FASTとAVODサービス市場における広告ベースのOTTの成長

当レポートでは、FASTとAVODサービス市場について調査し、広告ベースのオンラインビデオの成長促進要因を探り、市場のリーダーをプロファイルしながら、広告ベースのコンテンツを視聴する消費者の嗜好を評価します。また、広告ベースのオンラインビデオサービスを利用している世帯数を定量化し、視聴者数の5年間の成長予測を掲載しています。

目次

結論

広告ベースのストリーミングの概要

• ストリーミングサービスの成長
• 市場の定義：FAST、リニア、AVOD、ハイブリッド
• 米国の消費者別広告付きストリーミングサービスの使用
• 広告売上・収益
• コンテンツ取得

広告ベースのストリーミングの動向

• 新しい広告モデル
• ハードウェアプラットフォームの組み込みコンテンツ
• バンドルと統合
• OTTサービスのスタッキングと支出
• 消費者はビッグ3から離れて多様化
• ソーシャルメディアコンテンツの統合
• 共同視聴
• ニッチコンテンツのアウトレット

競合情勢

• 広告でサポートされているOTTサービスのリーダー
• 広告サポートサービスプロファイル
  • ビジネスモデル別まとめ
  • 詳細プロファイル
• 広告サポートサービスのハイライト
  • Amazon Freevee
  • Crackle Plus
  • Paramount+
  • Peacock
  • Pluto TV
  • Roku
  • VIZIO
  • XUMO
• テクノロジープロバイダーのプロファイル

市場規模と予測

意味と推奨事項

付録

引用

帰属

List of Figures

• Linear Channel Guide from The Roku Channel
• On-Demand Selections from The Roku Channel
• Households Using Ad-Based OTT Video Services (2019-2022)
• Top Ten Ad-Based OTT Video Services
• Ad-Based Service Viewing Frequency
• Drivers of Ad-Based OTT Service Usage
• AVOD Users' Attitudes towards Advertising Integration
• Consumers' Primary Streaming Video Products (2018-2021)
• Average Number of OTT Service Subscriptions (2016-2022)
• Average Household Spending for OTT Streaming Services by Number of Subscriptions
• OTT Service Subscriptions: Big Three vs. Non-Big Three (2017-2022)
• Likelihood of Using Co-Viewing Feature from Favorite Video Service
• Estimated Monthly Viewers, Leading Ad-Supported OTT Services (2017-2022)
• Roku Platform vs. Player Revenue and Gross Profit/Loss (2017-2022)
• Walmart Shopping on Roku
• Ad-Based OTT Services Forecast (2022-2027)
• Entertainment Video Services Ecosystem

SYNOPSIS:

This report explores factors driving the growth of ad-based online video, profiles and compares market leaders, and assesses consumer preferences in watching ad-based content. It quantifies the number of households using ad-based online video services and includes a five-year forecast of viewer growth.

ANALYST INSIGHT:

"Ad-supported OTT has converged on two programming models: linear, also known as FAST (Free Ad-Supported Television), and on-demand, also known as AVOD (Ad-supported Video On Demand). Ad-based services are benefiting from the current uncertain economic climate. Consumers are evaluating discretionary spending, and switching from legacy pay-TV or subscription-based streaming services is a means of cutting costs," said Alan Bullock, Senior Contributing Analyst, Parks Associates.

Key Questions:

• What is the state of the ad-supported video streaming market?

• What is the difference between FAST and AVOD, and which OTT services are using each model?

• What factors are contributing to the growth of ad-supported streaming services?

• Which ad-supported streaming video services are most popular?

• How will new subscription tiers from Disney+, Netflix, and others affect the market?

Table of Contents

Bottom Line

Overview of Ad-Based Streaming

• Growth of Streaming Services
• Defining the Market: FAST, Linear, AVOD, Hybrid
• US Consumers' Use of Ad-Supported Streaming Services
• Ad Sales / Revenues
• Content Acquisition

Ad-Based Streaming Trends

• New Advertising Models
• Built-in Content for Hardware Platforms
• Bundling and Consolidation
• OTT Service Stacking and Spending
• Consumers Diversify Away from The Big Three
• Social Media Content Integration
• Co-Viewing
• Outlet for Niche Content

Competitive Landscape

• Ad-Supported OTT Service Leaders

• Ad-Supported Service Profiles
  • Summary by Business Model
  • Detailed Profiles

• Ad-Supported Service Highlights
  • Amazon Freevee
  • Crackle Plus
  • Paramount+
  • Peacock
  • Pluto TV
  • Roku
  • VIZIO
  • XUMO

• Technology Provider Profiles

Market Size and Forecast

Implications and Recommendations

Appendix

• Glossary
• Parks Associates Entertainment Video Ecosystem
• Companies Briefed or Researched for this Report
• List of Figures

Citations

Attribution