Bluetoothビーコンとアイビーコン（iBeacon）の世界市場：業界分析、規模、シェア、成長、動向、予測（2024年～2031年）

世界のBluetoothビーコンとiBeacon（アイビーコン）の市場規模は、2024年に207億米ドルになるとみられ、2024年～2031年の予測期間に12.5%のCAGRで拡大し、2031年には472億米ドルに達すると予測されています。

BluetoothビーコンとiBeaconは、Bluetooth Low Energy（BLE）技術を使用して、短距離で少量のデータを送信する無線通信機器です。主に、小売、ヘルスケア、物流、エンターテイメントなど様々な業界において、位置情報サービス、資産追跡、近接マーケティング、顧客エンゲージメントのために使用されています。モバイルアプリケーションやスマート環境におけるBluetoothビーコンやiBeaconの利用拡大により、リアルタイムデータやパーソナライズされたサービスに依存する分野での需要が増加しています。

世界のBluetoothビーコンとiBeacon市場は、位置情報サービスの採用が拡大し、小売、ヘルスケア、エンターテインメントにおいてパーソナライズされた顧客体験の需要が高まっていることが牽引しています。小売業者はBluetoothビーコン技術を活用し、顧客の位置に基づいてターゲットを絞った広告やプロモーションを提供することで、人の往来を促進し、売上を伸ばしています。さらに、Bluetoothビーコンは効率的な資産追跡と在庫管理を可能にし、物流やサプライチェーン業務で重宝されています。モノのインターネット（IoT）エコシステム、スマートシティ、コネクテッドデバイスの急速な拡大も市場の成長を後押ししています。さらに、業界全体における自動化とリアルタイムのデータ収集へのシフトが、Bluetoothビーコンとアイビーコンソリューションの需要を高めています。

同市場は、スマート小売技術の利用の増加、スマートシティの拡大、さまざまな産業における顧客エンゲージメントの強化の必要性によって大きな成長機会がもたらされます。ヘルスケア分野でも、患者モニタリング、資産追跡、リアルタイム・ロケーション・システム（RTLS）向けにBluetoothベースのソリューションが検討されています。コネクテッド・デバイスとデジタル・トランスフォーメーションの概念を取り入れる業界が増えるにつれ、Bluetoothビーコンとアイビーコンの市場は拡大し続けると思われます。また、より費用対効果の高いビーコンソリューションの開発や、AIや機械学習とビーコン技術の統合により、新たな成長の道が開けるとみられています。

当レポートでは、世界のBluetoothビーコンとアイビーコン（iBeacon）市場について調査し、技術プラットフォーム別、エンドユーザー別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 エグゼクティブサマリー

第2章 市場イントロダクション

第3章 市場の視点

第4章 世界市場分析（2019年～2023年）と予測（2024年～2031年）

第5章 北米のBluetoothビーコンとアイビーコン（iBeacon）市場分析（2019年～2023年）および予測（2024年～2031年）

第6章 ラテンアメリカのBluetoothビーコンとアイビーコン（iBeacon）市場分析（2019年～2023年）および予測（2024年～2031年）

第7章 欧州のBluetoothビーコンとアイビーコン（iBeacon）市場分析（2019年～2023年）および予測（2024年～2031年）

第8章 アジア太平洋のBluetoothビーコンとアイビーコン（iBeacon）市場分析（2019年～2023年）および予測（2024年～2031年）

第9章 中東・アフリカのBluetoothビーコンとアイビーコン（iBeacon）市場分析（2019年～2023年）および予測（2024年～2031年）

第10章 予測要因：関連性と影響

第11章 予測の前提条件

第12章 競合情勢

• 市場構造
• 市場シェア分析
• 市場分類別競合激化のマッピング
• 競合ダッシュボード
• 企業プロファイル（詳細- 概要、財務、戦略、最近の動向）
  • Texas Instruments Inc.
  • Nordic Semiconductor ASA
  • Silicon Laboratories Inc.
  • Onyx Beacon LTD
  • Estimote, Inc
  • Kontakt Micro-Location Sp. Z.o.o.
  • BlueCats Australia Pty Limited
  • Gimbal, Inc.
  • Blue Sense Networks Ltd
  • Accent Advanced Systems, SLU, Other Players
  • Glimworm Beacons
  • Aruba Networks
  • Sensorberg Gmbh
  • Radius Networks, Inc.

第13章 世界のBluetoothビーコンとアイビーコン（iBeacon）市場分析（2019年～2023年）および予測（2024年～2031年）

• 市場規模（10億米ドル）と予測、地域別
• 市場の魅力分析、地域別

第14章 世界のBluetoothビーコンとアイビーコン（iBeacon）市場分析（2019年～2023年）および予測（2024年～2031年）、技術プラットフォーム別

第15章 世界のBluetoothビーコンとアイビーコン（iBeacon）市場分析（2019年～2023年）および予測（2024年～2031年）、エンドユーザー別

第16章 仮定と頭字語

第17章 調査手法

Persistence Market Research has recently released a comprehensive report on the worldwide market for Bluetooth Beacons and iBeacons. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure. This research publication presents exclusive data and statistics outlining the anticipated growth trajectory of the global Bluetooth Beacon and iBeacon market from 2024 to 2031.

Key Insights:

• Bluetooth Beacon & iBeacon Market Size (2024E): US$20.7 Bn
• Projected Market Value (2031F): US$47.2 Bn
• Global Market Growth Rate (CAGR 2024 to 2031): 12.5%

Bluetooth Beacon & iBeacon Market - Report Scope:

Bluetooth Beacons and iBeacons are wireless communication devices that use Bluetooth Low Energy (BLE) technology to transmit small amounts of data over short distances. They are primarily used for location-based services, asset tracking, proximity marketing, and customer engagement in various industries, including retail, healthcare, logistics, and entertainment. The growing use of Bluetooth beacons and iBeacons in mobile applications and smart environments has led to increased demand in sectors that rely on real-time data and personalized services.

Market Growth Drivers:

The global Bluetooth Beacon and iBeacon market is driven by the growing adoption of location-based services and the increasing demand for personalized customer experiences in retail, healthcare, and entertainment. Retailers are leveraging Bluetooth beacon technology to provide targeted advertising and promotions based on customer location, driving foot traffic and boosting sales. Additionally, Bluetooth beacons enable efficient asset tracking and inventory management, making them valuable in logistics and supply chain operations. The rapid expansion of the Internet of Things (IoT) ecosystem, smart cities, and connected devices is also fueling market growth. Moreover, the shift towards automation and real-time data collection across industries is enhancing the demand for Bluetooth beacon and iBeacon solutions.

Market Restraints:

Despite significant growth, the Bluetooth Beacon and iBeacon market faces challenges such as security concerns, interoperability issues, and the high initial setup costs associated with implementing beacon networks. The reliance on BLE technology means that users must ensure compatibility with various devices, operating systems, and hardware, which can create integration challenges. Furthermore, concerns about user privacy and data protection are becoming more prominent as the technology collects and transmits personal information in proximity-based applications. These factors may hinder widespread adoption in certain sectors, especially in regions with stringent data protection regulations.

Market Opportunities:

The Bluetooth Beacon and iBeacon market presents significant growth opportunities driven by the increasing use of smart retail technologies, the expansion of smart cities, and the need for enhanced customer engagement in various industries. The healthcare sector is also exploring Bluetooth-based solutions for patient monitoring, asset tracking, and real-time location systems (RTLS). As more industries embrace the concept of connected devices and digital transformation, the market for Bluetooth beacons and iBeacons will continue to expand. Additionally, the development of more cost-effective beacon solutions and the integration of AI and machine learning with beacon technology will open new avenues for growth.

Key Questions Answered in the Report:

• What are the primary factors driving the growth of the Bluetooth Beacon and iBeacon market globally?
• Which industries are adopting Bluetooth beacon technology at the fastest rate, and what applications are leading this trend?
• How are advancements in beacon technology reshaping the competitive landscape and expanding market potential?
• Who are the key players contributing to the Bluetooth Beacon and iBeacon market, and what strategies are they employing to maintain market relevance?
• What are the emerging trends and future prospects in the global Bluetooth Beacon and iBeacon market?

Competitive Intelligence and Business Strategy:

Leading players in the Bluetooth Beacon and iBeacon market, including Estimote, Kontakt.io, and Gimbal, are focusing on innovation, product differentiation, and strategic partnerships to strengthen their market position. These companies are investing in research and development to introduce more advanced and energy-efficient beacon solutions. Collaborations with mobile app developers, retailers, and technology providers help to expand the reach of Bluetooth-based solutions. Moreover, the growing emphasis on privacy and data security, as well as compliance with global data protection regulations, is crucial for market players aiming to succeed in a competitive and evolving landscape.

Key Companies Profiled:

• Texas Instruments Inc.
• Nordic Semiconductor ASA
• Silicon Laboratories Inc.
• Onyx Beacon LTD
• Estimote, Inc
• Kontakt Micro-Location Sp. Z.o.o.
• BlueCats Australia Pty Limited
• Gimbal, Inc.
• Blue Sense Networks Ltd
• Accent Advanced Systems, SLU, Other Players
• Glimworm Beacons
• Aruba Networks
• Sensorberg Gmbh
• Radius Networks, Inc.

Market Taxonomy

By Technology

• iBeacon
• Eddystone

By End User

• Retail
• Non-Retail

By Region

• North America
• Latin America
• Europe
• Asia Pacific (APAC)
• Middle East and Africa (MEA)

Table of Contents

1. Executive Summary

• 1.1. Market Overview
• 1.2. Market Analysis
• 1.3. PMR Analysis and Recommendations
• 1.4. Wheel of Fortune

2. Market Introduction

• 2.1. Market Taxonomy
• 2.2. Market Definition
• 2.3. Parent Market Overview
• 2.4. Value Chain Analysis

3. Market View Point

• 3.1. Macro-Economic Factors
• 3.2. Opportunity Analysis

4. Global Market Analysis 2019-2023 and Forecast 2024-2031

• 4.1. Market Volume Projections
• 4.2. Market Size and Y-o-Y Growth
• 4.3. Absolute $ Opportunity

5. North America iBeacon and Bluetooth Beacon Market Analysis 2019-2023 and Forecast 2024-2031

• 5.1. Introduction
• 5.2. Key Regulations
• 5.3. Regional Market Dynamics
  • 5.3.1. Drivers
  • 5.3.2. Restraints
  • 5.3.3. Trends
• 5.4. Market Size (US$ Bn) By Country, 2019-2023
  • 5.4.1. U.S.
  • 5.4.2. Canada
• 5.5. Market Size (US$ Bn) and Forecast By Country, 2024-2031
  • 5.5.1. U.S.
  • 5.5.2. Canada
• 5.6. Market Size (US$ Bn) and Forecast By Technology Platform
  • 5.6.1. iBeacon
  • 5.6.2. Eddystone
  • 5.6.3. Others
• 5.7. Market Size (US$ Bn) and Forecast By End Users
  • 5.7.1. Retail
  • 5.7.2. Non-Retail
• 5.8. Drivers and Restraints: Impact Analysis
• 5.9. Market Attractiveness Analysis
  • 5.9.1. By Country
  • 5.9.2. By Component
  • 5.9.3. By Technology Platform
  • 5.9.4. By End Users
  • 5.9.5. By Application
• 5.10. Key Representative Market Participants
• 5.11. Market Presence (Intensity Map)

6. Latin America iBeacon and Bluetooth Beacon Market Analysis 2019-2023 and Forecast 2024-2031

• 6.1. Introduction
• 6.2. Key Regulations
• 6.3. Regional Market Dynamics
  • 6.3.1. Drivers
  • 6.3.2. Restraints
  • 6.3.3. Trends
• 6.4. Market Size (US$ Bn) By Country, 2019-2023
  • 6.4.1. Brazil
  • 6.4.2. Mexico
  • 6.4.3. Rest of Latin America
• 6.5. Market Size (US$ Bn) and Forecast By Country, 2024-2031
  • 6.5.1. Brazil
  • 6.5.2. Mexico
  • 6.5.3. Rest of Latin America
• 6.6. Market Size (US$ Bn) and Forecast By Technology Platform
  • 6.6.1. iBeacon
  • 6.6.2. Eddystone
  • 6.6.3. Others
• 6.7. Market Size (US$ Bn) and Forecast By End Users
  • 6.7.1. Retail
  • 6.7.2. Non-Retail
• 6.8. Drivers and Restraints: Impact Analysis
• 6.9. Market Attractiveness Analysis
  • 6.9.1. By Country
  • 6.9.2. By Component
  • 6.9.3. By Technology Platform
  • 6.9.4. By End Users
  • 6.9.5. By Application
• 6.10. Key Representative Market Participants
• 6.11. Market Presence (Intensity Map)

7. Europe iBeacon and Bluetooth Beacon Market Analysis 2019-2023 and Forecast 2024-2031

• 7.1. Introduction
• 7.2. Key Regulations
• 7.3. Regional Market Dynamics
  • 7.3.1. Drivers
  • 7.3.2. Restraints
  • 7.3.3. Trends
• 7.4. Market Size (US$ Bn) By Country, 2019-2023
  • 7.4.1. Poland
  • 7.4.2. France
  • 7.4.3. Germany
  • 7.4.4. Spain
  • 7.4.5. U.K
  • 7.4.6. Russia
  • 7.4.7. Italy
  • 7.4.8. Nordic
  • 7.4.9. Benelux
  • 7.4.10. Rest of Europe
• 7.5. Market Size (US$ Bn) and Forecast By Technology Platform
  • 7.5.1. iBeacon
  • 7.5.2. Eddystone
  • 7.5.3. Others
• 7.6. Market Size (US$ Bn) and Forecast By End Users
  • 7.6.1. Retail
  • 7.6.2. Non-Retail
• 7.7. Drivers and Restraints: Impact Analysis
• 7.8. Market Attractiveness Analysis
  • 7.8.1. By Country
  • 7.8.2. By Component
  • 7.8.3. By Technology Platform
  • 7.8.4. By End Users
  • 7.8.5. By Application
• 7.9. Key Representative Market Participants
• 7.10. Market Presence (Intensity Map)

8. Asia Pacific iBeacon and Bluetooth Beacon Market Analysis 2019-2023 and Forecast 2024-2031

• 8.1. Introduction
• 8.2. Key Regulations
• 8.3. Regional Market Dynamics
  • 8.3.1. Drivers
  • 8.3.2. Restraints
  • 8.3.3. Trends
• 8.4. Market Size (US$ Bn) By Country, 2019-2023
  • 8.4.1. Japan
  • 8.4.2. ANZ
  • 8.4.3. India
  • 8.4.4. China
  • 8.4.5. ASEAN
  • 8.4.6. Rest of APAC
• 8.5. Market Size (US$ Bn) and Forecast By Technology Platform
  • 8.5.1. iBeacon
  • 8.5.2. Eddystone
  • 8.5.3. Others
• 8.6. Market Size (US$ Bn) and Forecast By End Users
  • 8.6.1. Retail
  • 8.6.2. Non-Retail
• 8.7. Drivers and Restraints: Impact Analysis
• 8.8. Market Attractiveness Analysis
  • 8.8.1. By Country
  • 8.8.2. By Component
  • 8.8.3. By Technology Platform
  • 8.8.4. By End Users
  • 8.8.5. By Application
• 8.9. Key Representative Market Participants
• 8.10. Market Presence (Intensity Map)

9. Middle East and Africa iBeacon and Bluetooth Beacon Market Analysis 2019-2023 and Forecast 2024-2031

• 9.1. Introduction
• 9.2. Key Regulations
• 9.3. Regional Market Dynamics
  • 9.3.1. Drivers
  • 9.3.2. Restraints
  • 9.3.3. Trends
• 9.4. Market Size (US$ Bn) By Country, 2019-2023
  • 9.4.1. GCC Countries
  • 9.4.2. North Africa
  • 9.4.3. South Africa
  • 9.4.4. Rest of Middle East and Africa
• 9.5. Market Size (US$ Bn) and Forecast By Technology Platform
  • 9.5.1. iBeacon
  • 9.5.2. Eddystone
  • 9.5.3. Others
• 9.6. Market Size (US$ Bn) and Forecast By End Users
  • 9.6.1. Retail
  • 9.6.2. Non-retail
• 9.7. Drivers and Restraints: Impact Analysis
• 9.8. Market Attractiveness Analysis
  • 9.8.1. By Country
  • 9.8.2. By Component
  • 9.8.3. By Technology Platform
  • 9.8.4. By End Users
  • 9.8.5. By Application
• 9.9. Key Representative Market Participants
• 9.10. Market Presence (Intensity Map)

10. Forecast Factors: Relevance and Impact

11. Forecast Assumptions

12. Competition Landscape

• 12.1. Market Structure
• 12.2. Market Share Analysis
• 12.3. Competition Intensity Mapping By Market Taxonomy
• 12.4. Competition Dashboard
• 12.5. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
  • 12.5.1. Texas Instruments Inc.
  • 12.5.2. Nordic Semiconductor ASA
  • 12.5.3. Silicon Laboratories Inc.
  • 12.5.4. Onyx Beacon LTD
  • 12.5.5. Estimote, Inc
  • 12.5.6. Kontakt Micro-Location Sp. Z.o.o.
  • 12.5.7. BlueCats Australia Pty Limited
  • 12.5.8. Gimbal, Inc.
  • 12.5.9. Blue Sense Networks Ltd
  • 12.5.10. Accent Advanced Systems, SLU, Other Players
  • 12.5.11. Glimworm Beacons
  • 12.5.12. Aruba Networks
  • 12.5.13. Sensorberg Gmbh
  • 12.5.14. Radius Networks, Inc.

13. Global iBeacon and Bluetooth Beacon Market Analysis 2019-2023 and Forecast 2024-2031

• 13.1. Introduction / Key Findings
• 13.2. Market Size (US$ Bn) and Forecast By Region
  • 13.2.1. North America
  • 13.2.2. Europe
  • 13.2.3. Latin America
  • 13.2.4. Asia Pacific
  • 13.2.5. Middle East and Africa
• 13.3. Market Attractiveness Analysis By Region

14. Global iBeacon and Bluetooth Beacon Market Analysis 2019-2023 and Forecast 2024-2031, By Technology Platform

• 14.1. Introduction / Key Findings
• 14.2. Market Size (US$ Bn) and Forecast By Technology Platform
  • 14.2.1. iBeacon
  • 14.2.2. Eddystone
  • 14.2.3. Others
• 14.3. Key Trends / Developments
• 14.4. Market Attractiveness Analysis By Technology Platform

15. Global iBeacon and Bluetooth Beacon Market Analysis 2019-2023 and Forecast 2024-2031, By End Users

• 15.1. Introduction / Key Findings
• 15.2. Market Size (US$ Bn) and Forecast By End Users
  • 15.2.1. Retail
  • 15.2.2. Non-Retail
• 15.3. Key Trends / Developments
• 15.4. Market Attractiveness Analysis By End Users

16. Assumptions and Acronyms

17. Research Methodology