レディトゥドリンク飲料の世界市場 - 市場規模、シェア、成長分析：製品タイプ別、流通チャネル別、業界予測（2023年～2030年）

世界のレディトゥドリンク飲料の市場規模は、2021年に835億1,000万米ドルとなり、予測期間（2023年～2030年）のCAGRは6.6%と見込まれています。同市場は、2022年の890億米ドルから2030年には1,463億米ドルまで成長すると予測されています。

当レポートは、世界のレディトゥドリンク飲料市場について調査し、市場の概要とともに、製品タイプ別、流通チャネル別、地域別の動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

エグゼクティブサマリー

市場概要

親市場分析

市場規模

• 市場力学
• 促進要因
• 機会
• 抑制要因
• 課題
• SWOT分析

主要な市場の洞察

• 技術分析
• 価格分析
• サプライチェーン分析
• バリューチェーン分析
• 市場のエコシステム
• IP分析
• 動向分析
• スタートアップ分析
• 原材料分析
• イノベーションマトリックス
• パイプライン製品分析
• マクロ経済指標

新型コロナウイルスの影響

市場力学と展望

• 市場力学
• 促進要因
• 機会
• 抑制要因
• 課題
• 規制状況
• SWOT分析
• ポーター分析

市場規模、地域別

• 北米
• 欧州
• アジア太平洋
• ラテンアメリカ
• 中東・アフリカ

主要企業プロファイル

• 競合情勢

Ready To Drink Beverages Market size was valued at USD 83.51 billion in 2021 and is poised to grow from USD 89 billion in 2022 to USD 146.3 billion by 2030, growing at a CAGR of 6.6% in the forecast period (2023-2030).

The global Ready To Drink Beverages market refers to the industry that produces and distributes a wide range of packaged beverages that are ready for immediate consumption. This market is characterized by a diverse range of products, including carbonated drinks, energy drinks, juices, ready-to-drink tea and coffee, and sports drinks. The market is driven by factors such as convenience, busy lifestyles, changing consumer preferences, and increasing urbanization. It is expected to experience steady growth in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of Ready To Drink Beverages and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Segments covered in this report:

The global ready to drink beverages market is segmented based on product type, distribution channel and region. Based on the product type, the ready to drink beverages market is segmented as flavoured milk, yoghurt, tea, coffee, fruits & vegetable-based drinks, flavoured & fortified water, and others. Based on distribution channel, the ready to drink beverages market is segmented as supermarket/hypermarket, speciality stores, convenience stores, online retails. Based on region, the Ready to Drink Beverages market is categorized into North America, Europe, Asia-Pacific, and MEA.

Driver

Based on consumer research conducted by IWSR, the introduction of new flavors is considered the most important aspect in establishing a premium perception by over half of ready-to-drink consumers (56%). This is closely followed by the association with a well-known brand and the utilization of innovative packaging. The primary driving factor behind consumers' inclination towards purchasing ready-to-drink beverages, which represents approximately 70% of all purchases, is the flavor. While malt-based products are also gaining market share, largely due to the popularity of hard seltzers, consumers in most regions tend to prefer spirit-based ready-to-drink options as they are generally associated with higher quality.

Restrain

Prominent beverage manufacturers have continuously expanded their range of products over the years, offering options such as sugar-free, low-sugar, and caffeine-free sodas. In contrast, smaller businesses have generally avoided the pressure to offer numerous variations of each product. However, as small-scale beverage producers increasingly compete on a more level playing field with established manufacturers, they are realizing that customers value variety and flexibility. This presents a challenge for smaller manufacturers as they strive to effectively manage inventory and utilize food manufacturing software to handle a greater number of product variants within each product line, all while maintaining high standards of quality and efficiency. Unfortunately, due to their affordability, many small-scale businesses resort to imitating ready-to-drink items by using counterfeit labels that resemble those of well-known brands. These imitation goods are often sold at lower prices or positioned as equal alternatives to branded products, but they lack the same level of quality and flavor found in genuine brands. As a result, these incidents tarnish the reputation of the authentic brands and lead to a decline in sales. Additionally, individuals with allergies may face significant health risks due to the improper cleaning and packaging practices employed by these small-scale businesses.

Trends

As consumer awareness of mindful living and healthy eating grows, shoppers are becoming more conscientious about their health. The increasing prevalence of obesity-related illnesses such as diabetes, hypertension, and heart disease has led consumers to avoid purchasing unhealthy food items. Furthermore, individuals seeking to adopt healthy lifestyles are showing a preference for organic and natural products. Consequently, there is now widespread availability of ready-to-drink beverages that are sugar-free, vegan, gluten-free, and organic, and their popularity is on the rise. To meet the growing demand from customers, beverage manufacturers have responded by introducing a diverse range of low-calorie RTD beverages. Within the low-calorie RTD beverage industry, manufacturers are striving to fulfill consumer expectations for sustainability, nutrition, and overall well-being. In line with this trend, Intelligentsia, a coffee brand based in Chicago, entered the ready-to-drink (RTD) market in February 2021 by introducing a lineup of fully vegan beverages. Intelligentsia's initial RTD offerings included two Oatly-based lattes (Oat Latte and Spiced Oat Latte infused with vanilla, ginger, cinnamon, and orange) as well as Cold Brew Coffee.

Table of Contents

Executive Summary

Market overview

• Exhibit: Executive Summary - Chart on Market Overview
• Exhibit: Executive Summary - Data Table on Market Overview
• Exhibit: Executive Summary - Chart on Global Ready To Drink Beverages Market Characteristics
• Exhibit: Executive Summary - Chart on Market by Geography
• Exhibit: Executive Summary - Chart on Market Segmentation
• Exhibit: Executive Summary - Chart on Incremental Growth
• Exhibit: Executive Summary - Data Table on Incremental Growth
• Exhibit: Executive Summary - Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

• Market Dynamics
• Exhibit: Impact analysis of DROC, 2021
• Drivers
• Opportunities
• Restraints
• Challenges
• SWOT Analysis

KEY MARKET INSIGHTS

• Technology Analysis
• (Exhibit: Data Table: Name of technology and details)
• Pricing Analysis
• (Exhibit: Data Table: Name of technology and pricing details)
• Supply Chain Analysis
• (Exhibit: Detailed Supply Chain Presentation)
• Value Chain Analysis
• (Exhibit: Detailed Value Chain Presentation)
• Ecosystem Of the Market
• Exhibit: Parent Market Ecosystem Market Analysis
• Exhibit: Market Characteristics of Parent Market
• IP Analysis
• (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
• Trade Analysis
• (Exhibit: Data Table: Import and Export data details)
• Startup Analysis
• (Exhibit: Data Table: Emerging startups details)
• Raw Material Analysis
• (Exhibit: Data Table: Mapping of key raw materials)
• Innovation Matrix
• (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
• Pipeline product Analysis
• (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
• Macroeconomic Indicators

COVID IMPACT

• Introduction
• Impact On Economy-scenario Assessment
• Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
• Revised Market Size
• Exhibit: Data Table on Global Ready To Drink Beverages Market size and forecast 2021-2027 ($ million)
• Impact Of COVID On Key Segments
• Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
• COVID Strategies By Company
• Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

• Market Dynamics
• Exhibit: Impact analysis of DROC, 2021
• Drivers
• Opportunities
• Restraints
• Challenges
• Regulatory Landscape
• Exhibit: Data Table on regulation from different region
• SWOT Analysis
• Porters Analysis
• Competitive rivalry
• Exhibit: Competitive rivalry Impact of key factors, 2021
• Threat of substitute products
• Exhibit: Threat of Substitute Products Impact of key factors, 2021
• Bargaining power of buyers
• Exhibit: buyers bargaining power Impact of key factors, 2021
• Threat of new entrants
• Exhibit: Threat of new entrants Impact of key factors, 2021
• Bargaining power of suppliers
• Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
• Skyquest special insights on future disruptions
• Political Impact
• Economic impact
• Social Impact
• Technical Impact
• Environmental Impact
• Legal Impact

Market Size by Region

• Chart on Market share by geography 2021-2027 (%)
• Data Table on Market share by geography 2021-2027(%)
• North America
• Chart on Market share by country 2021-2027 (%)
• Data Table on Market share by country 2021-2027(%)
• USA
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Canada
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Europe
• Chart on Market share by country 2021-2027 (%)
• Data Table on Market share by country 2021-2027(%)
• Germany
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Spain
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• France
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• UK
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Rest of Europe
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Asia Pacific
• Chart on Market share by country 2021-2027 (%)
• Data Table on Market share by country 2021-2027(%)
• China
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• India
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Japan
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• South Korea
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Rest of Asia Pacific
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Latin America
• Chart on Market share by country 2021-2027 (%)
• Data Table on Market share by country 2021-2027(%)
• Brazil
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Rest of South America
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Middle East & Africa (MEA)
• Chart on Market share by country 2021-2027 (%)
• Data Table on Market share by country 2021-2027(%)
• GCC Countries
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• South Africa
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Rest of MEA
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

• Competitive Landscape
• Total number of companies covered
• Exhibit: companies covered in the report, 2021
• Top companies market positioning
• Exhibit: company positioning matrix, 2021
• Top companies market Share
• Exhibit: Pie chart analysis on company market share, 2021(%)