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スポーツフードの世界市場：市場規模とシェア分析 - 動向、成長の機会、競合情勢、予測（2025年～2032年）

Sports Food Market Size & Share Analysis - Emerging Trends, Growth Opportunities, Competitive Landscape, and Forecasts (2025 - 2032)

出版日
ページ情報
英文 320 Pages
納期
2～3営業日
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.06円
スポーツフードの世界市場：市場規模とシェア分析 - 動向、成長の機会、競合情勢、予測（2025年～2032年）
出版日: 2025年03月01日
発行: Prescient & Strategic Intelligence
ページ情報: 英文 320 Pages
納期: 2～3営業日
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概要

世界のスポーツフードの市場規模は2024年に483億米ドルとなりました。同市場は、2032年には868億米ドルに達し、7.7％のCAGRで成長すると予測されています。この成長の原動力となっているのは、健康とフィットネスに関する消費者の意識の高まり、肥満率の上昇、スポーツ産業の拡大です。エナジーバー、プロテインバー、スポーツドリンク、栄養補助食品などのスポーツフードは、パフォーマンスや疲労回復を高めようとするアスリートやフィットネス愛好家によってますます消費されるようになっています。

また、忙しい消費者に便利なソリューションを提供する、外出先でのスナックに対する嗜好の高まりも市場に影響を与えています。さらに、都市化、可処分所得の増加、ジム会員数の急増が、世界的にスポーツフードの需要を押し上げています。フィットネス活動の人気が高まり続けているため、活動的な個人に合わせた栄養的に最適化された食品の需要が大幅に増加すると予想されます。

フィットネスと健康を重視する傾向が強まっていることが、スポーツフード市場を牽引する主な要因のひとつです。消費者は体力の維持に積極的になり、パフォーマンス、スタミナ、回復力を高める製品を求めるようになっています。その結果、エネルギー・バー、プロテイン・シェイク、サプリメントなどのスポーツ栄養製品は、プロのアスリートだけでなく、フィットネスに関心の高い消費者の間でも人気が高まっています。

イノベーションと製品開拓は、市場の主要動向です。各社は、より良い原材料を使用し、より健康的な配合の製品を作ることにますます力を注いでいます。人工成分を含まないオーガニックでクリーンなラベルの製品へのシフトが進んでいます。さらに、植物ベースの食生活や持続可能な食の選択肢を求める広範な消費者動向を反映して、植物ベースのスポーツフードに対する需要が高まっています。

もうひとつの大きな動向は、スポーツ飲料の人気の高まりです。これらの飲料は、アスリートの水分補給と、運動前、運動中、運動後のパフォーマンス向上のために人気を集めています。スポーツドリンクの需要が特に強いのは、フィットネス活動への傾斜が高まっていることと、運動能力を高める上での水分補給の利点に対する認識が高まっているためです。

さらに、都市化の進展、可処分所得の増加、フィットネスとウェルネスへの関心の高まりにより、スポーツフード市場は新興経済圏、特にアジア太平洋地域で急速に拡大しています。中国やインドのような国々では、健康志向の消費者の急増とフィットネス活動への参加の増加によって、スポーツフードの消費が大きく伸びています。

しかし、この市場は、特に化学ベースの成分に対する消費者の懸念に関連する課題に直面しています。多くの消費者は、スポーツフードに使用される原材料に対する意識を高めています。分離大豆たんぱく、高フルクトース・コーン・シロップ、人工甘味料などの原材料は、消化不良や体重増加など、健康への影響が懸念されています。その結果、メーカーは、より健康的で自然な原材料を求める消費者の需要に応えるため、製品の改良に力を入れています。

当レポートでは、世界のスポーツフード市場について調査し、市場の概要とともに、製品タイプ別、栄養素別、流通チャネル別、地域別の動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 調査範囲

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場指標

第5章 業界の見通し

  • 業界背景
  • 市場力学
  • COVID-19の影響
  • 社会政治的影響
  • ポーターのファイブフォース分析
  • ライフサイクル分析
  • イノベーションとテクノロジーの動向
  • サプライチェーンとバリューチェーンの洞察
  • 経済と規制への影響

第6章 競合情勢

  • 市場参入企業とその提供製品一覧
  • 主要参入企業の競合ベンチマーキング
  • 主要参入企業の製品ベンチマーク
  • 主要参入企業による最近の戦略的展開

第7章 世界市場

  • 概要
  • 市場収益、製品タイプ別（2019年～2032年）
  • 市場収益、栄養素別（2019年～2032年）
  • 市場収益、流通チャネル別（2019年～2032年）
  • 市場収益、地域別（2019年～2032年）

第8章 北米市場

第9章 欧州市場

第10章 アジア太平洋市場

第11章 ラテンアメリカ市場

第12章 中東・アフリカ市場

第13章 米国市場

第14章 カナダ市場

第15章 ドイツ市場

第16章 英国市場

第17章 フランス市場

第18章 イタリア市場

第19章 スペイン市場

第20章 日本市場

第21章 中国市場

第22章 インド市場

第23章 韓国市場

第24章 オーストラリア市場

第25章 ブラジル市場

第26章 メキシコ市場

第27章 サウジアラビア市場

第28章 南アフリカ市場

第29章 UAE市場

第30章 企業プロファイル

第31章 付録

目次
Product Code: 10668

The global sports food market was valued at USD 48.3 billion in 2024 and is projected to reach USD 86.8 billion by 2032, growing at a compound annual growth rate (CAGR) of 7.7%. This growth is driven by increasing consumer awareness regarding health and fitness, a rise in obesity rates, and the expansion of the sports industry. Sports food products such as energy bars, protein bars, sports drinks, and dietary supplements are increasingly being consumed by athletes and fitness enthusiasts seeking to boost performance and recovery.

The market is also influenced by a growing preference for on-the-go snacks, which provides a convenient solution for busy consumers. Moreover, urbanization, higher disposable income, and a surge in gym memberships are boosting demand for sports food products globally. As the popularity of fitness activities continues to rise, the demand for nutritionally optimized foods tailored to active individuals is expected to increase significantly.

Key Insights

The growing emphasis on fitness and health is one of the primary factors driving the sports food market. Consumers are becoming more proactive about maintaining physical fitness and seeking products that enhance performance, stamina, and recovery. As a result, sports nutrition products such as energy bars, protein shakes, and supplements are becoming increasingly popular, not only among professional athletes but also among fitness-conscious consumers.

Innovation and product development are key trends in the market. Companies are increasingly focusing on creating products with better ingredients and healthier formulations. There is a growing shift toward organic, clean-label products that are free from artificial ingredients. In addition, the demand for plant-based sports food products is rising, reflecting broader consumer trends toward plant-based diets and sustainable food options.

Another major trend is the increasing popularity of sports drinks. These beverages are gaining traction for their ability to hydrate athletes and enhance performance before, during, and after exercise. The demand for sports drinks is particularly strong due to the rising inclination toward fitness activities and a growing awareness of the benefits of hydration in enhancing athletic performance.

Furthermore, the sports food market is expanding rapidly in emerging economies, especially in the Asia-Pacific region, due to rising urbanization, higher disposable incomes, and a growing interest in fitness and wellness. Countries like China and India are seeing significant growth in the consumption of sports food products, driven by a surge in health-conscious consumers and increased participation in fitness activities.

However, the market faces challenges, particularly related to consumer concerns about chemical-based ingredients. Many consumers are becoming more conscious about the ingredients used in sports food products. Ingredients such as soy protein isolate, high-fructose corn syrup, and artificial sweeteners have raised concerns due to their potential health effects, including digestive issues and weight gain. As a result, manufacturers are focusing on reformulating products to meet consumer demand for healthier and more natural ingredients.

Table of Contents

Chapter 1. Research Scope

  • 1.1. Research Objectives
  • 1.2. Market Definition
  • 1.3. Analysis Period
  • 1.4. Market Size Breakdown by Segments
    • 1.4.1. Market Size Breakdown, by Product Type
    • 1.4.2. Market Size Breakdown, by Nutrient
    • 1.4.3. Market Size Breakdown, by Distribution Channel
    • 1.4.4. Market Size Breakdown, by Region
    • 1.4.5. Market Size Breakdown, by Country
  • 1.5. Market Data Reporting Unit
    • 1.5.1. Revenue
  • 1.6. Key Stakeholders

Chapter 2. Research Methodology

  • 2.1. Secondary Research
    • 2.1.1. Paid
    • 2.1.2. Unpaid
    • 2.1.3. P&S Intelligence Database
  • 2.2. Primary Research
  • 2.3. Market Size Estimation
  • 2.4. Data Triangulation
  • 2.5. Currency Conversion Rates
  • 2.6. Assumptions for the Study
  • 2.7. Notes and Caveats

Chapter 3. Executive Summary

Chapter 4. Market Indicators

Chapter 5. Industry Outlook

  • 5.1. Industry Background
  • 5.2. Market Dynamics
    • 5.2.1. Trends
    • 5.2.2. Drivers
    • 5.2.3. Restraints/Challenges
    • 5.2.4. Emerging Economies and Key Opportunities
    • 5.2.5. Impact Analysis of Drivers/Restraints
  • 5.3. Impact of COVID-19
  • 5.4. Sociopolitical Impact
  • 5.5. Porter's Five Forces Analysis
    • 5.5.1. Bargaining Power of Buyers
    • 5.5.2. Bargaining Power of Suppliers
    • 5.5.3. Threat of New Entrants
    • 5.5.4. Intensity of Rivalry
    • 5.5.5. Threat of Substitutes
  • 5.6. Lifecycle Analysis
  • 5.7. Innovation and Technology Trends
  • 5.8. Supply Chain and Value Chain Insights
  • 5.9. Economic and Regulatory Impact

Chapter 6. Competitive Landscape

  • 6.1. List of Market Players and their Offerings
  • 6.2. Competitive Benchmarking of Key Players
  • 6.3. Product Benchmarking of Key Players
  • 6.4. Recent Strategic Developments by Key Players

Chapter 7. Global Market

  • 7.1. Overview
  • 7.2. Market Revenue, by Product Type (2019-2032)
  • 7.3. Market Revenue, by Nutrient (2019-2032)
  • 7.4. Market Revenue, by Distribution Channel (2019-2032)
  • 7.5. Market Revenue, by Region (2019-2032)

Chapter 8. North America Market

  • 8.1. Overview
  • 8.2. Market Revenue, by Product Type (2019-2032)
  • 8.3. Market Revenue, by Nutrient (2019-2032)
  • 8.4. Market Revenue, by Distribution Channel (2019-2032)
  • 8.5. Market Revenue, by Country (2019-2032)

Chapter 9. Europe Market

  • 9.1. Overview
  • 9.2. Market Revenue, by Product Type (2019-2032)
  • 9.3. Market Revenue, by Nutrient (2019-2032)
  • 9.4. Market Revenue, by Distribution Channel (2019-2032)
  • 9.5. Market Revenue, by Country (2019-2032)

Chapter 10. Asia-Pacific Market

  • 10.1. Overview
  • 10.2. Market Revenue, by Product Type (2019-2032)
  • 10.3. Market Revenue, by Nutrient (2019-2032)
  • 10.4. Market Revenue, by Distribution Channel (2019-2032)
  • 10.5. Market Revenue, by Country (2019-2032)

Chapter 11. Latin America Market

  • 11.1. Overview
  • 11.2. Market Revenue, by Product Type (2019-2032)
  • 11.3. Market Revenue, by Nutrient (2019-2032)
  • 11.4. Market Revenue, by Distribution Channel (2019-2032)
  • 11.5. Market Revenue, by Country (2019-2032)

Chapter 12. Middle East and Africa Market

  • 12.1. Overview
  • 12.2. Market Revenue, by Product Type (2019-2032)
  • 12.3. Market Revenue, by Nutrient (2019-2032)
  • 12.4. Market Revenue, by Distribution Channel (2019-2032)
  • 12.5. Market Revenue, by Country (2019-2032)

Chapter 13. U.S. Market

  • 13.1. Overview
  • 13.2. Economic Indicators
  • 13.3. Regional Hotspots
  • 13.4. Growth Drivers
  • 13.5. Challenges and Barriers
  • 13.6. Competitive Strategies
  • 13.7. Emerging Players
  • 13.8. Import/Export Policies
  • 13.9. Compliance Requirements
  • 13.10. Emerging Investment Areas
  • 13.11. Major Ongoing Projects
  • 13.12. Market Size and Forecast
    • 13.12.1. Market Revenue, by Product Type (2019-2032)
    • 13.12.2. Market Revenue, by Nutrient (2019-2032)
    • 13.12.3. Market Revenue, by Distribution Channel (2019-2032)

Chapter 14. Canada Market

  • 14.1. Overview
  • 14.2. Economic Indicators
  • 14.3. Regional Hotspots
  • 14.4. Growth Drivers
  • 14.5. Challenges and Barriers
  • 14.6. Competitive Strategies
  • 14.7. Emerging Players
  • 14.8. Import/Export Policies
  • 14.9. Compliance Requirements
  • 14.10. Emerging Investment Areas
  • 14.11. Major Ongoing Projects
  • 14.12. Market Size and Forecast
    • 14.12.1. Market Revenue, by Product Type (2019-2032)
    • 14.12.2. Market Revenue, by Nutrient (2019-2032)
    • 14.12.3. Market Revenue, by Distribution Channel (2019-2032)

Chapter 15. Germany Market

  • 15.1. Overview
  • 15.2. Economic Indicators
  • 15.3. Regional Hotspots
  • 15.4. Growth Drivers
  • 15.5. Challenges and Barriers
  • 15.6. Competitive Strategies
  • 15.7. Emerging Players
  • 15.8. Import/Export Policies
  • 15.9. Compliance Requirements
  • 15.10. Emerging Investment Areas
  • 15.11. Major Ongoing Projects
  • 15.12. Market Size and Forecast
    • 15.12.1. Market Revenue, by Product Type (2019-2032)
    • 15.12.2. Market Revenue, by Nutrient (2019-2032)
    • 15.12.3. Market Revenue, by Distribution Channel (2019-2032)

Chapter 16. U.K. Market

  • 16.1. Overview
  • 16.2. Economic Indicators
  • 16.3. Regional Hotspots
  • 16.4. Growth Drivers
  • 16.5. Challenges and Barriers
  • 16.6. Competitive Strategies
  • 16.7. Emerging Players
  • 16.8. Import/Export Policies
  • 16.9. Compliance Requirements
  • 16.10. Emerging Investment Areas
  • 16.11. Major Ongoing Projects
  • 16.12. Market Size and Forecast
    • 16.12.1. Market Revenue, by Product Type (2019-2032)
    • 16.12.2. Market Revenue, by Nutrient (2019-2032)
    • 16.12.3. Market Revenue, by Distribution Channel (2019-2032)

Chapter 17. France Market

  • 17.1. Overview
  • 17.2. Economic Indicators
  • 17.3. Regional Hotspots
  • 17.4. Growth Drivers
  • 17.5. Challenges and Barriers
  • 17.6. Competitive Strategies
  • 17.7. Emerging Players
  • 17.8. Import/Export Policies
  • 17.9. Compliance Requirements
  • 17.10. Emerging Investment Areas
  • 17.11. Major Ongoing Projects
  • 17.12. Market Size and Forecast
    • 17.12.1. Market Revenue, by Product Type (2019-2032)
    • 17.12.2. Market Revenue, by Nutrient (2019-2032)
    • 17.12.3. Market Revenue, by Distribution Channel (2019-2032)

Chapter 18. Italy Market

  • 18.1. Overview
  • 18.2. Economic Indicators
  • 18.3. Regional Hotspots
  • 18.4. Growth Drivers
  • 18.5. Challenges and Barriers
  • 18.6. Competitive Strategies
  • 18.7. Emerging Players
  • 18.8. Import/Export Policies
  • 18.9. Compliance Requirements
  • 18.10. Emerging Investment Areas
  • 18.11. Major Ongoing Projects
  • 18.12. Market Size and Forecast
    • 18.12.1. Market Revenue, by Product Type (2019-2032)
    • 18.12.2. Market Revenue, by Nutrient (2019-2032)
    • 18.12.3. Market Revenue, by Distribution Channel (2019-2032)

Chapter 19. Spain Market

  • 19.1. Overview
  • 19.2. Economic Indicators
  • 19.3. Regional Hotspots
  • 19.4. Growth Drivers
  • 19.5. Challenges and Barriers
  • 19.6. Competitive Strategies
  • 19.7. Emerging Players
  • 19.8. Import/Export Policies
  • 19.9. Compliance Requirements
  • 19.10. Emerging Investment Areas
  • 19.11. Major Ongoing Projects
  • 19.12. Market Size and Forecast
    • 19.12.1. Market Revenue, by Product Type (2019-2032)
    • 19.12.2. Market Revenue, by Nutrient (2019-2032)
    • 19.12.3. Market Revenue, by Distribution Channel (2019-2032)

Chapter 20. Japan Market

  • 20.1. Overview
  • 20.2. Economic Indicators
  • 20.3. Regional Hotspots
  • 20.4. Growth Drivers
  • 20.5. Challenges and Barriers
  • 20.6. Competitive Strategies
  • 20.7. Emerging Players
  • 20.8. Import/Export Policies
  • 20.9. Compliance Requirements
  • 20.10. Emerging Investment Areas
  • 20.11. Major Ongoing Projects
  • 20.12. Market Size and Forecast
    • 20.12.1. Market Revenue, by Product Type (2019-2032)
    • 20.12.2. Market Revenue, by Nutrient (2019-2032)
    • 20.12.3. Market Revenue, by Distribution Channel (2019-2032)

Chapter 21. China Market

  • 21.1. Overview
  • 21.2. Economic Indicators
  • 21.3. Regional Hotspots
  • 21.4. Growth Drivers
  • 21.5. Challenges and Barriers
  • 21.6. Competitive Strategies
  • 21.7. Emerging Players
  • 21.8. Import/Export Policies
  • 21.9. Compliance Requirements
  • 21.10. Emerging Investment Areas
  • 21.11. Major Ongoing Projects
  • 21.12. Market Size and Forecast
    • 21.12.1. Market Revenue, by Product Type (2019-2032)
    • 21.12.2. Market Revenue, by Nutrient (2019-2032)
    • 21.12.3. Market Revenue, by Distribution Channel (2019-2032)

Chapter 22. India Market

  • 22.1. Overview
  • 22.2. Economic Indicators
  • 22.3. Regional Hotspots
  • 22.4. Growth Drivers
  • 22.5. Challenges and Barriers
  • 22.6. Competitive Strategies
  • 22.7. Emerging Players
  • 22.8. Import/Export Policies
  • 22.9. Compliance Requirements
  • 22.10. Emerging Investment Areas
  • 22.11. Major Ongoing Projects
  • 22.12. Market Size and Forecast
    • 22.12.1. Market Revenue, by Product Type (2019-2032)
    • 22.12.2. Market Revenue, by Nutrient (2019-2032)
    • 22.12.3. Market Revenue, by Distribution Channel (2019-2032)

Chapter 23. South Korea Market

  • 23.1. Overview
  • 23.2. Economic Indicators
  • 23.3. Regional Hotspots
  • 23.4. Growth Drivers
  • 23.5. Challenges and Barriers
  • 23.6. Competitive Strategies
  • 23.7. Emerging Players
  • 23.8. Import/Export Policies
  • 23.9. Compliance Requirements
  • 23.10. Emerging Investment Areas
  • 23.11. Major Ongoing Projects
  • 23.12. Market Size and Forecast
    • 23.12.1. Market Revenue, by Product Type (2019-2032)
    • 23.12.2. Market Revenue, by Nutrient (2019-2032)
    • 23.12.3. Market Revenue, by Distribution Channel (2019-2032)

Chapter 24. Australia Market

  • 24.1. Overview
  • 24.2. Economic Indicators
  • 24.3. Regional Hotspots
  • 24.4. Growth Drivers
  • 24.5. Challenges and Barriers
  • 24.6. Competitive Strategies
  • 24.7. Emerging Players
  • 24.8. Import/Export Policies
  • 24.9. Compliance Requirements
  • 24.10. Emerging Investment Areas
  • 24.11. Major Ongoing Projects
  • 24.12. Market Size and Forecast
    • 24.12.1. Market Revenue, by Product Type (2019-2032)
    • 24.12.2. Market Revenue, by Nutrient (2019-2032)
    • 24.12.3. Market Revenue, by Distribution Channel (2019-2032)

Chapter 25. Brazil Market

  • 25.1. Overview
  • 25.2. Economic Indicators
  • 25.3. Regional Hotspots
  • 25.4. Growth Drivers
  • 25.5. Challenges and Barriers
  • 25.6. Competitive Strategies
  • 25.7. Emerging Players
  • 25.8. Import/Export Policies
  • 25.9. Compliance Requirements
  • 25.10. Emerging Investment Areas
  • 25.11. Major Ongoing Projects
  • 25.12. Market Size and Forecast
    • 25.12.1. Market Revenue, by Product Type (2019-2032)
    • 25.12.2. Market Revenue, by Nutrient (2019-2032)
    • 25.12.3. Market Revenue, by Distribution Channel (2019-2032)

Chapter 26. Mexico Market

  • 26.1. Overview
  • 26.2. Economic Indicators
  • 26.3. Regional Hotspots
  • 26.4. Growth Drivers
  • 26.5. Challenges and Barriers
  • 26.6. Competitive Strategies
  • 26.7. Emerging Players
  • 26.8. Import/Export Policies
  • 26.9. Compliance Requirements
  • 26.10. Emerging Investment Areas
  • 26.11. Major Ongoing Projects
  • 26.12. Market Size and Forecast
    • 26.12.1. Market Revenue, by Product Type (2019-2032)
    • 26.12.2. Market Revenue, by Nutrient (2019-2032)
    • 26.12.3. Market Revenue, by Distribution Channel (2019-2032)

Chapter 27. Saudi Arabia Market

  • 27.1. Overview
  • 27.2. Economic Indicators
  • 27.3. Regional Hotspots
  • 27.4. Growth Drivers
  • 27.5. Challenges and Barriers
  • 27.6. Competitive Strategies
  • 27.7. Emerging Players
  • 27.8. Import/Export Policies
  • 27.9. Compliance Requirements
  • 27.10. Emerging Investment Areas
  • 27.11. Major Ongoing Projects
  • 27.12. Market Size and Forecast
    • 27.12.1. Market Revenue, by Product Type (2019-2032)
    • 27.12.2. Market Revenue, by Nutrient (2019-2032)
    • 27.12.3. Market Revenue, by Distribution Channel (2019-2032)

Chapter 28. South Africa Market

  • 28.1. Overview
  • 28.2. Economic Indicators
  • 28.3. Regional Hotspots
  • 28.4. Growth Drivers
  • 28.5. Challenges and Barriers
  • 28.6. Competitive Strategies
  • 28.7. Emerging Players
  • 28.8. Import/Export Policies
  • 28.9. Compliance Requirements
  • 28.10. Emerging Investment Areas
  • 28.11. Major Ongoing Projects
  • 28.12. Market Size and Forecast
    • 28.12.1. Market Revenue, by Product Type (2019-2032)
    • 28.12.2. Market Revenue, by Nutrient (2019-2032)
    • 28.12.3. Market Revenue, by Distribution Channel (2019-2032)

Chapter 29. U.A.E. Market

  • 29.1. Overview
  • 29.2. Economic Indicators
  • 29.3. Regional Hotspots
  • 29.4. Growth Drivers
  • 29.5. Challenges and Barriers
  • 29.6. Competitive Strategies
  • 29.7. Emerging Players
  • 29.8. Import/Export Policies
  • 29.9. Compliance Requirements
  • 29.10. Emerging Investment Areas
  • 29.11. Major Ongoing Projects
  • 29.12. Market Size and Forecast
    • 29.12.1. Market Revenue, by Product Type (2019-2032)
    • 29.12.2. Market Revenue, by Nutrient (2019-2032)
    • 29.12.3. Market Revenue, by Distribution Channel (2019-2032)

Chapter 30. Company Profiles

Chapter 31. Appendix

  • 31.1. Sources and References
  • 31.2. Related Reports