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表紙：米国のペットリター・清掃用品・消臭用品市場 (第4版)
市場調査レポート
商品コード
1401756

米国のペットリター・清掃用品・消臭用品市場 (第4版)

Pet Litter, Cleanup, and Odor Control Products in the US, 4th Edition
出版日: | 発行: Packaged Facts | ページ情報: 英文 185 Pages | 納期: 即日から翌営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.76円
米国のペットリター・清掃用品・消臭用品市場 (第4版)
出版日: 2023年12月31日
発行: Packaged Facts
ページ情報: 英文 185 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 目次
概要

米国のペットリター (ペット用トイレ砂)・清掃用品・消臭用品の小売販売高は、2027年に89億米ドルに達し、6.8%のCAGRで成長すると予測しています。この市場は当面、緩やかな成長を続ける見通しです。

当レポートでは、米国のペットリター・清掃用品・消臭用品の市場について分析し、市場の基本構造や最新情勢、セグメント別の市場規模の動向見通し、消費者が重視する要素 (態度・関心・行動) と人口統計学的・心理的傾向、マーケティング担当者・小売業者向け提言、といった情報を取りまとめてお届けいたします。

目次

第1章 エグゼクティブサマリー

第2章 市場

  • 各章のハイライト
  • 市場の定義
  • 市場規模と構造
  • 市場の見通し
    • 食品以外のペット用品の市場：価格高騰が依然として懸念される
    • ペットの飼い主は四方八方から圧迫されている
    • ペットの清掃支出への影響
    • ペットは家庭生活の中心
    • ペットが飼われている場所が廃棄物管理に影響を与える可能性
    • 健康・ウェルネスへの関心増大
    • ペットの肥満と高齢化：健康問題の一因
    • リター・清掃用品市場：猫がトップ
    • 犬の個体数の減少
    • 小型犬人気の鎮静化
    • ペットの排泄物が環境に与える影響
    • 猫砂の環境への影響
    • 犬の排泄物が環境に及ぼす影響
    • 猫の駆除の習慣
  • 小売動向
    • Wal-Mart：ゴミや清掃品の購入に偏りがある
    • eコマース・自動出荷、直販
    • 自動出荷のパターン：世代別・コホート別
  • 将来展望
    • 市場成長によるパンデミック前の水準への回帰

第3章 猫砂・付属品

  • 分析概要
  • カテゴリーの概要
  • 競合の概要
  • 猫砂のマーケティングと新製品の動向
  • 消費者の動向

第4章 犬の排泄物管理用品

  • 分析概要
  • カテゴリーの概要
  • 競合概要
  • トレーニングパッドの販売と新製品の動向
  • ゴミ袋/付属品のマーケティングと新製品の動向
  • 消費者の動向

第5章 ペット用清掃・消臭用品

  • 分析概要
  • カテゴリーの概要
  • 競合の概要
  • 清掃・消臭用品のマーケティングと新製品の動向
  • 消費者の動向
目次
Product Code: LA18401297

Pet Litter, Cleanup, and Odor-Control Products in the US, 4th Edition, provides a deep dive into the cat litter, puppy/training pads, dog waste bags, and pet cleanup and odor control preparations market. The report presents valuable insights into what factors are most important for consumers considering purchases in this market and what marketers and retailers can do to satisfy consumer expectations and demands.

The report provides detailed analysis of the major brands and marketers in each category, as well as the innovations and marketing strategies they employ to attract and retain customers. The report also explores the consumer behavior and attitudes of pet owners towards pet litter and cleanup products, and identifies the key demographic and psychographic indicators for purchasing and using different types of products, as well as the most important features that pet owners are looking for in these products. With a market outlook that projects the US retail sales of pet litter, cleanup, and odor-control products to reach $8.9 billion in 2027, for a CAGR of 6.8%, this market is poised for continued moderate growth for the foreseeable future.

Table of Content

  • EXECUTIVE SUMMARY
  • THE MARKET
    • Market Definition
    • Report Methodology
    • Illustration 1-1. US Census Regional Divisions and Sub-Divisions
    • Market Size and Composition
    • Market Outlook
    • Retail Trends
    • Looking Ahead
  • CAT LITTER AND ACCESSORIES
    • Category Overview
    • Competitive Overview
    • Cat Litter Marketing & New Product Trends
    • Figure 1-1. Most Important Factors When Purchasing Litter, 2023 (percent of litter purchasers)
    • Consumer Trends
  • DOG WASTE MANAGEMENT PRODUCTS
    • Category Overview
    • Competitive Overview
    • Training Pads Marketing & New Product Trends
    • Waste Bags/Accessories Marketing & New Product Trends
    • Consumer Trends
  • PET CLEANUP AND ODOR CONTROL PREPARATIONS
    • Category Overview
    • Competitive Overview
    • Cleanup and Odor Control Marketing & New Product Trends
    • Consumer Trends
  • OPPORTUNITIES
    • Pet-Centric Home Life
    • Focus on Pet Health and Wellness
    • Litter Premiumization
    • Value Propositions
    • Focus on Cats
    • Natural and Eco-Friendly Products
    • Figure 1-2. Cat Owner Attitudes Towards Natural and Environmentally Friendly Litter and Cleanup Products, 2023 (percent of cat owners)
    • E-Commerce, Autoship, and DTC

CHAPTER 2: THE MARKET

  • CHAPTER HIGHLIGHTS
  • MARKET DEFINITION
    • Exclusions
    • Report Methodology
    • Illustration 2-1. US Census Regional Divisions and Sub-Divisions
  • MARKET SIZE AND COMPOSITION
    • Litter and Cleanup Sales Outpace Overall Non-Food Supplies Growth
    • Table 2-1. US Retail Sales of Pet Litter, Cleanup, and Odor Control Products, 2018-2023P (in millions of dollars)
    • Cat Litter Is Top Category
    • Table 2-2. US Retail Sales of Pet Litter, Cleanup, and Odor Control Products by Category, 2018 vs. 2023P (in millions of dollars)
    • Figure 2-1. Share of US Retail Sales of Pet Litter, Cleanup, and Odor Control Products by Category, 2023P (in percent and millions of dollars)
    • Market Share by Retail Channel
    • Figure 2-2. Share of US Retail Sales of Pet Cleanup and Odor Control Products by Retail Channel, 2023P (percent)
  • MARKET OUTLOOK
    • Price Inflation Still a Concern in Non-Food Pet Supplies Market
    • Pet Owners Squeezed on All Sides
    • Figure 2-3. Level of Concern About Rising Prices in Consumer Categories, 2023 (percent of pet owners)
    • Impact on Pet Cleanup Spending
    • Figure 2-4. Reduction in Spending on "Extras", 2023 (percent of pet owners)
    • Figure 2-5. Types of Litter Changed To in Past 12 Months 2023 (percent of cat owners who had changed which litter they use)
    • Pets Central to Home Life
    • Figure 2-6. Level of Agreement with Statement: "I consider my pets to be part of the family", 2023 (percent of pet owners)
    • Figure 2-7. Level of Agreement with Statement: "My pets are central to my home life", 2022 (percent of pet owners)
    • Where Pets Are Kept Can Influence Waste Management
    • Table 2-3. Where Pets Are Typically Kept: Dogs vs. Cats, 2023 (percent of pet owners)
    • Increased Focus on Health and Wellness
    • Table 2-4. Level of Agreement with Statement: "My pets are important to my mental/physical health", 2023 (percent of dog and cat owners)
    • Pet Obesity and Aging Pets Contribute to Health Concerns
    • Table 2-5. Share of Dog/Cat Owners Who Report Having Special Needs Pets, 2023 (percent)
    • Table 2-6. Dog- and Cat-Owning Households with Puppies/Kittens under Age 1 or Senior Dogs/Cats Age 7+, 2013/14 - 2022/23 (percent)
    • Cats are Tops in Litter and Cleanup Market
    • Figure 2-8. Agreement with the Statement, "Cats are sometimes treated as second-class citizens by…", 2019, 2022, and 2023 (percent of cat owners)
    • Declining Dog Population
    • Table 2-7. Dog-Owning Household Population by Generational Cohort, 2017-2023 (number in thousands)
    • Trend Away From Smallest Dogs
    • Figure 2-9. Size/Weight of Dogs Acquired in Last 12 Months, February 2023 (percent)
    • Table 2-8. Distribution of Dog-Owning Households by Size of Dogs, 2013/14 - 2022/23 (percent of dog owners)
    • Pet Waste Environmental Impact
    • Figure 2-10. Agreement with Eco-Friendly Sentiments, Summer 2022/23 (percent of dog and cat owners)
    • Figure 2-11. Cat Owner Attitudes Towards Natural and Environmentally Friendly Litter Products, 2023 (percent of cat owners)
    • Table 2-9. Cat Owner Attitudes Towards Natural and Environmentally Friendly Litter Products, by Generation, 2023 (percent of cat owners)
    • Figure 2-12. Dog Owner Attitudes Towards Natural and Environmentally Friendly Dog Cleanup Products, 2023 (percent of dog owners)
    • Table 2-10. Dog Owner Attitudes Towards Natural and Environmentally Friendly Cleanup Products, by Generation, 2023 (percent of dog owners)
    • Environmental Impact of Cat Litter
    • Impact of Dog Waste on Environment
    • Cat Elimination Habits
  • RETAIL TRENDS
    • Walmart Skews High for Litter and Cleanup Purchases
    • Figure 2-13. Purchase Patterns for Cat Litter and Cleanup Supplies, Past 12 Months, 2023 (percent of dog and cat owners)
    • Table 2-11. In-Store Shopping Patterns for Pet Litter and Cleanup Products by Retailer, Past 12 Months, 2023 (percent of dog and cat owners)
    • Table 2-12. Online Shopping Patterns for Pet Litter and Cleanup Products by Retailer, Past 12 Months, 2023 (percent of dog and cat owners)
    • E-Commerce, Autoship, Direct-to-Consumer
    • Table 2-13. Uses of the Internet and Direct-to-Consumer Purchasing: Cat Owners vs. Dog Owners, Past 12 Months, 2023 (percent)
    • Autoship Patterns by Generational Cohort
    • Table 2-14. Share of Pet Product Shoppers With Current Pet-Related Subscriptions for Products or Services by Type: Overall and by Generational Cohort, 2023 (percent)
  • LOOKING AHEAD
    • Growth to Return to Pre-Pandemic Levels
    • Table 2-15. Projected US Retail Sales of Pet Cleanup and Odor Control Products by Category, 2022, 2023P, and 2027P (in millions of dollars)

CHAPTER 3: CAT LITTER AND ACCESSORIES

  • CHAPTER HIGHLIGHTS
  • CATEGORY OVERVIEW
    • Introduction
    • Category Sales and Growth
    • Table 3-1. US Retail Sales of Cat Litter, 2018-2027P (in millions of dollars)
    • Figure 3-1. Share of US Retail Share of Litter in Pet Litter, Cleanup, and Odor Control Products Market, 2023P (in percent and millions of dollars)
  • COMPETITIVE OVERVIEW
    • Marketers: Number and Types
    • Nestle Purina Fields Top-Selling Litter Brand
    • The Challenges of Marketing Litter
    • Innovation Fueled by Seeking Solutions to Cat-Owner Problems
    • Expansions Plans
    • Rebranding Efforts and Packaging Updates
    • Clorox Battles Cyberattack, Product Shortages
    • Engaging Litter Consumers
    • World's Best Cat Litter On Pinterest
    • Illustration 3-1. World's Best Cat Litter on Pinterest
    • Cat's Pride Partners with Kitten Lady for a Wider Audience
    • Illustration 3-2. Cat's Pride and Kitten Lady on Facebook
    • okocat Promotes New Packaging on YouTube
    • Illustration 3-3. okocat YouTube Videos
    • Tidy Cats Boasts Celebrity Connection
    • Illustration 3-4. Tidy Cats and Drew Barrymore on Facebook
    • ARM & HAMMER Instagram Provides Interactive Entertainment
    • Illustration 3-5. ARM & HAMMER HardBall Hitter Game on Instagram
    • Fresh Step on TikTok Highlights Rescue Efforts, Cat Care Advice
    • Illustration 3-6. Fresh Step on TikTok
    • Scoop Away Maintains Its Stand
    • Illustration 3-7. Scoop Away Social Media Announcement
    • Dr. Elsey's Orange Collar Campaign
    • Illustration 3-8. Dr. Elsey's Orange Collar Program
  • CAT LITTER MARKETING & NEW PRODUCT TRENDS
    • Litter Users Expect Odor Control, Easy Cleanup, and More
    • Odor Control Most Important Factor in Purchasing Litter
    • Figure 3-2. Most Important Factors When Purchasing Litter, 2023 (percent of litter purchasers)
    • Subscription Services Abound in Litter Market
    • Illustration 3-9. PrettyLitter Lotus Flower Scented Health Monitoring Litter
    • Illustration 3-10. Catalyst Litter Comparison
    • Illustration 3-11. Kitty Poo Club
    • Illustration 3-12. Skoon Lavender Litter
    • Illustration 3-13. Tuft + Paw Litter
    • High Performance Litter
    • Illustration 3-14. Fresh Step Outstretch Litter
    • Illustration 3-15. Cat's Pride Antibacterial Clumping Litter
    • Lightweight Litter
    • Illustration 3-16. ARM & HAMMER HardBall Lightweight Litter
    • Odor Control
    • Dust-Free/Low Tracking
    • Illustration 3-17. World's Best Cat Litter Low Tracking & Dust Control
    • Natural Litter
    • Illustration 3-18. Boxiecat Eco Litter
    • Illustration 3-19. Dr. Bales One Source Litter
    • Illustration 3-20. Dr. Elsey's Pine Litter
    • Health Monitoring and Special Needs Litter
    • Illustration 3-21. Tidy Cats TidyCare Alert and Comfort
    • Illustration 3-22. Fresh Step Crystals Health Monitor Litter
    • Illustration 3-23. OdorLock maxCare Litter
    • Illustration 3-24. Naturally Fresh Calming Lavender & Bamboo Litter
    • Litter Additives
    • Litter Box Liners
    • Waste Bags for Cats
  • CONSUMER TRENDS
    • Methodology
    • Most Cat Owners Use Litter
    • Figure 3-3. Purchase Rate of Litter and Litter-Related Products Bought Specifically for Cats in Past 12 Months, 2023 (percent of cat owners)
    • Table 3-2. Litter Usage Trend, 2017-2023 (percent and number of cat-owning households)
    • Figure 3-4. Litter Usage by Number of Cats, Past Six Months, 2022/23 (percent of cat owners)
    • Figure 3-5. Pounds of Litter Used by Number of Cats, Past 30 Days 2022/23 (percent of litter users)
    • Cat Litter Delivery Options
    • Figure 3-6. Current Usage of Cat Litter Delivery, 2023 (percent of litter purchasers)
    • Cat Litter Monthly Expenditures
    • Figure 3-7. Amount Spent Monthly on Cat Litter, 2023 (percent of litter purchasers)
    • Tidy Cats is the Most Frequently Used Brand
    • Table 3-3. Litter Usage By Brand, Past Six Months, 2022/23 (percent of litter-using households)
    • Key Demographics by Brand
    • Table 3-4. Key Demographic Indicators for Using Tidy Cats Litter, 2022/23 (percent, number, and index of litter-using households)
    • Table 3-5. Key Demographic Indicators for Using ARM & HAMMER Clump & Seal Litter, 2022/23 (percent, number, and index of litter-using households)
    • Table 3-6. Key Demographic Indicators for Fresh Step Litter, 2022/23 (percent, number, and index of litter-using households)
    • Table 3-7. Key Demographic Indicators for Scoop Away Litter, 2022/23 (percent, number, and index of litter-using households)
    • Table 3-8. Key Demographic Indicators for Store Brand Litter, 2022/23 (percent, number, and index of litter-using households)
    • Most Households Use Traditional Clumping Litter
    • Figure 3-8. Litter Usage by Formulation, Past 6 Months, 2022/23 (percent of litter-using households)
    • Multi-Cat the Most Popular Specialty Litter
    • Figure 3-9. Litter Usage by Type, Past 6 Months, 2023 (percent of litter-using households)

CHAPTER 4: DOG WASTE MANAGEMENT PRODUCTS

  • CHAPTER HIGHLIGHTS
  • CATEGORY OVERVIEW
    • Introduction
    • Category Sales and Growth
    • Table 4-1. US Retail Sales of Dog Waste Management Products, 2018, 2022, 2023P, and 2027P (in millions of dollars)
    • Figure 4-1. Share of US Retail Sales of Dog Waste Management Products by Category, 2023P (in percent and millions of dollars)
  • COMPETITIVE OVERVIEW
    • Marketers: Number and Types
    • Private-Label Brands Top Sellers on Amazon and Chewy
    • Marketing Dog Waste Products
    • Illustration 4-1. Four Paws Wee-Wee Pads Facebook Posts
    • Marketers Rethink Brand Packaging
    • Illustration 4-2. Potty Buddy New Recyclable Packaging
    • Illustration 4-3. BeyondGREEN New Packaging Design
    • Environmental Products In Demand in Dog Waste Market
    • Illustration 4-4. Frisco Eco-Conscious Potty Pads and Poop Bags
  • TRAINING PADS MARKETING & NEW PRODUCT TRENDS
    • Innovation Driven by Performance, Sustainability
    • Illustration 4-5. Four Paws Wee-Wee Pads
    • Growth Impacted by Dog Population
    • Figure 4-2. Size/Weight of Dogs Acquired in Last 12 Months, February 2023 (percent)
    • Table 4-2. Distribution of Dog-Owning Households by Size of Dogs, 2013/14 - 2022/23 (percent of dog owners)
    • Absorption, Odor Concerns in Marketing Training Pads
    • Illustration 4-6. Hartz Home Protection Training Pads
    • Eco-Friendly Options in Training Pads
    • Illustration 4-7. Pogi's Earth Friendly Training Pads
    • Illustration 4-8. Green Pet Bamboo Training Pads
    • Illustration 4-9. WizSmart Earth Friendly Training Pads
    • Reusable Pads an Eco-Friendly Alternative
    • Illustration 4-10. Max and Neo Reusable Dog Pee Pads
    • Illustration 4-11. Pet Parents Pawtect Circular Pads
    • Other Pad Systems
    • Illustration 4-12. Porch Potty Artificial Turf System
    • Illustration 4-13. Piddle Patch Real Grass Dog Litter Solution
    • Illustration 4-14. Bark Potty
    • Illustration 4-15. Weasy Smart Potty
    • Pet Diapers
    • Illustration 4-16. Hartz Pet Diapers Instagram Post
    • Illustration 4-17. Seasonals Pet Diapers and Belly Bands
  • WASTE BAGS/ACCESSORIES MARKETING & NEW PRODUCT TRENDS
    • Waste Bags a Must for Dogs on the Go
    • Dog Waste Bags Focus on Convenience, "Green" Technology
    • Illustration 4-18. Glad for Pets Compostable Waste Bags
    • Illustration 4-19. Sir Waggington's Sustainable Dog Poop Bags
    • Illustration 4-20. Doggy Do Good Pet Waste Bags
    • Illustration 4-21. My Eco World Pet Poop Bags
    • Illustration 4-22. Pooch Paper Dog Waste Bags
    • Illustration 4-23. The Original Poop Bags Peanuts Americana Limited Edition Bags
    • Illustration 4-24. Earth Rated Packaging Update
    • Illustration 4-25. BeyondGREEN Pet Waste Home Composter
    • Illustration 4-26. Flush Doggy Flushable Dog Poop Bags
  • CONSUMER TRENDS
    • Methodology
    • Owners of Medium-Sized Dogs Most Likely to Purchase Dog Waste Bags
    • Figure 4-3. Purchase Rates for Dog Cleanup Products, Past 12 Months, 2023 (percent of dog owners)
    • Table 4-3. Purchase Rates for Dog Cleanup Products by Size of Dog, Past 12 Months, 2023 (percent of dog owners)
    • Training Pads Not Just for Training
    • Figure 4-4. Dog/Cat Owners Uses for Dog Training Pads, 2023 (percent of dog training pad purchasers)
    • Waste Management Products Appeal to Households with Children, Urban Dwellers
    • Figure 4-5. Top Demographic Indicators for Purchasing Dog Waste Bags, 2023 (index)
    • Figure 4-6. Top Demographic Indicators for Purchasing Dog Training Pads, 2023 (index)

CHAPTER 5: PET CLEANUP AND ODOR CONTROL PREPARATIONS

  • CHAPTER HIGHLIGHTS
  • CATEGORY OVERVIEW
    • Introduction
    • Category Sales and Growth
    • Table 5-1. US Retail Sales of Pet Cleanup and Odor Control Preparations, 2018, 2022, 2023P, and 2027P (in millions of dollars)
    • Figure 5-1. Share of US Retail Sales of Cleanup and Odor Control Preparations by Category, 2023P (in percent and millions of dollars)
  • COMPETITIVE OVERVIEW
    • The Marketers
  • CLEANUP AND ODOR CONTROL MARKETING & NEW PRODUCT TRENDS
    • Cleanup and Odor Control Preparations a Must for Pet Ownership
    • General Cleaning Brands Competing with Pet-Specific Products
    • Illustration 5-1. Clorox Pet Cleaning Preparations
    • Illustration 5-2. RESOLVE Pet Cleaning Preparations
    • Illustration 5-3. SHOUT for Pets Products
    • Natural and Eco-Friendly Products in Demand
    • Illustration 5-4. Simply Nature's Miracle
    • Illustration 5-5. Skout's Honor Cat Severe Mess Stain & Odor Spray
    • Illustration 5-6. Biokleen Bac-Out Pet
    • Illustration 5-7. Wee Away New Packaging and Logo
    • Illustration 5-8. Sprinkle & Sweep Mess & Odor Pet Accident Cleanup
    • Illustration 5-9. Simple Solution Extreme Pet Cleaning Products
    • Illustration 5-10. Pet-Pourri Air and Fabric Sprays
  • CONSUMER TRENDS
    • Methodology
    • Stain-Removal, Deodorizers Most Popular Cleaning Products
    • Table 5-2. Purchase Rates for Pet Cleaning Preparations, General Household vs. Pet-Specific Cleaners, Past 12 Months, 2023 (percent of dog and cat owners)
    • Table 5-3. Usage of Cleaning Products, Past Six Months, 2022/23 (overall and percent, index, and number of dog- and cat-owning households)