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市場調査レポート
商品コード
1673790
カクテルミキサーの市場規模、シェア、成長分析:製品別、タイプ別、最終用途別、地域別 - 産業予測 2025~2032年Cocktail Mixers Market Size, Share, and Growth Analysis, By Product (Tonic Water, Club Soda), By Type (Organic, Conventional), By End-use, By Region - Industry Forecast 2025-2032 |
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カクテルミキサーの市場規模、シェア、成長分析:製品別、タイプ別、最終用途別、地域別 - 産業予測 2025~2032年 |
出版日: 2025年03月03日
発行: SkyQuest
ページ情報: 英文 223 Pages
納期: 3~5営業日
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カクテルミキサーの世界市場規模は、2023年に104億3,000万米ドルと評価され、2024年の113億6,000万米ドルから2032年には224億7,000万米ドルに成長し、予測期間(2025-2032年)のCAGRは8.9%で成長する見通しです。
アルコール飲料市場、特にウォッカ、ジン、カクテルなどの製品は、カクテルミキサーの人気上昇と革新的な製品パッケージングに後押しされ、大きな成長を遂げています。消費者、特にミレニアル世代や若い専門家は、アルコール度数よりも風味や健康上の利点を優先するため、低アルコールで健康志向の選択肢に対する需要が高まっています。ジンジャーやラベンダーのような素材を利用した、ユニークで健康効果の高いカクテルの動向は、飲酒習慣の健康志向へのシフトを意味しています。しかし、健康意識の高まりは、多くの人々にノンアルコール飲料や植物性飲料の探求を促し、従来のアルコール飲料の販売に課題をもたらしています。それでも、アットホームカクテルの動向は新たな成長機会をもたらしています。バーやレストランが革新を遂げるにつれ、消費者の嗜好が進化する中、市場は継続的に拡大する構えです。
Global Cocktail Mixers Market size was valued at USD 10.43 billion in 2023 and is poised to grow from USD 11.36 billion in 2024 to USD 22.47 billion by 2032, growing at a CAGR of 8.9% during the forecast period (2025-2032).
The alcoholic beverage market, particularly with products like vodka, gin, and cocktails, is witnessing significant growth fueled by the rising popularity of cocktail mixers and innovative product packaging. Consumers, especially millennials and young professionals, prioritize flavor and health benefits over alcohol content, driving demand for low-alcohol and health-conscious options. The trend towards unique, health-infused cocktails, utilizing ingredients like ginger and lavender, signifies a shift towards wellness in drinking habits. However, the surge in health awareness is leading many to explore non-alcoholic and plant-based beverages, presenting challenges for traditional alcoholic sales. Nonetheless, the at-home cocktail trend offers new growth opportunities. As bars and restaurants innovate, the market is poised for continued expansion amidst evolving consumer preferences.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Cocktail Mixers market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Cocktail Mixers Market Segments Analysis
Global Cocktail Mixers Market is segmented by Product, Type, End-use and region. Based on Product, the market is segmented into Tonic Water, Club Soda, Syrups & Cordials, Ginger Ale, Mixers and Bitters. Based on Type, the market is segmented into Organic and Conventional. Based on End-use, the market is segmented into Food Service and Retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Cocktail Mixers Market
The growth of the Global Cocktail Mixers market is significantly propelled by the increasing number of product launches and innovations introduced by various industry players. A prime example is the recent launch by SkinTe, a U.S.-based brand, which debuted its mood-enhancing sparkling and collagen-infused wellness soda across 1,289 Walmart stores in June 2022. This innovative product line includes three enticing flavors: White Tea Ginger, Green Tea Grapefruit, and Hibiscus Vanilla, catering to the growing consumer demand for unique and health-oriented beverage options. Such developments not only attract new customers but also enhance brand visibility, further fueling market expansion.
Restraints in the Global Cocktail Mixers Market
The growth of the global cocktail mixers market is being restrained by a rising trend among consumers to reduce alcohol consumption due to heightened health concerns. Increasing awareness about the detrimental effects of alcohol, such as liver and heart problems, cancer, and mental health issues, is expected to hinder market expansion. Modern consumers are seeking beverages that provide additional health benefits beyond mere hydration. As a response, many beverage and fruit companies are diversifying their product portfolios by introducing probiotic drinks into their offerings, reflecting a shift towards more health-conscious choices in the beverage industry.
Market Trends of the Global Cocktail Mixers Market
The Global Cocktail Mixers market is witnessing a dynamic shift towards health-conscious consumption, driven by consumers' increasing concerns over product quality and ingredient transparency. As a result, manufacturers are adapting by prioritizing the use of natural and organic components in their offerings, eliminating artificial flavors and sweeteners. This trend not only reflects a broader movement towards wellness but also caters to a growing demographic of savvy consumers who seek premium, quality-driven mixers for their home-crafted cocktails. Consequently, brands that emphasize clean-label and sustainable practices are positioned to thrive in this evolving landscape, fostering a new era of upscale, health-oriented mixology.