PRM（パートナー リレーションシップ マネジメント）の市場規模、シェア、成長分析、コンポーネント別、展開タイプ別、組織規模別、業界別、地域別 - 産業予測、2024年～2031年

PRM（パートナー リレーションシップ マネジメント）の世界市場規模は2022年に10億3,000万米ドルと評価され、2023年の11億7,000万米ドルから2031年には33億2,000万米ドルに成長し、予測期間（2024-2031年）のCAGRは13.90％で成長する見通しです。

世界のPRM（パートナー リレーションシップ マネジメント）市場は、近年大幅な成長と変貌を遂げています。PRMは、企業がチャネル・パートナー、ディストリビューター、再販業者との関係を効果的に管理・強化できるように設計された、さまざまな戦略、プロセス、テクノロジーを包含しています。この市場の拡大には、パートナー・ネットワークの複雑化、さまざまなチャネルを横断するコラボレーションの必要性の高まり、デジタルトランスフォーメーション・イニシアチブの台頭が拍車をかけています。PRMソリューションは、パートナーのオンボーディング、トレーニングと認定、取引登録、リード管理、パフォーマンス追跡、インセンティブ管理などの機能を提供し、パートナーの業務をまとめて合理化し、チャネル全体の有効性を向上させる。市場競争は激しく、大手企業は企業の進化する需要に対応するため、継続的にイノベーションを行い、提供サービスを拡大しています。多くの主要プロバイダーは、顧客関係管理（CRM）システムとシームレスに統合するPRMプラットフォームを提供しており、顧客とパートナーの両方を総合的に把握できるようになっています。さらに、パーソナライズされたパートナー体験を提供し、実用的な洞察とパフォーマンス向上のためにデータ分析を活用することが重視されるようになっています。企業がパートナー・ネットワークの戦略的重要性を認識するようになるにつれ、PRM市場は継続的な成長と革新が見込まれています。人工知能（AI）、機械学習（ML）、アナリティクスなどの先進技術は、洞察の促進、プロセスの自動化、データ主導の意思決定のサポートに採用されています。拡張性と費用対効果で知られるクラウドベースのPRMソリューションに対する需要の高まりは、この市場をさらに前進させ、今後数年間も上昇基調が続くと予想されます。

目次

イントロダクション

• 調査の目的
• 定義
• 市場範囲

調査手法

• 情報調達
• 二次データソースと一次データソース
• 市場規模予測
• 市場の想定と制限

エグゼクティブサマリー

• 市場概要見通し
• 供給需要動向分析
• セグメント別機会分析

市場力学と見通し

• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題
• ポーターの分析

主な市場の考察

• 主な成功要因
• 競合の程度
• 主な投資機会
• 市場のエコシステム
• スタートアップ分析
• ケーススタディ分析
• 技術分析
• PESTEL分析
• バリューチェーン分析
• 価格分析

PRM（パートナー リレーションシップ マネジメント）市場：コンポーネント別

• 市場概要
• ソリューション
  • エンゲージ
  • コラボレート
  • マネージ
• サービス
  • マネージドサービス
  • トレーニング、コンサルティング、統合サービス

PRM（パートナー リレーションシップ マネジメント）市場：展開タイプ別

• 市場概要
• オンプレミス
• クラウド

PRM（パートナー リレーションシップ マネジメント）市場：組織規模別

• 市場概要
• 大企業
• 中小企業

PRM（パートナー リレーションシップ マネジメント）市場：業界別

• 市場概要
• 情報技術と通信
• 銀行、金融サービス、保険
• 小売業とフランチャイズ
• 製造業
• ヘルスケアとライフサイエンス
• その他

PRM（パートナー リレーションシップ マネジメント）市場規模：地域別

• 市場概要
• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ（MEA）
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ地域

競合情勢

• 上位5社の比較
• 主要企業の市場ポジショニング（2023年）
• 主な市場企業が採用した戦略
• 市場における最近の活動
• 主要企業の市場シェア（2023年）

主要企業プロファイル

• Allbound（US）
• Channeltivity（US）
• Oracle（US）
• Impartner（US）
• Salesforce（US）
• LogicBay（US）
• Magentrix（Canada）
• Zinfi Technologies（US）
• Zift Solutions（US）
• Mindmatrix Inc.（US）
• PartnerStack（Canada）
• ChannelXperts（Germany）
• Creatio（US）
• AppDirect（US）
• Webinfinity（US）
• PartnerPortal.io（US）
• Kiflo（France）
• Crossbeam（US）
• Everflow（US）
• Affise（Lithuania）
• WorkSpan（US）
• LeadMethod（US）
• Sharework（France）
• Agentcis（Australia）
• CoSell（US）

Global Partner Relationship Management Market size was valued at USD 1.03 billion in 2022 and is poised to grow from USD 1.17 billion in 2023 to USD 3.32 billion by 2031, growing at a CAGR of 13.90% during the forecast period (2024-2031).

The Global Partner Relationship Management (PRM) market has experienced substantial growth and transformation in recent years. PRM encompasses a range of strategies, processes, and technologies designed to help organizations effectively manage and enhance their relationships with channel partners, distributors, and resellers. This market expansion has been fueled by the increasing complexity of partner networks, a heightened need for collaboration across various channels, and the rise of digital transformation initiatives. PRM solutions offer features such as partner onboarding, training and certification, deal registration, lead management, performance tracking, and incentive management, which collectively streamline partner operations and improve overall channel effectiveness. The market is highly competitive, with leading players continuously innovating and expanding their offerings to meet the evolving demands of businesses. Many key providers offer PRM platforms that seamlessly integrate with customer relationship management (CRM) systems, allowing for a holistic view of both customers and partners. Additionally, there is a growing emphasis on delivering personalized partner experiences and leveraging data analytics for actionable insights and performance enhancement. As organizations increasingly recognize the strategic importance of their partner networks, the PRM market is set for ongoing growth and innovation. Advanced technologies such as artificial intelligence (AI), machine learning (ML), and analytics are being adopted to facilitate insights, automate processes, and support data-driven decision-making. The rising demand for cloud-based PRM solutions, known for their scalability and cost-effectiveness, further propels this market forward, which is expected to continue its upward trajectory in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Partner Relationship Management market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Partner Relationship Management Market Segmental Analysis

Global Partner Relationship Management Market is segmented by Component, Deployment Type, Organization Size, Industry Vertical, end user and region. Based on Component, the market is segmented into Solutions, and Services. Based on Deployment Type, the market is segmented into On-Premises, Cloud. Based on Organization Size, the market is segmented into Large Enterprises, and Small and Medium-Sized Enterprises. Based on Industry Vertical, the market is segmented into Information Technology and Telecom, Banking, Financial Services, and Insurance, Retail and Franchising, Manufacturing, Healthcare and Life Sciences, and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Drivers of the Global Partner Relationship Management Market

A significant factor driving the partner relationship management (PRM) market is the rising complexity of partner networks. As businesses broaden their partner ecosystems, the task of managing and optimizing relationships with channel partners, distributors, and resellers becomes increasingly difficult. PRM solutions offer essential tools and features that simplify partner operations, improve collaboration, and boost partner engagement, effectively addressing this growing challenge. By facilitating better management of these intricate relationships, PRM solutions help organizations navigate the complexities of their expanding partner ecosystems. These systems are designed to streamline processes, foster effective communication, and enhance overall partner interactions, enabling businesses to optimize their partnerships and drive better results.

Restraints in the Global Partner Relationship Management Market

A significant challenge facing the PRM market is the resistance to change and the adoption of new technologies. Implementing PRM solutions typically necessitates organizations to alter their existing processes, train staff on new systems, and address any pushback against change. Many businesses may hesitate to invest in PRM solutions due to fears of disruption, difficulties with integration, or the need for a cultural shift within the organization. Navigating these obstacles and fostering widespread acceptance of PRM solutions can impede market growth. Organizations must not only manage the technical aspects of implementation but also cultivate a willingness among employees to embrace new practices. This reluctance can slow down the integration of PRM technologies, hindering overall market advancement.

Market Trends of the Global Partner Relationship Management Market

A prominent trend in the partner relationship management (PRM) market is the growing emphasis on personalized partner experiences. Organizations are increasingly acknowledging the significance of customizing their interactions and offerings to meet the unique needs, preferences, and goals of individual partners. This shift aims to strengthen partner engagement, build deeper relationships, and improve overall partner satisfaction. To support this trend, PRM solutions are being developed and refined to include options for customization, personalized content, and targeted communication channels. These enhancements enable businesses to provide distinctive and value-added experiences for their partners, fostering a more collaborative and productive partnership environment. By tailoring their approach, organizations can better meet partner expectations and drive mutual success.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factor
• Degree of Competition
• Top Investment Pockets
• Ecosystem of the Market
• Startup Analysis
• Case Study Analysis
• Technology Analysis
• Pestel Analysis
• Value Chain Analysis
• Pricing Analysis

Partner Relationship Management (PRM) Market by Component

• Market Overview
• Solutions
  • Engage
  • Collaborate
  • Manage
• Services
  • Managed Services
  • Training, Consulting, and Integration Services

Partner Relationship Management (PRM) Market by Deployment Type

• Market Overview
• On-Premises
• Cloud

Partner Relationship Management (PRM) Market by Organization Size

• Market Overview
• Large Enterprises
• Small And Medium-Sized Enterprises

Partner Relationship Management (PRM) Market by Industry Vertical

• Market Overview
• Information Technology and Telecom
• Banking, Financial Services, and Insurance
• Retail and Franchising
• Manufacturing
• Healthcare and Life Sciences
• Others

Partner Relationship Management (PRM) Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Allbound (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Channeltivity (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Impartner (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LogicBay (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Magentrix (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zinfi Technologies (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zift Solutions (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mindmatrix Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PartnerStack (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ChannelXperts (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Creatio (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AppDirect (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Webinfinity (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PartnerPortal.io (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kiflo (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crossbeam (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Everflow (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Affise (Lithuania)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WorkSpan (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LeadMethod (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sharework (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Agentcis (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CoSell (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments