間食・食事時間の習慣に関するコンシューマーインサイト（2022年）

COVID-19パンデミックにより、消費者の行動や日常生活の多くの側面が変化し、多くの人々がリモートワークを含む日常業務の変更、あるいは仕事や課外活動の後の行動減少といった影響を受けています。台所から数メートル離れた場所で仕事をしたり、外出する時間が少なくなることで、多くの人々の食生活が大きく変化しています。

利便性が高く、贅沢な味わいで、かつ健康的なスナック製品に機会があります。家庭の台所への近さ、家庭での調理習慣の増加、外出時の活動レベルの変化などが、食事時間の消費傾向を変化させる主な要因となっています。人口統計グループによる食事時間の習慣の違いは、どの消費者が新しい食品、新しいパッケージング、新しい消費形態を受け入れるかを示しています。

当レポートでは、消費者の食事、食事時間、食べる頻度の変化や、これらの習慣に関して分析し、消費者の動向、行動、動機などの情報を提供しています。

目次

第1章 イントロダクション

• パンデミック時代の間食・食事時間の習慣の変化
• 主要な消費者動向
• 範囲と情報源

第2章 COVID-19パンデミック時代の動向

• 在宅勤務の動向
  • 在宅勤務のための準備
  • 在宅勤務の習慣の変化
• 食事パターン：何を、いつ
• コンフォートフードの食事
• 生鮮食品の食事
• 加工食品の食事
• 植物性食品の食事
• スナック・おやつの食事
• パンデミック時代の食事頻度
• COVID-19曝露に関する懸念
  • 個人的または家族/友人に対するパンデミックの健康への脅威を考慮
  • パンデミックによる健康への脅威に懸念を抱く可能性が高い、間食活動を増やしている消費者

第3章 間食の習慣

• 間食の頻度
• 平日の間食
• 週末の間食
• 間食の目的
• 次の食事までの間食
• 1回以上の食事の代わりの間食
• 楽しみや贅沢のための間食

第4章 食事時間の習慣

• 食事の頻度
• 朝食
• 昼食
• 夕食
• 第四の食事
• 子供の典型的な食事習慣：選択と準備
• レストランの使用状況：食事の種類、時間、サービス別
  • ファミリーレストラン・ステーキハウス
  • ファストフードレストラン

The COVID-19 pandemic has changed many aspects of consumer behavior and daily life, with more people changing their routine to include remote work and/or fewer after work or extracurricular activities. Increasingly, working a few feet from their kitchens and spending less time on-the-go has upended how many people eat.

Opportunities exist in snack products that are convenient and have indulgent qualities while also incorporating a health halo. Proximity to the home kitchen, increased home cooking habits, changes in the level of activity away from home are key factors that play into changing mealtime consumption trends. The differences in mealtime habits across demographic groups points to which consumers are open to new foods, new packaging, and/or new modes of consumption.

With a focus on "what's next" and current consumer trends, “Consumer Insights on Snacking & Mealtime Habits: 2022 ” is packed with insights about consumer trends, behavior, and motivations to help food producers, retailers, packaging companies, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market.

“Consumer Insights on Snacking & Mealtime Habits: 2022 ” provides actionable and data-driven insights about snacking and mealtime habits of American consumers. This report analyzes changes in what they eat, when they eat, and how often they eat, as well as attitudes about these habits.

Scope

“Consumer Insights on Snacking & Mealtime Habits: 2022 ” is the go-to source for a complete understanding of U.S. consumer trends in snacking and mealtime habits. This report combines Packaged Facts' extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic and across the broader food and beverage market.

This report examines the current dynamics of snacking and mealtime habits. Consumer demographics, perceptions, motivations, and behavior pertaining to snacking and attitudes on food and diet are examined, as are the effects of the COVID-19 pandemic on consumers in those contexts. These consumer insights are indicative of present and future market opportunities.

“Consumer Insights on Snacking & Mealtime Habits: 2022 ” has dozens of tables and figures displaying exclusive numerical survey data. Data is broken out, analyzed, and discussed by characteristics such as age, gender, income, work-from-home status, and family status. This report also includes in-depth analysis of COVID-19 trends affecting eating habits.

Report Methodology

The information contained in “Consumer Insights on Snacking & Mealtime Habits: 2022 ” was developed from primary and secondary research sources. Primary research includes interviews with food and beverage market experts; participation in and attendance at food industry events; and extensive internet canvassing.

Primary research includes Packaged Facts' exclusive national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis to analyze attitudes of consumers and their relevant food and beverage preferences, as well as survey data from MRI-Simmons.

TABLE OF CONTENTS

CHAPTER 1: INTRODUCTION

• Pandemic-Era Changes in Snacking & Mealtime Habits
• Key Consumer Trends
• Scope & Sources

CHAPTER 2: COVID-19 PANDEMIC ERA TRENDS

• WORK FROM HOME TRENDS
  • Set Up To Work From Home
    • Table 2-1 "Are You Set Up to Do Your Usual Paid Work From Home -- Whether Ordinarily, Part-Time, or When Necessary?" by Gender, Age, Income, & Children at Home; 2021 (% of respondents who work full- or part-time)
  • Changes in Work From Home Habits
    • Figure 2-1 Pandemic-Era Work Patterns, 2021 (% of respondents who work full- or part-time)
• EATING PATTERNS: WHAT & WHEN
  • Figure 2-2 Pandemic-Era Eating Habits: What & When, 2021 (% of respondents)
• Eating Comfort Foods
  • Figure 2-3 Pandemic-Era Eating Patterns: Eating Comfort Foods by Gender, Age, Income, & Work From Home Status; 2021 (% of respondents)
• Eating Fresh Produce
  • Figure 2-4 Pandemic-Era Eating Patterns: Eating Fresh Produce by Gender, Age, Income, & Work From Home Status; 2021 (% of respondents)
• Eating Processed Foods
  • Figure 2-5 Pandemic-Era Eating Patterns: Eating Processed Foods by Gender, Age, Income, & Work From Home Status; 2021 (% of respondents)
• Eating Plant-Based Foods
  • Figure 2-6 Pandemic-Era Eating Patterns: Eating Plant-Based Foods by Gender, Age, Income, & Work From Home Status; 2021 (% of respondents)
• Eating Snacks & Treats
  • Figure 2-7 Pandemic-Era Eating Patterns: Eating Snacks & Treats by Gender, Age, Income, & Work From Home Status; 2021 (% of respondents)
• Pandemic-Era Eating Frequency
  • Figure 2-8 Pandemic-Era Eating Patterns: Eating Frequency by Gender, Age, Income, & Work From Home Status; 2021 (% of respondents)
• CONCERNS ABOUT COVID-19 EXPOSURE
  • Considering the Pandemic a Health Threat Personally or to Family/Friends
    • Table 2-3 Coronavirus Health Concerns: "I am concerned about the...", 2020-2022 (% of respondents)
  • Consumers Who Are Increasing Snacking Activity Are More Likely to Be Concerned about the Pandemic's Health Threat
    • Table 2-4 Coronavirus Health Concerns: "I am concerned about the...", 2021 (% of respondents)

CHAPTER 3: SNACKING HABITS

• FREQUENCY OF SNACKING
  • Table 3-1 Snacking Habits by Gender, Age, & Work From Home Status, 2021 (% of respondents who indicated that they strongly or somewhat agreed with the statements)
• Snacking on Weekdays
  • Table 3-2 "Which Choice Most Closely Represents the Frequency of Your Snacking Habits on a Typical Weekday?" by Gender, Age, Income, & Work From Home Status; 2021 (% of respondents)
• Snacking on Weekend Days
  • Table 3-3 "Which Choice Most Closely Represents the Frequency of Your Snacking Habits on a Typical Weekend Day?" by Gender, Age, Income, & Work From Home Status; 2021 (% of respondents)
• SNACKING PURPOSES
  • Table 3-4 Reasons for Snacking, 2021 (% of respondents)
• Snacking to Get Through to the Next Meal
  • Figure 3-1 "I Snack to Get Myself Through to the Next Meal" by Gender, Age, Income, & Work From Home Status; 2021 (% of respondents)
• Snacking in Place of One or More Meals
  • Figure 3-2 "I Snack in Place of One or More Meals" by Gender, Age, Income, & Work From Home Status; 2021 (% of respondents)
• Snacking for Enjoyment or Indulgence
  • Figure 3-3 "I Snack for Enjoyment or for an Indulgent Treat" by Gender, Age, Income, & Work From Home Status; 2021 (% of respondents)

CHAPTER 4: MEALTIME HABITS

• MEAL FREQUENCY
  • Table 4-1 Typical Meal Habits, 2021 (% of respondents)
• Breakfast
  • Figure 4-1 Typical Frequency of Eating Breakfast by Gender, Age, Income, & Work From Home Status; 2021 (% of respondents)
  • Table 4-2 "I Try to Eat a Healthy Breakfast Everyday" by Gender, Age, & Work From Home Status, 2021 (% of respondents)
• Lunch
  • Figure 4-2 Typical Frequency of Eating Lunch by Gender, Age, Income, & Work From Home Status; 2021 (% of respondents)
• Dinner
  • Figure 4-3 Typical Frequency of Eating Dinner by Gender, Age, Income, & Work From Home Status; 2021 (% of respondents)
• Fourth Meal
  • Figure 4-4 Typical Frequency of Eating a Fourth or Additional Meal by Gender, Age, Income, & Work From Home Status; 2021 (% of respondents)
• CHILDREN'S TYPICAL MEAL HABITS: CHOOSING & PREPARATION
  • Table 4-3 Children's Typical Meal Habits: "My Children..." (% of respondents who have children under 18 living at home)
• USE OF RESTAURANTS BY TYPE OF MEAL, TIME OF WEEK, AND SERVICES
  • Family Restaurants & Steak Houses
    • Table 4-4 Use of Family Restaurants and Steak Houses in the Last 6 Months Type of Meal, Time of Week, and Services, 2016-2021 (percent of consumers)
  • Fast Food Restaurants
    • Table 4-5 Use of Fast Food and Drive-In Restaurants in the Last 6 Months by Type of Meal, Time of Week, and Services Used, 2016-2021 (percent of consumers)