ベビー用オーラルケア製品の世界市場の予測：製品タイプ、エンドユーザー、流通チャネル、国、企業の分析（2024年～2032年）

ベビー用オーラルケア市場の分析

世界のベビー用オーラルケアの市場規模は、2023年の13億4,000万米ドルから2032年までに17億7,000万米ドルに達する見込みで、2024年～2032年にCAGRで3.20%の成長が見込まれます。市場は、小児歯科に対する関心の高まり、早期の口腔衛生の重要性に関する知識の増加、世界中での親や保護者による予防医療の重視などが主な促進要因となっています。

ベビー用オーラルケア産業の見通し

ベビー用オーラルケア製品市場には、ブラシ、歯磨き粉、歯茎スージングジェル、フロス、歯固めなどが含まれます。これらの商品は、特に赤ちゃんの口の内部構造に適合するように作られており、歯と歯茎を害から守っています。

小児歯科の健康の重要性に対する意識の高まりは、ベビー用オーラルケアを医療部門の主要産業として成長させました。製品は、親向けの教材やティーシングジェルから、専門的な歯ブラシやフッ素入り歯磨き粉までさまざまです。企業は、無害な製品を求める消費者の需要を満たすため、天然の安全かつ独創的な原料を使用することに注力しています。1歳までの初回歯科検診を奨励するキャンペーンは、市場における早期歯科検診の価値をさらに強調しています。さらに、デジタルプラットフォームは保護者にツールやアドバイスを提供し、保護者の理解や関与を高めます。一般的に、この部門は幼少期からの健康的な口腔習慣の促進を目指しています。

ベビー用オーラルケア市場の促進要因

子供の口腔衛生問題の拡大

現代の親は最先端の製品にお金を惜しまず、子供の予防医療にますます関心を持つようになっています。早期の虫歯、細菌感染、舌突出、吸唇癖などのさまざまな口腔疾患を心配する声が高まっているため、親はベビー用オーラルケア製品を利用するよう奨励されています。例えば、Australian Dental Associationが2022年10月に発表したデータによると、5歳になるまでに、5歳～6歳の子供の3人に1人が1本以上の乳歯に虫歯があるといいます。オーストラリア政府は、国民の間で口腔衛生状態が悪化していることを受け、「National Oral Health Plan 2015-2024」を発表しました。その結果、歯科産業は歯科疾患の増加に対する懸念を強めており、こうした問題に対処する歯茎マッサージャー、ティーシングジェル、フッ素不使用の歯磨き粉、柔らかい毛の歯ブラシなど、乳児専用のオーラルケア製品の需要を押し上げています。

さらに、口腔の健康に対する意識を高めるため、米国政府はMedicaid and Children's Health Insurance Programを経営しており、検査、X線検査、フッ素治療、シーラント、詰め物などの歯科サービスをカバーしています。

革新的な製品が産業の成長を後押し

ベビー用オーラルケア市場では、革新的な製品が顧客の選好やニーズの変化に対応するため、成長を促進する上で重要な役割を果たしています。安全性と有効性の両方を保証するため、各社は人間工学に基づいた形状や、小さな手専用の柔らかい毛を持つ歯ブラシを開発しています。健康に気を配り、無害な歯磨き粉を求める親は、天然材料を使用し、フッ素を含まない新処方の歯磨き粉を見つけることができます。歯科衛生器具としても機能するティーシングトイは、歯ぐきを和らげ、衛生を促進します。

さらに、歯磨きのパターンを追跡し、アプリを通じてフィードバックを提供する商品という形で、スマートテクノロジーがこの市場に参入しており、幼少期からの口腔衛生習慣の改善を促進しています。また、歯の健康について親子に指導する教育キットによって、口腔衛生に対する肯定的なイメージが育まれています。子供の口腔内の清潔さを重視する親が増える中、こうした独創的なソリューションは利便性と有効性を高めるだけでなく、積極的な歯の健康の文化を促進し、ビジネスの成長を加速させます。

当レポートでは、世界のベビー用オーラルケア製品市場について調査し、市場力学、地域とセグメントの分析、主要企業の分析などを提供しています。

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場力学

• 成長の促進要因
• 課題

第5章 世界のベビー用オーラルケア市場

第6章 市場シェア分析

• 製品タイプ別
• エンドユーザー別
• 流通チャネル別
• 国別

第7章 製品タイプ

• 歯ブラシ
• 歯磨き粉
• フロス
• トゥースムース
• その他

第8章 エンドユーザー

• 乳児
• 幼児

第9章 流通チャネル

• スーパーマーケット/ハイパーマーケット
• 専門小売業者
• オンラインストア
• コンビニエンスストア
• その他

第10章 国

• 北米
  • 米国
  • カナダ
• 欧州
  • フランス
  • ドイツ
  • イタリア
  • スペイン
  • 英国
  • ベルギー
  • オランダ
  • トルコ
• アジア太平洋
  • 中国
  • 日本
  • インド
  • 韓国
  • タイ
  • マレーシア
  • インドネシア
  • オーストラリア
  • ニュージーランド
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • アルゼンチン
• 中東・アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • 南アフリカ

第11章 ポーターのファイブフォース分析

第12章 SWOT分析

第13章 主要企業の分析

• Church & Dwight Co., Inc.
• Colgate-Palmolive Company
• Johnson & Johnson
• Procter & Gamble (P&G) Company
• Pigeon Corporation
• Unilever Plc
• Honasa Consumer Ltd
• Himalaya Wellness Company

Baby Oral Care Market Analysis

The Global Baby Oral Care Market will reach US$ 1.77 billion by 2032, up from US$ 1.34 billion in 2023, with a CAGR of 3.20% between 2024 and 2032. The market for infant oral hygiene products is mostly driven by the rising worries about pediatric dentistry, increased knowledge of the importance of early oral health, and the growing emphasis that parents and caregivers have on preventive healthcare practices globally.

Baby Oral Care Industry Outlooks

The market for baby oral care goods includes brushes, toothpaste, gum-soothing gels, floss, teethers, and other items. These goods are especially made to be compatible with the interior structure of a bay's mouth, protecting the teeth and gums from harm.

The growing awareness of the importance of pediatric dental health has propelled the growth of baby oral care as a major industry within the healthcare sector. The products vary from parent education materials and teething gels to specialist toothbrushes and fluoride toothpaste. Businesses concentrate on using natural, safe, and inventive ingredients to satisfy consumer demand for non-toxic products. Campaigns encouraging first dental exams by the age of one further underscore the value of early dental checkups in the market. Furthermore, digital platforms furnish parents with tools and advice, augmenting their comprehension and involvement. In general, the sector seeks to promote healthy mouth habits from an early age.

Driving Forces of Baby Oral Care Market

Growing Issues with Oral Health in Children

Modern parents are willing to spend money on cutting-edge products and are becoming more and more concerned about their children's preventive healthcare. Parents are being encouraged to utilize infant oral care products due to the growing worry over a variety of oral diseases, including early tooth decay, bacterial infections, tongue pushing, and lip sucking. For instance, by the time they are five years old, 1 in 3 children between the ages of five and six have tooth decay in one or more baby teeth, according to data issued by the Australian Dental Association in October 2022. The "National Oral Health Plan 2015-2024" was introduced by the Australian government in response to the rising incidence of poor oral health among the populace. As a result, the industry is becoming more concerned about the growing number of dental illnesses, which is driving up demand for specialized infant oral care items including gum massagers, teething gels, fluoride-free toothpaste, and soft-bristle toothbrushes that address these issues.

Furthermore, in order to raise awareness about oral health, the United States government administers the Medicaid and Children's Health Insurance Program (CHIP), which covers dental services such as examinations, X-rays, fluoride treatments, dental sealants, fillings, and more.

Innovative Products boosts the industry growth

In the infant oral care market, innovative products play a critical role in driving growth as they cater to changing customer tastes and needs. To assure both safety and efficacy, companies are creating toothbrushes with ergonomic forms and soft bristles specifically for small hands. Parents who are concerned about their health and want non-toxic toothpaste options can find new formulations that are made of natural materials and frequently include no fluoride. Gums are soothed and hygiene is promoted by teething toys that also function as dental hygiene equipment.

Additionally, smart technology is entering this market in the form of items that track brushing patterns and offer feedback through applications, promoting improved oral hygiene practices from an early age. Positive associations with oral hygiene are also fostered by educational kits that instruct parents and kids about dental health. As more parents place a higher priority on their kids' oral cleanliness, these creative solutions not only increase convenience and efficacy but also promote a proactive dental health culture, which will accelerate business growth.

Asia Pacific Baby Oral Care Market

The market for baby oral care in Asia Pacific is growing quickly due to rising disposable incomes and growing awareness of kid dental health. Preventive care is becoming more and more important to parents, which is driving up demand for cutting-edge goods like natural toothpaste and toothbrushes with soft bristles. Government campaigns encouraging early dental exams also contribute to the market's expansion. The region's varied cultural customs and customer preferences promote the creation of specialized dental care products for young children.

China Baby Oral Care Industry

Growing parental knowledge of dental health and a growing focus on preventative treatment are driving considerable growth in China's newborn oral care market. Families with more discretionary means can now afford to buy premium dental hygiene products, such as baby-specific toothpaste without fluoride and toothbrushes with soft bristles. E-commerce sites are essential for accessibility since they make it simple for parents to buy a variety of goods. In addition, parents are being encouraged to embrace proactive oral hygiene practices by government efforts that support early dental checkups. Innovation is also being seen in the sector, as companies are bringing in educational resources and smart toothbrushes to engage kids.

Additionally, the country's demand of dental care products is further bolstered by the dense population. It is anticipated that long-term market growth would be driven by trends such as modern parenting, which is bolstered by government programs to enhance children's health and well-being, consumer awareness campaigns conducted by prominent corporations, and greater access to childcare services and goods. For example, the China Dental Show, the industry's premier trade show, and the Annual Meeting of the China Stomatological Association (CSA) were held in 2022. The events showcased goods and services from every stage of the oral health value chain, including equipment procurement, trade negotiations, ongoing education, and brand and product marketing.

India Baby Oral Care Industry

In India, the market for baby oral care is expanding significantly due to parents' growing knowledge of the importance of early dental hygiene and wellness. Specialty items such child toothpaste without fluoride, toothbrushes with soft bristles, and teething tools are in high demand right now. E-commerce sites are improving accessibility by making it simple for parents to locate a wide range of possibilities.

Furthermore, in India, the prevalence of oral problems among children across all age groups has increased dramatically. For instance, the Ministry of Health & Family Welfare and the Directorate General of Health Services of the Government of India report that dental caries is a public health concern in India, occurring 60-80% of the time in youngsters. In order to maintain dental hygiene and protect their child from bacterial diseases, parents are now implementing infant oral care solutions.

Additionally, in order to appeal to consumers who are concerned about their health, it is anticipated that the market will witness more innovation in the form of eco-friendly products and smart dental tools. It is probable that educational programs endorsing the value of dental hygiene will acquire traction and impact consumer behavior even more. In addition, the market will proceed to be shaped by government funding for projects related to pediatric dental health, emphasizing the importance of early oral care for Indian families.

Global Baby Oral Care Company Analysis

The key players in baby oral care industry are Church & Dwight Co., Inc., Colgate-Palmolive Company, Johnson & Johnson, Procter & Gamble (P&G) Company, Pigeon Corporation, Unilever Plc

, Honasa Consumer Ltd and Himalaya Wellness Company.

Global Baby Oral Care Company News

April 2024- The dental service organization (DSO), Sage Dental, has expanded to over 120 locations throughout Florida and Georgia with the opening of two new practices in South Tampa and Viera, Florida. Dentists are able to concentrate on patient care since Sage Dental, a DSO, provides clinical and non-clinical support to its connected offices.

February 2024- Colgate teamed together with UNICEF India-incubated platform IMPAct4Nutrition, which focuses on nutrition. Through this collaboration, Colgate's social responsibility and IMPAct4Nutrition's specialist knowledge will be combined to raise children's awareness of nutrition and oral health. By 2025, the goal is to positively affect an extra 10 million youngsters.

July 2022- The launch of premium toothpaste for kids and adults was announced by Davids Natural Toothpaste. It is boosted with delicious strawberry and watermelon flavors that will leave the mouth feeling clean and refreshed, all while being packed with of natural goodness. This high-performance, fluoride-free toothpaste safely and effectively whitens teeth using chemicals that are derived from natural sources. It clears the breath and gets rid of plaque.

May 2021- To provide safe dental care for infants between the ages of six months and six years, Marico Bangladesh has expanded its line of baby oral care products under the Parachute Just for Baby brand.

Product Type- Market breakup in 5 viewpoints:

1. Toothbrush

2. Toothpaste

3. Floss

4. Tooth Mousse

5. Others

End User- Market breakup in 2 viewpoints:

1. Infant

2. Toddler

Distribution Channel- Market breakup in 5 viewpoints:

1. Supermarket/Hypermarket

2. Specialist Retailers

3. Online Stores

4. Convenience Stores

5. Others

Countries- Market breakup in 25 viewpoints:

1. North America

• 1.1 United States
• 1.2 Canada

2. Europe

• 2.1 France
• 2.2 Germany
• 2.3 Italy
• 2.4 Spain
• 2.5 United Kingdom
• 2.6 Belgium
• 2.7 Netherland
• 2.8 Turkey

3. Asia Pacific

• 3.1 China
• 3.2 Japan
• 3.3 India
• 3.4 Australia
• 3.5 South Korea
• 3.6 Thailand
• 3.7 Malaysia
• 3.8 Indonesia
• 3.9 New Zealand

4. Latin America

• 4.1 Brazil
• 4.2 Mexico
• 4.3 Argentina

5. Middle East & Africa

• 5.1 South Africa
• 5.2 Saudi Arabia
• 5.3 UAE

All the key players have been covered from 4 Viewpoints:

• Business Overview
• Key Persons
• Recent Development & Strategies
• Financial Insights

Key Players Analysis:

1. Church & Dwight Co., Inc.

2. Colgate-Palmolive Company

3. Johnson & Johnson

4. Procter & Gamble (P&G) Company

5. Pigeon Corporation

6. Unilever Plc

7. Honasa Consumer Ltd

8. Himalaya Wellness Company

Table of Contents

1. Introduction

2. Research Methodology

3. Executive Summary

4. Market Dynamics

• 4.1 Growth Drivers
• 4.2 Challenges

5. Global Baby Oral Care Market

6. Market Share Analysis

• 6.1 By Product Type
• 6.2 By End User
• 6.3 By Distribution Channel
• 6.4 By Countries

7. Product Type

• 7.1 Toothbrush
• 7.2 Toothpaste
• 7.3 Floss
• 7.4 Tooth Mousse
• 7.5 Others

8. End User

• 8.1 Infant
• 8.2 Toddler

9. Distribution Channel

• 9.1 Supermarket/Hypermarket
• 9.2 Specialist Retailers
• 9.3 Online Stores
• 9.4 Convenience Stores
• 9.5 Others

10. Countries

• 10.1 North America
  • 10.1.1 United States
  • 10.1.2 Canada
• 10.2 Europe
  • 10.2.1 France
  • 10.2.2 Germany
  • 10.2.3 Italy
  • 10.2.4 Spain
  • 10.2.5 United Kingdom
  • 10.2.6 Belgium
  • 10.2.7 Netherlands
  • 10.2.8 Turkey
• 10.3 Asia Pacific
  • 10.3.1 China
  • 10.3.2 Japan
  • 10.3.3 India
  • 10.3.4 South Korea
  • 10.3.5 Thailand
  • 10.3.6 Malaysia
  • 10.3.7 Indonesia
  • 10.3.8 Australia
  • 10.3.9 New Zealand
• 10.4 Latin America
  • 10.4.1 Brazil
  • 10.4.2 Mexico
  • 10.4.3 Argentina
• 10.5 Middle East & Africa
  • 10.5.1 Saudi Arabia
  • 10.5.2 UAE
  • 10.5.3 South Africa

11. Porter's Five Forces Analysis

• 11.1 Bargaining Power of Buyers
• 11.2 Bargaining Power of Suppliers
• 11.3 Degree of Rivalry
• 11.4 Threat of New Entrants
• 11.5 Threat of Substitutes

12. SWOT Analysis

• 12.1 Strength
• 12.2 Weakness
• 12.3 Opportunity
• 12.4 Threat

13. Key Players Analysis

• 13.1 Church & Dwight Co., Inc.
  • 13.1.1 Overview
  • 13.1.2 Key Persons
  • 13.1.3 Recent Development & Strategies
  • 13.1.4 Revenue Analysis
• 13.2 Colgate-Palmolive Company
  • 13.2.1 Overview
  • 13.2.2 Key Persons
  • 13.2.3 Recent Development & Strategies
  • 13.2.4 Revenue Analysis
• 13.3 Johnson & Johnson
  • 13.3.1 Overview
  • 13.3.2 Key Persons
  • 13.3.3 Recent Development & Strategies
  • 13.3.4 Revenue Analysis
• 13.4 Procter & Gamble (P&G) Company
  • 13.4.1 Overview
  • 13.4.2 Key Persons
  • 13.4.3 Recent Development & Strategies
  • 13.4.4 Revenue Analysis
• 13.5 Pigeon Corporation
  • 13.5.1 Overview
  • 13.5.2 Key Persons
  • 13.5.3 Recent Development & Strategies
  • 13.5.4 Revenue Analysis
• 13.6 Unilever Plc
  • 13.6.1 Overview
  • 13.6.2 Key Persons
  • 13.6.3 Recent Development & Strategies
  • 13.6.4 Revenue Analysis
• 13.7 Honasa Consumer Ltd
  • 13.7.1 Overview
  • 13.7.2 Key Persons
  • 13.7.3 Recent Development & Strategies
  • 13.7.4 Revenue Analysis
• 13.8 Himalaya Wellness Company
  • 13.8.1 Overview
  • 13.8.2 Key Persons
  • 13.8.3 Recent Development & Strategies
  • 13.8.4 Revenue Analysis