市場調査レポート

商品コード

1687608

スマートフォンTV市場規模、シェア、成長分析：コンテンツタイプ別、技術別、画面サイズ別、流通チャネル別、サービスタイプ別、使用法別、用途別、エンドユーザー別、地域別 - 産業予測 2025～2032年

Smartphone TV Market Size, Share, and Growth Analysis, By Content Type, By Technology, By Screen Size, By Distribution Channel, By Service Type, By Usage, By Application, By End User, By Region - Industry Forecast 2025-2032

出版日: 2025年03月18日
発行: SkyQuest
ページ情報: 英文 197 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 778,146円

レポートPDF・Excelを1 名様のみがご利用頂けるライセンスです。PDF・Excell内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します

PDF & Excel (Multiple User License)

USD 6,200 910,284円

レポートPDF・Excel2-5名様までがご利用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

PDF & Excel (Enterprise License)

USD 7,100 1,042,422円

レポートPDF・Excelを同一企業に所属の全世界の方にご使用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

価格表記: USDを日本円(税抜)に換算

本日の銀行送金レート: 1USD=146.82円

全表示
概要
目次

概要

サンプル依頼リストに入れる

スマートフォンTVの世界市場規模は、2023年に145億3,000万米ドルと評価され、2024年の156億8,000万米ドルから2032年には288億米ドルに成長し、予測期間（2025-2032年）のCAGRは7.9％で成長する見通しです。

モバイルTV市場は、スマートフォンやタブレットのようなスマートデバイスの普及が進み、世界のインターネット利用率の上昇も相まって、力強い成長が見込まれています。ビデオ・オン・デマンド（VoD）プラットフォームを通じたプレミアムスポーツ、映画、エンターテインメントコンテンツへの需要が、この分野を押し上げています。テレビ対応スマートフォンの開発強化により、特に発展途上地域では無料放送サービスへのアクセスが増加し、スマートフォンTVの売上が増加しています。5G技術の登場は市場をさらに豊かにし、ユーザーに高速データと優れたメディア体験を提供しています。ストリーミングの品質が向上し、NetflixやHuluのようなユーザーフレンドリーなプラットフォームがモバイル端末で人気を集めるにつれ、視聴者は今後さらに楽しい体験を期待できるようになります。技術の進歩と消費者の需要が組み合わさることで、モバイルTVのダイナミックな未来が約束されます。

北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2024年）
主な市場企業が採用した戦略
最近の市場動向
企業の市場シェア分析（2024年）
主要企業の企業プロファイル
- 企業の詳細
- 製品ポートフォリオ分析
- 企業のセグメント別シェア分析
- 収益の前年比比較（2022-2024）

主要企業プロファイル

Samsung Electronics Co., Ltd.（South Korea）
Apple Inc.（USA）
Sony Corporation（Japan）
LG Electronics Inc.（South Korea）
Panasonic Corporation（Japan）
Xiaomi Corporation（China）
Huawei Technologies Co., Ltd.（China）
TCL Technology（China）
Hisense Group（China）
Key Developments
Sharp Corporation（Japan）
Philips（Netherlands）
Skyworth Group（China）
Haier Group Corporation（China）
OnePlus Technology（China）
Realme（China）
Oppo（China）
Motorola Mobility LLC（USA）
Nokia Corporation（Finland）
Amazon.com, Inc.（USA）

結論と提言

Product Code: SQMIG45I2171

Global Smartphone TV Market size was valued at USD 14.53 billion in 2023 and is poised to grow from USD 15.68 billion in 2024 to USD 28.8 billion by 2032, growing at a CAGR of 7.9% during the forecast period (2025-2032).

The mobile TV market is poised for robust growth, driven by the increasing adoption of smart devices like smartphones and tablets, coupled with rising global internet usage. Demand for premium sports, movies, and entertainment content through Video on Demand (VoD) platforms is propelling this sector forward. Enhanced production of TV-enabled smartphones has increased access to free-to-air services, particularly in developing regions, resulting in higher smartphone TV sales. The advent of 5G technology has further enriched the market, offering users high-speed data and superior media experiences. As streaming quality improves and user-friendly platforms like Netflix and Hulu gain popularity on mobile devices, viewers can anticipate an even more enjoyable experience ahead. The combination of technological advancements and consumer demand ensures a dynamic future for mobile TV.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Smartphone TV market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Smartphone TV Market Segments Analysis

Global Smartphone TV Market is segmented by Content Type, Technology, Screen Size, Distribution Channel, Service Type, Usage, Application, End User and region. Based on Content Type, the market is segmented into Streaming, Live TV, On-Demand and Gaming. Based on Technology, the market is segmented into LCD, LED, OLED and QLED. Based on Screen Size, the market is segmented into Less than 32 inches, 32 to 55 inches and Above 55 inches. Based on Distribution Channel, the market is segmented into Online Retail, Offline Retail and Direct Sales. Based on Service Type, the market is segmented into Free-to-air and Pay-TV Services. Based on Usage, the market is segmented into Fixed, Portable and Mobile. Based on Application, the market is segmented into Stream Television Content, On-demand Videos and Others. Based on End User, the market is segmented into Household and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Smartphone TV Market

The growth of the global Smartphone TV market can be attributed to the rising adoption of smartphones by individuals worldwide. This sector has experienced remarkable advancements in recent years and is anticipated to continue its impressive growth trajectory. The capability to stream or watch live video content on mobile devices anytime and anywhere is a significant factor contributing to this trend. Additionally, the increasing prevalence of smartphones and tablets across the globe is propelling the development of the Smartphone TV market, highlighting the importance of portable media consumption in today's digital landscape.

Restraints in the Global Smartphone TV Market

The global smartphone TV market is influenced by several external factors that may impact its competitive landscape in the upcoming years. Key aspects to consider include the intensity of competitive rivalry among existing players, as well as the potential threat posed by new entrants into the market. These factors will shape the dynamics of competition, affecting pricing strategies, innovation, and market share, ultimately determining the overall growth and sustainability of the smartphone TV sector. Understanding these elements is crucial for stakeholders aiming to navigate the challenges and opportunities within this rapidly evolving market.

Market Trends of the Global Smartphone TV Market

The Global Smartphone TV market is experiencing a notable trend toward the integration of foldable smartphones, reflecting a shift in consumer preferences for versatile and adaptable devices. As advancements in display technology continue to progress, foldable smartphones are emerging as a popular choice due to their innovative screen designs that can fold and unfold, providing users with enhanced options for different screen sizes and shapes. This trend is not only driving demand for foldable devices but also influencing the development of mobile content and streaming services tailored to these unique form factors, reinforcing the convergence of smartphones and TV experiences.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Regulatory Landscape
Technology Advancement
Customer & Buying Criteria Analysis

Global Smartphone TV Market Size by Content Type & CAGR (2025-2032)

Market Overview
Streaming
Live TV
On-Demand
Gaming

Global Smartphone TV Market Size by Technology & CAGR (2025-2032)

Market Overview
LCD
LED
OLED
QLED

Global Smartphone TV Market Size by Screen Size & CAGR (2025-2032)

Market Overview
Less than 32 inches
32 to 55 inches
Above 55 inches

Global Smartphone TV Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
Online Retail
Offline Retail
Direct Sales

Global Smartphone TV Market Size by Service Type & CAGR (2025-2032)

Market Overview
Free-to-air
Pay-TV Services

Global Smartphone TV Market Size by Usage & CAGR (2025-2032)

Market Overview
Fixed
Portable
Mobile

Global Smartphone TV Market Size by Application & CAGR (2025-2032)

Market Overview
Stream Television Content
On-demand Videos
Others

Global Smartphone TV Market Size by End User & CAGR (2025-2032)

Market Overview
Household
Commercial

Global Smartphone TV Market Size & CAGR (2025-2032)

North America (Content Type, Technology, Screen Size, Distribution Channel, Service Type, Usage, Application, End User)
- US
- Canada
Europe (Content Type, Technology, Screen Size, Distribution Channel, Service Type, Usage, Application, End User)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Content Type, Technology, Screen Size, Distribution Channel, Service Type, Usage, Application, End User)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Content Type, Technology, Screen Size, Distribution Channel, Service Type, Usage, Application, End User)
- Brazil
- Rest of Latin America
Middle East & Africa (Content Type, Technology, Screen Size, Distribution Channel, Service Type, Usage, Application, End User)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Samsung Electronics Co., Ltd. (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Apple Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sony Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LG Electronics Inc. (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Panasonic Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Xiaomi Corporation (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Huawei Technologies Co., Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TCL Technology (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hisense Group (China)
- Company Overview
- Business Segment Overview
- Financial Updates
Key Developments
Sharp Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Philips (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Skyworth Group (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Haier Group Corporation (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
OnePlus Technology (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Realme (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oppo (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Motorola Mobility LLC (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nokia Corporation (Finland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amazon.com, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

スマートフォンTV市場規模、シェア、成長分析：コンテンツタイプ別、技術別、画面サイズ別、流通チャネル別、サービスタイプ別、使用法別、用途別、エンドユーザー別、地域別 - 産業予測 2025～2032年

Smartphone TV Market Size, Share, and Growth Analysis, By Content Type, By Technology, By Screen Size, By Distribution Channel, By Service Type, By Usage, By Application, By End User, By Region - Industry Forecast 2025-2032

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

スマートフォンTV市場規模：コンテンツタイプ別& CAGR（2025-2032）

スマートフォンTV市場規模：技術別& CAGR（2025-2032）

スマートフォンTV市場規模：画面サイズ別& CAGR（2025-2032）

スマートフォンTV市場規模：流通チャネル別& CAGR（2025-2032）

スマートフォンTV市場規模：サービスタイプ別& CAGR（2025-2032）

スマートフォンTV市場規模：使用法別& CAGR（2025-2032）

スマートフォンTV市場規模：用途別& CAGR（2025-2032）

スマートフォンTV市場規模：エンドユーザー別& CAGR（2025-2032）

スマートフォンTV市場規模：地域別& CAGR（2025-2032）