デフォルト表紙
市場調査レポート
商品コード
1633811

パートナー関係管理市場の市場規模、シェア、動向分析レポート:サービス別、展開別、組織規模別、用途別、地域別、セグメント別予測、2025年~2030年

Partner Relationship Management Market Size, Share & Trends Analysis Report By Service, By Deployment (On-Premise, Cloud), By Organization Size, By Application, By Region, And Segment Forecasts, 2025 - 2030


出版日
ページ情報
英文 100 Pages
納期
2~10営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.06円
パートナー関係管理市場の市場規模、シェア、動向分析レポート:サービス別、展開別、組織規模別、用途別、地域別、セグメント別予測、2025年~2030年
出版日: 2024年12月16日
発行: Grand View Research
ページ情報: 英文 100 Pages
納期: 2~10営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

パートナー関係管理市場の成長と動向

Grand View Research, Inc.の最新レポートによると、世界のパートナー関係管理市場規模は2030年までに2,265億1,000万米ドルに達し、2025~2030年のCAGRは16.6%で拡大すると推定されています。

外部パートナーチャネルと組織間の機能的関係を管理する必要性、チャネル管理コストの削減とパートナーコミュニケーションの強化を重視することが、市場全体の成長を支える主要要因です。

いくつかの企業は、初期メンテナンスや導入コストに不安を感じています。また、これらの企業はオンプレミスでのデータ提示を好んでいます。さらに、ダウンタイムや人件費の問題は、企業が直面する懸念事項の一部です。経費とダウンタイムを削減するために、これらの企業はパートナー関係管理(PRM)ソリューションの採用を好んでいます。企業のコストを削減するため、多くの企業はデジタルトランスフォーメーションとクラウドサービスの導入にシフトしています。ストレージやインフラコストが削減されることで投資収益率(ROI)が向上し、予測期間中の市場成長をさらに促進すると期待されています。

中国、米国、英国など様々な国々におけるインターネットの普及とクラウドコンピューティングサービスの増加は、組織のシステムにおける技術革新の採用を支援することで、有利な成長機会を生み出すと期待されています。例えば、世界銀行が発表したデータによると、米国のインターネット利用者は2017年の総人口の87.27%から2018年には88.49%に増加しています。同様に中国では、2017年に国の総人口の54.3%がインターネットを利用していました。

COVID-19パンデミックの発生は市場の成長に悪影響を与えました。さまざまな政府によって課された封鎖規制は、IT・通信産業のさまざまな組織に在宅勤務の採用を指示しています。このため、パートナー関係管理サービスの採用は大幅に減少しました。しかし、景気の回復と規制緩和により、市場は予測期間中に大幅な成長が見込まれます。

2020年のパートナー関係管理市場を独占した著名な参入企業には、Oracle Corporation、Salesforce.com Inc.、Allbound Inc.、Zinfi Technologies Inc.、Mindmatrix Inc.などが含まれます。これらの参入企業は、主に新製品やサービスの立ち上げに注力し、事業運営を強化しています。2020年3月、AllboundはHubSpot向けの新しい統合ソリューションを発表しました。このソリューションは、Allboundからのパートナー発表による機会やコンタクトを機械的に統合し、データを同期することができます。

パートナー関係管理市場のレポートハイライト

  • コンサルティングサービスの導入が世界的に急増していることから、トレーニング&コンサルティングセグメントがPRM市場を独占すると予測されます。2024年には、トレーニング&コンサルティングセグメントが45.6%のシェアを占め、市場を独占します。
  • マネージドサービスセグメントは、予測期間中に大幅なCAGRで成長すると予測されます。
  • クラウドセグメントは、その柔軟性と拡大性により、2024年に最大の収益シェアを占めました。
  • 2024年の市場収益シェアは、IT&通信セグメントが最大でした。この成長は、BFSIや通信といったさまざまなセグメントで技術革新に対する需要が高まっていることに起因しています。
  • 北米のパートナー関係管理市場は、2024年に33.4%の収益シェアで世界市場を独占しました。この地域における技術革新の急速な採用と様々な著名な参入企業の存在は、この地域の市場成長の主要要因の一部です。
  • 著名な産業参入企業には、Salesforce.com, Inc.、Allbound Inc.、Channeltivity、Impartner Inc.などがあります。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 パートナー関係管理市場の変数、動向、範囲

  • 市場系統の展望
  • 市場力学
    • 市場促進要因分析
    • 市場抑制要因分析
    • 産業の課題
  • 産業分析ツール
    • ポーター分析
    • PESTEL分析

第4章 パートナー関係管理市場:サービス別、推定・動向分析

  • パートナー関係管理市場、サービス別:主要ポイント
  • サービス変動分析と市場シェア、2024年と2030年
  • サービス別、2018~2030年
    • マネージドサービス
    • トレーニング&コンサルティング
    • その他

第5章 パートナー関係管理市場:展開別、推定・動向分析

  • パートナー関係管理市場、展開別:主要ポイント
  • 展開変動分析と市場シェア、2024年と2030年
  • 展開別、2018~2030年
    • クラウド
    • オンプレミス

第6章 パートナー関係管理市場:組織規模別、推定・動向分析

  • パートナー関係管理市場、組織規模別:主要ポイント
  • 組織規模変動分析と市場シェア、2024年と2030年
  • 組織規模別、2018~2030年
    • 中小企業
    • 大企業

第7章 パートナー関係管理市場:用途別、推定・動向分析

  • パートナー関係管理市場、用途別:主要ポイント
  • 用途変動分析と市場シェア、2024年と2030年
  • 用途別、2018~2030年
    • BFSI
    • ITと通信
    • 小売・消費財
    • 製造業
    • 医療
    • その他

第8章 パートナー関係管理市場:地域別、推定・動向分析

  • パートナー関係管理市場:地域別展望
  • 地域市場:主要ポイント
  • 地域別、2018~2030年
  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • 英国
    • ドイツ
    • フランス
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • オーストラリア
    • 韓国
  • ラテンアメリカ
    • ブラジル
  • 中東・アフリカ
    • アラブ首長国連邦
    • サウジアラビア
    • 南アフリカ

第9章 競合情勢

  • 企業分類
  • 企業の市場ポジショニング
  • 企業ヒートマップ分析
  • 企業プロファイル/上場企業
    • Allbound, Inc
    • Channeltivity, LLC.
    • Impartner Inc.
    • Oracle
    • The Learning Network
    • Salesforce, Inc.
    • Magentrix Corporation
    • Zinfi Technologies Inc.
    • Zift Solutions
    • Mindmatrix Inc.
図表

List of Tables

  • Table 1 Global partner relationship management market: Key market driver analysis
  • Table 2 Global partner relationship management market: Key market restraint analysis
  • Table 3 Global partner relationship management market estimates and forecast, by service (USD Million)
  • Table 4 Global partner relationship management market estimates and forecast, by deployment (USD Million)
  • Table 5 Global partner relationship management market estimates and forecast, by organization size (USD Million)
  • Table 6 Global partner relationship management market estimates and forecast, by application (USD Million)
  • Table 7 Global partner relationship management market estimates and forecast, by region (USD Million)
  • Table 8 North America Partner relationship management market estimates and forecast, by country, 2018 - 2030 (USD Million)
  • Table 9 North America partner relationship management market estimates and forecast, by service, 2018 - 2030 (USD Million)
  • Table 10 North America partner relationship management market estimates and forecast, by deployment, 2018 - 2030 (USD Million)
  • Table 11 North America partner relationship management market estimates and forecast, by organization size, 2018 - 2030 (USD Million)
  • Table 12 North America partner relationship management market estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 13 U.S. partner relationship management market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 14 U.S. partner relationship management market estimates and forecast, by service, 2018 - 2030 (USD Million)
  • Table 15 U.S. partner relationship management market estimates and forecast, by deployment, 2018 - 2030 (USD Million)
  • Table 16 U.S. partner relationship management market estimates and forecast, by organization size, 2018 - 2030 (USD Million)
  • Table 17 U.S. partner relationship management market estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 18 Canada partner relationship management market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 19 Canada partner relationship management market estimates and forecast, by service, 2018 - 2030 (USD Million)
  • Table 20 Canada partner relationship management market estimates and forecast, by deployment, 2018 - 2030 (USD Million)
  • Table 21 Canada partner relationship management market estimates and forecast, by organization size, 2018 - 2030 (USD Million)
  • Table 22 Canada partner relationship management market estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 23 Mexico partner relationship management market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 24 Mexico partner relationship management market estimates and forecast, by service, 2018 - 2030 (USD Million)
  • Table 25 Mexico partner relationship management market estimates and forecast, by deployment, 2018 - 2030 (USD Million)
  • Table 26 Mexico partner relationship management market estimates and forecast, by organization size, 2018 - 2030 (USD Million)
  • Table 27 Mexico partner relationship management market estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 28 Europe partner relationship management market estimates and forecast, by country, 2018 - 2030 (USD Million)
  • Table 29 Europe partner relationship management market estimates and forecast, by service, 2018 - 2030 (USD Million)
  • Table 30 Europe partner relationship management market estimates and forecast, by deployment, 2018 - 2030 (USD Million)
  • Table 31 Europe partner relationship management market estimates and forecast, by organization size, 2018 - 2030 (USD Million)
  • Table 32 Europe partner relationship management market estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 33 UK partner relationship management market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 34 UK partner relationship management market estimates and forecast, by service, 2018 - 2030 (USD Million)
  • Table 35 UK partner relationship management market estimates and forecast, by deployment, 2018 - 2030 (USD Million)
  • Table 36 UK partner relationship management market estimates and forecast, by organization size, 2018 - 2030 (USD Million)
  • Table 37 UK partner relationship management market estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 38 Germany partner relationship management market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 39 Germany partner relationship management market estimates and forecast, by service, 2018 - 2030 (USD Million)
  • Table 40 Germany partner relationship management market estimates and forecast, by deployment, 2018 - 2030 (USD Million)
  • Table 41 Germany partner relationship management market estimates and forecast, by organization size, 2018 - 2030 (USD Million)
  • Table 42 Germany partner relationship management market estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 43 France partner relationship management market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 44 France partner relationship management market estimates and forecast, by service, 2018 - 2030 (USD Million)
  • Table 45 France partner relationship management market estimates and forecast, by deployment, 2018 - 2030 (USD Million)
  • Table 46 France partner relationship management market estimates and forecast, by organization size, 2018 - 2030 (USD Million)
  • Table 47 France partner relationship management market estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 48 Asia Pacific partner relationship management market estimates and forecast, by country, 2018 - 2030 (USD Million)
  • Table 49 Asia Pacific partner relationship management market estimates and forecast, by service, 2018 - 2030 (USD Million)
  • Table 50 Asia Pacific partner relationship management market estimates and forecast, by deployment, 2018 - 2030 (USD Million)
  • Table 51 Asia Pacific partner relationship management market estimates and forecast, by organization size, 2018 - 2030 (USD Million)
  • Table 52 Asia Pacific partner relationship management market estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 53 China partner relationship management market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 54 China partner relationship management market estimates and forecast, by service, 2018 - 2030 (USD Million)
  • Table 55 China partner relationship management market estimates and forecast, by deployment, 2018 - 2030 (USD Million)
  • Table 56 China partner relationship management market estimates and forecast, by organization size, 2018 - 2030 (USD Million)
  • Table 57 China partner relationship management market estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 58 India partner relationship management market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 59 India partner relationship management market estimates and forecast, by service, 2018 - 2030 (USD Million)
  • Table 60 India partner relationship management market estimates and forecast, by deployment, 2018 - 2030 (USD Million)
  • Table 61 India partner relationship management market estimates and forecast, by organization size, 2018 - 2030 (USD Million)
  • Table 62 India partner relationship management market estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 63 Japan partner relationship management market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 64 Japan partner relationship management market estimates and forecast, by service, 2018 - 2030 (USD Million)
  • Table 65 Japan partner relationship management market estimates and forecast, by deployment, 2018 - 2030 (USD Million)
  • Table 66 Japan partner relationship management market estimates and forecast, by organization size, 2018 - 2030 (USD Million)
  • Table 67 Japan partner relationship management market estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 68 Australia partner relationship management market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 69 Australia partner relationship management market estimates and forecast, by service, 2018 - 2030 (USD Million)
  • Table 70 Australia partner relationship management market estimates and forecast, by deployment, 2018 - 2030 (USD Million)
  • Table 71 Australia partner relationship management market estimates and forecast, by organization size, 2018 - 2030 (USD Million)
  • Table 72 Australia partner relationship management market estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 73 South Korea partner relationship management market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 74 South Korea partner relationship management market estimates and forecast, by service, 2018 - 2030 (USD Million)
  • Table 75 South Korea partner relationship management market estimates and forecast, by deployment, 2018 - 2030 (USD Million)
  • Table 76 South Korea partner relationship management market estimates and forecast, by organization size, 2018 - 2030 (USD Million)
  • Table 77 South Korea partner relationship management market estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 78 Latin America partner relationship management market estimates and forecast, by country, 2018 - 2030 (USD Million)
  • Table 79 Latin America partner relationship management market estimates and forecast, by service, 2018 - 2030 (USD Million)
  • Table 80 Latin America partner relationship management market estimates and forecast, by deployment, 2018 - 2030 (USD Million)
  • Table 81 Latin America partner relationship management market estimates and forecast, by organization size, 2018 - 2030 (USD Million)
  • Table 82 Latin America partner relationship management market estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 83 Brazil partner relationship management market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 84 Brazil partner relationship management market estimates and forecast, by service, 2018 - 2030 (USD Million)
  • Table 85 Brazil partner relationship management market estimates and forecast, by deployment, 2018 - 2030 (USD Million)
  • Table 86 Brazil partner relationship management market estimates and forecast, by organization size, 2018 - 2030 (USD Million)
  • Table 87 Brazil partner relationship management market estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 88 Middle East and Africa partner relationship management market estimates and forecast, by country, 2018 - 2030 (USD Million)
  • Table 89 Middle East and Africa partner relationship management market estimates and forecast, by service, 2018 - 2030 (USD Million)
  • Table 90 Middle East and Africa partner relationship management market estimates and forecast, by deployment, 2018 - 2030 (USD Million)
  • Table 91 Middle East and Africa partner relationship management market estimates and forecast, by organization size, 2018 - 2030 (USD Million)
  • Table 92 Middle East and Africa partner relationship management market estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 93 UAE partner relationship management market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 94 UAE partner relationship management market estimates and forecast, by service, 2018 - 2030 (USD Million)
  • Table 95 UAE partner relationship management market estimates and forecast, by deployment, 2018 - 2030 (USD Million)
  • Table 96 UAE partner relationship management market estimates and forecast, by organization size, 2018 - 2030 (USD Million)
  • Table 97 UAE partner relationship management market estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 98 Saudi Arabia partner relationship management market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 99 Saudi Arabia partner relationship management market estimates and forecast, by service, 2018 - 2030 (USD Million)
  • Table 100 Saudi Arabia partner relationship management market estimates and forecast, by deployment, 2018 - 2030 (USD Million)
  • Table 101 Saudi Arabia partner relationship management market estimates and forecast, by organization size, 2018 - 2030 (USD Million)
  • Table 102 Saudi Arabia partner relationship management market estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 103 South Africa partner relationship management market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 104 South Africa partner relationship management market estimates and forecast, by service, 2018 - 2030 (USD Million)
  • Table 105 South Africa partner relationship management market estimates and forecast, by deployment, 2018 - 2030 (USD Million)
  • Table 106 South Africa partner relationship management market estimates and forecast, by organization size, 2018 - 2030 (USD Million)
  • Table 107 South Africa partner relationship management market estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 108 Recent developments and impact analysis, by key market participants
  • Table 109 Company heat map analysis, 2024
  • Table 110 Companies implementing key strategies

List of Figures

  • Fig. 1 Partner relationship management market segmentation
  • Fig. 2 Market research process
  • Fig. 3 Information procurement
  • Fig. 4 Primary research pattern
  • Fig. 5 Market research approaches
  • Fig. 6 Value chain-based sizing and forecasting
  • Fig. 7 Parent market analysis
  • Fig. 8 Market formulation and validation
  • Fig. 9 Partner relationship management market snapshot
  • Fig. 10 Partner relationship management market segment snapshot
  • Fig. 11 Partner relationship management market competitive landscape snapshot
  • Fig. 12 Market research process
  • Fig. 13 Market driver relevance analysis (Current and future impact)
  • Fig. 14 Market restraint relevance analysis (Current and future impact)
  • Fig. 15 Partner relationship management market: Service outlook key takeaways (USD Million)
  • Fig. 16 Partner relationship management market: Service movement analysis (USD Million), 2024 & 2030
  • Fig. 17 Managed services market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 18 IT & consultation services market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 19 Other services market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 20 Partner relationship management market: Deployment outlook key takeaways (USD Million)
  • Fig. 21 Partner relationship management market: Deployment movement analysis (USD Million), 2024 & 2030
  • Fig. 22 Cloud market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 23 On-premise market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 24 Partner relationship management market: Organization size outlook key takeaways (USD Million)
  • Fig. 25 Partner relationship management market: Organization size movement analysis (USD Million), 2024 & 2030
  • Fig. 26 SMEs market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 27 Large enterprise market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 28 Partner relationship management market: Application outlook key takeaways (USD Million)
  • Fig. 29 Partner relationship management market: Application movement analysis (USD Million), 2024 & 2030
  • Fig. 30 BFSI market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 31 IT & telecom market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 32 Retail & consumer goods market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 33 Manufacturing market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 34 Healthcare market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 35 Others market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 36 Regional marketplace: Key takeaways
  • Fig. 37 North America partner relationship management market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 38 U.S. partner relationship management market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 39 Canada partner relationship management market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 40 Mexico partner relationship management market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 41 Europe partner relationship management market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 42 Germany partner relationship management market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 43 UK partner relationship management market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 44 France partner relationship management market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 45 Asia Pacific partner relationship management market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 46 China partner relationship management market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 47 India partner relationship management market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 48 Japan partner relationship management market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 49 Australia partner relationship management market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 50 South Korea partner relationship management market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 51 Latin America partner relationship management market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 52 Brazil partner relationship management market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 53 Middle East and Africa partner relationship management market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 54 UAE partner relationship management market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 55 Saudi Arabia partner relationship management market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 56 South Africa partner relationship management market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 57 Strategy framework
  • Fig. 58 Company categorization
目次
Product Code: GVR-4-68039-481-1

Partner Relationship Management Market Growth & Trends:

The global partner relationship management market size is estimated to reach USD 226.51 billion by 2030, expanding at a CAGR of 16.6% from 2025 to 2030, according to a new report by Grand View Research, Inc. The need to control the functional relationship between external partner channels and organizations and emphasis on reducing channel management costs and enhancing partner communication are the major factors supporting the overall market growth.

Several enterprises are anxious about the initial maintenance and implementation costs. These enterprises also prefer to present data on-premises. Moreover, issues with downtime and staff expenses are some of the concerns faced by organizations. To reduce expenses and downtime, these enterprises prefer adopting Partner Relationship Management (PRM) solutions. To reduce enterprise costs, many organizations are shifting toward digital transformation and the adoption of cloud services. Increased Return on Investments (ROI) with less storage and infrastructure costs are expected to further drive the market growth over the forecast period.

Increasing internet penetration and cloud computing service in various countries such as China, the U.S., and the U.K. are expected to generate lucrative growth opportunities by supporting organizations in adopting technological innovations in their systems. For instance, according to the data published by World Bank, internet users in the U.S. have increased from 87.27% of the total population in 2017 to 88.49% in 2018. Similarly, in China, 54.3% of the country's total population used the internet in 2017.

The outbreak of the COVID-19 pandemic has adversely impacted the market growth. The lockdown restrictions imposed by various governments have directed various organizations in the IT & telecom industry to adopt work from home. This has led to a significant decline in the adoption of partner relationship management services. However, with the economic revival and leniency in the lockdown restrictions, the market is expected to witness significant growth over the forecast period.

The prominent players that dominated the market for partner relationship management in 2020 include Oracle Corporation; Salesforce.com Inc.; Allbound Inc.; Zinfi Technologies Inc.; and Mindmatrix Inc. These players majorly focus on new product and service launches to enhance their business operations. In March 2020, Allbound introduced a new integration solution for HubSpot. The solution can mechanically integrate opportunities and contacts from partner referrals from Allbound and sync data.

Partner Relationship Management Market Report Highlights:

  • The training and consultation segment is expected to dominate the PRM market due to a surge in the adoption of consulting services globally. The training & consultation segment dominated the market with a share of 45.6% in 2024
  • The managed services segment is projected to grow at a significant CAGR during the forecast period
  • The cloud segment dominated the market with the largest revenue share in 2024 due to its flexibility and scalability.
  • The IT & telecom segment accounted for the largest market revenue share in 2024. The growth can be attributed to increasing demand for technological innovations in various sectors namely BFSI, and telecom
  • North America partner relationship management market dominated the global market with a revenue share of 33.4% in 2024 The rapid adoption of technological innovations and the presence of various prominent players in the region are some of the major drivers of the market growth in this region
  • Some of the prominent industry participants include Salesforce.com, Inc.; Allbound Inc.; Channeltivity; and Impartner Inc.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources and Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation and Data Visualization
  • 1.6. Data Validation and Publishing

Chapter 2. Executive Summary

  • 2.1. Market Snapshot
  • 2.2. Segment Snapshot
  • 2.3. Competitive Landscape Snapshot

Chapter 3. Partner Relationship Management Market Variables, Trends and Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Market Dynamics
    • 3.2.1. Market Driver Analysis
    • 3.2.2. Market Restraint Analysis
    • 3.2.3. Industry Challenge
  • 3.3. Industry Analysis Tools
    • 3.3.1. PORTER's Analysis
      • 3.3.1.1. Bargaining power of the suppliers
      • 3.3.1.2. Bargaining power of the buyers
      • 3.3.1.3. Threats of substitution
      • 3.3.1.4. Threats from new entrants
      • 3.3.1.5. Competitive rivalry
    • 3.3.2. PESTEL Analysis
      • 3.3.2.1. Political landscape
      • 3.3.2.2. Economic and social landscape
      • 3.3.2.3. Technological landscape

Chapter 4. Partner Relationship Management Market: Service Estimates and Trend Analysis

  • 4.1. Partner Relationship Management Market, By Service: Key Takeaways
  • 4.2. Service Movement Analysis and Market Share, 2024 and 2030
  • 4.3. Market Estimates and Forecasts, By Service, 2018 - 2030 (USD Million)
    • 4.3.1. Managed Services
      • 4.3.1.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.3.2. Training & Consultation
      • 4.3.2.1. Market Revenue Estimates and Forecasts, 2018 - 2030(USD Million)
    • 4.3.3. Others
      • 4.3.3.1. Market Revenue Estimates and Forecasts, 2018 - 2030(USD Million)

Chapter 5. Partner Relationship Management Market: Deployment Estimates and Trend Analysis

  • 5.1. Partner Relationship Management Market, By Deployment: Key Takeaways
  • 5.2. Deployment Movement Analysis and Market Share, 2024 and 2030
  • 5.3. Market Estimates and Forecasts, By Deployment, 2018 - 2030 (USD Million)
    • 5.3.1. Cloud
      • 5.3.1.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 5.3.2. On-Premise
      • 5.3.2.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Partner Relationship Management Market: Organization Size Estimates and Trend Analysis

  • 6.1. Partner Relationship Management Market, By Organization Size: Key Takeaways
  • 6.2. Organization Size Movement Analysis and Market Share, 2024 and 2030
  • 6.3. Market Estimates and Forecasts, By Organization Size, 2018 - 2030 (USD Million)
    • 6.3.1. SMEs
      • 6.3.1.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.3.2. Large Enterprise
      • 6.3.2.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Partner Relationship Management Market: Application Estimates and Trend Analysis

  • 7.1. Partner Relationship Management Market, By Application: Key Takeaways
  • 7.2. Application Movement Analysis and Market Share, 2024 and 2030
  • 7.3. Market Estimates and Forecasts, By Application, 2018 - 2030 (USD Million)
    • 7.3.1. BFSI
      • 7.3.1.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.3.2. IT & Telecom
      • 7.3.2.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.3.3. Retail & Consumer Goods
      • 7.3.3.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.3.4. Manufacturing
      • 7.3.4.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.3.5. Healthcare
      • 7.3.5.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.3.6. Others
      • 7.3.6.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. Partner Relationship Management Market: Regional Estimates and Trend Analysis

  • 8.1. Partner Relationship Management Market: Regional Outlook
  • 8.2. Regional Marketplaces: Key Takeaways
  • 8.3. Market Estimates and Forecasts, by Region, 2018 - 2030 (USD Million)
  • 8.4. North America
    • 8.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.4.2. U.S.
      • 8.4.2.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.4.3. Canada
      • 8.4.3.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.4.4. Mexico
      • 8.4.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.5. Europe
    • 8.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.5.2. UK
      • 8.5.2.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.5.3. Germany
      • 8.5.3.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.5.4. France
      • 8.5.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.6. Asia Pacific
    • 8.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.6.2. China
      • 8.6.2.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.6.3. Japan
      • 8.6.3.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.6.4. India
      • 8.6.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.6.5. Australia
      • 8.6.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.6.6. South Korea
      • 8.6.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.7. Latin America
    • 8.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.7.2. Brazil
      • 8.7.2.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.8. Middle East and Africa
    • 8.8.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.8.2. UAE
      • 8.8.2.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.8.3. Saudi Arabia
      • 8.8.3.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.8.4. South Africa
      • 8.8.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 9. Competitive Landscape

  • 9.1. Company Categorization
  • 9.2. Company Market Positioning
  • 9.3. Company Heat Map Analysis
  • 9.4. Company Profiles/Listing
    • 9.4.1. Allbound, Inc
      • 9.4.1.1. Company Overview
      • 9.4.1.2. Financial Performance
      • 9.4.1.3. Service Portfolio
      • 9.4.1.4. Recent Developments/ Strategic Initiatives
    • 9.4.2. Channeltivity, LLC.
      • 9.4.2.1. Company Overview
      • 9.4.2.2. Financial Performance
      • 9.4.2.3. Service Portfolio
      • 9.4.2.4. Recent Developments/ Strategic Initiatives
    • 9.4.3. Impartner Inc.
      • 9.4.3.1. Company Overview
      • 9.4.3.2. Financial Performance
      • 9.4.3.3. Service Portfolio
      • 9.4.3.4. Recent Developments/ Strategic Initiatives
    • 9.4.4. Oracle
      • 9.4.4.1. Company Overview
      • 9.4.4.2. Financial Performance
      • 9.4.4.3. Service Portfolio
      • 9.4.4.4. Recent Developments/ Strategic Initiatives
    • 9.4.5. The Learning Network
      • 9.4.5.1. Company Overview
      • 9.4.5.2. Financial Performance
      • 9.4.5.3. Service Portfolio
      • 9.4.5.4. Recent Developments/ Strategic Initiatives
    • 9.4.6. Salesforce, Inc.
      • 9.4.6.1. Company Overview
      • 9.4.6.2. Financial Performance
      • 9.4.6.3. Service Portfolio
      • 9.4.6.4. Recent Developments/ Strategic Initiatives
    • 9.4.7. Magentrix Corporation.
      • 9.4.7.1. Company Overview
      • 9.4.7.2. Financial Performance
      • 9.4.7.3. Service Portfolio
      • 9.4.7.4. Recent Developments/ Strategic Initiatives
    • 9.4.8. Zinfi Technologies Inc.
      • 9.4.8.1. Company Overview
      • 9.4.8.2. Financial Performance
      • 9.4.8.3. Service Portfolio
      • 9.4.8.4. Recent Developments/ Strategic Initiatives
    • 9.4.9. Zift Solutions
      • 9.4.9.1. Company Overview
      • 9.4.9.2. Financial Performance
      • 9.4.9.3. Service Portfolio
      • 9.4.9.4. Recent Developments/ Strategic Initiatives
    • 9.4.10. Mindmatrix Inc.
      • 9.4.10.1. Company Overview
      • 9.4.10.2. Financial Performance
      • 9.4.10.3. Service Portfolio
      • 9.4.10.4. Recent Developments/ Strategic Initiatives