自動車インフォテインメント市場規模、シェア、成長分析：技術タイプ別、フィットタイプ別、車両タイプ別、地域別- 産業予測、2024年～2031年

世界の自動車インフォテインメント市場規模は、2022年に約74億2,000万米ドルと評価され、2023年の81億4,000万米ドルから予測期間（2024-2031年）のCAGR 9.7%で上昇し、2031年には177億米ドルに達すると予測されています。

新興諸国における先進技術搭載車の需要は、可処分所得の増加と資金調達手段の改善という2つの主な要因によって牽引されています。購買力が高まったことで、消費者は最新機能を搭載した自動車に投資する傾向が強まっています。大手自動車メーカーは、単なるエンターテインメント・システムにとどまらず、運転支援システム、リアルタイム・データを表示する拡張現実ディスプレイ、モノのインターネット（IoT）の活用など、高度な技術の統合に力を入れています。このような先進技術への取り組みは、自動車の安全性と全体的な運転体験の両方を高めることを目的としており、先進インフォテインメント・システムの需要を押し上げ、市場を成長させています。しかし、自動車業界はCOVID-19の大流行によって大きな後退に直面しました。サプライチェーンの混乱により生産が停止し、ロックダウンが終わった後に需要が急増したため、自動車が不足する事態に陥った。チップなどの重要な半導体部品の不足は状況を悪化させ、さらなる生産の遅れにつながった。これに対応するため、BMWのようなメーカーは車両の機能を縮小することで調整せざるを得なくなった。例えば、BMWはチップ不足にもかかわらず生産を継続するため、米国、英国、スペイン、イタリア、フランスなど数カ国のインフォテインメント・システムからCarPlay、Android Auto、内蔵Wi-Fiなどの機能を一時的に削除しました。ドライバーの安全への継続的な注目が技術の進歩に拍車をかけ、自動車メーカーはADAS（先進運転支援システム）やデジタル・モニタリング・システム（DMS）を車両に組み込んでいます。これらの技術は、リアルタイムの交通情報の更新、駐車支援、全体的な安全性の向上など、さまざまな利点を提供します。さらに、インフォテインメント・システムはリアルタイムの車両データを収集し、保険金請求や法執行機関の捜査に役立ちます。こうした技術が普及するにつれて、ハイテク車両に対する需要は高まり続けると予想されます。

目次

イントロダクション

• 調査の目的
• 定義
• 市場範囲

調査手法

• 情報調達
• 二次データソースと一次データソース
• 市場規模予測
• 市場の想定と制限

エグゼクティブサマリー

• 市場概要見通し
• 供給需要動向分析
• セグメント別機会分析

市場力学と見通し

• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場魅力度指数
• エコシステムマッピング
• IP分析
• 貿易分析
• スタートアップ分析
• 原材料の分析
• イノベーションマトリクス
• パイプライン製品の分析
• マクロ経済指標
• 価格分析
• バリューチェーン分析
• サプライチェーン分析
• 技術分析

自動車インフォテインメント市場：技術タイプ別

• 市場概要
• ナビゲーションシステム
• 地上デジタル音声放送（T-DAB）デジタルラジオ
• 衛星デジタル音声放送（S-DAB）衛星ラジオ
• マルチメディアプレーヤー
• ヘッドアップディスプレイ（HUD）
• リアシートエンターテイメント（RSE）

自動車インフォテインメント市場：フィットタイプ別

• 市場概要
• OEM装着
• アフターマーケット

自動車インフォテインメント市場：車両タイプ別

• 市場概要
• 小型商用車
• 大型商用車

自動車インフォテインメント市場規模：地域別

• 市場概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ（MEA）
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ地域

競合情勢

• 上位5社の比較
• 主要企業の市場ポジショニング（2023年）
• 主な市場企業が採用した戦略
• 市場における最近の活動
• 主要企業の市場シェア（2023年）

主要企業プロファイル

• Harman International Industries Inc.
• Panasonic Corporation
• Pioneer Corporation
• Clarion Co. Ltd.
• Alpine Electronics Inc.
• Delphi Technologies
• TomTom NV
• Garmin Ltd.
• Mitsubishi Electric Corporation
• JVCKENWOOD Corporation
• Denso Corporation
• Continental AG
• Visteon Corporation
• Sony Corporation
• FCA Group
• General Motors Company
• BMW AG
• Ford Motor Company
• Hyundai Motor Company
• Volkswagen AG.

Global Automotive Infotainment Market size was valued at around USD 7.42 billion in 2022 and is expected to rise from USD 8.14 billion in 2023 to reach a value of USD 17.7 Billion by 2031, at a CAGR of 9.7% over the forecast period (2024-2031).

The demand for technologically advanced vehicles in developing countries is being driven by two main factors: rising disposable incomes and improved financing options. With increased buying power, consumers are now more inclined to invest in cars equipped with the latest features. Major automakers are focusing on more than just entertainment systems; they are integrating sophisticated technologies such as driver assistance systems, augmented reality displays with real-time data, and leveraging the Internet of Things (IoT). This push towards advanced technologies aims to enhance both vehicle safety and the overall driving experience, boosting the demand for advanced infotainment systems and growing the market. However, the automotive industry faced significant setbacks due to the COVID-19 pandemic. Supply chain disruptions led to halted production and a subsequent vehicle shortage when demand surged after lockdowns ended. The shortage of critical semiconductor components, such as chips, exacerbated the situation, leading to further production delays. In response, manufacturers like BMW have had to adjust by scaling back features in their vehicles. For example, BMW temporarily removed functionalities like CarPlay, Android Auto, and built-in Wi-Fi from infotainment systems in several countries, including the US, UK, Spain, Italy, and France, to keep production moving despite the chip shortage. The ongoing focus on driver safety has spurred advancements in technology, with automakers integrating advanced driver-assistance systems (ADAS) and digital monitoring systems (DMS) into their vehicles. These technologies offer various benefits such as real-time traffic updates, parking assistance, and overall improved safety. Additionally, infotainment systems collect real-time vehicle data, which is valuable for insurance claims and law enforcement investigations. As these technologies become more prevalent, the demand for high-tech vehicles is expected to continue rising.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Automotive Infotainment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Automotive Infotainment Market Segmental Analysis

The global automotive infotainment market is segmented based on product type, fit type, vehicle type, and region. In terms of fit type, the market is categorized into OE fitted and aftermarket. Based on vehicle type, the market is segmented into Light Commercial Vehicles, and Heavy Commercial Vehicles. Based on Technology Type, the market is segmented into Navigation Systems, Terrestrial Digital Audio Broadcasting (T-DAB) Digital Radio, Satellite Digital Audio Broadcasting (S-DAB) Satellite Radio, Multimedia Player, heads-up display (HUD), and Rear Seat Entertainment (RSE). Based on region, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and MEA.

Drivers of the Global Automotive Infotainment Market

A major factor driving the growth of the automotive infotainment market is the rising demand for advanced in-car entertainment systems. Consumers are seeking infotainment solutions that provide high-quality audio and video experiences, as well as seamless connectivity and intuitive user interfaces. This growing interest in sophisticated in-car entertainment options reflects a desire for enhanced in-vehicle experiences and greater convenience. As a result, automakers are focusing on integrating state-of-the-art infotainment technologies into their vehicles to meet these consumer expectations. The emphasis is on delivering systems that not only entertain but also offer smooth connectivity with various devices and applications, contributing to a more enjoyable and connected driving experience.

Restraints in the Global Automotive Infotainment Market

A significant challenge facing the automotive infotainment market is the high expense associated with advanced infotainment systems. The development and integration of cutting-edge technologies, such as artificial intelligence and augmented reality, come with substantial costs, making these systems prohibitively expensive for a large segment of consumers. The high price tag of these advanced systems limits their accessibility, particularly for budget-conscious buyers. As a result, while the demand for sophisticated infotainment features continues to grow, the cost remains a barrier to widespread adoption and market penetration.

Market Trends of the Global Automotive Infotainment Market

The rising trend of connected cars is driving increased demand for advanced infotainment systems. Automotive manufacturers are placing greater emphasis on creating vehicles that seamlessly integrate with a range of entertainment and communication services, enhancing the driving experience. As connected cars become more popular, the need for sophisticated infotainment systems that provide smooth and efficient connectivity is growing. This shift reflects a broader industry focus on integrating cutting-edge technology to offer drivers and passengers enhanced access to various digital services and functionalities.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factors
• Degree Of Competition
• Top Investment Pockets
• Market Attractive Index
• Ecosystem Mapping
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Pricing Analysis
• Value Chain Analysis
• Supply Chain Analysis
• Technology Analysis

Global Automotive Infotainment Market by Technology Type

• Market Overview
• Navigation Systems
• Terrestrial Digital Audio Broadcasting (T-DAB) Digital Radio
• Satellite Digital Audio Broadcasting (S-DAB) Satellite Radio
• Multimedia Player
• Heads-up display (HUD)
• Rear Seat Entertainment (RSE)

Global Automotive Infotainment Market by Fit Type

• Market Overview
• OEM Fitted
• Aftermarket

Global Automotive Infotainment Market by Vehicle Type

• Market Overview
• Light Commercial Vehicles
• Heavy Commercial Vehicles

Global Automotive Infotainment Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Harman International Industries Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pioneer Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clarion Co. Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alpine Electronics Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Delphi Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TomTom NV
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garmin Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mitsubishi Electric Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JVCKENWOOD Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Denso Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Continental AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Visteon Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FCA Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Motors Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BMW AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ford Motor Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyundai Motor Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Volkswagen AG.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments