼンス
    • 最近の動向/コラボレーション/パートナーシップ/合併と買収
  • Delashi Care Private Limited (Disguise Cosmetics)
  • Svah Cosmetics Private Limited (Kiro Beauty)
  • Asa Beauty Private Limited
  • Eternite Elements Private Limited (Daughter Earth)
  • FAE Beauty Private Limited
  • AFFOREST Green Beauty LLP
  • Juicy Chemistry Private Limited
  • Earth Rhythm Private Limited

上記の企業は市場シェアに応じて注文を保留するものではなく、調査作業中に入手可能な情報に応じて変更される可能性があります。

第16章 戦略的提言

第17章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Vegan Cosmetics Market, By Value, In USD Billion, FY2019-FY2033F
• Figure 2. India Vegan Cosmetics Market Share (%), By Product Type, FY2019-FY2033F
• Figure 3. India Vegan Cosmetics Market Share (%), By Packaging Type, FY2019-FY2033F
• Figure 4. India Vegan Cosmetics Market Share (%), By End-user, FY2019-FY2033F
• Figure 5. India Vegan Cosmetics Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 6. India Vegan Cosmetics Market Share (%), By Region, FY2019-FY2033F
• Figure 7. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 8. By Packaging Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 9. By End-user Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 10. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 11. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2025

India vegan cosmetic market is projected to witness a CAGR of 6.24% during the forecast period FY2026-FY2033, growing from USD 0.55 billion in FY2025 to USD 0.90 billion in FY2033, driven by rising urbanization, disposable income, increasing consumer awareness of animal welfare and sustainability, and e-commerce expansion. India vegan cosmetic market has demonstrated remarkable growth. The current increase in demand results from consumers showing more interest in animal welfare, along with environmental protection and ethical buying. Beauty product transparency requirements from Indian consumers continue to increase, which drives the market for chemical-free products using plant-based formulas without animal ingredients or synthetic chemicals. The Indian skincare heritage utilizes turmeric, neem, sandalwood, and aloe vera as essential ingredients, which now appear in vegan cosmetics that match clean beauty and Ayurvedic wellness movements. The Bureau of Indian Standards (BIS) and FSSAI actively back the industry's direction through their regulatory measures, while consumers gain confidence from certification programs run by The Vegan Society and Leaping Bunny, among others.

The market for vegan beauty products has gone through a boom as urbanization, e-commerce growth, and a rise in disposable incomes can provide vegan beauty products to young urban consumers who network through digital channels. E-commerce options paired with the power of social networking have changed the way that vegan cosmetics can get to consumers, while influencers and beauty bloggers have become an essential source of education, awareness, and adoption for these products. The market has even begun to respond to consumer requests for transparency with a focus on three recognized areas, including ingredient sourcing and organic certifications, and sustainable packaging solutions. The Indian vegan market continues to expand dynamically, combining ethical practices with health-conscious formulations to offer progressive options for all consumer segments.

For instance, in July 2024, BEAUTY&YOU India, by Estee Lauder and Nykaa, launched its third edition, offering prizes, mentorship, and global visibility to innovative, India-focused beauty and wellness brands. Several brands including vegan brands participated in this.

Rising Consumer Consciousness and Awareness Fuel the Market Demand

Consumer awareness and sensitivity are increasing and booming India's vegan cosmetics industry, as consumers like to indulge in products that match their beliefs in health, sustainability, and cruelty-free. Increased consumer awareness and ethical thinking are also evident in the demand for cruelty-free and plant-based beauty products free from Parabens, Sulfates, Phthalates, Synthetic chemicals, and animal-derived ingredients. For instance, in May 2025, Quest Retail Private Limited (The Body Shop) became the first global beauty corporation to hit 100% vegan product formulations, which were certified by The Vegan Society. This milestone includes all the haircare, skincare, makeup, and fragrance products, which is the brand's commitment to cruelty-free beauty and a new benchmark for ethical cosmetics in the market, reflecting how brands are evolving based on consumer demand by delivering effective and ethical solutions for all skin issues. The positive reaction to these products, particularly from consumers residing in metro and tier 1 cities, depicts the reality that there is a certain demand for vegan cosmetics.

Government Regulation in Market Growth

The regulatory policies of the government have fuelled the increase in vegan cosmetics demand in India by aligning consumer tastes for ethics and sustainability. India emerged as a global leader in cruelty-free standards with the 2014 ban on cosmetic animal testing, which has been followed by few other nations. The ban generated trust in ethical consumers and compelled cosmetic companies to make the transition to non-animal testing while formulating alternative products, which broadened the reach of the market for vegan products.

Further, India sustains its market development through a regulatory system that imposes tight safety procedures in addition to quality and labelling procedures for all cosmetics imported or produced within the nation. With the joint regulations of the Drugs and Cosmetics Act 1940 and the Cosmetic Rules FY2020, all cosmetic products have to undergo processes of registration and inspection that protect consumers from deceptive advertising and low-quality products.

A new wave of ethical entrepreneurs' benefits from national programs that provide guidance and financial support to innovative beauty brands. The intersection of rising consumer demand with strict regulatory requirements and growing industrial creativity has transformed beauty standards throughout India which resulting in increased market sustainability through vegan and ethical cosmetic products.

For instance, in May 2025, PP Consumer Pvt Ltd (Dr. Rashel) launched India's first 100% vegan bio-collagen deep facial mask, which sets a new benchmark for ethical skincare by using plant-based ocean collagen and soya fiber. This product, available in variants for different skin needs, demonstrates how regulatory backing and consumer demand are driving brands to deliver high-performance, cruelty-free solutions.

Online Distribution Channel Propelled the India Vegan Cosmetics Market Trends

India vegan cosmetics market shows substantial development because distribution channels have expanded rapidly across the country. Modern digital platforms combined with e-commerce growth have simplified the availability of vegan beauty items for customers in cities as well as smaller towns. For instance, in August 2024, Nykaa E-Retail Limited, launched the Los Angeles-based vegan skincare brand Versed, alongside other cult beauty brands. That demonstrates how digital platforms are making global vegan options easily available in India. These platforms serve as a vital connection point between worldwide fashion trends and regional market requirements by delivering specialized vegan beauty sections with AI-based product matching and language support for smaller towns.

Physical retail stores have started to adopt vegan cosmetics beyond their e-commerce operations. Digital first and traditional customers find cruelty-free beauty products at both specialized beauty retailers and large retail chains, which have designated shelf areas for these products. The hybrid retail approach combines digital shopping convenience with traditional in-person encounters to establish customer trust through direct product handling. The combined business approach has enabled mainstream acceptance of vegan cosmetics in India while driving rapid market expansion to meet consumer needs in both city and town markets.

North Region is Dominating the Market

The North Indian region functions as the primary base for the vegan cosmetics market because Delhi-NCR utilizes strategic advantages to accelerate industry growth. Delhi enables the region to host many of India's direct-to-consumer beauty brands, which include Vive Cosmetics, Aaryanveda Cosmeceuticals, by providing established infrastructure and startup-friendly business regulations. Companies based in Sonipat and Faridabad achieve better production efficiency because of their proximity to their manufacturing sites, while Fireside Ventures and Sequoia accelerate product development with their funding support. The region's technology-focused customers who value environmental protection show strong interest in new vegan product launches, thus creating an ideal market environment. The area demonstrates the highest density of influencer marketing through its efficient distribution systems and advanced digital marketing approaches, which also lead to maximum e-commerce penetration. The market leadership of this area results from its combination of premium formulation talent and marketing capabilities within its skilled workforce. The vegan beauty market has expanded its reach from Delhi-NCR to Chandigarh, which gains advantages from its ayurvedic heritage to establish clean beauty manufacturing facilities and expand its supermarket distribution network.

Impact of the United States Tariffs on India Vegan Cosmetics Market

The U.S. imposes a 26% duty on most Indian goods, including vegan cosmetics, reducing price competitiveness for Indian exporters in the United States market.

Indian brands can then concentrate more on consolidating their position in the local market as well as searching for new export markets, instead of pushing to expand in the United States as a result of lower competitiveness under higher tariffs.

The tariff climate compels Indian vegan cosmetics brands to invest in domestic innovation, cost reduction, and resilient supply chains. Not only does this make them competitive in the local market, but also more poised to take advantage of alternative export markets.

U.S. tariffs on Chinese imports remaining higher than those on Indian goods, India could benefit from the "China+1" strategy, provided manufacturers match Chinese rivals in quality and pricing.

Key Players Landscape and Outlook

Remarkable changes in India's vegan cosmetics market stem from a combination of conscious consumer behaviour and an emerging entrepreneurial approach. The current market leadership rests with companies such as Pureplay Skin Sciences (India) Private Limited (Plum Goodness), Juicy Chemistry Private Limited which have become dominant players through their focus on transparent operations and cruelty-free practices, along with plant-based products. Digital marketing, together with influencer partnerships and e-commerce excellence, has enabled these brands to capture a growing market of young urban consumers who value ethical products. The brand's focus on sourcing ethics and sustainable packaging directly appeals to modern, environmentally conscious consumers.

The market environment grows more competitive each day as venture capital firms support emerging businesses, while established global brands Lush and Pacifica Beauty, and e.l.f. Cosmetics drive innovation and boost industry benchmarks.

For instance, in April 2024, AFFOREST Green Beauty LLP, a Bangalore-based green beauty brand, launched India's first jackfruit skincare range. The brand AFFOREST creates distinctive products with rare forest components, which include jackfruit extract that delivers substantial vitamin C, together with its antioxidant properties, which combat aging. Their dedication to non-animal testing procedures and non-toxic formulations, alongside reforestation through every sale, demonstrates their progressive approach toward sustainable practices. The introduction of plant-based cosmetics by brands including AFFOREST will drive India's vegan cosmetic market to expand while establishing distinctive market positions that lead to international recognition.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariff

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel

6. India Vegan Cosmetics Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Skin Care
    • 6.2.1.2. Hair Care
    • 6.2.1.3. Makeup
    • 6.2.1.4. Others
  • 6.2.2. By Packaging Type
    • 6.2.2.1. Tubes
    • 6.2.2.2. Jars
    • 6.2.2.3. Pencils and Sticks
    • 6.2.2.4. Pumps and Dispensers
    • 6.2.2.5. Others
  • 6.2.3. By End-user
    • 6.2.3.1. Personal
    • 6.2.3.2. Commercial
  • 6.2.4. By Distribution Channel
    • 6.2.4.1. Supermarkets/Hypermarkets
    • 6.2.4.2. Departmental Stores
    • 6.2.4.3. Multi-Branded Stores
    • 6.2.4.4. Online
    • 6.2.4.5. Others
  • 6.2.5. By Region
    • 6.2.5.1. North
    • 6.2.5.2. East
    • 6.2.5.3. West and Central
    • 6.2.5.4. South
  • 6.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Product Type
  • 6.3.2. By Packaging Type
  • 6.3.3. By End-user
  • 6.3.4. By Distribution Channel
  • 6.3.5. By Region

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Pricing Analysis

12. Market Dynamics

• 12.1. Market Drivers
• 12.2. Market Challenges

13. Market Trends and Developments

14. Case Studies

15. Competitive Landscape

• 15.1. Competition Matrix of Top 5 Market Leaders
• 15.2. SWOT Analysis for Top 5 Players
• 15.3. Key Players Landscape for Top 9 Market Players
  • 15.3.1. Pureplay Skin Sciences (India) Private Limited (Plum Goodness)
    • 15.3.1.1. Company Details
    • 15.3.1.2. Key Management Personnel
    • 15.3.1.3. Key Products Offered
    • 15.3.1.4. Key Financials (As Reported)
    • 15.3.1.5. Key Market Focus and Geographical Presence
    • 15.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 15.3.2. Delashi Care Private Limited (Disguise Cosmetics)
  • 15.3.3. Svah Cosmetics Private Limited (Kiro Beauty)
  • 15.3.4. Asa Beauty Private Limited
  • 15.3.5. Eternite Elements Private Limited (Daughter Earth)
  • 15.3.6. FAE Beauty Private Limited
  • 15.3.7. AFFOREST Green Beauty LLP
  • 15.3.8. Juicy Chemistry Private Limited
  • 15.3.9. Earth Rhythm Private Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

16. Strategic Recommendations

17. About Us and Disclaimer