データマネタイゼーションの市場規模、シェア、成長分析、コンポーネント別、データタイプ別、ビジネスファンクション別、展開タイプ別、組織規模別、業界別、地域別 - 産業予測、2024年～2031年

データマネタイゼーションの世界市場規模は、2022年に68億米ドルと評価され、2023年の75億3,000万米ドルから2031年には169億8,000万米ドルに成長し、予測期間中（2024-2031年）のCAGRは10.70％で成長する見通しです。

データマネタイゼーションは、膨大な量の未使用または非構造化企業データを実用的な洞察に変換し、財務的利益やサービス交換のために活用することを含みます。このプロセスは、非構造化データを企業のニーズに合わせた価値ある情報に変換するアナリティクス・プラットフォームを活用することで、企業が運用コストを削減し、収益を高めるのに役立ちます。基本的には、組織のデータ資産に埋め込まれた実質的な財務的価値を解き放つことです。データマネタイゼーション戦略の採用は、組織がその潜在的なメリットを認識するにつれて増加しています。企業は、データが提供できる戦略的価値に対する認識の高まりに後押しされ、データを活用して新たな成長機会と収益機会を創出することにますます注力するようになっています。このようなデータ主導の意思決定へのシフトは、生のデータを財務上および経営上の大きなメリットに変えるアナリティクスの重要性を浮き彫りにしています。

目次

イントロダクション

• 調査の目的
• 定義
• 市場範囲

調査手法

• 情報調達
• 二次データソースと一次データソース
• 市場規模予測
• 市場の想定と制限

エグゼクティブサマリー

• 市場概要見通し
• 供給需要動向分析
• セグメント別機会分析

市場力学と見通し

• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題
• ポーターの分析

主な市場の考察

• 技術分析
• 価格分析
• バリューチェーン分析
• 市場のエコシステム
• 貿易分析
• サプライチェーン分析
• ケーススタディ分析
• 特許分析
• 顧客と購買基準の分析
• 規制情勢
• イノベーションマトリクス
• 主な投資の分析
• 主な成功要因
• 競合の程度

データマネタイゼーション市場：コンポーネント別

• 市場概要
• ツール
• サービス
  • サポートとメンテナンス
  • コンサルティング
  • 実装と統合

データマネタイゼーション市場：データタイプ別

• 市場概要
• 顧客データ
• 製品データ
• 財務データ
• サプライヤーデータ

データマネタイゼーション市場：ビジネスファンクション別

• 市場概要
• セールスとマーケティング
• サプライチェーンマネジメント
• オペレーション
• ファイナンス
• その他

データマネタイゼーション市場：展開タイプ別

• 市場概要
• クラウド
• オンプレミス

データマネタイゼーション市場：組織規模別

• 市場概要
• 大企業
• 中小企業

データマネタイゼーション市場：業界別

• 市場概要
• 銀行、金融サービス、保険
• 通信
• 消費財・小売
• 情報技術
• ヘルスケア
• 製造業
• メディアとエンターテイメント
• 輸送と物流
• エネルギーと公共事業
• その他

データマネタイゼーション市場規模：地域別

• 市場概要
• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ（MEA）
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ地域

競合情勢

• 上位5社の比較
• 主要企業の市場ポジショニング（2023年）
• 主な市場企業が採用した戦略
• 市場における最近の活動
• 主要企業の市場シェア（2023年）

主要企業プロファイル

• Microsoft（US）
• Oracle（US）
• Salesforce（US）
• SAS（US）
• TIBCO Software（US）
• IBM（US）
• Qlik（US）
• SAP（Germany）
• ThoughtSpot（US）
• Sisense（US）
• Domo（US）
• Accenture（Ireland）
• Infosys（India）
• 1010data（US）
• Reltio（US）
• DataRobot（US）
• NETSCOUT（US）
• Adastra（Canada）
• Optiva（Canada）
• Comviva（India）

Global Data Monetization Market size was valued at USD 6.8 billion in 2022 and is poised to grow from USD 7.53 billion in 2023 to USD 16.98 billion by 2031, growing at a CAGR of 10.70% during the forecast period (2024-2031).

Data monetization involves transforming vast amounts of unused or unstructured enterprise data into actionable insights and leveraging it for financial gain or service exchange. This process helps businesses lower operational costs and boost revenue by utilizing analytics platforms that convert unstructured data into valuable information tailored to their needs. Essentially, it is about unlocking the substantial financial value embedded in an organization's data assets. The adoption of data monetization strategies has increased as organizations become more aware of their potential benefits. Businesses are increasingly focusing on harnessing data to create new growth and revenue opportunities, driven by a growing recognition of the strategic value that data can offer. This shift towards data-driven decision-making highlights the importance of analytics in transforming raw data into significant financial and operational advantages.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Data Monetization market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Data Monetization Market Segmental Analysis

Global Data Monetization Market is segmented by component, Data Type, Business Function, Deployment Type, Organization Size, Industry Vertical, and region. Based on component, the market is segmented into Tools, and Services. Based on Data Type, the market is segmented into Customer Data, Product Data, Financial Data, Supplier Data. Based on Business Function, the market is segmented into Sales and Marketing, Supply Chain Management, Operations, Finance, and Others. Based on Deployment Type, the market is segmented into Cloud, and On-premises. Based on Organization Size, the market is segmented into Large Enterprises, and Small and Medium-sized Enterprises. Based on Industry Vertical, the market is segmented into Banking, Financial Services, and Insurance, Telecommunication, Consumer Goods and Retail, Information Technology, Healthcare, Manufacturing, Media and Entertainment, Transportation and Logistics, Energy and Utilities, and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Drivers of the Global Data Monetization Market

Data plays a crucial role in enhancing sales and marketing performance by leveraging historical sales reports to apply predictive business intelligence. This approach provides access to valuable customer data, boosting operational efficiency and strengthening customer relationships. With the rise of digital technologies, vast amounts of data, including consumer demographics, product preferences, and sales metrics, are being collected. Looking ahead, the widespread adoption of 5G technology is expected to significantly impact data utilization. 5G offers greater computing power and generates substantial amounts of data, which can be harnessed to derive valuable insights. This technological advancement will further refine how businesses analyze and utilize data to drive strategic decisions and optimize performance.

Restraints in the Global Data Monetization Market

Companies are increasingly acknowledging the value of their data, leading to a growing trend of data monetization across various industries. This shift is expected to open up new revenue streams and create additional business opportunities. One crucial aspect of effective data monetization is ensuring high data quality. Reliable and accurate data enables organizations to make informed and strategic decisions. However, data sharing between industries and integrating data products with existing systems can sometimes compromise data quality. Maintaining the integrity of data throughout these processes is essential to ensuring that the insights generated are both accurate and actionable. As companies explore data monetization, they must prioritize data quality to fully realize the potential benefits.

Market Trends of the Global Data Monetization Market

Businesses are poised to unlock significant value from the large volumes of unstructured data they generate. By leveraging data monetization, companies can convert raw or aggregated data from various sources into actionable insights, which enhances their decision-making processes. The surge in data quantity, diversity, and velocity has accelerated the adoption of data monetization strategies, as organizations recognize the potential for turning this data into profitable opportunities.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Value Chain Analysis
• Ecosystem of the Market
• Trade Analysis
• Supply chain Analysis
• Case study Analysis
• Patent Analysis
• Customer & Buying Criteria Analysis
• Regulatory Landscape
• Innovation Matrix
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Data Monetization Market by Component

• Market Overview
• Tools
• Services
  • Support And Maintenance
  • Consulting
  • Implementation And Integration

Data Monetization Market by Data Type

• Market Overview
• Customer Data
• Product Data
• Financial Data
• Supplier Data

Data Monetization Market by Business Function

• Market Overview
• Sales And Marketing
• Supply Chain Management
• Operations
• Finance
• Others

Data Monetization Market by Deployment Type

• Market Overview
• Cloud
• On-premises

Data Monetization Market by Organization Size

• Market Overview
• Large Enterprises
• Small and Medium-sized Enterprises

Data Monetization Market by Industry Vertical

• Market Overview
• Banking, Financial Services, and Insurance
• Telecommunication
• Consumer Goods and Retail
• Information Technology
• Healthcare
• Manufacturing
• Media And Entertainment
• Transportation And Logistics
• Energy And Utilities
• Others

Data Monetization Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Microsoft (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TIBCO Software (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qlik (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ThoughtSpot (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisense (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accenture (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infosys (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 1010data (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reltio (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DataRobot (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NETSCOUT (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adastra (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Optiva (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Comviva (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments