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米国の食品市場の将来展望 (2020年):コロナウイルスの時代における家庭料理・食料品の買い物、食品動向

U.S. Food Market Outlook 2020: Home Cooking, Grocery Shopping, & Food Trends in the Age of Coronavirus

発行 Packaged Facts 商品コード 944258
出版日 ページ情報 英文 357 Pages
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本日の銀行送金レート: 1USD=108.54円で換算しております。
米国の食品市場の将来展望 (2020年):コロナウイルスの時代における家庭料理・食料品の買い物、食品動向 U.S. Food Market Outlook 2020: Home Cooking, Grocery Shopping, & Food Trends in the Age of Coronavirus
出版日: 2020年06月10日 ページ情報: 英文 357 Pages
概要

新型コロナウイルス感染症 (Covid-19) の感染拡大により、食品消費の主体がフードサービス産業(学校やレストランのカフェテリアを含む)から家庭にシフトするようになり、それが小売業界での食品需要を大幅増加につながっています。

当レポートでは、米国の食品市場の構造と最新情勢、特に新型コロナウイルス感染症 (Covid-19) の影響による変化について分析し、全体的な市場規模の動向見通し (2014年~2019年、2019~2024年) や、食材/成分やマーケティング手段などの変化、消費者の新たな嗜好・傾向、販売チャネルごとの変化、商品カテゴリー別の詳細動向、といった情報を取りまとめてお届けいたします。

VIDEO DEMONSTRATION

目次

エグゼクティブサマリー

概観

  • 食品製造業の将来展望
  • 食品の小売販売額の予測
  • 流通の動向
    • eコマース販売
  • 食料品の配達
    • 実店舗型の小売業者:オムニチャネルのショッピング体験を強化
    • コロナウイルスに伴う食料品の調達方法の変化
    • 新種の直接販売方法
    • ホームミールキット
  • 衰退中のセンターストア:復調の兆し
  • 小売チャネル

食品市場の主な動向

  • 食材ベースの傾向
    • 植物ベース
    • 糖分の増量/減量
    • 予期せぬ場所でのエスニック料理/地元料理
    • 新鮮さの最重視
    • より多くの野菜を、より多くの方法で
    • カンナビジオール (CBD) 入り食品
  • マーケティングベースの動向
    • 高級化:プライベートブランド市場の主な潮流
    • 小規模ブランドによるイノベーションの促進
    • 製品コラボレーションによるwin-win関係の構築
    • 短期間/季節限定/限定版
  • パッケージングによる差別化
    • 優先されるパッケージ機能
    • 歩きながらの消費 (on-the-go)
  • 食事量の制限
  • 鮮度と安全性
    • 再封可能性
    • 持続可能性
    • 再利用性
  • 消費者主導のトレンド
    • 社会的配慮のある食事(ローカル&サスティナブル)
    • ウェルネスフーズ
    • 「インスタ映え」する食事
    • 児童向け健康食

フレッシュパッケージサラダ

  • 範囲
  • 市場
    • 市場規模 (金額ベース):最新値・予測値
    • 市場規模 (数量ベース)
    • カテゴリー別の販売量
    • 成長機会
  • 競合他社
    • 市場シェア:企業別
    • 企業合併・買収 (M&A) 活動
  • 新製品の傾向
  • 消費者動向

冷凍ピザ

アイスクリーム・冷凍デザート

ミールバー・スナックバー

セイボリースナック

ヨーグルト

食肉・鶏肉

シリアル

  • 市場規模:予測値
  • 概観
  • 成長への課題
  • 将来の成長のための主要な機会
  • 競合他社

チョコレート菓子

クッキー

焼きたてパン

冷凍食品

ナチュラルチーズ・スペシャルチーズ

スープ

目次
Product Code: LA16263289

Most packaged food categories are mature and rely primarily on population growth, leaving food marketers with the challenge of bringing something new to the table. Opportunities abound for companies that invest in new product launches, ingredient changes, and different marketing tactics to appeal to changing consumer preferences.

The COVID-19 pandemic has led to sharply increased demand for food in the retail sector as consumption has been shifted from the foodservice industry (including cafeterias in schools and restaurants) to the home. As a result, demand on the retail side has increased to balance losses in the foodservice market as consumers shift their food spending to more at-home preparation and consumption.

With a focus on "what's next" - along with bringing decades of food and beverage market perspective and analysis to the table - U.S. Food Market Outlook 2020: Home Cooking, Grocery Shopping, & Food Trends in the Age of Coronavirus is packed with insights about consumer trends, behavior, and motivations. This report delivers actionable predictions and recommendations designed to guide retailers, service providers, wholesalers, food processors, packaging firms, and investors in making business decisions about the food market.

Scope

Combining Packaged Facts' extensive monitoring of the food and beverage market with proprietary surveys, ‘U.S. Food Market Outlook 2020: Home Cooking, Grocery Shopping, & Food Trends in the Age of Coronavirus ’ is the go-to source for a complete understanding of the U.S. food market. This broad-based report evaluates current trends and future directions for marketing and retailing, along with consumer patterns across the food market. ‘U.S. Food Market Outlook 2020: Home Cooking, Grocery Shopping, & Food Trends in the Age of Coronavirus ’ examines product availability; surveys retail channel trends; and analyzes consumer trends and motivations. This report focuses on the market for selected food products sold to consumers in the United States through retail channels. All retail channels of distribution are covered in market sizing and discussion, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, natural food stores, convenience stores, drugstores, dollar stores, and direct-sales channels including online. Market size data and projections are provided at the retail sales level for 2014-2019 and 2019-2024, with channel and marketer shares figures for 2019.

Report Methodology

The information contained in ‘U.S. Food Market Outlook 2020: Home Cooking, Grocery Shopping, & Food Trends in the Age of Coronavirus ’ was developed from primary and secondary research sources. Primary research includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze purchasing patterns and attitudes with regard to food and beverage preferences. Supplementing Packaged Facts' exclusive survey is an extensive analysis of Simmons' National Consumer Study, which is based on approximately 25,000 adult respondents surveyed annually. This report contains dozens of numerical tables and charts, as well as numerous product photographs. Primary research also includes interviews with food and beverage market experts; participation in and attendance at food industry events; and extensive internet canvassing. Secondary research entailed gathering data from relevant trade, business, and government sources, as well as company promotional literature and annual reports. Our estimates of market size and company performance are based on various sources including reported revenues of product manufacturers and retailers, relevant publications, and other market research sources. The analysis in this report also draws, as a background source, on retail sales tracking data from mass market and specialty channels.

VIDEO DEMONSTRATION

Table of Contents

Executive Summary

  • COVID-19 Coronavirus Impacting Near Term Trends in 2020
  • E-Commerce Sales Growing Rapidly but Still Small
  • Key Ingredient-Based Product Trends
    • Plant-Based One of the Hottest Food Trends
    • Less Sugar/More Sugar
  • Key Marketing-Based Product Trends
    • Upscale: The Hottest Private Label Tier
    • Small Brands Driving Innovation
  • Key Consumer-Driven Product Trends
    • Socially Conscious Eating
    • Wellness Foods
  • Scope
  • Methodology

Overview

  • Food Manufacturing Outlook
    • Table: Food Manufacturing by Product at Manufacturers' Level Value, 2009, 2014, 2019, and 2024 (billion dollars)
  • Food Retail Sales Forecast
    • Table: U.S. Retail Dollar Sales by Top Food Categories, 2014, 2019-2024P (million dollars and percent)
  • Distribution Trends
    • E-Commerce Sales
  • Grocery Delivery
    • Table: Online Grocery Delivery Service Use Share by Provider, 2017-2019
    • Brick-and-Mortar Retailers Enhance Omni-Channel Shopping Experience
      • Table: Click-and-Collectors, 2018 vs. 2019 (percent)
      • Table: Click-and-Collect: Store Used for Last Pick Up, 2018 vs. 2019 (percent)
    • Instacart Enhances Pickup Service
    • Coronavirus is Changing Uses of Grocery Fulfillment Methods
    • New Breed of Direct-to-Consumer Sales
    • Home Meal Kits
  • The Shrinking Center Store Revitalized for Now
  • Retail Channels
    • Table: U.S. Retail Channel Shares by Top Food Categories, 2019 (percent)

Food Trend Spotlights

  • Ingredient-Based Trends
    • Plant-Based
    • Less Sugar/More Sugar
    • Less Sugar
    • More Sugar
    • Ethnic/Regional Flavors in Unexpected Places
    • Fresh Everything
    • More Vegetables, More Ways
      • Table: Consumption Rates for Vegetables, 2015-2019 (percent of households)
    • CBD-Infused Foods
  • Marketing-Based Trends
    • Upscale: The Hottest Private Label Tier
    • Small Brands Driving Innovation
    • Product Collaboration Creates Win-Win Opportunities
    • Short Run/Seasonal Releases/Limited Editions
  • Differentiation Through Packaging
    • Priorities in Packaging Features
      • Table: Consumer Insights: Opinions on Food/Beverage Packaging Features, 2019 (percent of respondents)
    • On-the-Go Consumption
  • Portion Control
  • Freshness and Safety
    • Resealable
    • Sustainability
    • Reusable
  • Consumer-Driven Trends
    • Socially Conscious Eating (Local & Sustainable)
    • Wellness Foods
    • Instagrammable Foods
    • Healthier Kids Foods

Fresh Packaged Salads

  • Scope
  • The Market
    • Retail Sales of Fresh Packaged Salads $6.7 Billion in 2019
    • Market to Reach $8.5 Billion by 2024
    • Volume Sales
      • Table: U.S. Fresh Packaged Salads Retail Sales, 2014-2024 (million dollars, million pounds, and percent change)
    • Category Sales
    • Growth Opportunities
  • Competitors
    • Private Label, Fresh Express, Dole, and Taylor Fresh Control Over 80% of the Market
      • Table: Selected Marketers/Brands of Fresh Packaged Salads
    • M&A Activity
  • New Product Trends
    • Local Indoor Farming-The Next-Gen Organic
    • Clean Label Communicates Better For You
    • Convenience Is the Lifeblood of Packaged Salads
    • Restaurant Quality at Home
    • International Influence
    • Enhanced Nutrition
  • Consumer Trends
    • 70% of Households Eat Packaged Salads
      • Table: Consumption Rates for Bagged/Packaged Salads and Fresh Produce, 2009-2019 (percent of households)
    • Produce Leads Organic Consumption
      • Table: Organic Use Trends for Selected Categories, 2010-2019 (percent of U.S. households)
    • Brand Use
      • Table: Brands of Bagged/Packaged Salads Eaten Most Often by Households, 2009-2019 (percent of households that eat bagged/packaged salads)

Frozen Pizza

  • Scope
  • The Market
    • Retail Sales of Frozen Pizza $5.6 Billion in 2019
    • Market to Reach $6.5 Billion in 2024
    • Volume Sales
      • Table: U.S. Frozen Pizza Retail Sales, 2014-2024 (million dollars, millions pounds, and percent)
    • Growth Opportunities
  • Competitors
    • Nestlé and Schwan's Control About 60% of Market
      • Table: Selected Marketers/Brands of Frozen Pizza
    • M&A Activity
  • New Product Trends
    • Restaurant Quality Is Expected
    • Handcrafted and Artisanal Products Define Premiumization
    • Health and Nutrition Without Sacrificing Taste
    • Plant-Based Taking Hold in Frozen Pizza
    • Unique and Bold Flavors Differentiate Frozen Pies
  • The Consumer
    • Frozen Pizza Eaten by Over 60% of Households
      • Table: Consumption Rates for Frozen Pizza, Main Courses, and Complete Dinners, 2009-2019 (percent of U.S. households)
    • Frozen Pizza Eaters Don't Eat Them That Often
      • Table: Number of Frozen Pizzas Eaten in Last 30 Days, 2009-2019 (percent of U.S. households that eat frozen pizza)

Ice Cream and Frozen Novelties

  • Scope
  • The Market
    • Retail Sales of Ice Cream and Frozen Novelties Over $13 Billion in 2019
    • Market Heading Toward $15 Billion in 2024
    • Volume Sales
      • Table: U.S. Ice Cream and Frozen Novelties Retail Sales, 2014-2024 (million dollars, units, and percent change)
    • Category and Segment Sales
      • Table: U.S. Ice Cream and Frozen Novelties Retail Dollar Sales: By Category & Segment, 2016-2019 (million dollars)
    • Growth Opportunities
  • Competitors
    • Unilever, Nestlé, and Private Label Control Over 50% of Market
      • Table: Selected Marketers/Brands of Ice Cream and Frozen Novelties
    • M&A Activity
  • New Product Trends
    • Indulgence Still Drives Most Sales
    • Low-Calorie, High-Protein, and Reduced Sugar Remaking Light Ice Cream
    • Calling Out Reducing Sugar
    • Diet-Designed Ice Cream
    • Plant-Based, Non-Dairy Finds a Niche
    • Sustainable Ice Cream
    • International Treats Get Exposure in the U.S.
    • Appealing Directly to Kids
  • The Consumer
    • Ice Cream Penetration Far Higher Than Frozen Novelties
      • Table: Consumption Rates for Ice Cream, Frozen Novelties, and Packaged Frozen Yogurt, 2009-2019 (percent of U.S. households)
    • Ice Cream Eaters Want Regular (Full-Fat) Ice Cream
      • Table: Types of Ice Cream/Sherbet Eaten Most Often, 2009-2019 (percent of U.S. households that eat ice cream/sherbet)
    • Most Ice Cream/Sherbet Eaters Don't Consume Much
      • Table: Quarts of Ice Cream/Sherbet Eaten in Last 30 Days, 2009-2019 (percent of U.S. households that eat ice cream/sherbet)
    • Brand Use
      • Table: Brands of Eaten Most Often by Households: Ice Cream vs. Frozen Novelties, 2009-2019 (percent of households that eat ice cream or frozen novelties)

Meal & Snack Bars

  • Scope
  • The Market
    • Retail Sales of Meal & Snack Bars Are Over $7 Billion in 2019
    • Market to Reach $8.5 Billion in 2024
    • Volume Sales
      • Table: U.S. Meal & Snack Bars Retail Sales, 2014-2024 (million dollars, million pounds, and percent change)
    • Category Sales
      • Table: U.S. Meal & Snack Bars Retail Sales: By Category, 2016-2019 (million dollars)
    • Growth Opportunities
  • Competitors
    • General Mills, Kellogg, and CLIF Bar Control About 45% of the Market
      • Table: Selected Marketers/Brands of Meal & Snack Bars
    • M&A Activity
  • New Product Trends
    • Clean Label Is Table Stakes for "Healthier" Bars
    • New Functional Benefits Beyond the Traditional
    • Enhanced Nutrition
    • Designed for Dietary Preferences
    • Calling Out Reducing Sugar
    • Free-From Products Target Allergen
    • Plant-Based for Protein and Healthier Products
    • Cool Bars
    • Indulgence Desired Across All Bars
    • Differentiating in a Crowded Market
  • Consumer Trends
    • Far More Consumers Eat Breakfast/Cereal/Granola Snacks & Bars Than Other Bars
      • Table: Consumption Rates for Breakfast/Cereal/Granola & Energy/Diet Snacks & Bars, 2009-2019 (percent of adults)
    • Consumers Prefer Granola, but Fruit & Nut Bars Are Gaining
      • Table: Types of Breakfast/Cereal/Granola Snacks & Bars Eaten Most Often, 2009-2019 (percent of adults who eat breakfast/cereal/granola snacks & bars)
    • Snack Bar Eaters Don't Eat Them That Often
      • Table: Servings of Breakfast/Cereal/Granola Snacks & Bars Eaten in Last 30 Days, 2009-2019 (percent of U.S. adults who eat breakfast/cereal/granola snacks & bars)
    • Key Differences in Consumer Demographics Among Leading Bars
      • Table: Demographic Characteristics of Selected Bar Brand Eaters, 2019 (index)

Salty Snacks

  • Scope
  • The Market
    • Retail Sales of Salty Snacks Over $27 Billion in 2019
    • Market Over $34 Billion by 2024
    • Volume Sales
      • Table: U.S. Salty Snacks Retail Sales, 2014-2024 (million dollars, million pounds, and percent change)
    • Category Sales
      • Table: U.S. Salty Snack Market Retail Dollar Sales: By Category, 2016-2019 (million dollars and percent change)
    • Growth Opportunities
  • Competitors
    • PepsiCo Controls Over 60% of Market
      • Table: Selected Marketers/Brands of Salty Snacks
    • M&A Activity
  • New Product Trends
    • Indulgence Still Paramount
    • Healthier Profiles Becoming Table Stakes
    • Alternatives to Corn and Potato Bases
    • Enhanced Nutrition
  • The Consumer
    • Product Use Rates
      • Table: Consumption Rates for Selected Salty Snacks, 2009-2019 (percent of households)
      • Table: Types of Potato Chips Eaten Most Often, 2009-2019 (percent of U.S. households that eat potato chips)
      • Table: Bags of Potato Chips Eaten in Last 30 Days, 2009-2019 (percent of U.S. households that eat potato chips)
      • Table: Bags of Corn/Tortilla/Pita Chip & Cheese Snacks Eaten in Last 30 Days, 2009-2019 (percent of U.S. households that eat corn/tortilla chips/cheese snacks)
    • Brand Use
      • Table: Brands of Salty Snacks Eaten Most Often: Among All Households, 2014-2019 (percent of all households)
      • Table: Brands of Salty Snacks Eaten Most Often: Among Customer Base by Product Category, 2015-2019 (percent of households that eat specified type of salty snack)

Yogurt

  • Scope
  • Market Size & Segmentation
    • Retail Sales of Yogurt $8.7 Billion in 2019
    • Market Declining to $8.6 Billion in 2024
    • Volume Sales
      • Table: U.S. Yogurt Retail Sales, 2014-2024 (million dollars, million pints, and percent change)
    • Category Sales
      • Table: U.S. Yogurt Retail Dollar Sales: By Category, 2016-2019 (million dollars)
  • Growth Opportunities
  • Competitors
    • Danone, Chobani, & General Mills Control Over 70% of Market
      • Table: Selected Marketers/Brands of Yogurt
    • M&A Activity
  • New Product Trends
    • Dairy-Free and Plant-Based Driving Alternative Surge
    • Playing Up Probiotics
    • Less Sugar, More Protein
    • Nut Butters Add Good Fat to Yogurt
    • Balancing Fun and Nutrition in Kids' Yogurts
    • International Styles Take on Greek
    • Indulgence Always Tastes Good
    • Capturing More of the Snacking Market
  • Consumer Trends
    • Yogurt Eaten by More Than Half of Adults, but Consumption Is Declining
      • Table: Consumption Rates for Yogurt & Smoothies, 2009-2019 (percent of U.S. adults)
    • Consumers Widely Prefer Spoonable Yogurt, but Drinkable Yogurt Is on the Rise
      • Table: Forms of Yogurt & Smoothies Eaten/Drank Most Often, 2011-2019 (percent of U.S. adults who eat/drink yogurt & smoothies)
    • Regular (Full-Fat) Yogurt Increasingly Preferred by Consumers
      • Table: Types of Yogurt & Smoothies Eaten/Drank Most Often, 2009-2019 (percent of U.S. adults who eat/drink yogurt & smoothies)
    • Yogurt with Fruit & Greek Style Most Popular
      • Table: Kinds of Yogurt & Smoothies Eaten/Drank Most Often, 2009-2019 (percent of U.S. adults who eat/drink yogurt & smoothies)
    • Most Yogurt Eaters/Drinkers Don't Consume It That Frequently
      • Table: Servings of Yogurt Eaten/Drank in Last 30 Days, 2009-2019 (percent of U.S. adults who eat/drink yogurt)
    • Brand Use
      • Table: Brands of Yogurt Eaten Most Often by Households, 2014-2019 (percent of households that eat yogurt)

Meat and Poultry

  • Scope
  • The Market
    • Retail Sales of Meat and Poultry Over $99 Billion in 2019
    • Market to Reach Over $108 Billion by 2024
    • Volume Sales
      • Table: U.S. Meat and Poultry Retail Sales, 2014-2024 (million dollars, million pounds, and percent change)
    • Category and Segment Sales
      • Table: U.S. Meat and Poultry Market Retail Dollar Sales: By Category/Segment, 2016-2019 (million dollars and percent change)
    • Growth Opportunities
  • Competitors
    • Five Companies Control Majority of the Market
    • Other Players
      • Table: Selected Marketers/Brands of Meat and Poultry
    • M&A Activity
  • Competitive Product Highlight: Meat Alternatives
    • Lab-Grown Meat May Impact Market in Future
  • New Product Trends
    • Authenticity and Transparency
    • Clean and Natural
    • Premiumization
    • Value-Added Products Offer Convenience, Flavor
    • More Functional Packaging
    • Meat Snacks
  • Consumer Trends
    • Beef and Chicken Remain Americans' Favorites
      • Table: Consumption Rates for Selected Meat & Poultry, 2009-2019 (percent of households)
    • Processed Meats Still Popular, But Declining....Except Bacon
      • Table: Consumption Rates for Selected Processed Meats and Poultry 2009-2019 (percent of households)
    • Consumption of Meat and Plant-Based Alternatives
      • Table: Consumption Rates for Meat Alternatives 2009-2019 (percent of households)
      • Table: Consumption of Meat Alternatives by Selected Demographics, 2009-2019 (percent of households that eat meat alternatives)

Cereal

  • Retail Sales Declining Slightly to $10.2 Billion by 2024
  • Overview
  • Headwinds to Growth
  • Key Opportunities for Future Growth
  • Competitors

Chocolate Candy

  • Retail Sales to Reach $27 Billion by 2024
  • Overview
  • Headwinds to Growth
  • Key Opportunities for Future Growth
  • Competitors

Cookies

  • Retail Sales Nearly $13 Billion by 2024
  • Overview
  • Headwinds to Growth
  • Key Opportunities for Future Growth
  • Competitors

Fresh Bread

  • Retail Sales Nearly $17 Billion by 2024
  • Overview
  • Headwinds to Growth
  • Key Opportunities for Future Growth
  • Competitors

Frozen Dinners/Entrees

  • Retail Sales Nearly $12 Billion in 2024
  • Overview
  • Headwinds to Growth
  • Key Opportunities for Future Growth
  • Competitors

Natural and Specialty Cheese

  • Retail Sales Nearly $19 Billion in 2024
  • Overview
  • Headwinds to Growth
  • Key Opportunities for Future Growth
  • Competitors

Soup

  • Retail Sales Nearly $8 Billion in 2024
  • Overview
  • Headwinds to Growth
  • Key Opportunities for Future Growth
  • Competitors
  • Consumer Trends
    • Consumption of Soup Products
      • Table: Consumption Rates for Soup by Type: Canned/Prepared vs. Dry/Bouillon, 2009-2019 (percent of U.S. households)
      • Table: Forms of Canned/Prepared Soup Eaten Most Often: Ready-to-Serve vs. Condensed 2009-2019 (percent of U.S. households who eat prepared soup)
    • Brand Use
      • Table: Brands of Soup Eaten Most Often by Households: Canned/Prepared vs. Dry/Bouillon, 2009-2019 (percent of households that eat soup products by type)