市場調査レポート
商品コード
1321786
POS (Point-Of-Sales) の世界市場 (2023-2030年):タイプ (固定POS・モバイルPOS)・コンポーネント (ハードウェア・ソフトウェア)・エンドユーザー (レストラン・小売) 別の規模・シェア・成長分析・予測Global Point-Of-Sales Market Size, Share, Growth Analysis, By Type(Fixed POS, Mobile POS), By Component(Hardware, Software), By End-User(Restaurants, Retail) - Industry Forecast 2023-2030 |
POS (Point-Of-Sales) の世界市場 (2023-2030年):タイプ (固定POS・モバイルPOS)・コンポーネント (ハードウェア・ソフトウェア)・エンドユーザー (レストラン・小売) 別の規模・シェア・成長分析・予測 |
出版日: 2023年07月11日
発行: SkyQuest
ページ情報: 英文 157 Pages
納期: 3~5営業日
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世界のPOS (Point-Of-Sales) の市場規模は、2021年の871億8,000万米ドル、2022年の944億米ドルから、予測期間中は8.3%のCAGRで推移し、2030年には1,815億米ドルの規模に成長すると予測されています。
顧客は高収益の商品やサービスを特定の場所で購入する傾向があるため、マーケティング担当者はPOSを重視しています。従来、小売業者は出口付近にPOSを配置し、顧客による出口付近での衝動買いを促してきました。しかし、POSを別の場所に配置することで、特定の商品カテゴリーをマイクロマーケティングし、セールスファネルの初期段階で顧客に影響を与える新たな機会を提供することができます。
クラウドベースやAIを活用したPOSソリューションの採用は増加傾向にあり、市場の成長をもたらしています。英国、米国、フランス、イタリアなどの先進国では、POS業界におけるAI搭載システムの普及が進んでいます。競争力を維持するため、この分野の大手企業の多くは、クラウドコンピューティングとAI技術を活用したPoSシステムやソフトウェアを開発しています。
当レポートでは、世界のPOSの市場を調査し、市場概要、市場への各種影響因子の分析、技術・イノベーションの動向、法規制環境、市場規模の推移・予測、各種区分・地域別の内訳、競合情勢、主要企業のプロファイルなどをまとめています。
Point-Of-Sales Market size was valued at USD 87.18 billion in 2021 and is poised to grow from USD 94.4 billion in 2022 to USD 181.5 billion by 2030, growing at a CAGR of 8.3% in the forecast period (2023-2030).
As customers often opt to purchase high-profit items or services at these strategic destinations, marketers place significant emphasis on points of sale (POSs). Traditionally, retailers position POSs near the exits to enhance the likelihood of impulse purchases upon customers' departure. Nevertheless, alternative POS placements can offer retailers additional opportunities to micro-market specific product categories and influence customers at earlier stages of the sales funnel.
Segments covered in this report:
The Point-Of-Sales (POS) Market is categorized into different segments, including type, component, end-user, and region. In terms of type, the market is segmented into fixed POS and mobile POS. The component segment consists of hardware, software, and services. The end-user segment comprises restaurants, retail, entertainment, and other industries. Geographically, the POS Market is categorized into North America, Europe, Asia-Pacific, Latin America, and MEA.
Driver
The crucial catalysts of digital transformation include data, connectivity, and the growing prominence of digitalization. Industries leverage digitalization to develop innovative products and services that enhance customer satisfaction. These services enable customers to conveniently make digital and contactless payments for a wide range of transactions. The demand for such systems has witnessed a significant surge due to the widespread adoption of electronic payment methods. These systems offer adaptability, security, accurate financial management, and a reduction in billing errors caused by human intervention. Moreover, the global prevalence of mobile devices has led to a substantial rise in cashless transactions on a global scale.
Restraint
Point-of-Sale (PoS) systems are valuable tools for many stores and companies. However, end users must remain vigilant against potential hazards, such as device malfunctions, phishing attempts, and vulnerabilities in software and networks. Networks that lack proper security measures are particularly vulnerable to data breaches. Cybercriminals can exploit these weaknesses to breach the infrastructure and gain unauthorized access to critical information and documents, including customers' credit card details and business account data. Such data breaches can lead to significant financial losses and damage to the company's reputation. It is important to note that even in a securely protected network, devices themselves must also be adequately secured. Failing to address security gaps may impede the expansion of market opportunities due to the risks associated with data breaches.
Market Trend
The adoption of cloud-based and AI-driven Point of Sale (PoS) solutions is on the rise, leading to market growth. Industrialized nations such as the United Kingdom, the United States, France, Italy, and others are witnessing an increasing prevalence of AI-powered systems in the PoS industry. To remain competitive, many leading companies in the field are developing PoS systems and software that leverage cloud computing and AI technologies.