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マーケティングクラウドプラットフォーム市場、シェア、規模、動向、産業分析レポート：コンポーネント別、展開モード別、マーケティング機能別、業界別、地域別、セグメント別予測、2023年～2032年

Marketing Cloud Platform Market Share, Size, Trends, Industry Analysis Report, By Component (Platform and Services); By Deployment Mode; By Marketing Function; By Vertical; By Region; Segment Forecast, 2023 - 2032

出版日
ページ情報
英文 114 Pages
納期
即日から翌営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.64円
マーケティングクラウドプラットフォーム市場、シェア、規模、動向、産業分析レポート：コンポーネント別、展開モード別、マーケティング機能別、業界別、地域別、セグメント別予測、2023年～2032年
出版日: 2023年06月23日
発行: Polaris Market Research
ページ情報: 英文 114 Pages
納期: 即日から翌営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

Polaris Market Researchの最新調査によると、世界のマーケティングクラウドプラットフォーム市場規模は2032年までに232億1,000万米ドルに達する見込みです。本レポートでは、現在の市場力学を詳細に洞察し、将来の市場成長に関する分析を提供しています。

AIを組み込んだスマートツールの普及と採用の増加は、企業が顧客の行動を知ることを可能にし、世界のデジタル化の成長率と相まって、それぞれの設計や生産部門に変化を適応させるのに役立つものであり、世界市場の成長を促進する主要な顕著な要因となっています。

また、オムニチャネルや顧客満足度に関する中小企業の意識の高まりや、革新的なソリューションの市場開拓に向けた投資の拡大は、市場の成長をさらに刺激します。例えば、2023年3月、Coosto社は、最先端のコンテンツと改善されたソーシャルメディアマーケティングツールを提供するCoosto for Salesforce Marketing Cloudを発表し、コンテンツマーケティングプロセスの各段階に対するソリューションを提供しました。

さらに、この種のプラットフォームは現在、予測分析を使って顧客の行動を予測し、将来の動向に関する洞察を提供しており、企業がデータ主導の意思決定を効率的に行い、マーケティング・キャンペーンを最適化して、より良い成果を上げるのに役立っています。Amazon AlexaやGoogle Homeのような音声アシスタントの広範な台頭により、市場で事業を展開する主要企業は、音声起動チャットボット、音声検索の最適化、音声データの分析と応答機能を含む音声検索用にこれらのソリューションの最適化を開始しており、これはさらに近い将来の市場に大きな可能性を生み出しています。

マーケティングクラウドプラットフォーム市場レポートハイライト

バグの修正とアップグレードの簡素化が可能であるため、世界的に需要が高まっています。

パブリッククラウドセグメントが2022年の市場シェアの大半を占めたが、これは費用対効果や世界中で容易に利用できるなど、多くの利点があることが主な要因です。

販売チャネル・セグメントは、主に大企業の間でこれらのプラットフォームへの導入が進んでいることから、予測期間中に高いCAGRで成長すると予想されます。

ヘルスケア＆ライフサイエンス分野は、データ主導の意思決定への導入が増加しているため、調査期間中にかなりの市場シェアを占めると予想されます。

北米地域は、革新的な技術の採用が急速に増加し、研究開発活動への投資が高いことから、2022年の世界市場で最大のシェアを占めました。

目次

第1章 イントロダクション

第2章 エグゼクティブサマリー

第3章 調査手法

第4章 世界マーケティングクラウドプラットフォーム市場洞察

  • Marketing Cloudプラットフォーム- 業界スナップショット
  • Marketing Cloudプラットフォームの市場力学
    • 促進要因と機会
      • 技術の進歩
      • ヘルスケアにおけるMarketing Cloud Platformテクノロジーの使用の増加
    • 抑制要因と課題
      • デジタル化の進展により市場の成長が制限される
  • PESTLE分析
  • マーケティングクラウドプラットフォームの業界動向
  • バリューチェーン分析
  • COVID-19感染症の影響分析

第5章 世界のマーケティングクラウドプラットフォーム市場、コンポーネント別

  • 主な調査結果
  • イントロダクション
  • プラットホーム
  • サービス

第6章 世界のマーケティングクラウドプラットフォーム市場、展開モード別

  • 主な調査結果
  • イントロダクション
  • パブリッククラウド
  • プライベートクラウド

第7章 世界のマーケティングクラウドプラットフォーム市場、マーケティング部門別

  • 主な調査結果
  • イントロダクション
  • 広告
  • デザインする
  • 販売チャンネル
  • ブランディング
  • コミュニケーション
  • 顧客サポート

第8章 世界のマーケティングクラウドプラットフォーム市場、業界別

  • 主な調査結果
  • イントロダクション
  • 小売とeコマース
  • BFSI
  • IT＆テレコム
  • 教育
  • 旅行とホスピタリティ
  • メディア、エンターテイメント、ゲーム
  • ヘルスケアとライフサイエンス
  • その他

第9章 世界のマーケティングクラウドプラットフォーム市場、地域別

  • 主な調査結果
  • イントロダクション
    • Marketing Cloudプラットフォーム市場評価、地域別、2019～2032年
  • マーケティングクラウドプラットフォーム市場-北米
    • 北米：マーケティングクラウドプラットフォーム市場、コンポーネント別、2019～2032年
    • 北米：マーケティングクラウドプラットフォーム市場、業界別、2019-2032年
    • 北米：マーケティングクラウドプラットフォーム市場、展開モード別、2019～2032年
    • 北米：マーケティングクラウドプラットフォーム市場、マーケティング部門別、2019-2032年
    • マーケティングクラウドプラットフォーム市場-米国
    • マーケティングクラウドプラットフォーム市場- カナダ
  • マーケティングクラウドプラットフォーム市場- 欧州
    • 欧州：マーケティングクラウドプラットフォーム市場、コンポーネント別、2019～2032年
    • 欧州：マーケティングクラウドプラットフォーム市場、業界別、2019～2032年
    • 欧州：マーケティングクラウドプラットフォーム市場、展開モード別、2019～2032年
    • 欧州：マーケティングクラウドプラットフォーム市場、マーケティング部門別、2019～2032年
    • マーケティングクラウドプラットフォーム市場- 英国
    • マーケティングクラウドプラットフォーム市場- フランス
    • マーケティングクラウドプラットフォーム市場- ドイツ
    • マーケティングクラウドプラットフォーム市場- イタリア
    • マーケティングクラウドプラットフォーム市場- スペイン
    • マーケティングクラウドプラットフォーム市場- オランダ
    • マーケティングクラウドプラットフォーム市場- ロシア
  • マーケティングクラウドプラットフォーム市場- アジア太平洋
    • アジア太平洋地域：マーケティングクラウドプラットフォーム市場、コンポーネント別、2019～2032年
    • アジア太平洋地域：マーケティングクラウドプラットフォーム市場、業界別、2019～2032年
    • アジア太平洋：マーケティングクラウドプラットフォーム市場、展開モード別、2019～2032年
    • アジア太平洋：マーケティングクラウドプラットフォーム市場、マーケティング部門別、2019～2032年
    • マーケティングクラウドプラットフォーム市場- 中国
    • マーケティングクラウドプラットフォーム市場- インド
    • マーケティングクラウドプラットフォーム市場- 日本
    • マーケティングクラウドプラットフォーム市場- マレーシア
    • マーケティングクラウドプラットフォーム市場- インドネシア
    • マーケティングクラウドプラットフォーム市場- 韓国
  • マーケティングクラウドプラットフォーム市場-中東およびアフリカ
    • 中東およびアフリカ：マーケティングクラウドプラットフォーム市場、コンポーネント別、2019～2032年
    • 中東およびアフリカ：マーケティングクラウドプラットフォーム市場、業界別、2019～2032年
    • 中東およびアフリカ：マーケティングクラウドプラットフォーム市場、展開モード別、2019～2032年
    • 中東およびアフリカ：マーケティングクラウドプラットフォーム市場、マーケティング部門別、2019～2032年
    • マーケティングクラウドプラットフォーム市場- サウジアラビア
    • マーケティングクラウドプラットフォーム市場- 南アフリカ
    • マーケティングクラウドプラットフォーム市場- イスラエル
    • マーケティングクラウドプラットフォーム市場- アラブ首長国連邦
  • マーケティングクラウドプラットフォーム市場-ラテンアメリカ
    • ラテンアメリカ：マーケティングクラウドプラットフォーム市場、コンポーネント別、2019-2032年
    • ラテンアメリカ：マーケティングクラウドプラットフォーム市場、業界別、2019-2032年
    • ラテンアメリカ：マーケティングクラウドプラットフォーム市場、展開モード別、2019～2032年
    • ラテンアメリカ：マーケティングクラウドプラットフォーム市場、マーケティング機能別、2019-2032年
    • マーケティングクラウドプラットフォーム市場- メキシコ
    • マーケティングクラウドプラットフォーム市場- ブラジル
    • マーケティングクラウドプラットフォーム市場- アルゼンチン

第10章 競合情勢

  • 拡張と買収の分析
    • 拡大
    • 買収
  • 提携/協業/合意/公開

第11章 企業プロファイル

  • Oracle Corporation
  • Redpoint Global
  • Cheetah Digital
  • IBM Corporation
  • Adobe
  • Hubspot
  • Sitecore, Mediamath
  • Zeta Global
  • Nielsen
  • Pegasystems
  • SAP SE
  • Selligent
  • Cision
  • Optimove
  • Teradata Corporation
  • Acquia Inc
  • Salesforce Inc
  • CM Group
  • Maropost, Act-on Software
  • Salesfusion
  • Insider
  • Fico
  • Braze
  • SAS
  • Acoustic
図表

List of Tables

  • Table 1 Global Marketing Cloud Platform Market, by Component, by Region, 2019-2032 (USD Billion)
  • Table 2 Global Marketing Cloud Platform Market, by Deployment Mode, by Region, 2019-2032 (USD Billion)
  • Table 3 Global Marketing Cloud Platform Market, by Marketing Function, by Region, 2019-2032 (USD Billion)
  • Table 4 Global Marketing Cloud Platform Market, by Vertical, by Region, 2019-2032 (USD Billion)
  • Table 5 Marketing Cloud Platform Market Assessment, By Geography, 2019-2032 (USD Billion)
  • Table 6 North America: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
  • Table 7 North America: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
  • Table 8 North America: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
  • Table 9 North America: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
  • Table 10 U.S.: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
  • Table 11 U.S.: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
  • Table 12 U.S.: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
  • Table 13 U.S.: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
  • Table 14 Canada: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
  • Table 15 Canada: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
  • Table 16 Canada: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
  • Table 17 Canada: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
  • Table 18 Europe: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
  • Table 19 Europe: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
  • Table 20 Europe: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
  • Table 21 Europe: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
  • Table 22 Germany: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
  • Table 23 Germany: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
  • Table 24 Germany: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
  • Table 25 Germany: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
  • Table 26 France: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
  • Table 27 France: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
  • Table 28 France: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
  • Table 29 France: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
  • Table 30 UK: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
  • Table 31 UK: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
  • Table 32 UK: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
  • Table 33 UK: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
  • Table 34 Italy: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
  • Table 35 Italy: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
  • Table 36 Italy: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
  • Table 37 Italy: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
  • Table 38 Netherlands: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
  • Table 39 Netherlands: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
  • Table 40 Netherlands: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
  • Table 41 Netherlands: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
  • Table 42 Spain: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
  • Table 43 Spain: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
  • Table 44 Spain: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
  • Table 45 Spain: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
  • Table 46 Russia: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
  • Table 47 Russia: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
  • Table 48 Russia: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
  • Table 49 Russia: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
  • Table 50 Asia Pacific: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
  • Table 51 Asia Pacific: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
  • Table 52 Asia Pacific: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
  • Table 53 Asia Pacific: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
  • Table 54 China: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
  • Table 55 China: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
  • Table 56 China: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
  • Table 57 China: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
  • Table 58 Japan: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
  • Table 59 Japan: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
  • Table 60 Japan: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
  • Table 61 Japan: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
  • Table 62 India: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
  • Table 63 India: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
  • Table 64 India: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
  • Table 65 India: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
  • Table 66 Indonesia: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
  • Table 67 Indonesia: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
  • Table 68 Indonesia: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
  • Table 69 Indonesia: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
  • Table 70 Malaysia: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
  • Table 71 Malaysia: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
  • Table 72 Malaysia: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
  • Table 73 Malaysia: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
  • Table 74 South Korea: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
  • Table 75 South Korea: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
  • Table 76 South Korea: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
  • Table 77 South Korea: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
  • Table 78 Latin America: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
  • Table 79 Latin America: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
  • Table 80 Latin America: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
  • Table 81 Latin America: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
  • Table 82 Brazil: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
  • Table 83 Brazil: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
  • Table 84 Brazil: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
  • Table 85 Brazil: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
  • Table 86 Mexico: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
  • Table 87 Mexico: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
  • Table 88 Mexico: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
  • Table 89 Mexico: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
  • Table 90 Argentina: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
  • Table 91 Argentina: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
  • Table 92 Argentina: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
  • Table 93 Argentina: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
  • Table 94 Middle East & Africa: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
  • Table 95 Middle East & Africa: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
  • Table 96 Middle East & Africa: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
  • Table 97 Middle East & Africa: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
  • Table 98 UAE: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
  • Table 99 UAE: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
  • Table 100 UAE: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
  • Table 101 UAE: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
  • Table 102 Saudi Arabia: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
  • Table 103 Saudi Arabia: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
  • Table 104 Saudi Arabia: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
  • Table 105 Saudi Arabia: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
  • Table 106 South Africa: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
  • Table 107 South Africa: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
  • Table 108 South Africa: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
  • Table 109 South Africa: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
  • Table 110 Israel: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
  • Table 111 Israel: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
  • Table 112 Israel: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
  • Table 113 Israel: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)

List of Figures

  • Figure 1. Global Marketing Cloud Platform Market, 2019-2032 (USD Billion)
  • Figure 2. Integrated Ecosystem
  • Figure 3. Research Methodology: Top-Down & Bottom-Up Vertical
  • Figure 4. Market by Geography
  • Figure 5. Porter's Five Forces
  • Figure 6. Market by Component
  • Figure 7. Global Marketing Cloud Platform Market, by Component, 2021 & 2030 (USD Billion)
  • Figure 8. Market by Vertical
  • Figure 9. Global Marketing Cloud Platform Market, by Vertical, 2021 & 2030 (USD Billion)
  • Figure 10. Market by Deployment Mode
  • Figure 11. Global Marketing Cloud Platform Market, by Deployment Mode, 2021 & 2030 (USD Billion)
  • Figure 12. Market by Marketing Function
  • Figure 13. Global Marketing Cloud Platform Market, by Marketing Function, 2021 & 2030 (USD Billion)
目次
Product Code: PM3436

The global marketing cloud platform market size is expected to reach USD 23.21 billion by 2032, according to a new study by Polaris Market Research. The report "Marketing Cloud Platform Market Share, Size, Trends, Industry Analysis Report, By Component (Platform and Services); By Deployment Mode; By Marketing Function; By Vertical; By Region; Segment Forecast, 2023 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.

Increasing prevalence and adoption of smart tools with AI embedded, which allow businesses to know their customer behaviors and help them in adapting the changes into their respective designing and production sectors coupled with the growth rate of digitalization globally, are major prominent factors driving the global market growth.

In addition, the rising awareness among SMEs regarding omnichannel and customer satisfaction and growing investments towards the development of innovative solutions will further stimulate the market growth. For instance, in March 2023, Coosto, introduced Coosto for Salesforce Marketing Cloud, that offers a cutting-edge content and improved social media marketing tool, which provides solutions for every stage of content marketing process.

Moreover, these types of platforms are now using predictive analytics to forecast customer behavior and provide insights into future trends, which could help the help businesses to efficiently make data-driven decisions and optimize their marketing campaigns for better and improved results. With the extensive rise of voice assistants like Amazon Alexa and Google Home, major players operating in the market have started optimizing these solutions for voice search that includes voice-activated chatbots, voice search optimization, and the ability to analyze and respond to voice data, which further creates huge potential for market in the near future.

Marketing Cloud Platform Market Report Highlights

Platform segment lead the market share in 2022, on account of growing demand for the solution worldwide due to its ability to fix bugs and simplify the upgrades

Public clod segment held the majority market share in 2022, which is largely attributed to its numerous benefits including cost-effectiveness and easy availability worldwide

Sales channel segment is anticipated to grow at a high CAGR during the anticipated period, mainly due to growing incorporation for these platforms among large companies

Healthcare & life sciences segment expected to hold considerable market share over the study period, because of the rising implementation towards data-driven decisions

North America region dominated the global market with maximum share in 2022, owing to rapid increase in the adoption of innovated technology and high investments on R&D activities

The global key market players include: IBM Corporation, Adobe, Cision, CM Group, Oracle Corporation, Salesforce, & Teradata Corporation

Polaris Market Research has segmented the marketing cloud platform market report based on component, deployment mode, marketing function, vertical, and region:

Marketing Cloud Platform, Component Outlook (Revenue - USD Billion, 2019 - 2032)

  • Platform
  • Services

Marketing Cloud Platform, Deployment Mode Outlook (Revenue - USD Billion, 2019 - 2032)

  • Public Cloud
  • Private Cloud

Marketing Cloud Platform, Marketing Function Outlook (Revenue - USD Billion, 2019 - 2032)

  • Advertising
  • Designing
  • Sales Channel
  • Branding
  • Communications
  • Customer Support

Marketing Cloud Platform, Vertical Outlook (Revenue - USD Billion, 2019 - 2032)

  • Retail & E-Commerce
  • BFSI
  • IT & Telecom
  • Education
  • Travel & Hospitality
  • Media, Entertainment, and Gaming
  • Healthcare & Life Sciences
  • Others

Marketing Cloud Platform, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Table of Contents

1. Introduction

  • 1.1. Report Description
    • 1.1.1. Objectives of the Study
    • 1.1.2. Market Scope
    • 1.1.3. Assumptions
  • 1.2. Stakeholders

2. Executive Summary

  • 2.1. Market Highlights

3. Research Methodology

  • 3.1. Overview
    • 3.1.1. Data Mining
  • 3.2. Data Sources
    • 3.2.1. Primary Sources
    • 3.2.2. Secondary Sources

4. Global Marketing Cloud Platform Market Insights

  • 4.1. Marketing Cloud Platform - Industry Snapshot
  • 4.2. Marketing Cloud Platform Market Dynamics
    • 4.2.1. Drivers and Opportunities
      • 4.2.1.1. Technological advancement
      • 4.2.1.2. Increasing use of Marketing Cloud Platform technology in healthcare
    • 4.2.2. Restraints and Challenges
      • 4.2.2.1. Increasing digitization will restrict the market growth
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers (Moderate)
    • 4.3.2. Threats of New Entrants: (Low)
    • 4.3.3. Bargaining Power of Buyers (Moderate)
    • 4.3.4. Threat of Substitute (Moderate)
    • 4.3.5. Rivalry among existing firms (High)
  • 4.4. PESTLE Analysis
  • 4.5. Marketing Cloud Platform Industry Trends
  • 4.6. Value Chain Analysis
  • 4.7. COVID-19 Impact Analysis

5. Global Marketing Cloud Platform Market, by Component

  • 5.1. Key Findings
  • 5.2. Introduction
    • 5.2.1. Global Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
  • 5.3. Platform
    • 5.3.1. Global Marketing Cloud Platform Market, by Platform, by Region, 2019-2032 (USD Billion)
  • 5.4. Services
    • 5.4.1. Global Marketing Cloud Platform Market, by Services, by Region, 2019-2032 (USD Billion)

6. Global Marketing Cloud Platform Market, by Deployment Mode

  • 6.1. Key Findings
  • 6.2. Introduction
    • 6.2.1. Global Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
  • 6.3. Public Cloud
    • 6.3.1. Global Marketing Cloud Platform Market, by Public Cloud, by Region, 2019-2032 (USD Billion)
  • 6.4. Private Cloud
    • 6.4.1. Global Marketing Cloud Platform Market, by Private Cloud, by Region, 2019-2032 (USD Billion)

7. Global Marketing Cloud Platform Market, by Marketing Function

  • 7.1. Key Findings
  • 7.2. Introduction
    • 7.2.1. Global Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
  • 7.3. Advertising
    • 7.3.1. Global Marketing Cloud Platform Market, by Advertising, by Region, 2019-2032 (USD Billion)
  • 7.4. Designing
    • 7.4.1. Global Marketing Cloud Platform Market, by Designing, by Region, 2019-2032 (USD Billion)
  • 7.5. Sales Channel
    • 7.5.1. Global Marketing Cloud Platform Market, by Sales Channel, by Region, 2019-2032 (USD Billion)
  • 7.6. Branding
    • 7.6.1. Global Marketing Cloud Platform Market, by Branding, by Region, 2019-2032 (USD Billion)
  • 7.7. Communications
    • 7.7.1. Global Marketing Cloud Platform Market, by Communications, by Region, 2019-2032 (USD Billion)
  • 7.8. Customer Support
    • 7.8.1. Global Marketing Cloud Platform Market, by Customer Support, by Region, 2019-2032 (USD Billion)

8. Global Marketing Cloud Platform Market, by Vertical

  • 8.1. Key Findings
  • 8.2. Introduction
    • 8.2.1. Global Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
  • 8.3. Retail & E-Commerce
    • 8.3.1. Global Marketing Cloud Platform Market, by Retail & E-Commerce, by Region, 2019-2032 (USD Billion)
  • 8.4. BFSI
    • 8.4.1. Global Marketing Cloud Platform Market, by BFSI, by Region, 2019-2032 (USD Billion)
  • 8.5. IT & Telecom
    • 8.5.1. Global Marketing Cloud Platform Market, by IT & Telecom, by Region, 2019-2032 (USD Billion)
  • 8.6. Education
    • 8.6.1. Global Marketing Cloud Platform Market, by Education, by Region, 2019-2032 (USD Billion)
  • 8.7. Travel & Hospitality
    • 8.7.1. Global Marketing Cloud Platform Market, by Travel & Hospitality, by Region, 2019-2032 (USD Billion)
  • 8.8. Media, Entertainment, and Gaming
    • 8.8.1. Global Marketing Cloud Platform Market, by Media, Entertainment, and Gaming, by Region, 2019-2032 (USD Billion)
  • 8.9. Healthcare & Life Sciences
    • 8.9.1. Global Marketing Cloud Platform Market, by Healthcare & Life Sciences, by Region, 2019-2032 (USD Billion)
  • 8.10. Others
    • 8.10.1. Global Marketing Cloud Platform Market, by Others, by Region, 2019-2032 (USD Billion)

9. Global Marketing Cloud Platform Market, by Geography

  • 9.1. Key findings
  • 9.2. Introduction
    • 9.2.1. Marketing Cloud Platform Market Assessment, By Geography, 2019-2032 (USD Billion)
  • 9.3. Marketing Cloud Platform Market - North America
    • 9.3.1. North America: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
    • 9.3.2. North America: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
    • 9.3.3. North America: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
    • 9.3.4. North America: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.3.5. Marketing Cloud Platform Market - U.S.
      • 9.3.5.1. U.S.: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.3.5.2. U.S.: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.3.5.3. U.S.: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.3.5.4. U.S.: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.3.6. Marketing Cloud Platform Market - Canada
      • 9.3.6.1. Canada: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.3.6.2. Canada: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.3.6.3. Canada: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.3.6.4. Canada: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
  • 9.4. Marketing Cloud Platform Market - Europe
    • 9.4.1. Europe: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
    • 9.4.2. Europe: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
    • 9.4.3. Europe: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
    • 9.4.4. Europe: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.4.5. Marketing Cloud Platform Market - UK
      • 9.4.5.1. UK: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.4.5.2. UK: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.4.5.3. UK: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.4.5.4. UK: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.4.6. Marketing Cloud Platform Market - France
      • 9.4.6.1. France: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.4.6.2. France: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.4.6.3. France: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.4.6.4. France: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.4.7. Marketing Cloud Platform Market - Germany
      • 9.4.7.1. Germany: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.4.7.2. Germany: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.4.7.3. Germany: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.4.7.4. Germany: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.4.8. Marketing Cloud Platform Market - Italy
      • 9.4.8.1. Italy: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.4.8.2. Italy: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.4.8.3. Italy: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.4.8.4. Italy: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.4.9. Marketing Cloud Platform Market - Spain
      • 9.4.9.1. Spain: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.4.9.2. Spain: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.4.9.3. Spain: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.4.9.4. Spain: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.4.10. Marketing Cloud Platform Market - Netherlands
      • 9.4.10.1. Netherlands: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.4.10.2. Netherlands: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.4.10.3. Netherlands: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.4.10.4. Netherlands: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.4.11. Marketing Cloud Platform Market - Russia
      • 9.4.11.1. Russia: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.4.11.2. Russia.: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.4.11.3. Russia: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.4.11.4. Russia: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
  • 9.5. Marketing Cloud Platform Market - Asia Pacific
    • 9.5.1. Asia Pacific: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
    • 9.5.2. Asia Pacific: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
    • 9.5.3. Asia Pacific: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
    • 9.5.4. Asia Pacific: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.5.5. Marketing Cloud Platform Market - China
      • 9.5.5.1. China: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.5.5.2. China.: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.5.5.3. China: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.5.5.4. China: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.5.6. Marketing Cloud Platform Market - India
      • 9.5.6.1. India: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.5.6.2. India.: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.5.6.3. India: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.5.6.4. India: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.5.7. Marketing Cloud Platform Market - Japan
      • 9.5.7.1. Japan: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.5.7.2. Japan.: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.5.7.3. Japan: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.5.7.4. Japan: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.5.8. Marketing Cloud Platform Market - Malaysia
      • 9.5.8.1. Malaysia: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.5.8.2. Malaysia.: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.5.8.3. Malaysia: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.5.8.4. Malaysia: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.5.9. Marketing Cloud Platform Market - Indonesia
      • 9.5.9.1. Indonesia: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.5.9.2. Indonesia.: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.5.9.3. Indonesia: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.5.9.4. Indonesia: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.5.10. Marketing Cloud Platform Market - South Korea
      • 9.5.10.1. South Korea: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.5.10.2. South Korea.: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.5.10.3. South Korea: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.5.10.4. South Korea: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
  • 9.6. Marketing Cloud Platform Market - Middle East & Africa
    • 9.6.1. Middle East & Africa: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
    • 9.6.2. Middle East & Africa: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
    • 9.6.3. Middle East & Africa: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
    • 9.6.4. Middle East & Africa: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.6.5. Marketing Cloud Platform Market - Saudi Arabia
      • 9.6.5.1. Saudi Arabia: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.6.5.2. Saudi Arabia: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.6.5.3. Saudi Arabia: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.6.5.4. Saudi Arabia: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.6.6. Marketing Cloud Platform Market - South Africa
      • 9.6.6.1. South Africa: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.6.6.2. South Africa: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.6.6.3. South Africa: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.6.6.4. South Africa: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.6.7. Marketing Cloud Platform Market - Israel
      • 9.6.7.1. Israel: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.6.7.2. Israel: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.6.7.3. Israel: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.6.7.4. Israel: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.6.8. Marketing Cloud Platform Market - UAE
      • 9.6.8.1. UAE: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.6.8.2. UAE: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.6.8.3. UAE: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.6.8.4. UAE: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
  • 9.7. Marketing Cloud Platform Market - Latin America
    • 9.7.1. Latin America: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
    • 9.7.2. Latin America: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
    • 9.7.3. Latin America: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
    • 9.7.4. Latin America: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.7.5. Marketing Cloud Platform Market - Mexico
      • 9.7.5.1. Mexico: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.7.5.2. Mexico: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.7.5.3. Mexico: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.7.5.4. Mexico: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.7.6. Marketing Cloud Platform Market - Brazil
      • 9.7.6.1. Brazil: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.7.6.2. Brazil: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.7.6.3. Brazil: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.7.6.4. Brazil: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.7.7. Marketing Cloud Platform Market - Argentina
      • 9.7.7.1. Argentina: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.7.7.2. Argentina: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.7.7.3. Argentina: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.7.7.4. Argentina: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)

10. Competitive Landscape

  • 10.1. Expansion and Acquisition Analysis
    • 10.1.1. Expansion
    • 10.1.2. Acquisitions
  • 10.2. Partnerships/Collaborations/Agreements/Exhibitions

11. Company Profiles

  • 11.1. Oracle Corporation
    • 11.1.1. Company Overview
    • 11.1.2. Financial Performance
    • 11.1.3. Product Benchmarking
    • 11.1.4. Recent Development
  • 11.2. Redpoint Global
    • 11.2.1. Company Overview
    • 11.2.2. Financial Performance
    • 11.2.3. Product Benchmarking
    • 11.2.4. Recent Development
  • 11.3. Cheetah Digital
    • 11.3.1. Company Overview
    • 11.3.2. Financial Performance
    • 11.3.3. Product Benchmarking
    • 11.3.4. Recent Development
  • 11.4. IBM Corporation
    • 11.4.1. Company Overview
    • 11.4.2. Financial Performance
    • 11.4.3. Product Benchmarking
    • 11.4.4. Recent Development
  • 11.5. Adobe
    • 11.5.1. Company Overview
    • 11.5.2. Financial Performance
    • 11.5.3. Product Benchmarking
    • 11.5.4. Recent Development
  • 11.6. Hubspot
    • 11.6.1. Company Overview
    • 11.6.2. Financial Performance
    • 11.6.3. Product Benchmarking
    • 11.6.4. Recent Development
  • 11.7. Sitecore, Mediamath
    • 11.7.1. Company Overview
    • 11.7.2. Financial Performance
    • 11.7.3. Product Benchmarking
    • 11.7.4. Recent Development
  • 11.8. Zeta Global
    • 11.8.1. Company Overview
    • 11.8.2. Financial Performance
    • 11.8.3. Product Benchmarking
    • 11.8.4. Recent Development
  • 11.9. Nielsen
    • 11.9.1. Company Overview
    • 11.9.2. Financial Performance
    • 11.9.3. Product Benchmarking
    • 11.9.4. Recent Development
  • 11.10. Pegasystems
    • 11.10.1. Company Overview
    • 11.10.2. Financial Performance
    • 11.10.3. Product Benchmarking
    • 11.10.4. Recent Development
  • 11.11. SAP SE
    • 11.11.1. Company Overview
    • 11.11.2. Financial Performance
    • 11.11.3. Product Benchmarking
    • 11.11.4. Recent Development
  • 11.12. Selligent
    • 11.12.1. Company Overview
    • 11.12.2. Financial Performance
    • 11.12.3. Product Benchmarking
    • 11.12.4. Recent Development
  • 11.13. Cision
    • 11.13.1. Company Overview
    • 11.13.2. Financial Performance
    • 11.13.3. Product Benchmarking
    • 11.13.4. Recent Development
  • 11.14. Optimove
    • 11.14.1. Company Overview
    • 11.14.2. Financial Performance
    • 11.14.3. Product Benchmarking
    • 11.14.4. Recent Development
  • 11.15. Teradata Corporation
    • 11.15.1. Company Overview
    • 11.15.2. Financial Performance
    • 11.15.3. Product Benchmarking
    • 11.15.4. Recent Development
  • 11.16. Acquia Inc
    • 11.16.1. Company Overview
    • 11.16.2. Financial Performance
    • 11.16.3. Product Benchmarking
    • 11.16.4. Recent Development
  • 11.17. Salesforce Inc
    • 11.17.1. Company Overview
    • 11.17.2. Financial Performance
    • 11.17.3. Product Benchmarking
    • 11.17.4. Recent Development
  • 11.18. CM Group
    • 11.18.1. Company Overview
    • 11.18.2. Financial Performance
    • 11.18.3. Product Benchmarking
    • 11.18.4. Recent Development
  • 11.19. Maropost, Act-on Software
    • 11.19.1. Company Overview
    • 11.19.2. Financial Performance
    • 11.19.3. Product Benchmarking
    • 11.19.4. Recent Development
  • 11.20. Salesfusion
    • 11.20.1. Company Overview
    • 11.20.2. Financial Performance
    • 11.20.3. Product Benchmarking
    • 11.20.4. Recent Development
  • 11.21. Insider
    • 11.21.1. Company Overview
    • 11.21.2. Financial Performance
    • 11.21.3. Product Benchmarking
    • 11.21.4. Recent Development
  • 11.22. Fico
    • 11.22.1. Company Overview
    • 11.22.2. Financial Performance
    • 11.22.3. Product Benchmarking
    • 11.22.4. Recent Development
  • 11.23. Braze
    • 11.23.1. Company Overview
    • 11.23.2. Financial Performance
    • 11.23.3. Product Benchmarking
    • 11.23.4. Recent Development
  • 11.24. SAS
    • 11.24.1. Company Overview
    • 11.24.2. Financial Performance
    • 11.24.3. Product Benchmarking
    • 11.24.4. Recent Development
  • 11.25. Acoustic
    • 11.25.1. Company Overview
    • 11.25.2. Financial Performance
    • 11.25.3. Product Benchmarking
    • 11.25.4. Recent Development