保温下着の市場規模、シェア、成長分析：材料別、タイプ別、エンドユーザー別、流通チャネル別、地域別 - 産業予測、2024-2031年

保温下着の市場規模は2022年に794万米ドルとなり、予測期間（2024-2031年）のCAGRは3.61%で、2023年の823万米ドルから2031年には1,093万米ドルに成長すると予測されています。

保温下着市場は急成長を遂げており、今後も拡大が続くと予想されます。ロングアンダーウエアやロングジョンとも呼ばれる保温下着は、寒い季節に通常の衣服の下に着用するように設計された、胴体と脚を広くカバーするツーピースの衣服です。その人気は特に寒冷地で顕著で、肌寒い気候の中で効果的に暖かく過ごす方法を求めています。保温下着の需要は、快適さと保温性を提供するという二重の機能性から生じています。これらの軽量で暖かい衣服は、撥水性、熱伝導性、保温性、柔軟性、抗菌性といった必要不可欠な品質を持っています。さらに、暖房下着は、頑丈さ、耐摩耗性、弾力性を特徴とする耐久性が評価され、効果的な防寒を必要とする人々にとって信頼できるものとなっています。保温下着市場の新たな動向は、スマートテクノロジーと発熱材料をこれらの衣類に組み込むことです。ブランドは発熱体を組み込む新しい方法を積極的に模索しており、その多くは充電式バッテリーやUSB接続を備え、極寒の状況でも再生可能エネルギーの熱を利用できるようになっています。一部のスマート防寒服は、着用者の体温に合わせて温度を調節することで、基本的な断熱性を超え、カスタマイズされた快適な体験を提供しています。

目次

イントロダクション

• 調査の目的
• 定義
• 市場範囲

調査手法

• 情報調達
• 二次データソースと一次データソース
• 市場規模予測
• 市場の想定と制限

エグゼクティブサマリー

• 市場概要見通し
• 供給需要動向分析
• セグメント別機会分析

市場力学と見通し

• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題
• ポーターの分析

主な市場の考察

• 技術分析
• バリューチェーン分析
• 価格分析
• スタートアップ分析
• 規制情勢
• 特許分析
• パイプライン分析
• 重要成功要因
• 市場の魅力指数
• 競合の程度
• 主な投資機会
• エコシステムマッピング

保温下着市場：材料別

• 市場概要
• 綿、合成繊維
• ウール
• 混合、その他

保温下着市場：タイプ別

• 市場概要
• トップス
• ボトム
• セット

保温下着市場：エンドユーザー別

• 市場概要
• 男性
• 女性
• 子供

保温下着市場：流通チャネル別

• 市場概要
• 小売店
• スーパーマーケット
• オンライン

保温下着市場：地域別

• 市場概要
• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ（MEA）
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ地域

競合情勢

• 上位5社の比較
• 主要企業の市場ポジショニング（2023年）
• 主な市場企業が採用した戦略
• 市場における最近の活動
• 主要企業の市場シェア（2023年）

主要企業プロファイル

• PVH Corp.
• HanesBrands Inc
• Marks and Spencer plc
• Jockey International Inc
• Under Armour Inc.
• Smartwool LLC
• L.L.Bean Inc.
• Fruit of the Loom Inc.
• BodTek
• Thermajohn

Thermal Underwear Market size was valued at USD 7.94 million in 2022 and is poised to grow from USD 8.23 million in 2023 to USD 10.93 million by 2031, growing at a CAGR of 3.61% during the forecast period (2024-2031).

The thermal underwear market is experiencing rapid growth and is expected to continue expanding in the near future. Also referred to as long underwear or long johns, thermal underwear consists of two-piece garments with extended coverage over the torso and legs, designed to be worn underneath regular clothing during colder seasons. Its popularity is particularly pronounced in cold climates, where individuals seek effective ways to stay warm in chilly weather. The demand for thermal underwear stems from its dual functionality of providing comfort and insulation. These lightweight and warm garments possess essential qualities such as water repellency, thermal conductivity, heat retention, flexibility, and anti-microbial properties. Furthermore, heated underwear is valued for its durability, characterized by robustness, resistance to abrasion, and resilience, making it reliable for individuals requiring effective cold protection. An emerging trend in the thermal underwear market involves integrating smart technologies and heated materials into these garments. Brands are actively exploring new methods to incorporate heating elements, often equipped with rechargeable batteries or USB connectivity, enabling users to access renewable energy heat during extremely cold conditions. Some smart thermal clothing goes beyond basic insulation by adjusting temperature to match the wearer's body heat, providing a customized and comfortable experience.

Top-down and bottom-up approaches were used to estimate and validate the size of the Thermal Underwear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Thermal Underwear Market Segmental Analysis

Epilepsy Devices market is segmented into four major segments i.e. by material, type, end user, distribution channel and region. Based on Material, it is divided into Cotton, Synthetic, Wool, Blends and Other. Based on Type, it is bifurcated as Tops, Bottoms, and Sets. Based on End-users it is segregated into, Men, women and Kid. Based on distribution channel, it is segemented into Retail store, super store and online. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Latin America, Middle East and Africa.

Drivers of the Thermal Underwear Market

The demand for thermal clothing has surged significantly in various regions, especially in the U.S., where many areas have been affected by severe cold spells and heavy snowfall. In response to these extreme weather conditions, consumers are adopting various measures to ensure effective protection against frost. Traditional outerwear like jackets and sweaters often fall short in providing adequate insulation, prompting consumers to seek enhanced levels of warmth. As a result, there is a growing trend towards the adoption of thermal underwear to meet these needs, as it plays a crucial role in maintaining body heat and shielding individuals from the hazards associated with freezing temperatures.

Restraints in the Thermal Underwear Market

The thermal underwear market is highly segmented with numerous global players. It is marked by fierce competition where companies compete for market dominance through factors such as innovative designs, product quality, pricing strategies, and efficient supply chain management. However, a significant challenge impacting the growth of leading market players is the widespread proliferation of unorganized sectors. Local vendors in particular pose a substantial constraint to established products due to their easy accessibility, competitive pricing, and manufacturing practices, which are often preferred in developing nations.

Market Trends of the Thermal Underwear Market

Social media has become a pivotal platform providing significant opportunities for product launches and brand development, effectively connecting marketers with consumers. The widespread adoption of social media has not only transformed the business environment but also opened up new avenues for market players to explore. Platforms like Facebook, Instagram, Twitter, and YouTube regularly feature blog content that plays a crucial role in boosting sales of thermal underwear. Manufacturers utilize these channels to promote their brands and engage with customers, offering exclusive advice and promotions to establish meaningful connections. The increasing trend of dedicated social media posts highlighting heated underwear for colder climates is further bolstering the product's appeal.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Technology Analysis
• Value Chain Analysis
• Pricing Analysis
• Start Up Analysis
• Regulatory Landscape
• Patent Analysis
• Pipeline Analysis
• Key Success Factors
• Market Attractiveness Index
• Degree of Competition
• Top Investment Pockets
• Ecosystem Mapping

Thermal Underwear Market by Material

• Market Overview
• Cotton, Synthetic
• Wool
• Blends and Other

Thermal Underwear Market by Type

• Market Overview
• Tops
• Bottoms
• Sets

Thermal Underwear Market by End User

• Market Overview
• Men
• women
• Kid

Thermal Underwear Market by Distribution Channel

• Market Overview
• Retail Store
• Super-market
• Online

Thermal Underwear Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• PVH Corp.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HanesBrands Inc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marks and Spencer plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jockey International Inc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smartwool LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L.L.Bean Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fruit of the Loom Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BodTek
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thermajohn
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments