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1661085

ベビー用オーラルケア製品市場レポート：製品別、流通チャネル別、地域別、2025年～2033年

Baby Oral Care Products Market Report by Product (Toothpaste, Toothbrush, and Others), Distribution Channel (Supermarkets and Hypermarkets, Departmental Stores, Convenience Stores, Online, and Others), and Region 2025-2033

出版日
発行
IMARC
ページ情報
英文 133 Pages
納期
2～3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=143.57円
ベビー用オーラルケア製品市場レポート：製品別、流通チャネル別、地域別、2025年～2033年
出版日: 2025年02月10日
発行: IMARC
ページ情報: 英文 133 Pages
納期: 2～3営業日
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  • 概要
  • 図表
  • 目次
概要

ベビー用オーラルケア製品市場の世界市場規模は2024年に13億7,000万米ドルに達しました。今後、IMARC Groupは、市場は2033年までに16億3,000万米ドルに達し、2025年から2033年にかけて1.9%の成長率（CAGR）を示すと予測しています。このベビー用オーラルケア製品市場は、主に小児歯科への関心の高まり、早期口腔衛生への意識の高まり、世界中の親や介護者の間で予防ヘルスケアの実践が重視されるようになったことに起因しています。

ベビー用オーラルケア製品は、乳幼児特有のニーズに合わせて作られた様々な歯科衛生用品を包含しています。これらの製品は、幼児の口腔の健康と衛生を促進し、開発中の歯と歯茎を最適な状態に保つように設計されています。一般的に使用されているベビー用オーラルケア製品には、柔らかい毛の歯ブラシ、フッ素不使用の歯磨き粉、歯が生えるジェル、歯肉マッサージ器、指ブラシなどがあります。これらの製品は、乳幼児に安全な成分で作られており、多くの場合、刺激の強い化学物質は含まれていません。その結果、ベビー用オーラルケア製品は、幼少期から健康的な口腔ケアの習慣を確立し、虫歯や歯茎の炎症などの問題を予防する上で重要な役割を果たすため、絶大な人気を博しています。

乳幼児の口腔衛生に対する意識の高まりは、幼少期から健康な歯ぐきや歯を維持することの重要性を両親や介護者が認識するようになっているためであり、予測期間中の市場の成長を刺激するものと思われます。さらに、予防医療の新たな動向により、乳幼児の口腔ケアへの注目度が高まっていることが、乳幼児用歯科専用製品の需要を増大させ、市場成長にプラスの影響を与えています。さらに、虫歯や歯茎の問題など、小児歯科の問題に対する懸念の高まりが、市場の成長を後押ししています。親は、これらの懸念に対処するために、柔らかい毛の歯ブラシ、フッ素不使用の歯磨き粉、歯が生えるジェルなど、安全で効果的な解決策を積極的に求めています。これとは別に、赤ちゃんの歯が生える不快感の有病率の増加は、癒しのオーラルケア製品の需要をエスカレートさせ、市場成長に寄与しています。

ベビー用オーラルケア製品市場傾向／促進要因：

早期口腔衛生に対する意識の高まり

ベビー用オーラルケア製品市場の主な促進要因の1つは、両親や介護者の間で早期口腔衛生の重要性に対する認識が高まっていることです。近年、幼児期から口腔衛生を維持することの重要性を認識する人が増え、考え方に顕著な変化が見られます。このような意識は、教育キャンペーンやヘルスケア専門家の推奨、そして赤ちゃんの口腔ケアを怠るとどのような結果を招くかについての入手しやすい情報が後押ししています。その結果、親は乳幼児に健康的な口腔衛生習慣を身につけさせるため、歯ブラシ、フッ素不使用の歯磨き粉、歯が生えるまでのケア用品など、乳幼児専用の口腔ケア用品を積極的に求めるようになっています。このような早期の口腔衛生に対する意識の高まりは、市場の持続的成長のための強力な基盤となっています。

予防ヘルスケア重視の高まり

予防ヘルスケアの重視の高まりは、乳幼児のオーラルケアの領域にも及んでおり、これもベビー用オーラルケア製品市場の主要な促進要因となっています。保護者や介護者は、幼児の歯の問題に反応的に対処するのではなく、予防措置を採用するようになってきています。このアプローチの変化は、柔らかい毛の歯ブラシやフッ素不使用の歯磨き粉など、乳幼児専用に設計されたオーラルケア製品の需要増加につながっています。これらの製品は、予防ヘルスケアという広範なトレンドに沿うよう、安全かつ効果的に処方されています。その結果、乳幼児用オーラルケア製品の採用が増加し、幼い子供に最善の予防オーラルケアを提供しようとする個人の進化するニーズに応えています。

高まる小児歯科の懸念

虫歯や歯茎の問題など、小児歯科に関する多くの懸念が蔓延していることが、市場の拡大を後押ししています。両親や介護者は、乳幼児に影響を及ぼす可能性のある歯の問題に対する意識が高まっています。このような意識が、こうした懸念に対処するために設計された特殊なベビー用オーラルケアソリューションに対する需要の高まりにつながっています。歯が生えるまでの不快感を和らげ、乳幼児の歯が生えることに伴う問題を予防するために、歯が生えるジェルや歯肉マッサージ器などの製品が非常に求められています。さらに、子供の口腔の健康を維持するために、親はフッ素不使用の歯磨き粉や柔らかい毛の歯ブラシを積極的に求めています。同市場はこうした特定のニーズに対応し、小児歯科の懸念に対処して緩和するのに役立つ様々なベビー用オーラルケア製品を提供することで、同市場の持続的成長に寄与しています。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要業界動向

第5章 世界のベビー用オーラルケア製品市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場内訳：製品別
  • 市場内訳：流通チャネル別
  • 市場内訳：地域別
  • 市場予測

第6章 市場内訳：製品別

  • 歯磨き粉
  • 歯ブラシ
  • その他

第7章 市場内訳：流通チャネル別

  • スーパーマーケットとハイパーマーケット
  • 百貨店
  • コンビニエンスストア
  • オンライン
  • その他

第8章 市場内訳：地域別

  • アジア太平洋地域
  • 北米
  • 欧州
  • 中東・アフリカ
  • ラテンアメリカ

第9章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第10章 バリューチェーン分析

第11章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第12章 価格分析

  • 価格指標
  • 価格構造
  • マージン分析

第13章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Church & Dwight Co., Inc.
    • Colgate-Palmolive Company
    • Johnson & Johnson
    • Procter & Gamble（P&G）Company
    • Pigeon Corporation
    • Unilever Plc
図表

List of Figures

  • Figure 1: Global: Baby Oral Care Products Market: Major Drivers and Challenges
  • Figure 2: Global: Baby Oral Care Products Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Baby Oral Care Products Market: Breakup by Product (in %), 2024
  • Figure 4: Global: Baby Oral Care Products Market: Breakup by Distribution Channel (in %), 2024
  • Figure 5: Global: Baby Oral Care Products Market: Breakup by Region (in %), 2024
  • Figure 6: Global: Baby Oral Care Products Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 7: Global: Baby Oral Care Products Industry: SWOT Analysis
  • Figure 8: Global: Baby Oral Care Products Industry: Value Chain Analysis
  • Figure 9: Global: Baby Oral Care Products Industry: Porter's Five Forces Analysis
  • Figure 10: Global: Baby Oral Care Products (Toothpaste) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 11: Global: Baby Oral Care Products (Toothpaste) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 12: Global: Baby Oral Care Products (Toothbrush) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 13: Global: Baby Oral Care Products (Toothbrush) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 14: Global: Baby Oral Care Products (Other Product Types) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 15: Global: Baby Oral Care Products (Other Product Types) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 16: Global: Baby Oral Care Products Market: Sales through Supermarkets and Hypermarkets (in Million USD), 2019 & 2024
  • Figure 17: Global: Baby Oral Care Products Market Forecast: Sales through Supermarkets and Hypermarkets (in Million USD), 2025-2033
  • Figure 18: Global: Baby Oral Care Products Market: Sales through Departmental Stores (in Million USD), 2019 & 2024
  • Figure 19: Global: Baby Oral Care Products Market Forecast: Sales through Departmental Stores (in Million USD), 2025-2033
  • Figure 20: Global: Baby Oral Care Products Market: Sales through Convenience Stores (in Million USD), 2019 & 2024
  • Figure 21: Global: Baby Oral Care Products Market Forecast: Sales through Convenience Stores (in Million USD), 2025-2033
  • Figure 22: Global: Baby Oral Care Products Market: Online Sales (in Million USD), 2019 & 2024
  • Figure 23: Global: Baby Oral Care Products Market Forecast: Online Sales (in Million USD), 2025-2033
  • Figure 24: Global: Baby Oral Care Products Market: Sales through Other Distribution Channels (in Million USD), 2019 & 2024
  • Figure 25: Global: Baby Oral Care Products Market Forecast: Sales through Other Distribution Channels (in Million USD), 2025-2033
  • Figure 26: Europe: Baby Oral Care Products Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 27: Europe: Baby Oral Care Products Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 28: North America: Baby Oral Care Products Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 29: North America: Baby Oral Care Products Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 30: Asia Pacific: Baby Oral Care Products Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 31: Asia Pacific: Baby Oral Care Products Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 32: Middle East and Africa: Baby Oral Care Products Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 33: Middle East and Africa: Baby Oral Care Products Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 34: Latin America: Baby Oral Care Products Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 35: Latin America: Baby Oral Care Products Market Forecast: Sales Value (in Million USD), 2025-2033

List of Tables

  • Table 1: Global: Baby Oral Care Products Market: Key Industry Highlights, 2024 & 2033
  • Table 2: Global: Baby Oral Care Products Market Forecast: Breakup by Product (in Million USD), 2025-2033
  • Table 3: Global: Baby Oral Care Products Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
  • Table 4: Global: Baby Oral Care Products Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 5: Global: Baby Oral Care Products Market Structure
  • Table 6: Global: Baby Oral Care Products Market: Key Players
目次
Product Code: SR112025A1327

The global baby oral care products market size reached USD 1.37 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1.63 Billion by 2033, exhibiting a growth rate (CAGR) of 1.9% during 2025-2033. The baby oral care products market is primarily driven by the growing pediatric dental concerns, heightened awareness of early oral health, and an increasing emphasis on preventive healthcare practices among parents and caregivers worldwide.

Baby oral care products encompass a range of specialized dental hygiene items tailored to meet the unique needs of infants and toddlers. These products are designed to promote oral health and hygiene among young children, ensuring that their developing teeth and gums remain in optimal condition. Some commonly used baby oral care products include soft-bristle toothbrushes, fluoride-free toothpaste, teething gels, gum massagers, and finger brushes. They are formulated with ingredients that are safe for babies and toddlers, often free from harsh chemicals. As a result, baby oral care products are gaining immense popularity as they play a crucial role in establishing healthy oral care habits from an early age, preventing issues like cavities and gum irritation.

The rising awareness of oral hygiene in infants and toddlers, as parents and caregivers increasingly recognize the importance of maintaining healthy gums and teeth from an early age, will stimulate the growth of the market during the forecast period. Moreover, the heightening focus on baby oral care due to the emerging trend of preventive healthcare has augmented the demand for specialized baby dental products, thereby positively influencing market growth. Furthermore, the rising concerns about pediatric dental issues, including cavities and gum problems, are propelling the market growth. Parents are actively seeking safe and effective solutions such as soft-bristle toothbrushes, fluoride-free toothpaste, and teething gels to address these concerns. Apart from this, the increasing prevalence of teething discomfort in babies has escalated the demand for soothing oral care products, thus contributing to market growth.

Baby Oral Care Products Market Trends/Drivers:

Increase in the awareness of early oral health

One of the primary drivers of the baby oral care products market is the increasing awareness about the importance of early oral health among parents and caregivers. In recent years, there has been a notable shift in mindset, with more individuals recognizing the significance of maintaining oral hygiene from infancy. This awareness has been fueled by educational campaigns, healthcare professionals' recommendations, and readily available information on the potential consequences of neglecting oral care in babies. As a result, parents are actively seeking specialized baby oral care products, such as gentle toothbrushes, fluoride-free toothpaste, and teething solutions, to develop healthy oral hygiene habits in their infants and toddlers. This heightened consciousness of early oral health sets a strong foundation for the sustained growth of the market.

Rise in the emphasis on preventive healthcare

The growing emphasis on preventive healthcare practices extends to the realm of oral care for babies, acting as another key driver for the baby oral care products market. Parents and caregivers are increasingly adopting proactive measures to prevent dental issues in young children rather than addressing them reactively. This shift in approach has led to a rise in demand for oral care products designed specifically for infants and toddlers, including soft-bristle toothbrushes and fluoride-free toothpaste. These products are formulated to be safe and effective, aligning with the broader trend of preventive healthcare. As a result, there is an increase in the adoption of baby oral care products as they cater to the evolving needs of individuals seeking to provide the best possible preventive oral care for their young ones.

Escalating pediatric dental concerns

The prevalence of numerous pediatric dental concerns, such as cavities and gum issues, is propelling the market expansion. Parents and caregivers are becoming increasingly conscious of the potential dental problems that can affect infants and toddlers. This awareness has led to a heightened demand for specialized baby oral care solutions designed to address these concerns. Products like teething gels and gum massagers are highly sought after to alleviate discomfort and prevent issues associated with teething in infants. Additionally, parents are actively seeking fluoride-free toothpaste and soft-bristle toothbrushes to maintain the oral health of their children. The market caters to these specific needs, offering a range of baby oral care products that help address and mitigate pediatric dental concerns, thereby contributing to its sustained growth.

Baby Oral Care Products Industry Segmentation:

Breakup by Product:

  • Toothpaste
  • Toothbrush
  • Others

Toothpaste represents the most popular product

Toothpaste is a crucial component of oral hygiene and plays a pivotal role in driving the growth of the baby oral care products market as it is specifically formulated for infants and toddlers and serves as a fundamental tool in establishing early oral care habits. It aids in addressing the unique needs of young children, typically offering fluoride-free formulations and appealing flavors that make toothbrushing a positive experience. The inclusion of safe and non-toxic ingredients ensures that parents can trust these products for their babies.

Furthermore, toothpaste packaging often features colorful and child-friendly designs, enhancing its appeal to both parents and children. As parents recognize the importance of preventing dental issues from an early age, the demand for effective and child-friendly toothpaste options continues to grow. Manufacturers are responding to this demand with innovative formulations and packaging, thus contributing significantly to the expansion of the baby oral care products market.

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Departmental Stores
  • Convenience Stores
  • Online
  • Others

Supermarkets and hypermarkets account for the majority of the market share

Supermarkets and hypermarkets are large retail establishments that offer a wide variety of products, including groceries, household items, and personal care products. These retail giants provide a convenient one-stop shopping destination for parents and caregivers. Within these stores, the dedicated sections for baby and toddler products prominently feature baby oral care products, making them easily accessible to shoppers.

Additionally, supermarkets and hypermarkets often run promotions, discounts, and bundle deals, encouraging parents to purchase oral care products for their infants and toddlers while doing their routine shopping. The sheer footfall of customers in these stores ensures high visibility for baby oral care products, which lead to increased sales. Furthermore, the wide variety of brands and products available in these retail environments allows parents to compare and choose the best oral care solutions for their children, contributing to market growth.

Breakup by Region:

  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Latin America

Asia Pacific exhibits a clear dominance in the market

The market research report has also provided a comprehensive analysis of all the major regional markets, which include Europe, North America, Asia Pacific, the Middle East and Africa, and Latin America. According to the report, Asia Pacific accounted for the largest market share.

Asia Pacific held the biggest share in the market since the region is witnessing robust population growth, particularly in countries like China and India that results in a large number of infants and toddlers, creating a substantial consumer base for baby oral care products. Moreover, rising consumer disposable incomes in various Asian countries have led to higher purchasing power, enabling parents to invest in high-quality oral care products for their children. Additionally, the growing awareness about the importance of early oral health and Western-style hygiene practices has catalyzed the demand for these products.

Furthermore, the rising influence of international brands and their marketing efforts has significantly expanded the market in the region, as parents often associate these brands with quality and safety. Apart from this, the elevating urbanization trend and busy consumer lifestyles have led to an increasing preference for convenient shopping in modern retail outlets, such as supermarkets and e-commerce platforms, where baby oral care products are readily available, further propelling market growth in the Asia Pacific region.

Competitive Landscape:

The baby oral care products market is experiencing moderate growth as key players have been actively innovating to meet the evolving demands of parents and caregivers. One such notable innovation is the development of smart toothbrushes designed for babies and toddlers. These toothbrushes often incorporate Bluetooth connectivity and companion mobile apps, allowing parents to monitor their child's brushing habits in real-time, providing valuable feedback on their oral care routine. Additionally, eco-friendly and biodegradable baby toothbrushes and toothpaste packaging have gained traction, addressing sustainability concerns. Some companies have introduced advanced teething relief solutions, such as teething necklaces and pacifiers with textured surfaces for gum massage. Furthermore, these industry leaders are focusing on using natural and organic ingredients in toothpaste formulations, catering to the preferences of health-conscious parents. These innovations reflect a commitment to both oral health and eco-consciousness, propelling the market forward.

The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

  • Church & Dwight Co., Inc.
  • Colgate-Palmolive Company
  • Johnson & Johnson
  • Procter & Gamble (P&G) Company
  • Pigeon Corporation
  • Unilever Plc

Key Questions Answered in This Report

  • 1.What was the size of the global baby oral care products market in 2024?
  • 2.What is the expected growth rate of the global baby oral care products market during 2025-2033?
  • 3.What are the key factors driving the global baby oral care products market?
  • 4.What has been the impact of COVID-19 on the global baby oral care products market?
  • 5.What is the breakup of the global baby oral care products market based on the product?
  • 6.What is the breakup of the global baby oral care products market based on the distribution channel?
  • 7.What are the key regions in the global baby oral care products market?
  • 8.Who are the key players/companies in the global baby oral care products market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Baby Oral Care Products Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact COVID-19
  • 5.4 Market Breakup by Product
  • 5.5 Market Breakup by Distribution Channel
  • 5.6 Market Breakup by Region
  • 5.7 Market Forecast

6 Market Breakup by Product

  • 6.1 Toothpaste
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Toothbrush
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Others
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by Distribution Channel

  • 7.1 Supermarkets and Hypermarkets
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Departmental Stores
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Convenience Stores
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Online
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Others
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast

8 Market Breakup by Region

  • 8.1 Europe
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 North America
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Asia Pacific
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Middle East and Africa
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Latin America
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast

9 SWOT Analysis

  • 9.1 Overview
  • 9.2 Strengths
  • 9.3 Weaknesses
  • 9.4 Opportunities
  • 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

  • 11.1 Overview
  • 11.2 Bargaining Power of Buyers
  • 11.3 Bargaining Power of Suppliers
  • 11.4 Degree of Competition
  • 11.5 Threat of New Entrants
  • 11.6 Threat of Substitutes

12 Price Analysis

  • 12.1 Price Indicators
  • 12.2 Price Structure
  • 12.3 Margin Analysis

13 Competitive Landscape

  • 13.1 Market Structure
  • 13.2 Key Players
  • 13.3 Profiles of Key Players
    • 13.3.1 Church & Dwight Co., Inc.
    • 13.3.2 Colgate-Palmolive Company
    • 13.3.3 Johnson & Johnson
    • 13.3.4 Procter & Gamble (P&G) Company
    • 13.3.5 Pigeon Corporation
    • 13.3.6 Unilever Plc