スポーツアナリティクスの世界市場 (2023～2030年)：展開・タイプ・ソリューション・技術・エンドユーザー・スポーツ・コンポーネント別の規模・シェア・成長分析・予測

スポーツアナリティクスの市場規模は、2021年に17億9,000万米ドル、2022年に22億2,000万米ドルを示し、2023年から2030年にかけての予測期間中は28.1%のCAGRで推移し、2030年には126億米ドルの規模に成長すると予測されています。

スポーツアナリティクス市場の需要は、チームパフォーマンスの分析、選手のトラッキング、怪我のモニタリング、選手個人のコンディショニングプログラムの最適化などでオンフィールドデータの利用が増加することによって推進されると予測されています。

当レポートでは、世界のスポーツアナリティクスの市場を調査し、市場概要、市場への各種影響因子の分析、技術・イノベーションの動向、市場規模の推移・予測、各種区分・地域別の内訳、競合情勢、主要企業のプロファイルなどをまとめています。

目次

エグゼクティブサマリー

親市場分析

• 市場概要
• 市場規模
• 市場力学
• 促進要因
• 機会
• 抑制要因
• 課題
• 主要な市場洞察
• 技術分析
• 価格分析
• サプライチェーン分析
• バリューチェーン分析
• 市場のエコシステム
• IP分析
• 貿易分析
• スタートアップ分析
• 原材料分析
• イノベーションマトリックス
• パイプライン製品の分析
• マクロ経済指標
• 主要投資分析
• 主要成功要因
• 競合の程度
• 市場力学と見通し
• 市場力学
• 促進要因
• 機会
• 抑制要因
• 課題
• 規制状況
• ポーターの分析
• 将来のディスラプションに関するSkyquestの特別な洞察
• 世界のスポーツアナリティクス市場：展開別
• 市場概要
• クラウド
• オンプレミス

世界のスポーツアナリティクス市場：タイプ別

• 市場概要
• オンフィールド
• オフフィールド
• 世界のスポーツアナリティクス市場：ソリューション別
• 市場概要
• ビデオアナリティクス
• バイオアナリティクス
• スマートウェアラブル
• 世界のスポーツアナリティクス市場：技術別
• 市場概要
• AI
• ビッグデータ
• その他
• 世界のスポーツアナリティクス市場：エンドユーザー別
• 市場概要
• 個人
• チーム
• eスポーツ
• 世界のスポーツアナリティクス市場：スポーツ別
• 市場概要
• フットボール
• クリケット
• バスケットボール
• 野球
• その他
• 世界のスポーツアナリティクス市場：コンポーネント別
• 市場概要
• ソフトウェア
• サービス
• 世界のスポーツアナリティクス市場：地域別
• 市場概要
• 北米
• 米国
• カナダ
• 欧州
• ドイツ
• スペイン
• フランス
• 英国
• その他の欧州
• アジア太平洋
• 中国
• インド
• 日本
• 韓国
• その他のアジア太平洋
• ラテンアメリカ
• ブラジル
• その他のラテンアメリカ
• 中東・アフリカ
• GCC諸国
• 南アフリカ
• その他の中東・アフリカ
• 競合情勢
• 主要5社の比較
• 主要企業の位置付け
• 主要企業の採用戦略
• 主要成功戦略
• 市場における最近の活動
• 主要企業の市場シェア
• 主要企業プロファイル
• IBM Corporation
• SAP SE
• Stats Perform
• Opta Sports
• TruMedia Networks
• Catapult Sports Pty Ltd
• SportsSource Analytics
• Synergy Sports Technology
• Zebra Technologies Corporation
• ChyronHego Corporation
• Kinexon GmbH
• SAS Institute Inc.
• Tableau Software, LLC
• Gracenote Sports
• Nielson Sports
• Sports Mechanics
• Sportsvision
• Advanced Sports Analytics, Inc.
• Experfy, Inc.
• Global Sports Analytics, Inc.

Sports Analytics Market size was valued at USD 1.79 billion in 2021 and is poised to grow from USD 2.22 billion in 2022 to USD 12.6 billion by 2030, growing at a CAGR of 28.1% in the forecast period (2023-2030).

Demand for the sports analytics market is anticipated to be driven by the rising use of on-field data for team performance analysis, player tracking, injury monitoring, and optimising individual player strength and conditioning programmes. The team management, particularly when compared to off-field and on-field details about each player's planned strategy, the player recruitment process, and the starting lineup for the game. Further market expansion is anticipated as a result of managers placing a greater emphasis on real-time data while setting up workouts and developing alternative game strategies.

As technology has developed, analytics has gained importance. Managers create game strategies based on data analytics and statistics in order to win games. Because they offer managers, decision-makers, coaching staff, and players a solution that generates significant information on many factors of the entire team and individual players, these sophisticated analysis tools are crucial for the development of in-game strategy. The solutions let managers gather information on players, as well as weather and playing surface conditions, to better develop a strategy.

In the past, a game's outcome was entirely dependent on the performers and their abilities. However, big data, artificial intelligence (AI), and machine learning (ML) technology advancements have led to a change in pattern in sports analytics. The algorithms of this software examine variables including opponents, game circumstances, and performance in both domestic and international contexts to suggest the top players for particular requirements. On the other hand, machine learning and deep neural networks help managers and coaches choose winning probability combinations and values.

A clustering technique also targets particular groups through season ticket holder management data to support growing the fan base. Big data analytics improves team performance while increasing money from sales of products, sponsorships, broadcast rights, and tickets. Fantasy gaming solutions frequently integrate analytical data to display player information and specific players when selecting a player to win financial benefits. The industry is anticipated to benefit from the increased use of sports analytics solutions in fictional video games.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sports Analytics Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Segments covered in this report:

The Global Sports Analytics market is segmented based on Deployment, Type, Solution, Game, End-Use, Game, and Region. Based on Deployment, the market is segmented into Cloud and On-premise. Based on Type, the market is segmented into On Field and Off Field. Based on the Solution, the market is segmented into Video Analytics, BioAnalytics, and Smart Wearable. Based on End-Use, the market is segmented into individuals, Teams, and e-Sports. Based on Game, the market is segmented into Football, Cricket, Basketball, Baseball, and Others. Based on Component, the market is segmented into Software and Service. Based on region the global Sports Analytics market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.

Driver

The Use of Big Data and Related Technologies is Growing

Modern technologies like the cloud, IoT, big data analytics, agility, and social media have been adopted, resulting in innovation and change that has boosted the economy in the business ecosystem. Modern business models have replaced the outdated ones thanks to digital technologies. The adoption of big data and related technologies has accelerated due to the rise in demand for in-depth knowledge. The globalisation of businesses, which is causing an increase in data volumes and sources, is to blame for the exponential rise in data volume. Every organization's machine learning professionals now have faster evaluation skills because to the concentration of massive volumes of data in one place. By utilising the difficulties and possibilities presented by big data sports analytics, businesses can improve important business activities, processes, and goals.

Internet expansion and rising use of connected and integrated technologies

The development of the internet and the availability of several methods for accessing it have led to a significant rise in the amount of data generated. As a result, high-speed internet service providers would benefit from expansion and advancement. Additionally significant variables pushing higher data output globally include economic development and global expansion. Every consumer touchpoint has developed into a key data point that may be produced to disclose user behaviour as a result of the growth in touchpoints and the requirement for data collecting to understand consumer behaviour. Sports analytics organisations will now engage data scientists and analysts to process gathered data due to the exponential growth in personal and organisational data. Sports analytics' potential to generate operating money is another element influencing adoption. This encourages businesses to spend money on sports analytics. Vendors of big data analytical market solutions now have the chance to benefit from the expansion and exceptional growth of the internet thanks to the proliferation of connected and consolidated technologies.

Restraint

Lack of Knowledge Regarding Benefits of Sports Analytics Solutions

The adoption of new technologies has typically lagged significantly behind in the sports business, but this has changed over time. Sports organisations are employing cutting-edge technical solutions to surpass competitors and create greater results. The cost of accessing infrastructure and facilities has increased as competition in sports, whether team or individual, has increased. Although it is still a small discipline, sports analytics will gain importance over the next few years. Despite increased interest in such innovations to boost performance in North and Europe, businesses in the areas lag in the use of analytics and other technologies due to poor technology penetration and stringent political restraints.

Sports organisations all around the region still rely on conventional analytic techniques, such as hiring former athletes or athletes themselves as coaches to instruct their teams and physiotherapists to evaluate the health of their players. The market for sports analytics is only slowly expanding due to each of these factors.

Market Trends

The unpredictability of the market and the quick uptake of new technologies are growing the use of these solutions globally, according to market trends in sports analytics. Businesses' focus on lowering software upgrades and maintenance needs is driving rising demand for software delivered via the cloud. This is due to the benefits that cloud-based solutions offer, including quick cloud computing, inexpensive costs, simple accessibility, and unlimited service. Superclubs are well-known due to their historic history of success, which has boosted their fan base and brand value, attracted great sportsmen from all over the world, and consequently raised sponsorships and investments. The future of football, according to these elite teams, is analytics.

Analytics' adoption has grown dramatically as a result of the world being more competitive, the requirement to establish decision-making to get an advantage over rivals, and the influence of social media. A key trend is the affiliation of teams and clubs with analytics organisations. For instance, Opta, a provider of football sports data, has teamed with a number of football clubs and leagues. Regardless of who is in possession of the ball, Opta's analytics can pinpoint every action a player does in a specific spot on the pitch. Analytics adoption is anticipated to be influenced by the increasingly competitive environment, the need for better decision-making to obtain an advantage over rivals, the execution of strategies for on-field competitions, and the effects of social media off the field. As a result, due to shifting sports dynamics and rising technology use in sports, the market share for sports analytics is projected to increase during the forecast period.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune
• Research Methodology
• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
• Drivers
• Opportunities
• Restraints
• Challenges
• Key Market Insights
• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition
• Market Dynamics & Outlook
• Market Dynamics
• Drivers
• Opportunities
• Restraints
• Challenges
• Regulatory Landscape
• Porters Analysis
• Competitive rivalry
• Threat of Substitute Products
• Bargaining Power of Buyers
• Threat of New Entrants
• Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
• Political Impact
• Economic Impact
• Social Impact
• Technical Impact
• Environmental Impact
• Legal Impact
• Global Sports Analytics Market by Deployment
• Market Overview
• Cloud
• On-premise

Global Sports Analytics Market by Type

• Market Overview
• On Field
• Off Field
• Global Sports Analytics Market by Solution
• Market Overview
• Video Analytics
• BioAnalytics
• Smart Wearable
• Global Sports Analytics Market by Technology
• Market Overview
• AI
• Big Data
• Other
• Global Sports Analytics Market by End-Use
• Market Overview
• Individual
• Teams
• e-Sports
• Global Sports Analytics Market by Sport
• Market Overview
• Football
• Cricket
• Basketball
• Baseball
• Others
• Global Sports Analytics Market by Component
• Market Overview
• Software
• Service
• Global Sports Analytics Market Size by Region
• Market Overview
• North America
• USA
• Canada
• Europe
• Germany
• Spain
• France
• UK
• Rest of Europe
• Asia Pacific
• China
• India
• Japan
• South Korea
• Rest of Asia-Pacific
• Latin America
• Brazil
• Rest of Latin America
• Middle East & Africa (MEA)
• GCC Countries
• South Africa
• Rest of MEA
• Competitive Landscape
• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
• By Development
• By Company
• By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021
• Key Company Profiles
• IBM Corporation
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• SAP SE
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Stats Perform
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Opta Sports
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• TruMedia Networks
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Catapult Sports Pty Ltd
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• SportsSource Analytics
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Synergy Sports Technology
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Zebra Technologies Corporation
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• ChyronHego Corporation
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Kinexon GmbH
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• SAS Institute Inc.
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Tableau Software, LLC
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Gracenote Sports
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Nielson Sports
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Sports Mechanics
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Sportsvision
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Advanced Sports Analytics, Inc.
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Experfy, Inc.
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Global Sports Analytics, Inc.
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments