K-12社会科市場：2024年～2025年

K-12社会科の市場規模は、2024年に7億6,000万米ドル以上に拡大すると予測されています。主に授業計画のためにAIが徐々に教室に導入されつつあり、一方で、基準との整合性、生徒の関与、使いやすさが依然として教育者の選択要因の上位を占めています。カリキュラムの主な追加項目には、公民、金融リテラシー、メディアリテラシーなどがあり、実用的で関連性の高いコンテンツへのシフトを反映しています。法改正の流れの中で、Pearson社やMcGraw Hillなどのプロバイダーは、コアカリキュラムをリードしており、デジタルファーストの補助教材は拡大を続け、多様な視点とインクルーシブ教育をサポートしています。

当レポートは、米国における社会科教育を形成する動向について詳細に分析し、市場の成長、新たなカリキュラムの優先事項、教育者のニーズなどを取り上げています。

目次

エグゼクティブサマリー

第1章 社会科教育の情勢

• 社会科の定義
• カリキュラム基準の変更
• カリキュラム近代化の動向
• 透明なプロセス
• リサーチベースとエビデンスベース
• 公平性重視
• 包括性
• 継続的な改善
• 指導時間とリソース

第2章 社会科カリキュラムの情勢

第3章 企業プロファイル

• CORE MATERIAL PROVIDERS
• Cengage Group
• Houghton Mifflin Harcourt (HMH)
• Imagine Learning
• McGraw Hill
• Pearson
• Savvas Learning Company
• Social Studies School Service
• Teachers' Curriculum Institute (TCI)
• WW Norton
• SUPPLEMENTAL MATERIAL PROVIDERS
• Discovery Education
• Edmentum
• Frog Street Press
• IXL Learning
• Khan Academy
• National Council for Social Studies (NCSS)
• Scholastic

第4章 教材選択における教師の好みとニーズ

• 材料選択に影響を与える要因
• 標準との整合
• 学生の参加
• 主題
• 包括的かつバランスの取れたコンテンツ
• 指導教材に求められる機能
• 文化的関連性
• さまざまな学習スタイルへの適応性
• 政治的・社会的要因が選択に与える影響
• 分裂を招くテーマの指導に対する制限
• コミュニティと親の影響
• K-5社会科教室指導の現状
• 結論

第5章 社会科教育における新たな動向と革新

• コロナ後の社会科教育における学習損失の調整
• カリキュラム開発、教育、学習、個別指導製品におけるAIとテクノロジーの活用
• 金融リテラシー、メディアリテラシー、公民教育の動向
• ii
• 多様性への焦点（CRT、DEI、ジェンダー、歴史解釈）
• 拒否されたテキストの特徴
• 州基準のサンプル
• 教育出版社の対応と役割

第6章 CRT、DEI、歴史的解釈が教育に与える影響

• 拒否されたテキストの特徴
• 州基準のサンプル
• 反CRT法
• 出版社と幅広い利害関係者の反応
• 出版社にとっての意味と推奨事項
• 法制情勢の監視と変化への適応
• CRTとDEIの概念の明確化
• 精度とバランスの確保
• 柔軟でカスタマイズ可能な素材の作成
• 教育者への包括的なサポートの提供
• 最終的な考察

第7章 社会科市場の現状

• 社会科の市場規模推定
• 社会科の市場シェア
• K-12社会科分野における市場成長の需要促進要因
• 市場セグメンテーション
• 中学校と高校
• デジタルと印刷
• 市場内訳と分析
• コアと補足

第8章 社会科教育における課題とギャップ

第9章 全国社会科指導調査の分析

第10章 社会科教育における出版社への戦略的提言

Simba Information's K-12 Social Studies Market 2024-2025 report provides an in-depth analysis of trends shaping social studies education in the U.S., covering market growth, emerging curricular priorities, and educator needs. The report, which includes findings from Simba Information's October 2024 survey as well as in-depth industry research, forecasts the market to grow to more than $760 million in 2024. Findings highlight a gradual adoption of AI in classrooms, primarily for lesson planning, while standards alignment, student engagement, and usability remain top selection factors for educators. Key curriculum additions include civics, financial literacy, and media literacy, reflecting a shift toward practical and relevant content. Amid legislative shifts, providers like Pearson and McGraw Hill lead in core curriculum, while digital-first supplemental resources continue to expand, supporting diverse perspectives and inclusive education. This report offers essential insights for those engaged in the evolving social studies market.

Table of Content

EXECUTIVE SUMMARY

KEY FINDINGS

METHODOLOGY

CHAPTER 1. OVERVIEW OF THE SOCIAL STUDIES EDUCATION LANDSCAPE

• DEFINITION OF SOCIAL STUDIES
• Table 1.1. Nationwide Key Thematic Focus Areas in Social Studies Curriculum; by grade level
• SHIFTING CURRICULUM STANDARDS
• TRENDS IN MODERNIZING CURRICULA
• Transparent Processes
• Research-Based and Evidence-Grounded
• Equity-Focused
• Inclusivity
• Continuous Improvement
• Instructional Time and Resources

CHAPTER 2. SOCIAL STUDIES CURRICULUM LANDSCAPE

• OVERVIEW OF CORE AND SUPPLEMENTARY MATERIALS
• TRENDS IN SOCIAL STUDIES CURRICULA
• Integration of Primary Sources
• Multicultural and Global Perspectives
• Digital vs. Print Materials
• EVALUATION AND ADOPTION PROCESSES
• State-led Reviews
• District-led Reviews
• Teacher-user Reviews
• KEY DECISION-MAKERS
• State-Level Decision-Making
• District-Level Decision-Making
• School-Level Decision-Making
• IMPLICATIONS AND RECOMMENDATIONS
• KEY DEVELOPMENTS IN ADOPTION AND REJECTION
• 11/8/2024 (C) Simba Information i

CHAPTER 3. COMPANY PROFILES

• CORE MATERIAL PROVIDERS
• Cengage Group (Boston, MA)
• Houghton Mifflin Harcourt (HMH) (Boston, MA)
• Imagine Learning (Scottsdale, AZ)
• McGraw Hill (New York, NY)
• Pearson (London, UK)
• Savvas Learning Company (Paramus, NJ)
• Social Studies School Service (Culver City, CA)
• Teachers' Curriculum Institute (TCI) (Palo Alto, CA)
• WW Norton (New York, NY)
• SUPPLEMENTAL MATERIAL PROVIDERS
• Discovery Education (Charlotte, NC)
• Edmentum (Bloomington, MN)
• Frog Street Press (Southlake, TX)
• IXL Learning (San Mateo, CA)
• Khan Academy (Mountain View, CA)
• National Council for Social Studies (NCSS) (Silver Spring, MD)
• Scholastic (New York, NY)

CHAPTER 4. TEACHER PREFERENCES AND NEEDS WHEN SELECTING INSTRUCTIONAL MATERIALS

• FACTORS INFLUENCING MATERIAL SELECTION
• Alignment with Standards
• Student Engagement
• Figure 4.1. Teachers' Priorities in Determining Tasks and Activities from Curriculum; 2021-2022; by
• subject
• Comprehensive and Balanced Content
• DESIRED FEATURES IN INSTRUCTIONAL MATERIALS
• Cultural Relevance
• Adaptability for Different Learning Styles
• IMPACT OF POLITICAL AND SOCIAL FACTORS ON CHOICES
• Restrictions on Teaching Divisive Topics
• Community and Parental Influences
• THE STATUS OF K-5 SOCIAL STUDIES CLASSROOM INSTRUCTION
• CONCLUSION

CHAPTER 5. EMERGING TRENDS AND INNOVATIONS IN SOCIAL STUDIES EDUCATION

• POST-COVID LEARNING LOSS ADJUSTMENTS IN SOCIAL STUDIES EDUCATION
• USE OF AI AND TECHNOLOGY IN CURRICULUM DEVELOPMENT, TEACHING, LEARNING, AND TUTORING PRODUCTS
• FINANCIAL LITERACY, MEDIA LITERACY, AND CIVIC EDUCATION TRENDS
• ii
• FOCUS ON DIVERSITY (CRT, DEI, GENDER, HISTORY INTERPRETATIONS)
• Characteristics of Rejected Texts
• Sample State Standards
• Response and Role of Educational Publishers

CHAPTER 6. IMPACT OF CRT, DEI, AND HISTORICAL INTERPRETATIONS IN EDUCATION

• CHARACTERISTICS OF REJECTED TEXTS
• SAMPLE STATE STANDARDS
• ANTI-CRT LEGISLATION
• RESPONSE BY PUBLISHERS AND BROADER STAKEHOLDERS
• IMPLICATIONS AND RECOMMENDATIONS FOR PUBLISHERS
• Monitoring Legal Landscape and Adapting to Changes
• Clarifying CRT and DEI Concepts
• Ensuring Accuracy and Balance
• Creating Flexible and Customizable Materials
• Providing Comprehensive Support for Educators
• FINAL REFLECTIONS

CHAPTER 7. STATE OF THE SOCIAL STUDIES MARKET

• MARKET SIZE ESTIMATES FOR SOCIAL STUDIES
• Figure 7.1. Social Studies Market Size; 2019-2027
• SOCIAL STUDIES SHARE OF MARKET
• DEMAND DRIVERS FOR MARKET GROWTH IN THE K-12 SOCIAL STUDIES SEGMENT
• MARKET SEGMENTATION
• Middle School versus High School
• Table 7.1 Total Enrollment in Public elementary and secondary institution; in millions Fall 2022
• DIGITAL VERSUS PRINT
• Table 7.2. Share of Social Studies Instructional Materials; Print vs Digital; 2024
• MARKET BREAKDOWN AND ANALYSIS
• CORE VERSUS SUPPLEMENTAL
• Figure 7.2. "Do you have a core curriculum?"

CHAPTER 8. CHALLENGES AND GAPS IN SOCIAL STUDIES EDUCATION

• IDENTIFIED GAPS IN CURRENT CURRICULA
• Figure 8.1. Four Key Takeaways from NCSS and iCivics Survey and Focus Group
• NEEDS FOR PROFESSIONAL DEVELOPMENT
• PROFESSIONAL LEARNING ACTIVITIES
• Principals' Perspectives on Professional Learning Needs
• Equity Concerns in Professional Development
• The Role of Principals in Professional Development
• Recommendations for Strengthening Professional Development
• IMPORTANCE OF HIGH-QUALITY INSTRUCTIONAL RESOURCES
• IMPACT OF LEGISLATION ON CURRICULUM CONTENT
• Specific State-Level Examples of Legislative Impact
• Texas and Florida: Restrictions on Social Studies Content
• Virginia: Contentious Social Studies Standards Revision
• Tennessee: Prohibitions on Specific Concepts
• California and Illinois: Progressive Approaches to Social Studies Standards
• South Carolina: Suspension of Social Studies Assessments
• Variability in Standards and Accountability Across States
• Federal Legislation: Impact of ESSA and NCLB
• ADDRESSING LITERACY AND READING CHALLENGES

CHAPTER 9. ANALYSIS OF SIMBA NATIONAL SURVEY OF SOCIAL STUDIES INSTRUCTION

• EDUCATOR PROFILES AND SCHOOL TYPES
• Curriculum Satisfaction and Retention of Programs
• Integration of New Topics and Emerging Subject Areas
• Spending Patterns in Social Studies Instruction
• Decision-Making in Curriculum Selection
• Professional Development and Training Needs
• FINAL OBSERVATIONS

CHAPTER 10. STRATEGIC RECOMMENDATIONS FOR PUBLISHERS IN SOCIAL STUDIES EDUCATION

• QUALITY CONTENT
• PROMOTING THE ADOPTION OF HIGH-QUALITY, INCLUSIVE MATERIALS (HQIM)
• SUPPORTING TEACHERS WITH COMPREHENSIVE RESOURCES AND TRAINING MATERIALS
• NAVIGATING POLITICAL AND SOCIAL CHALLENGES