市場調査レポート

商品コード

1610670

ハードセルツァーの市場規模、シェア、成長分析、アルコール度数-ABV別、包装タイプ別、流通シャネル別、フレーバー別、地域別 - 産業予測、2024年～2031年

Hard Seltzer Market Size, Share, Growth Analysis, By Alcohol Volume-ABV (ABV less than 5.0%, ABV more than 5.0%), By Packaging Type, By Distribution Chanel, By Flavour, By Region - Industry Forecast 2024-2031

出版日: 2024年12月08日
発行: SkyQuest
ページ情報: 英文 165 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 778,146円

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PDF & Excel (Multiple User License)

USD 6,200 910,284円

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USD 7,100 1,042,422円

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全表示
概要
目次

概要

サンプル依頼リストに入れる

ハードセルツァーの世界市場規模は2022年に89億5,000万米ドルと評価され、2023年の110億米ドルから2031年には703億6,000万米ドルに成長し、予測期間（2024-2031年）のCAGRは22.9％で成長する見通しです。

ハードセルツァー市場は、低カロリー、低アルコール、グルテンフリーのアルコール飲料に対する消費者の嗜好の高まりによって、大きな成長を遂げています。この動向は、可処分所得の増加とアルコールへの支出の増加によってさらに後押しされています。近年、ハードセルツァーの人気が高まっているが、その主な要因は、従来のアルコール飲料に代わる健康的な飲料として、これらの飲料を宣伝する効果的なソーシャルメディア・マーケティングにあります。その結果、この市場には新規メーカーが急増し、多様なフレーバーと製品を提供しています。注目すべき例として、コッパルバーグが2020年5月に英国で「ハードセルツァー」シリーズを発売し、この進化する飲料状況において消費者が利用できる選択肢が拡大していることを強調しています。

北米
- 米国
- カナダ
欧州
- 英国
- ドイツ
- スペイン
- フランス
- イタリア
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2023年）
主な市場企業が採用した戦略
市場の最近の動向
企業の市場シェア分析（2023年）
主要企業の企業プロファイル
- 会社概要
- 製品ポートフォリオ分析
- セグメント別シェア分析
- 収益の前年比比較（2021-2023）

主要企業プロファイル

White Claw Hard Seltzer
Truly Hard Seltzer（Boston Beer Company）
Vizzy Hard Seltzer
High Noon Spirits Company
Nude Beverages
Barbrew Beverages
Wild Drum
Kona Brewing Co.
Lift Bridge Brewing Co.
Ficks & Co.
Bon & Viv
Blue Marble Cocktails
Future Proof Brands LLC
Bud Light Seltzer（Anheuser-Busch InBev）
Michelob Ultra Seltzer
Smirnoff Seltzer
Topo Chico Hard Seltzer（Coca-Cola Company）
Corona Hard Seltzer（Grupo Modelo）
Barneys Hard Seltzer
Barefoot Cellars Hard Seltzer

結論と推奨事項

Product Code: SQMIG30F2014

Global Hard Seltzer Market size was valued at USD 8.95 billion in 2022 and is poised to grow from USD 11 billion in 2023 to USD 70.36 billion by 2031, growing at a CAGR of 22.9% in the forecast period (2024-2031).

The hard seltzer market is experiencing significant growth, driven by increasing consumer preferences for lower-calorie, low-alcohol, and gluten-free alcoholic beverages. This trend is further supported by rising disposable incomes and increased expenditures on alcohol. Recent years have seen hard seltzers gain popularity, largely attributed to effective social media marketing promoting these drinks as a healthier alternative to traditional alcohol. As a result, the market has attracted a surge of new manufacturers, offering a diverse range of flavors and products. A notable example is Kopparberg's launch of a hard seltzer range in the U.K. in May 2020, highlighting the expanding options available to consumers in this evolving beverage landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Hard Seltzer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Hard Seltzer Market Segmental Analysis

Global Hard Seltzer Market is segmented by Alcohol Volume-ABV, Packaging Type, Distribution Chanel, Flavour and region. Based on Alcohol Volume-ABV, the market is segmented into ABV less than 5.0%, ABV more than 5.0%. Based on Packaging Type, the market is segmented into Glass Bottles, Metal Cans. Based on Distribution Chanel, the market is segmented into Off-trade, On-trade. Based on Flavour, the market is segmented into Classic or unflavoured, Flavoured (Black Cherry, Lime, Ruby Grapefruit, Mango, Raspberry, Others). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Hard Seltzer Market

The global hard seltzer market is poised for steady growth driven by rising consumer demand for low-calorie, low-carbohydrate alcoholic beverages. This trend is particularly prominent in developed markets like the United States, Australia, and Japan, where health-conscious consumers are increasingly seeking alternative options. The escalating popularity of gluten-free beverages is expected to further fuel market expansion, particularly among individuals managing autoimmune and inflammatory conditions. As awareness of healthier drinking choices continues to rise, the hard seltzer market is likely to attract a broader consumer base, contributing to its sustained growth trajectory in the coming years.

Restraints in the Global Hard Seltzer Market

The global hard seltzer market faces several constraints that may hinder its growth. Consumers often experience bloating and gas due to the carbonation in these beverages, which can diminish their appeal. Additionally, some individuals perceive hard seltzers as excessively sweet, detracting from the overall experience. The relatively low alcohol content in hard seltzers can also be disappointing for those seeking a stronger buzz. Furthermore, these drinks tend to be priced higher than traditional alcoholic options, making them less attractive to budget-conscious consumers. Lastly, while their lower calorie count may appeal to health-conscious drinkers, it can dissuade others who prefer richer flavors found in beer or wine.

Market Trends of the Global Hard Seltzer Market

The Global Hard Seltzer market is experiencing a dynamic shift driven predominantly by millennials' growing preference for flavored alcoholic beverages. This trend is fueling robust market expansion as hard seltzers gain traction due to their accessibility in numerous retail formats, including hypermarkets, convenience stores, and wine shops, alongside their affordability. Furthermore, the surge in e-commerce is facilitating broader distribution, allowing consumers to purchase hard seltzers conveniently online. Innovations, such as partnerships between brands and D2C platforms like Thirstie, enhance this digital presence, positioning hard seltzers as a convenient choice, expected to sustain momentum and appeal across diverse demographics.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Driver & Opportunities
- Restraints & Challenges
Porters Analysis & Impact
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2023
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technological Advancement
Regulatory Landscape
Case Studies
Customer & Buying Criteria Analysis

Global Hard Seltzer Market Size by Alcohol Volume-ABV & CAGR (2024-2031)

Market Overview
ABV Up To 5.0%
ABV more than 5.0%

Global Hard Seltzer Market Size by Packaging Type & CAGR (2024-2031)

Market Overview
Glass Bottles
Metal Cans

Global Hard Seltzer Market Size by Distribution Chanel & CAGR (2024-2031)

Market Overview
Off-trade
On-trade

Global Hard Seltzer Market Size by Flavour & CAGR (2024-2031)

Market Overview
Classic or unflavored
Flavored
- Black Cherry
- Lime
- Ruby Grapefruit
- Mango
- Raspberry
- Others

Global Hard Seltzer Market Size & CAGR (2024-2031)

North America, (Alcohol Volume-ABV, Packaging Type, Distribution Chanel, Flavour)
- US
- Canada
Europe, (Alcohol Volume-ABV, Packaging Type, Distribution Chanel, Flavour)
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific, (Alcohol Volume-ABV, Packaging Type, Distribution Chanel, Flavour)
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
Latin America, (Alcohol Volume-ABV, Packaging Type, Distribution Chanel, Flavour)
- Brazil
- Rest of Latin America
Middle East & Africa, (Alcohol Volume-ABV, Packaging Type, Distribution Chanel, Flavour)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2023
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

White Claw Hard Seltzer
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Truly Hard Seltzer (Boston Beer Company)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vizzy Hard Seltzer
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
High Noon Spirits Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nude Beverages
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Barbrew Beverages
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Wild Drum
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kona Brewing Co.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lift Bridge Brewing Co.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ficks & Co.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bon & Viv
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Blue Marble Cocktails
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Future Proof Brands LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bud Light Seltzer (Anheuser-Busch InBev)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Michelob Ultra Seltzer
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Smirnoff Seltzer
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Topo Chico Hard Seltzer (Coca-Cola Company)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Corona Hard Seltzer (Grupo Modelo)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Barneys Hard Seltzer
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Barefoot Cellars Hard Seltzer
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

ハードセルツァーの市場規模、シェア、成長分析、アルコール度数-ABV別、包装タイプ別、流通シャネル別、フレーバー別、地域別 - 産業予測、2024年～2031年

Hard Seltzer Market Size, Share, Growth Analysis, By Alcohol Volume-ABV (ABV less than 5.0%, ABV more than 5.0%), By Packaging Type, By Distribution Chanel, By Flavour, By Region - Industry Forecast 2024-2031

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

ハードセルツァー市場規模：アルコール度数-ABV別& CAGR（2024-2031）

ハードセルツァー市場規模：包装タイプ別& CAGR（2024-2031）

ハードセルツァー市場規模：流通チャネル別& CAGR（2024-2031）

ハードセルツァー市場規模：フレーバー& CAGR（2024-2031）

ハードセルツァー市場規模：地域別& CAGR（2024-2031）