茶の市場規模、シェア、成長分析、タイプ別、パッケージ別、形態別、流通チャネル別、地域別 - 産業予測、2024年～2031年

茶の市場規模は、2022年に989億4,000万米ドルとなり、2023年の1,058億7,000万米ドルから、2031年までには1,819億米ドルに成長し、予測期間（2024年～2031年）のCAGRは7%で推移する見通しです。

茶市場は、一貫した成長と革新を経験するダイナミックで多様なセクターです。世界中の文化に深く根ざした茶は、その健康効果と汎用性により人気を集めています。最近の動向では、ユニークなフレーバーと体験を求める消費者により、プレミアムティーやスペシャルティーへの需要が高まっています。アジア、特に中国とインドが依然として茶の生産と消費の中心である一方、アフリカや中南米などの地域も重要なプレーヤーとなりつつあり、世界の茶供給に貢献しています。特筆すべきは、自然療法や独特の味を求める健康志向の消費者の間で、ハーブティーや特性茶への関心が高まっていることです。抗酸化物質と健康効果で知られる緑茶は、欧米市場で消費が拡大しています。ボトル入りや缶入りのRTD（Ready-to-Drink）茶製品の利便性は忙しいライフスタイルに対応し、eコマースプラットフォームは幅広い茶製品への世界なアクセスを容易にし、国際貿易を促進し、新たな市場機会を開きます。

目次

イントロダクション

• 調査の目的
• 定義
• 市場範囲

調査手法

• 情報調達
• 二次・一次情報源
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 市場概要見通し
• 供給需要動向分析
• セグメント別機会分析

市場力学と見通し

• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題
• ポーターの分析

主要な市場の考察

• バリューチェーン分析
• 価格分析
• 特許分析
• 規制分析
• スタートアップ分析
• 重要成功要因
• 市場の魅力指数
• 競合の程度
• 主要な投資機会
• エコシステムマッピング

茶市場：タイプ別

• 市場概要
• 緑茶
• 紅茶
• ウーロン茶
• フルーツ / ハーブティー
• その他

茶市場：形態別

• 市場概要
• リーフ茶
• CTC茶
• その他

茶市場：パッケージング別

• 市場概要
• プラスチック容器
• 茶葉
• 板紙
• アルミ缶
• ティーバッグ

茶市場：流通チャネル別

• 市場概要
• スーパーマーケット / ハイパーマーケット
• 専門小売業者
• コンビニエンスストア
• その他

茶市場規模：地域別

• 市場概要
• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ（MEA）
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ地域

競合情勢

• 上位5社の比較
• 主要企業の市場ポジショニング（2023年）
• 主要な市場企業が採用した戦略
• 市場における最近の活動
• 主要企業の市場シェア（2023年）

主要企業プロファイル

• Unilever（United Kingdom/Netherlands）
• Tata Global Beverages（India）
• Nestle（Switzerland）
• Tetley（United Kingdom）
• Coca-Cola（United States）
• Associated British Foods（ABF）（United Kingdom）
• Celestial Seasonings（United States）
• Twinings（United Kingdom）
• Bigelow Tea Company（United States）
• Peet's Coffee & Tea（United States）
• R.Twining and Company Ltd（United Kingdom）
• Mighty Leaf Tea（United States）
• Hain Celestial Group（United States）
• ITO EN（Japan）
• Numi Organic Tea（United States）
• The Republic of Tea（United States）
• Teavana（United States）
• Dilmah（Sri Lanka）
• Yorkshire Tea（United Kingdom）
• Ahmad Tea（United Kingdom）
• Harney & Sons（United States）
• Lipton（United Kingdom/Netherlands）
• PG Tips（United Kingdom）
• Typhoo（United Kingdom）
• Tazo（United States）

Tea Market size was valued at USD 98.94 billion in 2022 and is poised to grow from USD 105.87 billion in 2023 to USD 181.90 billion by 2031, growing at a CAGR of 7% in the forecast period (2024-2031).

The tea market is a dynamic and diverse sector experiencing consistent growth and innovation. Tea, deeply rooted in cultures worldwide, is gaining popularity due to its health benefits and versatility. Recent trends show a rising demand for premium and speciality teas driven by consumers seeking unique flavours and experiences. While Asia, particularly China and India, remains central to tea production and consumption, regions like Africa and South America are becoming significant players, contributing to the global tea supply. Notably, there is increasing interest in herbal and speciality teas among health-conscious consumers seeking natural remedies and distinctive tastes. Green tea, celebrated for its antioxidants and health benefits, has seen heightened consumption in Western markets. The convenience of ready-to-drink (RTD) tea products, such as bottled and canned teas, caters to busy lifestyles, while e-commerce platforms facilitate global access to a wide range of tea products, fostering international trade and opening new market opportunities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Tea Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Tea Market Segmental Analysis

The tea marketplace is segmented based on type, form, packaging, distribution channel, and region. By type, the market is segmented into green tea, black tea, oolong tea, fruit/herbal tea, and others. Based on form, the market is segmented into leaf tea, CTC tea, and others. By packaging, the market is segmented into plastic bins, unfastened tea, paperboard, aluminium tins, and tea luggage. By distribution channel, the market is segmented into supermarkets/hypermarkets, speciality stores, comfort shops, online stores, and others. By region, the marketplace is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America.

Drivers of the Tea Market

The growing awareness among consumers about the health benefits of tea, particularly green and herbal varieties, is a significant factor driving the tea market. Tea is increasingly seen as a healthier alternative to sugary drinks such as sodas due to its rich antioxidant content and various associated health benefits. These benefits range from improving heart health and aiding weight management to lowering the risk of chronic diseases. As more people prioritize their health and well-being, the demand for tea as a natural and beneficial beverage option is expected to continue its upward trend.

Restraints in the Tea Market

Climate change presents a significant threat to the global tea industry, which heavily relies on specific climate conditions for optimal cultivation. Variations in temperature and precipitation patterns can directly influence tea yield and quality. Extended periods of drought, unpredictable weather events, and the rise in pests and diseases pose serious disruptions to tea production. Furthermore, concerns about sustainability, including land management practices, water usage efficiency, and pesticide residues, are critical for maintaining market access, especially with stricter regulatory environments. Addressing these sustainability challenges represents a crucial hurdle that the tea industry must confront to sustain its growth and resilience in the face of climate change impacts.

Market Trends of the Tea Market

A notable trend in the global tea market is the growing consumer preference for unique tea varieties. As tea drinkers become more discerning, there is a rising demand for premium teas that offer distinctive flavours and origins. This trend encompasses a wide range of categories such as herbal teas, organic teas, artisanal blends, and single-origin teas. With increasing health consciousness and a desire for natural products, speciality teas have gained popularity among consumers seeking unique and authentic taste experiences.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Value Chain Analysis
• Pricing Analysis
• Patent Analysis
• Regulatory Analysis
• Start Up Analysis
• Key Success Factors
• Market Attractiveness Index
• Degree of Competition
• Top Investment Pockets
• Ecosystem Mapping

Tea Market by Type

• Market Overview
• Green Tea
• Black Tea
• Oolong Tea
• Fruit/Herbal Tea
• Others

Tea Market by Form

• Market Overview
• Leaf Tea
• CTC Tea
• Others

Tea Market by Packaging

• Market Overview
• Plastic Containers
• Loose Tea
• Paperboard
• Aluminum Tins
• Tea Bags

Tea Market by Distribution Channel

• Market Overview
• Supermarkets/Hypermarkets
• Specialist Retailers
• Convenience Stores
• Other

Tea Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Unilever (United Kingdom/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Global Beverages (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tetley (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coca-Cola (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Associated British Foods (ABF) (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Celestial Seasonings (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Twinings (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bigelow Tea Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peet's Coffee & Tea (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• R.Twining and Company Ltd (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mighty Leaf Tea (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hain Celestial Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITO EN (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Numi Organic Tea (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Republic of Tea (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teavana (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dilmah (Sri Lanka)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yorkshire Tea (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ahmad Tea (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harney & Sons (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lipton (United Kingdom/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PG Tips (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Typhoo (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tazo (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments