市場調査レポート
商品コード
1544179
スマートリテールの市場規模、シェア、成長分析:システム別、用途別、技術別、地域別 - 産業予測、2024年~2031年Smart Retail Market Size, Share, Growth Analysis, By System, By Application, By Technology, (Artificial Intelligence, Blockchain), By Region - Industry Forecast 2024-2031 |
スマートリテールの市場規模、シェア、成長分析:システム別、用途別、技術別、地域別 - 産業予測、2024年~2031年 |
出版日: 2024年08月28日
発行: SkyQuest
ページ情報: 英文 223 Pages
納期: 3~5営業日
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世界のスマートリテールの市場規模は、2022年に302億5,000万米ドルとなり、予測期間(2024年~2031年)のCAGRは29.10%で、2023年の390億5,000万米ドルから、2031年までには3,013億4,000万米ドルに成長する見通しです。
世界のスマートリテール市場は、人工知能(AI)、仮想現実(VR)、拡張現実(AR)、モノのインターネット(IoT)などの先進技術の採用増加により、近い将来大幅な成長が見込まれています。これらの技術は、消費者のショッピング体験を向上させ、在庫管理の精度を高め、店舗運営を最適化することで、小売セクターを変革しつつあります。ARは特にインパクトが大きく、ブランドはモバイル機器を通じて顧客を引き込み、顧客との関係を強化し、売上を促進するインタラクティブで没入型のマーケティング・キャンペーンを行うことができます。さまざまな地域での小売店舗の拡大が、こうした最先端技術への需要をさらに加速させています。スマートリテールは、主にサプライチェーン・マネジメントを合理化できることから、消費者と小売業者の双方にとって費用対効果が高く、収益性の高い戦略として浮上しています。しかし、先進的なビジネス・プラットフォームの導入に伴う高いコストは、多くの小売業者、特に中小企業(SME)にとって大きな課題となっています。こうした財政的なハードルにもかかわらず、競争力を維持し、実店舗に顧客を呼び戻すためには、IoTデバイスによるデジタル化とショッピング体験の向上が不可欠であるという業界内のコンセンサスが高まっています。デビットカードやクレジットカード、プリペイドカード、電子財布などのデジタル決済手段の台頭は、キャッシュレス取引への幅広いシフトを反映しており、市場の成長をさらに後押ししています。デジタル化は、顧客獲得、コスト削減、従業員のモチベーション向上など数多くのメリットをもたらし、これらすべてが収益拡大に寄与しています。技術の進歩、接続性の向上、革新的なセンサー、シームレスな通信ソリューションは、オンライン小売店の拡大を促進し、予測期間の市場成長に大きな影響を与えると予想されます。
Global Smart Retail Market size was valued at USD 30.25 billion in 2022 and is poised to grow from USD 39.05 billion in 2023 to USD 301.34 billion by 2031, growing at a CAGR of 29.10% during the forecast period (2024-2031).
The global smart retail market is set for substantial growth in the near future, driven by the increasing adoption of advanced technologies such as Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), and the Internet of Things (IoT). These technologies are transforming the retail sector by enhancing consumer shopping experiences, improving inventory management accuracy, and optimizing store operations. AR is particularly impactful, allowing brands to engage customers through mobile devices and creating interactive, immersive marketing campaigns that strengthen customer relationships and drive sales. The expansion of retail outlets across various regions is further accelerating the demand for these cutting-edge technologies. Smart retail is emerging as a cost-effective and profitable strategy for both consumers and retailers, primarily due to its ability to streamline supply chain management. However, the high costs associated with implementing advanced business platforms pose a significant challenge for many retailers, particularly small and medium-sized enterprises (SMEs). Despite these financial hurdles, there is a growing industry consensus that digitization through IoT devices and enhanced shopping experiences are essential for staying competitive and attracting customers back to physical stores. The rise of digital payment methods-such as debit and credit cards, prepaid cards, and electronic wallets-reflects a broader shift towards cashless transactions, further fueling market growth. Digitalization offers numerous advantages, including customer acquisition, cost reduction, and employee motivation, all contributing to revenue growth. Technological advancements, improved connectivity, innovative sensors, and seamless communication solutions are expected to drive the expansion of online retail stores, significantly influencing market growth in the forecast period.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Smart Retail market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Smart Retail Market Segmental Analysis
Global Smart Retail Market is segmented by system, application, retail offering and region. Based on system, the market can be segmented into Digital signage solutions (Displays, Media Players, PCS, And Set-top Boxes, Mounts & Cables), Smart Labels (Smart Beacons {BLE, Hybrid}, Electronic Shelf Labels {LCD electronic shelf labels, Segmented E-paper electronic shelf labels, Full-graphic E-paper electronic shelf labels}), Smart Payment Systems (NFC-Ready POS Terminals, NFC-Ready MPOS Terminals), Intelligent Vending Machines, Augmented Reality Solutions, Virtual Reality Solutions, POS Solutions, Smart Cards (Interactive Kiosks, Self-checkout Solutions), Robotics, Analytics (AI). Based on retail offering market is segmented into, Apparel and accessories, fast moving consumer goods, hardlines and leisure goods, others. Based on application, the market is segmented into Visual Marketing, Smart Label, Smart Payment System, Intelligent System and others. Based on Technology, the market is segmented into Visual Recognition, Blockchain, Artificial Intelligence (AI), and Mobile. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Drivers of the Global Smart Retail Market
A major factor propelling the smart retail market is the rising demand for improved customer experiences. Modern consumers increasingly desire personalized and immersive shopping encounters. Technologies like augmented reality (AR), virtual reality (VR), and IoT devices empower retailers to craft interactive and engaging experiences tailored to individual customer preferences. By harnessing these innovations, retailers can provide customized recommendations, smooth payment processes, and real-time inventory updates, all of which contribute to higher customer satisfaction and increased sales.
Restraints in the Global Smart Retail Market
A significant challenge in the smart retail market is the high cost of implementing advanced technologies. Upgrading existing infrastructure, integrating smart retail solutions, and training employees to effectively use these technologies require substantial investment. This financial burden can be particularly challenging for small and medium-sized retailers with limited resources. The initial capital outlay and ongoing maintenance expenses may discourage some retailers from fully adopting smart retail solutions. However, as technology continues to advance and economies of scale are realized, these implementation costs are expected to decrease, gradually alleviating this restraint.
Market Trends of the Global Smart Retail Market
A significant trend in the global smart retail market is the increasing adoption of artificial intelligence (AI) and machine learning (ML) technologies. Retailers are progressively utilizing AI and ML to gain deeper insights into customer behavior, tailor marketing campaigns, optimize inventory management, and boost overall operational efficiency. These technologies allow retailers to analyze large volumes of data, automate various processes, and make informed, data-driven decisions. As a result, retailers can enhance customer experiences, drive higher sales, and streamline their operations for greater efficiency.