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1513558

中国の乗用車用HUD産業（2024年）

China Passenger Car HUD Industry Report, 2024

出版日
ページ情報
英文 480 Pages
納期
即日から翌営業日
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.06円
中国の乗用車用HUD産業（2024年）
出版日: 2024年06月22日
発行: ResearchInChina
ページ情報: 英文 480 Pages
納期: 即日から翌営業日
GIIご利用のメリット
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  • 概要
  • 目次
概要

HUD調査：AR-HUDが21.1％、LBSおよび光導波路ソリューションが量産間近。

自動車用ヘッドアップディスプレイシステム（HUD）は、光学の原理を利用し、車速、ナビゲーション、ADASなどの情報をリアルタイムで車両前方に表示します。表示画面によって、HUDは3つのタイプに分けられます。C-HUD、W-HUD、AR-HUDです。その中でもAR-HUD（ARヘッドアップディスプレイ）は、TFT、DLP、LCoS、LBSの技術経路を持っています。

1. 合計38の車種がAR-HUDを搭載し、そのうちVoyah Passionなどの11モデルがフルレンジで標準搭載されました。

2023年、AR-HUDは23万台を超える乗用車に搭載され、HUD市場全体の10.6%を占めました。2024年第1四半期には、HUD市場全体におけるAR-HUDのシェアが21.1%に急上昇し、主にXingyue L、Deepal S7、Deepal SL03、Lynk & Co 08の売上がそれを促進しました。

AR-HUD搭載モデル数は、2022年に17モデルに過ぎませんでしたが、2024年第1四半期には合計38モデルがAR-HUDを搭載しました。搭載率では、2024年第1四半期、AR-HUD搭載率上位10モデルはすべて中国の独立系ブランドで、中でも上位3モデルであるXingyue L、Deepal S7、NIO ES6の合計が全体の40％以上を占めました。

搭載率で見ると、2024年第1四半期にAR-HUDを標準装備したモデルは、Voyah Passion、Deepal S7、AITO M9、Zeekr Xなど11モデルありました。

Voyah Passionが搭載するAR-HUDは、ShenZhen QianHai Zinger Technologyが独占供給しています。この製品はTFT技術を採用し、最大60インチのディスプレイ、10°*3°のFOV、7.5メートルの撮像距離を提供します。この製品は、複雑な交差点案内や補助道路への進入を含む30種類以上の運転情報を表示でき、FCWなどのADAS情報も融合できます。

ZingerがVoyah Passionに供給したAR-HUDは、通常のフロントガラスでも使用でき、ゴーストの発生もありません。Zingerは10年にわたりHUDのコア技術の開発に専念しており、光路プリモジュレーション技術の特許を申請しています。さまざまな光学技術と構造設計により、OEMが「ウェッジフィルム」を除去し、通常のフロントガラスで撮像してゴーストを除去することを支援し、車両コストを削減します（従来のウェッジフィルムソリューションと比較して、ガラスコストを25％～30％削減）。また、4Sストアに便利なオプション設定とアフターメンテナンスをもたらし、アフターマーケットでの取り付けを可能にし、アフターマーケットHUDの普及を促進し、新たな機会をもたらします。

Zingerは2014年に設立され、深センに本社があります。2022年、Voyah Passionの独占AR-HUD供給プロジェクトを獲得しました。2023年、同社のAR-HUDは中国の大手新興自動車メーカー、ハイエンド新エネルギーブランド、新エネルギー自動車企業から指定されました。2024年により大きな市場シェアを獲得すると予測されます。

2. ARエンジンはAR-HUDのユーザーエクスペリエンスを向上させる主な要因です。

AR-HUDは、カメラ、レーダー、地図などのマルチエンドからの情報を統合し、レンダリングを用いて、低遅延、無歪曲、高精度でドライバーの前に映像を提示します。その製品特性上、AR-HUDソフトウェアには、どのような車両状況でも画像レンダリングの安定性を確保することが要求され、手ぶれ防止、歪み補正、空間座標表示など、ソフトウェアの光学アルゴリズムに高い要求があります。

現在、AR-HUD産業は一般的にソフトウェアとハードウェアを統合したソリューションを採用しており、光学デバイスのハードウェアとソフトウェアをバンドルしています。しかし、インテリジェントカーの急速なイテレーションが要求される中、ソフトウェアとハードウェアの分離の動向は避けられません。HMIの自己開発と迅速なイテレーションに対するOEMのニーズは、専門的なARエンジンの誕生を刺激します。

当レポートでは、中国の乗用車用HUD産業について調査分析し、開発動向、搭載数、利用状況などの情報を提供しています。

目次

第1章 HUD産業の概要

  • HUDの主要パラメーター
  • インテリジェントコックピットにおけるHUDの必要性（1）
  • インテリジェントコックピットにおけるHUDの必要性（2）
  • HUDの主な種類
  • さまざまなタイプのHUDの表示特性
  • AR-HUDの主な利点
  • AR-HUDがコックピットディスプレイにもたらす改良
  • AR-HUDの主要技術
  • AR-HUDの主なコンポーネント
  • AR-HUD設計における主な課題
  • HUDの分解図
  • 中国のHUD規制
  • 国外のHUD規制
  • HUDの産業チェーン

第2章 HUD産業の開発動向

  • インテリジェントコックピットの文脈において、HUDはマルチスクリーンコックピットのニーズを満たす
  • AR-HUDがブーム期に突入
  • AR-HUD製品の主な開発動向（１）
  • AR-HUD製品の主な開発動向（2）
  • AR-HUD製品の主な開発動向（3）
  • AR-HUD製品の主な開発動向（4）
  • AR-HUD製品の主な開発動向（5）
  • AR-HUD製品の主な開発動向（6）
  • AR-HUDにおける体積型ホログラム光学素子（vHOE）の応用
  • vHOEに基づくAR-HUDの課題
  • AR-HUDの未来はホログラフィック技術にある
  • CGHがホログラフィックAR-HUDに最適な技術である理由（1）
  • CGHがホログラフィックAR-HUDに最適な技術である理由（2）
  • 光導波路がHUD製品にもたらす改良
  • 光導波路サプライヤーのレイアウト
  • 動向16
  • 動向17
  • 動向18
  • 動向19
  • 動向20

第3章 HUD産業の利用

  • 中国の乗用車用HUD搭載ブランドと総搭載数と搭載率
  • 中国の乗用車へのHUD搭載数：OEMタイプ別
  • 中国の乗用車へのHUD搭載数：価格帯別
  • 中国の乗用車へのHUD搭載数：エネルギータイプ別
  • 中国の乗用車へのHUD搭載数：車両タイプ別
  • 中国の乗用車へのHUD搭載数：ブランド別
  • 中国の乗用車へのHUD搭載数：車両タイプ別
  • 中国の乗用車へのHUD搭載数：製品タイプ別
  • 中国の乗用車用HUDサプライヤーの市場シェア
  • 中国の乗用車用HUDサプライヤーの競合情勢
  • 中国の乗用車へのAR-HUDの搭載
  • 中国の乗用車へのAR-HUD搭載数：OEMタイプ別
  • 中国の乗用車へのAR-HUD搭載数：価格帯別
  • 中国の乗用車へのAR-HUD搭載数：エネルギータイプ別
  • 中国の乗用車へのAR-HUD搭載数：車両タイプ別
  • 中国の乗用車へのAR-HUD搭載数：ブランド別
  • 中国の乗用車へのAR-HUD搭載数：車両タイプ別
  • 中国の乗用車へのAR-HUD搭載数：技術タイプ別
  • 中国の乗用車向けAR-HUDサプライヤーの市場シェア
  • HUDの市場規模

第4章 AR-HUDの利用：OEM別

  • AR-HUD搭載モデルとそのパラメーターの比較
  • Mercedes-BenzのAR-HUD
  • VolkswagenのAR-HUD
  • AudiのAR-HUD
  • GeelyのAR-HUD（1）
  • GeelyのAR-HUD（2）
  • ChanganのAR-HUD
  • GACのAR-HUD
  • SAICのAR-HUD
  • BAICのAR-HUD
  • CheryのAR-HUD
  • DongfengのAR-HUD
  • NetaのAR-HUD
  • ネタのAR-HUD
  • LotusのAR-HUD
  • AITOのAR-HUD

第5章 HUDサプライヤー

  • サプライヤーのHUD製品と長所の比較（1）
  • サプライヤーのHUD製品と長所の比較（2）
  • サプライヤーのHUD製品と長所の比較（3）
  • サプライヤーのHUD製品と長所の比較（4）
  • サプライヤーのHUD製品と長所の比較（5）
  • サプライヤーのAR-HUDのパートナーとサポートされる製品の比較（1）
  • サプライヤーのAR-HUDのパートナーとサポートされる製品の比較（2）
  • サプライヤーのAR-HUDのパートナーとサポートされる製品の比較（3）
  • サプライヤーのAR-HUDのパートナーとサポートされる製品の比較（4）
  • Nippon Seiki
  • Continental
  • Denso
  • Panasonic
  • LG
  • Maxell
  • Yazaki
  • WayRay
  • Envisics
  • Harman
  • Hyundai Mobis
  • CY Vision
  • FIC (First International Computer)
  • Foryou Multimedia
  • Crystal Optech
  • Jiangcheng
  • New Vision
  • Raythink
  • E-Lead Electronics
  • FUTURUS
  • Huawei
  • Neusoft Group
  • ASU TECH
  • Guixi 3 Dragons
  • Jingwei Hirain
  • Hardstone
  • ReaVis
  • Zinger
  • LNGIN
  • Chief Technology
  • HASCO Vision
  • O-Film
  • Tianma Microelectronics
  • Coretronic
  • Interface Optoelectronics
  • Marelli
  • TCL CSOT

第6章 HUDの産業チェーン

第1節 PGUモジュールサプライヤー

  • PGU Technology Route
  • PGUサプライヤーのサマリー（1）
  • PGUサプライヤーのサマリー（2）
  • Kyocera
  • BOE
  • iView Displays
  • Goertek
  • ASU Tech
  • Raythink
  • Nanyang Lida Optic-electronics
  • LM Jade Chip
  • その他

第2節 チップベンダー

  • チップベンダーのサマリー
  • TI
  • SmartVision
  • Himax Technologies
  • Microvision
  • Epson
  • その他

第3節 光源サプライヤー

  • 光源サプライヤーのサマリー
  • Nichia
  • ams OSRAM
  • Jufei Optoelectronics

第4節 光学レンズサプライヤー

  • Sunny OpticalのHUD光学コンポーネント
  • Fran OpticのHUD光学レンズ
  • Liangyu Optical TechnologyのHUDフリーフォームカーブドミラー
  • Nanyang Lida Optic-electronicのAR-HUD向け精密光学コンポーネント - 精密レンズ
  • Nanyang Lida Optic-electronicのAR-HUD向け精密光学コンポーネント - プレーンミラー、プリズム
  • Crystal Optechの光学ミラー
  • Yutong Optical TechnologyのHUDフリーフォームカーブドミラー

第5節 光導波路技術サプライヤー

  • Lochn Optics
  • Tripole Optoelectronics
  • SVG Tech
  • DigiLens

第6節 フロントガラスサプライヤー

  • Fuyao Glass
  • AGC
  • CorningのHUDガラス製品
  • Saint-GobainのHUD向けフロント風防ガラス

第7節 ウェッジフィルムサプライヤー

  • Sekisui Chemical
  • Eastman
  • Rijiu Optoelectronics
  • Ceres Holographics
目次
Product Code: LMM024

HUD research: AR-HUD accounted for 21.1%; LBS and optical waveguide solutions are about to be mass-produced.

The automotive head-up display system (HUD) uses the principle of optics to display such information as vehicle speed, navigation and ADAS in front of the vehicle in real time. By display screen, HUD can be divided into three types: C-HUD, W-HUD, and AR-HUD. Among them, AR-HUD (augmented reality head-up display) has TFT, DLP, LCoS and LBS technology routes.

1. A total of 38 car models were equipped with AR-HUD, of which the full range of 11 models like Voyah Passion came standard with it.

In 2023, AR-HUD was installed in over 230,000 passenger cars, making up 10.6% of the overall HUD market. In the first quarter of 2024, the share of AR-HUD in the overall HUD market surged to 21.1%, mainly driven by the sales of Xingyue L, Deepal S7, Deepal SL03 and Lynk & Co 08.

In terms of the number of models equipped with AR-HUD, a total of 38 models were equipped with AR-HUD in the first quarter of 2024, compared with only 17 in 2022. As for installations, in the first quarter of 2024, the top ten models by AR-HUD installations were all from Chinese independent brands, among which the top three models Xingyue L, Deepal S7, and NIO ES6 accounted for a combined more than 40% of the total.

In terms of installation rate, there were 11 models equipped with AR-HUD as a standard configuration in the first quarter of 2024, including Voyah Passion, Deepal S7, AITO M9 and Zeekr X.

The AR-HUD carried by Voyah Passion is exclusively supplied by ShenZhen QianHai Zinger Technology. The product adopts TFT technology, offering an up to 60-inch display, a FOV of 10°*3°, and an imaging distance of 7.5 meters. The product can display more than 30 types of driving information, including complex intersection guidance and entry into the auxiliary road, and can also fuse ADAS information such as FCW.

The AR-HUD supplied by Zinger for Voyah Passion can be used with ordinary windshields, with no ghosting. Zinger has devoted itself to developing core HUD technologies for ten years and has applied for a patent for optical path pre-modulation technology. With a range of optical technologies and structural designs, it helps OEMs remove the "wedge film" and eliminate ghosting by imaging with ordinary windshields, thus reducing the vehicle cost (compared with conventional wedge film solutions, cut down the glass cost by 25%~30%). Also it brings convenient optional configurations and after-sales maintenance to 4S stores, and enables the aftermarket installation, facilitating the popularization of aftermarket HUD and bringing new business opportunities.

Zinger was founded in 2014 and is headquartered in Shenzhen. In 2022, it successfully secured the exclusive AR-HUD supply project for Voyah Passion. In 2023, its AR-HUD was designated by a leading emerging carmaker, a high-end new energy brand and a new energy vehicle company in China. It is expected that it will take a bigger market share in 2024.

2. AR engine is the key factor to improving AR-HUD user experience.

AR-HUD integrates information from multiple ends such as cameras, radars, and maps, and uses rendering to present images in front of the driver with low latency, no distortion, and high accuracy. Its product features require AR-HUD software to ensure the stability of image rendering in any vehicle conditions, and have high requirements for the software's optical algorithms such as anti-shake, distortion correction, and spatial coordinate display.

At present, the AR-HUD industry generally adopts software-hardware integrated solutions, bundling optical device hardware with software. Yet the trend towards the separation of software and hardware is inevitable amid the demand for rapid iteration of intelligent vehicles. OEMs' needs for HMI self-development and rapid iteration stimulate the birth of professional AR engines.

The foreign company Continental first used the AR-Creator software developed by its subsidiary Elektrobit. Later, Elektrobit launched the AR engine for EB GUIDE arware. Using EB GUIDE arware, HMI developers can quickly add AR information to a HUD solution.

As for Chinese companies, Neusoft Group has introduced AR For Car solutions, including AR SDK and AR Studio. AR SDK has cross-platform flexible deployment capabilities, allowing for deployment in the optical device, cockpit domain controller, or intelligent driving domain controller. It can also span multiple OSs like Linux and Android, and also supports deployment of Autosar and QNX.

AR Studio, the first designer platform launched in China, provides product functions including visual AR scene editor, real-time preview of user experience design, import of UX design resources, import or simulation of sensor data, and rapid generation of AR applications, improving the development efficiency of vehicle AR applications and simplifying the cooperation between product designers and developers.

Note: indicator explanation:

AR real car display effect: AR-HUD accuracy, real-time performance, stability, etc.

AR graphics rendering engine: AR real-time rendering effect

AR algorithm scalability: support expansion to other intelligent cockpit displays such as cluster, center console and electronic rearview mirrors

Cross-platform capability: adaptability to multiple chips, operating systems, and various optical device hardware

Convenient development support for OEMs: OEMs can use this tool to quickly build HMI and rapidly iterate

Overseas layout capability: manufacturers have overseas layout experience

Neusoft AR SDK+AR Studio helps OEMs quickly build AR algorithm capabilities. This tool kit can not only be used for AR-HUD, but also allows for application on other cockpit screens such as cluster, center console and electronic rearview mirrors. Neusoft AR For Car solution is developed to help OEMs create a consistent AR experience on cockpit screens.

At present, Neusoft's AR software has supported multiple models of multiple OEMs. The statistics show that in 2023, models with AR-HUD accounted for about 30% of the total sales of related models.

3. AR-HUD blooms, and LBS and optical waveguide technologies are production-ready.

In 2023, under the leadership of Huawei, LCoS AR-HUD found mature application in Rising R7 and AITO M9. In addition to TFT, DLP, and LCoS solutions, LBS and optical waveguide solutions have also been production-ready.

Raythink and FICG cooperated to promote mass production of LBS.

In January 2024, Raythink and FIC Global (FICG) formed a strategic partnership on mass production of LBS technology. Based on their respective resource advantages, both parties will jointly commit to the R&D, manufacturing and mass production of LBS.

Raythink's light source module based on LBS technology (Opticalcore) has now iterated to the fourth generation. Its unique multi-light source micro-combination is the first solution to successfully solve the speckle problem of LBS through diffuser imaging, providing the HUD market with a PGU technology route that can be truly applied on a large scale.

FICG started developing LBS AR-HUD in 2019, and now has deployed single-focal-plane and dual-focal-plane LBS AR-HUDs, with FOV range of 6-42 degrees, VID range of 3-50 meters, and product volume of 4-20 L.

Jiangsu New Vision Automotive Electronics' Optical Waveguide AR-HUD Prototype

In April 2024, New Vision showcased its optical waveguide HUD at the Beijing International Automotive Exhibition. Compared with conventional AR HUD, this product is more than 30% smaller and can be matched with multiple windshields.

Waveguide size: 173mm*98.5mm

Viewing distance: 400mm

Virtual image distance: 15mm

After mass production, the volume of this product can be less than 3L

Table of Contents

Chapter 1 Overview of HUD Industry

  • 1.1 Key Parameters of HUD
  • 1.2 Necessities of HUD in Intelligent Cockpits (1)
  • 1.3 Necessities of HUD in Intelligent Cockpits (2)
  • 1.4 Main Types of HUD
  • 1.5 Display Characteristics of Different Types of HUDs
  • 1.6 Main Advantages of AR-HUD
  • 1.7 What Improvements AR-HUD Offers to Cockpit Displays
  • 1.8 Key Technologies of AR-HUD
  • 1.9 Main Components of AR-HUD
  • 1.10 Main Challenges in AR-HUD Design
  • 1.11 Exploded View Drawing of HUD
  • 1.12 China's HUD Regulations
  • 1.13 Foreign HUD Regulations
  • 1.14 HUD Industry Chain

Chapter 2 Development Trends of HUD Industry

  • 2.1 In the Context of Intelligent Cockpits, HUD Meets the Needs of Multi-screen Cockpits
  • 2.2 AR-HUD Has Entered A Boom Period
  • 2.3 Main Development Trends of AR-HUD Products (1)
  • 2.4 Main Development Trends of AR-HUD Products (2)
  • 2.5 Main Development Trends of AR-HUD Products (3)
  • 2.6 Main Development Trends of AR-HUD Products (4)
  • 2.7 Main Development Trends of AR-HUD Products (5)
  • 2.8 Main Development Trends of AR-HUD Products (6)
  • 2.9 Application of Volume Holographic Optical Element (vHOE) in AR-HUD
  • 2.10 What Are the Challenges of AR-HUD Based on vHOE
  • 2.11 The Future of AR-HUD Lies in Holographic Technology
  • 2.12 Why CGH is the Ultimate Technology for Holographic AR-HUD (1)
  • 2.13 Why CGH is the Ultimate Technology for Holographic AR-HUD (2)
  • 2.14 Improvements Optical Waveguide Offers to HUD Products
  • 2.15 Layout of Optical Waveguide Suppliers
  • 2.16 Trend 16
  • 2.17 Trend 17
  • 2.18 Trend 18
  • 2.19 Trend 19
  • 2.20 Trend 20

Chapter 3 HUD Industry Application

  • 3.1 Brands Installing Passenger Car HUDs, and Overall Installations and Installation Rate in China
  • 3.2 HUD Installation in Passenger Cars in China: by OEM Type
  • 3.3 HUD Installation in Passenger Cars in China: by Price Range
  • 3.4 HUD Installation in Passenger Cars in China: by Energy Type
  • 3.5 HUD Installation in Passenger Cars in China: by Vehicle Type
  • 3.6 HUD Installation in Passenger Cars in China: by Brand
  • 3.7 HUD Installation in Passenger Cars in China: by Car Model
  • 3.8 HUD Installation in Passenger Cars in China: by Product Type
  • 3.9 Market Share of Passenger Car HUD Suppliers in China
  • 3.10 Competitive Landscape of Passenger Car HUD Suppliers in China
  • 3.11 AR-HUD Installation in Passenger Cars in China
  • 3.12 AR-HUD Installation in Passenger Cars in China: by OEM Type
  • 3.13 AR-HUD Installation in Passenger Cars in China: by Price Range
  • 3.14 AR-HUD Installation in Passenger Cars in China: by Energy Type
  • 3.15 AR-HUD Installation in Passenger Cars in China: by Vehicle Type
  • 3.16 AR-HUD Installation in Passenger Cars in China: by Brand
  • 3.17 AR-HUD Installation in Passenger Cars in China: by Car Model
  • 3.18 AR-HUD Installation in Passenger Cars in China: by Technology Type
  • 3.19 Market Share of Passenger Car AR-HUD Suppliers in China
  • 3.20 HUD Market Size

Chapter 4 AR-HUD Application by OEMs

  • 4.1 Models Installed with AR-HUD and Their Parameters Comparison
  • 4.2 Mercedes-Benz AR-HUD
    • 4.2.1 Typical Models: Mercedes-Benz EQE
  • 4.3 Volkswagen AR-HUD
    • 4.3.1 Typical Models
  • 4.4 Audi AR-HUD
    • 4.4.1 Typical Models (1)
    • 4.4.2 Typical Models (2)
    • 4.4.3 Typical Models (3)
  • 4.5 Geely AR-HUD (1)
  • 4.5 Geely AR-HUD (2)
    • 4.5.1 Typical Models (1)
    • 4.5.2 Typical Models (2)
    • 4.5.3 Typical Models (3)
  • 4.6 Changan AR-HUD
    • 4.6.1 Typical Models (1)
    • 4.6.2 Typical Models (2)
    • 4.6.3 Typical Models (3)
  • 4.7 GAC AR-HUD
    • 4.7.1 Typical Models
  • 4.8 SAIC AR-HUD
    • 4.8.1 Typical Models
  • 4.9 BAIC AR-HUD
    • 4.9.1 Typical Models
  • 4.10 Chery AR-HUD
    • 4.10.1 Typical Models (1)
    • 4.10.2 Typical Models (2)
  • 4.11 Dongfeng AR-HUD
    • 4.11.1 Typical Models
  • 4.12 BYD AR-HUD
    • 4.12.1 Typical Models
  • 4.13 Neta AR-HUD
    • 4.13.1 Typical Models
  • 4.14 Lotus AR-HUD
  • 4.15 AITO AR-HUD

Chapter 5 HUD Suppliers

  • Suppliers' HUD Products and Their Advantages Comparison (1)
  • Suppliers' HUD Products and Their Advantages Comparison (2)
  • Suppliers' HUD Products and Their Advantages Comparison (3)
  • Suppliers' HUD Products and Their Advantages Comparison (4)
  • Suppliers' HUD Products and Their Advantages Comparison (5)
  • Parameters of Suppliers' AR-HUDs and Supported Models Comparison (1)
  • Parameters of Suppliers' AR-HUDs and Supported Models Comparison (2)
  • Parameters of Suppliers' AR-HUDs and Supported Models Comparison (3)
  • Parameters of Suppliers' AR-HUDs and Supported Models Comparison (4)
  • 5.1 Nippon Seiki
    • 5.1.1 Revenue and Product Layout of HUD Business
    • 5.1.2 HUD Sales
    • 5.1.3 HUD Production Bases
    • 5.1.4 HUD R&D Capabilities
    • 5.1.5 HUD Product Planning
    • 5.1.6 AR HUD
    • 5.1.7 New HUD Products
    • 5.1.8 HUD Applied Models
    • 5.1.9 HUD Scale Expansion (1)
    • 5.1.9 HUD Scale Expansion (2)
  • 5.2 Continental
    • 5.2.1 Profile
    • 5.2.2 HUD Business Revenue in 2023
    • 5.2.3 HUD R&D and Production Bases
    • 5.2.4 HUD Iteration History
    • 5.2.5 C-HUD
    • 5.2.6 W-HUD
    • 5.2.7 AR-HUD Technology (1)
    • 5.2.7 AR-HUD Technology (2)
    • 5.2.8 Comparison between TFT AR HUD and DLP AR-HUD
    • 5.2.9 Key Parameters of AR-HUD
    • 5.2.10 Exploration of New Technologies in AR-HUD (1)
    • 5.2.10 Exploration of New Technologies in AR-HUD (2)
    • 5.2.10 Exploration of New Technologies in AR-HUD (3)
    • 5.2.11 Holographic Waveguide HUD
    • 5.2.12 Holographic Waveguide HUD Structure and Size
    • 5.2.13 Scenic View HUD
    • 5.2.14 Zooming HUD
  • 5.3 Denso
  • 5.4 Panasonic
  • 5.5 LG
  • 5.6 Maxell
  • 5.7 Yazaki
  • 5.8 WayRay
    • 5.8.1 Profile
    • 5.8.2 Holographic AR-HUD
    • 5.8.3 Technical Features of Holographic AR-HUD
    • 5.8.4 Technical Benefits of Holographic AR-HUD (1)
    • 5.8.4 Technical Benefits of Holographic AR-HUD (2)
    • 5.8.5 Concept Car Hollograktor with Holographic AR-HUD
    • 5.8.6 Cooperation Dynamics (1)
    • 5.8.6 Cooperation Dynamics (2)
    • 5.8.6 Cooperation Dynamics (3)
  • 5.9 Envisics
    • 5.9.1 Profile
    • 5.9.2 Technical Features of AR-HUD
    • 5.9.3 Technical Benefits of AR-HUD
    • 5.9.4 HUD Product Iteration
    • 5.9.5 2nd Generation HUD Products
    • 5.9.6 Cooperation Dynamics
  • 5.10 Harman
    • 5.10.1 Profile
    • 5.10.2 AR Technology
    • 5.10.3 Features of AR HUD
    • 5.10.4 AR HUD Navigation Solution: Ready Vision
    • 5.10.5 Ready Vision QVUE Solution
    • 5.10.6 HUD Layout Dynamics
  • 5.11 Hyundai Mobis
    • 5.11.1 Profile
    • 5.11.2 HUD Product Lineup
    • 5.11.3 Clusterless HUD
    • 5.11.4 Intelligent Cockpit M.VICS 4.0
    • 5.11.5 Holographic Technology
  • 5.12 CY Vision
    • 5.12.1 Profile
    • 5.12.2 AR-HUD Technology
    • 5.12.3 3D AR-HUD Products
    • 5.12.4 Dual PGU Solution
    • 5.12.5 Cooperation Dynamics
  • 5.13 FIC (First International Computer)
    • 5.13.1 HUD Product Iteration History
    • 5.13.2 LBS AR-HUD
  • 5.14 Foryou Multimedia
    • 5.14.1 Profile
    • 5.14.2 Development History of HUD
    • 5.14.3 Core HUD Technologies
    • 5.14.4 W-HUD Product Layout
    • 5.14.5 AR-HUD Product Layout
    • 5.14.6 Virtual Panoramic HUD
    • 5.14.7 HUD Development Planning
    • 5.14.8 HUD Mass Production Cases
    • 5.14.9 HUD Development Dynamics
  • 5.15 Crystal Optech
    • 5.15.1 Profile
    • 5.15.2 Development History of HUD
    • 5.15.3 Core HUD Technologies
    • 5.15.4 HUD Product Line
    • 5.15.5 W-HUD Products
    • 5.15.6 TFT AR-HUD
    • 5.15.7 AR-HUD (LCOS, Oblique Projection)
    • 5.15.8 AR-HUD Application
  • 5.16 Jiangcheng
    • 5.16.1 Profile
    • 5.16.2 Development Milestones
    • 5.16.3 Main Products Layout
    • 5.16.4 Main AR-HUD Products Layout
    • 5.16.5 AR-HUD Implementation Solution
    • 5.16.6 Core Advantages of HUD
    • 5.16.7 DLP AR-HUD Solution
    • 5.16.8 TFT AR-HUD Solution
    • 5.16.9 LCoS AR-HUD Solution
    • 5.16.10 AR-HUD Technology
  • 5.17 New Vision
    • 5.17.1 Profile
    • 5.17.2 Development History
    • 5.17.3 Core HUD Technologies
    • 5.17.4 W-HUD (1.0-3.0)
    • 5.17.5 Dual View AR-HUD Products
    • 5.17.6 AR-HUD (DLP Solution 1)
    • 5.17.7 AR-HUD (DLP Solution 2)
    • 5.17.8 Optical Waveguide HUD
    • 5.17.9 Partners
  • 5.18 Raythink
    • 5.18.1 Profile
    • 5.18.2 Production and R&D Bases
    • 5.18.3 Core HUD Technologies
    • 5.18.4 AR Generator SDK
    • 5.18.5 HUD Product Layout
    • 5.18.6 AR-HUD PRO Products
    • 5.18.7 AR-HUD Products
    • 5.18.8 Mini AR-HUD & W-HUD
    • 5.18.9 AR-HUD System Architecture
    • 5.18.10 AR-HUD Imaging Test System
    • 5.18.11 AR-HUD Cooperation Dynamics
  • 5.19 E-Lead Electronics
    • 5.19.1 HUD Business Revenue
    • 5.19.2 HUD Iteration History
    • 5.19.3 Main HUD Products
    • 5.19.4 Dual Focal Plane AR-HUD
    • 5.19.5 Glasses-free 3D AR-HUD
    • 5.19.6 AR-HUD Application Cases
  • 5.20 FUTURUS
    • 5.20.1 Profile
    • 5.20.2 Core HUD Technologies
    • 5.20.3 HUD Product Layout
    • 5.20.4 W-HUD Products
    • 5.20.5 3D Light Field AR-HUD (1)
    • 5.20.5 3D Light Field AR-HUD (2)
    • 5.20.5 3D Light Field AR-HUD (3)
    • 5.20.6 Full Window HUD
    • 5.20.7 MR-HUD Layout
    • 5.20.8 Cooperation Dynamics
    • 5.20.9 HUD Application Cases
  • 5.21 Huawei
    • 5.21.1 HUD Layout
    • 5.21.2 AR-HUD Products
    • 5.21.3 xHUD AR-HUD
    • 5.21.4 Latest Generation xHUD AR-HUD (1)
    • 5.21.4 Latest Generation xHUD AR-HUD (2)
    • 5.21.5 Application Case: Rising R7
    • 5.21.6 HUD Technology Planning
    • 5.21.7 HUD Patents (1)
    • 5.21.7 HUD Patents (2)
  • 5.22 Neusoft Group
    • 5.22.1 Global In-Vehicle Intelligent Mobility Solutions 5.0
    • 5.22.2 Development History and Core Advantages of AR-HUD Algorithm
    • 5.22.3 AR For Car Solution
    • 5.22.4 AR Algorithm Solution: AR SDK Developer Platform
    • 5.22.5 Advantages of AR For Car Solution
    • 5.22.6 AR For Car Enabled Real Car Effects of AR-HUD and Comparison with Industrial Solutions
  • 5.23 ASU TECH
    • 5.23.1 Profile
    • 5.23.2 AR-HUD Technology (1)
    • 5.23.2 AR-HUD Technology (2)
    • 5.23.3 AR-HUD Solutions
    • 5.23.4 W-HUD Product Layout
  • 5.24 Guixi 3 Dragons
    • 5.24.1 Profile
    • 5.24.2 Core HUD Technologies
    • 5.24.3 HUD Product System
    • 5.24.4 AR-HUD and Application Cases
  • 5.25 Jingwei Hirain
    • 5.25.1 Profile
    • 5.25.2 AR-HUD Products (1)
    • 5.25.2 AR-HUD Products (2)
  • 5.26 Hardstone
    • 5.26.1 Profile
    • 5.26.2 Development History of HUD
    • 5.26.3 Core HUD Technologies
    • 5.26.4 Latest Generation LCoS PGU
    • 5.26.5 AR-HUD2.0
    • 5.26.6 AR-HUD3.0 (AR-HUD Version 1.0 Based on LCoS Solution)
    • 5.26.7 AR-HUD Version 2.0 Based on LCoS Solution
    • 5.26.8 Competitive Edges of HUD
    • 5.26.9 AR-HUD Mass Production Cases
  • 5.27 ReaVis
    • 5.27.1 Profile
    • 5.27.2 Core Technologies
    • 5.27.3 HUD Products
  • 5.28 Zinger
    • 5.28.1 Profile
    • 5.28.2 Technical Benefits of HUD
    • 5.28.3 W-HUD Products and Competitive Edges
    • 5.28.4 AR-HUD Software and Hardware Development Capabilities
    • 5.28.5 Small Size, Large Format AR-HUD
    • 5.28.6 Dual-view AR-HUD (DLP Solution)
    • 5.28.7 LCOS AR-HUD
    • 5.28.8 Medium-Free Air Suspension Display Products
  • 5.29 LNGIN
    • 5.29.1 Profile
    • 5.29.2 Vehicle Solutions
    • 5.29.3 HOLO AR Engine
    • 5.29.4 Driving Products
    • 5.29.5 AR-HUD
  • 5.30 Chief Technology
  • 5.31 HASCO Vision
  • 5.32 O-Film
  • 5.33 Tianma Microelectronics
  • 5.34 Coretronic
  • 5.35 Interface Optoelectronics
  • 5.36 Marelli
  • 5.37 TCL CSOT

Chapter 6 HUD Industry Chain

1. PGU Module Suppliers

  • 1.1 PGU Technology Route
  • 1.2 Summary of PGU Suppliers (1)
  • 1.2 Summary of PGU Suppliers (2)
  • 1.3 Kyocera
    • 1.3.1 PGU Product Planning Path
    • 1.3.2 PGU Products: 1.12 Inches, 2.6 Inches
    • 1.3.3 TFT PGU Products (1)
    • 1.3.4 TFT PGU Products (2)
    • 1.3.5 TFT PGU Products (3)
    • 1.3.6 TFT PGU Products (4)
    • 1.3.7 TFT PGU Products (5)
    • 1.3.8 3D AR-HUD
  • 1.4 BOE
    • 1.4.1 Production Bases in China
    • 1.4.2 HUD Optical Device Products
    • 1.4.3 Implementation of BOE Varitronix's TFT Modules and AR-HUD Products
    • 1.4.4 BOE Varitronix's TFT Module: 3.5 Inches
  • 1.5 iView Displays
    • 1.5.1 Product Planning (~2025)
    • 1.5.2 Parameter Comparison between HUD Optical Device Products
  • 1.6 Goertek
    • 1.6.1 Optical Device Solution
    • 1.6.2 AR-HUD PGU Module
  • 1.7 ASU Tech
    • 1.7.1 LCoS PGU
  • 1.8 Raythink
    • 1.8.1 PGU Module
    • 1.8.2 PGU Module Product Iteration
    • 1.8.3 Application Areas of LBS Module
    • 1.8.4 Multi-layer Optical Waveguide 3D PGU Display Technology
  • 1.9 Nanyang Lida Optic-electronics
    • 1.9.1 AR-HUD PGU
    • 1.9.2 AR-HUD PGU Product Planning
    • 1.9.3 Parameter Comparison between AR-HUD PGU Products
    • 1.9.4 AR-HUD PGU Lens Solution
    • 1.9.5 PGU Platform and Production Capacity
  • 1.10 LM Jade Chip
    • 1.10.1 AR Product Line
    • 1.10.2 AR-HUD PGU Module Based on MEMS-LBS Technology
    • 1.10.3 Holographic Waveguide Technology Reserve
    • 1.10.4 Retina Scanning Solution
  • 1.11 Others
    • 1.11.1 Ricoh's AR-HUD PGU
    • 1.11.2 Crystal Optech's PGU Products

2. Chip Vendors

  • 2.1 Summary of Chip Vendors
  • 2.2 TI
    • 2.2.1 DLP Technology and Business Model
    • 2.2.2 Development History of DLP Products
    • 2.2.3 Superiority Effect of DLP
    • 2.2.4 Chips for AR-HUD
    • 2.2.5 1st Generation HUD Chips
    • 2.2.6 2nd Generation HUD Chips
    • 2.2.7 3rd Generation HUD Chips
    • 2.2.8 4th Generation HUD Chips
    • 2.2.9 Parameter Iteration of 4th Generation HUD Chips
    • 2.2.10 Application of 4th Generation HUD Chips (1)
    • 2.2.10 Application of 4th Generation HUD Chips (2)
    • 2.2.11 Industrial Applications
  • 2.3 SmartVision
  • 2.4 Himax Technologies
  • 2.5 Microvision
  • 2.6 Epson
  • 2.7 Others
    • 2.7.1 LM Jade Chip's MEMS Scanning Micromirror Chip
    • 2.7.2 Huixinchen Industrial's LCOS Chip Development History
    • 2.7.3 XDMicro
    • 2.7.4 Omnivision's LCOS Display Solution
    • 2.7.4 Omnivision's LCOS Product Roadmap (~2025)
    • 2.7.5 Renesas Electronics

3. Light Source Suppliers

  • 3.1 Summary of Light Source Suppliers
  • 3.2 Nichia
    • 3.2.1 Light Source Product Series for HUD (1)
    • 3.2.2 Light Source Product Series for HUD (2)
    • 3.2.3 Introduction to Laser Diode (LD) Products
  • 3.3 ams OSRAM
    • 3.3.1 PGU Light Source Design Requirements
    • 3.3.2 Future AR-HUD Light Source Solutions
    • 3.3.3 Light Source Solutions for DLP and LCD Technologies (1)
    • 3.3.3 Light Source Solutions for DLP and LCD Technologies (2)
    • 3.3.4 HUD Light Source Solutions
    • 3.3.5 White LED Product Route
    • 3.3.6 RGB LED Product Route
    • 3.3.7 LED Light Source Products
    • 3.3.8 Green Light Products
    • 3.3.9 Laser Light Source Product Route for AR-HUD
    • 3.3.10 Laser Light Source Products
  • 3.4 Jufei Optoelectronics
    • 3.4.1 LED Light Source Products
    • 3.4.2 LED Light Source Products (1)
    • 3.4.3 LED Light Source Products (2)
    • 3.4.4 LED Light Source Products (3)
    • 3.4.5 LED Light Source Products (4)
    • 3.4.6 DLP Technology

4. Optical Lens Suppliers

  • 4.1 Sunny Optical's HUD Optical Components
  • 4.2 Fran Optics' HUD Optical Lenses
  • 4.3 Liangyu Optical Technology's HUD Free-form Curved Mirrors
  • 4.4 Nanyang Lida Optic-electronics' Precision Optical Components for AR-HUD - Precision Lens
  • 4.5 Nanyang Lida Optic-electronics' Precision Optical Components for AR-HUD - Plane Mirror, Prism
  • 4.6 Crystal Optech's Optical Mirrors
  • 4.7 Yutong Optical Technology's HUD Free-form Curved mirrors

5. Optical Waveguide Technology Suppliers

  • 5.1 Lochn Optics
    • 5.1.1 Technology Route
    • 5.1.2 Holographic AR-3D HUD Optical Display System
    • 5.1.3 Advantages of Volume Holographic Optical Waveguide HUD Products
  • 5.2 Tripole Optoelectronics
    • 5.2.1 Main Products
    • 5.2.2 AR-HUD Holographic Waveguide
    • 5.2.3 Holographic Waveguide System Design
  • 5.3 SVG Tech
    • 5.3.1 Optical Waveguide Technology
    • 5.3.2 Ultra-thin Diffraction Optical Waveguide AR-HUD
  • 5.4 DigiLens
    • 5.4.1 Holographic Waveguide HUD
    • 5.4.2 Cooperation Cases

6. Front Windshield Suppliers

  • 6.1 Fuyao Glass
  • 6.2 AGC
  • 6.3 Corning's HUD Glass Products
  • 6.4 Saint-Gobain's Front Windshields for HUD

7. Wedge Film Suppliers

  • 7.1 Sekisui Chemical
  • 7.2 Eastman
  • 7.3 Rijiu Optoelectronics
  • 7.4 Ceres Holographics