広告ベースのビデオオンデマンドの世界市場規模、シェア、産業動向分析レポート：デバイス別、業界別、広告市況分析、企業規模別、地域別展望と予測、2023年～2030年

広告ベースのビデオオンデマンド市場規模は2030年までに2,196億米ドルに達すると予測され、予測期間中のCAGRは30.2%の市場成長率で上昇する見込みです。

KBV Cardinalのマトリックスに掲載された分析によると、Google, Inc.が同市場におけるトップランナーです。2023年5月、Google, Inc.はSAP SEとの提携を拡大し、包括的なオープンデータ・ソリューションを導入し、SAP DatasphereとGoogleのデータ・クラウドを経由して企業ランドスケープのデータを実施する完全なデータ・クラウドを構築しました。Facebook（Meta Platforms, Inc.）、IBM Corporation、Dailymotionなどの企業は、この市場における主要なイノベーターです。

市場成長要因

モバイルインターネット利用の増加

ストリーミング・サービスでのビンジ・ウォッチングの普及により、顧客の視聴体験は向上しています。モバイル・デバイスはこの体験を大きく向上させました。モバイル機器は、必要な視聴体験とともに利便性を提供します。さらに、モバイル機器に複数のコンテンツを継続的に取り込むことで、高速インターネット接続が可能なユーザーは、いつでもどこでもコンテンツを視聴できます。サービス・プロバイダーの魅力的なデータ・パッケージと、ミレニアル世代の動画視聴習慣の進化が、月間ユーザー数の増加に拍車をかけています。その結果、スマートフォンの契約数が増加し、1契約あたりの帯域幅に対するニーズも高まっているため、市場は拡大しています。

人気が高まるモバイル広告

モバイル・アプリケーションは、広告主がリーチを広げる機会として浮上してきました。スマートフォンやタブレット端末のような手頃な価格のモバイル・コンピューティング・デバイスの普及により、消費者のモバイル・プラットフォームへの傾倒が高まっています。情報を消費する主な方法は、モバイルデバイスに変わりました。アプリケーション開発者の一次収入源はモバイル広告です。娯楽に対する需要が高く、様々な家庭用デバイスを利用できるようになった2020年、人々はモバイルサービスを選択しました。その結果、アプリケーションの新規インストール数が増加し、AVODプラットフォームの収益を押し上げ、市場拡大をもたらしています。

市場抑制要因

オンラインプラットフォームにおける海賊版ビデオコンテンツへのアクセス可能性

動画違法コピー市場が拡大しており、AVOD市場の拡大を制限しています。トレントの人気の高まりは、主な脅威の1つです。トレントは、メタデータを含むデジタルファイルです。BitTorrentのようなアプリケーションを使えば、ユーザーはトレントファイルを利用してVODをダウンロードできます。これらすべてのサービスに加入するには、かなりのコストがかかります。しかし、トレントは、そのようなすべてのコンテンツのための単一のダウンロードソースを提供します。AVODストリーミングサービスと比較して、トレントは広告のないコンテンツを共有することができます。その結果、多くのユーザーは、これらのサービスにお金を払うよりも、トレントを利用することを好みます。

デバイス別展望

デバイス別に見ると、市場はラップトップ＆タブレットPC、モバイル、コンソール、TVに細分化されます。ノートPCとタブレットPCセグメントは、2022年の市場でかなりの収益シェアを獲得しました。ディスプレイが大きく、携帯電話やスマートフォンよりも没入感のある視聴体験ができるため、ノートPCやタブレットPCは人気のビデオ消費デバイスとなっています。映画やテレビシリーズ、オンラインビデオの視聴など、長時間の視聴にこれらのデバイスを選ぶ個人は多いです。さらに、ノートパソコンやタブレット端末は、技術の進歩や接続性の向上を活用しています。画面解像度の向上、より強力なコンピューティング・パワー、より高速なインターネット・スピードにより、ユーザーはこれらのデバイスでスムーズで没入感のある体験をすることができます。

業界別展望

市場は業種別に、メディア＆エンターテインメント、BFSI、教育、小売＆消費財、IT＆テレコム、ヘルスケア、その他に区分されます。教育分野は、2022年の市場で有望な成長率を確保しました。AVODは教育分野でも人気を集めており、学生は広告収入を得ながら教育コンテンツに無料でアクセスできます。この戦略は、費用をかけずに多くの視聴者にリーチできるため、教育機関や教育者に人気があります。さらに、AVODはターゲットを絞った広告を可能にするため、視聴者と広告主の双方にメリットがあります。

広告ポジションの展望

広告ポジションによって、市場はプリロール、ミッドロール、ポストロールに分けられます。プレロールセグメントは、2022年の市場においてかなりの収益シェアを占めています。主な動画や音声コンテンツが始まる前に、プレロール広告が表示されます。さらに、ストリーミングサービス、ポッドキャスト、オンラインビデオプラットフォームにも、この広告が多くあります。リスナーや視聴者が目的のコンテンツにアクセスする前に、まずコンテンツの冒頭にプレロール広告が表示され、通常は自動的に再生されます。さらに、プリロール広告の継続時間はさまざまですが、通常は短く保たれます。プリロール広告の持続時間は数秒から1分まで様々ですが、15秒から30秒が最も一般的です。

企業規模の見通し

企業規模別に見ると、市場は中小企業（SME）と大企業に分類されます。2022年の市場では、中小企業（SME）セグメントが大きな収益シェアを獲得しました。AVODプラットフォームは、中小企業に製品やサービスを宣伝する低コストの広告チャネルを提供します。さらに、中小企業は広告ベースのビデオ・オンデマンド・プラットフォームを活用することで、従来の広告手法に伴う高額な費用を回避しながら、多くの視聴者にリーチすることができます。ターゲットとする視聴者の心に響くコマーシャルを開発することで、ブランド認知度を高めることもできます。さらに、中小企業は特定の地域市場や専門市場にサービスを提供しています。AVODプラットフォームを活用することで、地域やニッチな視聴者をターゲットにすることができます。

地域別展望

地域別では、北米、欧州、アジア太平洋、LAMEAで分析されています。2022年には、北米地域が最も高い収益シェアを獲得して市場をリードしました。北米地域で大きな存在感を示すいくつかの著名なAVODプラットフォームが成長の要因となっています。YouTube、Hulu、Tubi、Facebook、Roku Channelなどのプラットフォームでは、さまざまな無料の広告付きコンテンツが視聴可能であり、これらは重要なプレーヤーとしての地位を確立しています。

目次

第1章 市場範囲と調査手法

• 市場の定義
• 目的
• 市場範囲
• セグメンテーション
• 調査手法

第2章 市場の概要

• 主なハイライト

第3章 市場概要

• イントロダクション
  • 概要
    • 市場構成とシナリオ
• 市場に影響を与える主な要因
  • 市場促進要因
  • 市場抑制要因

第4章 競合分析- 世界

• KBV Cardinal Matrix
• 最近の業界全体の戦略的展開
  • パートナーシップ、コラボレーション、および契約
  • 製品の発売と製品の拡大
  • 買収と合併
• 主要成功戦略
  • 主な戦略
  • 主要な戦略的動き
• ポーターのファイブフォース分析

第5章 世界の広告ベースのビデオオンデマンド市場：デバイス別

• 世界のモバイル市場：地域別
• 世界のラップトップおよびタブレットPC市場：地域別
• 世界のコンソール市場：地域別
• 世界のテレビ市場：地域別

第6章 世界の広告ベースのビデオオンデマンド市場：業界別

• 世界の小売および消費財市場：地域別
• 世界のメディア＆エンターテインメント市場：地域別
• 世界のBFSI市場：地域別
• 世界の教育市場：地域別
• 世界のITおよびテレコム市場：地域別
• 世界のヘルスケア市場：地域別
• 世界のその他の市場：地域別

第7章 世界の広告ベースのビデオオンデマンド市場：広告の位置別

• 世界のミッドロール市場：地域別
• 世界のプレロール市場：地域別
• 世界のポストロール市場：地域別

第8章 世界の広告ベースのビデオオンデマンド市場：企業規模別

• 世界の大企業市場：地域別
• 世界の中小企業市場：地域別

第9章 世界の広告ベースのビデオオンデマンド市場：地域別

• 北米
  • 北米の市場：国別
    • 米国
    • カナダ
    • メキシコ
    • その他北米地域
• 欧州
  • 欧州の市場：国別
    • ドイツ
    • 英国
    • フランス
    • ロシア
    • スペイン
    • イタリア
    • その他欧州地域
• アジア太平洋
  • アジア太平洋の市場：国別
    • 中国
    • 日本
    • インド
    • 韓国
    • シンガポール
    • マレーシア
    • その他アジア太平洋地域
• ラテンアメリカ・中東・アフリカ
  • ラテンアメリカ・中東・アフリカの市場：国別
    • ブラジル
    • アルゼンチン
    • アラブ首長国連邦
    • サウジアラビア
    • 南アフリカ
    • ナイジェリア
    • その他ラテンアメリカ・中東・アフリカ地域

第10章 企業プロファイル

• Brightcove, Inc
• Facebook（Meta Platforms, Inc）
• IBM Corporation
• Kaltura, Inc
• Vidyard
• Vimeocom, Inc.
• Google LLC（YouTube）
• Dacast
• Dailymotion（VIVENDI）
• Muvi

第11章 広告ベースのビデオオンデマンド市場での勝利は必須

LIST OF TABLES

• TABLE 1 Global Advertising-based Video On Demand Market, 2019 - 2022, USD Million
• TABLE 2 Global Advertising-based Video On Demand Market, 2023 - 2030, USD Million
• TABLE 3 Partnerships, Collaborations and Agreements- Advertising-based Video On DEMAND MARKET
• TABLE 4 Product Launches And Product Expansions- Advertising-based Video On DEMAND MARKET
• TABLE 5 Acquisition and Mergers- Advertising-based Video On DEMAND MARKET
• TABLE 6 Global Advertising-based Video On Demand Market by Device, 2019 - 2022, USD Million
• TABLE 7 Global Advertising-based Video On Demand Market by Device, 2023 - 2030, USD Million
• TABLE 8 Global Mobile Market by Region, 2019 - 2022, USD Million
• TABLE 9 Global Mobile Market by Region, 2023 - 2030, USD Million
• TABLE 10 Global Laptops & Tablet PCs Market by Region, 2019 - 2022, USD Million
• TABLE 11 Global Laptops & Tablet PCs Market by Region, 2023 - 2030, USD Million
• TABLE 12 Global Console Market by Region, 2019 - 2022, USD Million
• TABLE 13 Global Console Market by Region, 2023 - 2030, USD Million
• TABLE 14 Global TV Market by Region, 2019 - 2022, USD Million
• TABLE 15 Global TV Market by Region, 2023 - 2030, USD Million
• TABLE 16 Global Advertising-based Video On Demand Market by Vertical, 2019 - 2022, USD Million
• TABLE 17 Global Advertising-based Video On Demand Market by Vertical, 2023 - 2030, USD Million
• TABLE 18 Global Retail & Consumer Goods Market by Region, 2019 - 2022, USD Million
• TABLE 19 Global Retail & Consumer Goods Market by Region, 2023 - 2030, USD Million
• TABLE 20 Global Media & Entertainment Market by Region, 2019 - 2022, USD Million
• TABLE 21 Global Media & Entertainment Market by Region, 2023 - 2030, USD Million
• TABLE 22 Global BFSI Market by Region, 2019 - 2022, USD Million
• TABLE 23 Global BFSI Market by Region, 2023 - 2030, USD Million
• TABLE 24 Global Education Market by Region, 2019 - 2022, USD Million
• TABLE 25 Global Education Market by Region, 2023 - 2030, USD Million
• TABLE 26 Global IT & Telecom Market by Region, 2019 - 2022, USD Million
• TABLE 27 Global IT & Telecom Market by Region, 2023 - 2030, USD Million
• TABLE 28 Global Healthcare Market by Region, 2019 - 2022, USD Million
• TABLE 29 Global Healthcare Market by Region, 2023 - 2030, USD Million
• TABLE 30 Global Others Market by Region, 2019 - 2022, USD Million
• TABLE 31 Global Others Market by Region, 2023 - 2030, USD Million
• TABLE 32 Global Advertising-based Video On Demand Market by Advertisement Position, 2019 - 2022, USD Million
• TABLE 33 Global Advertising-based Video On Demand Market by Advertisement Position, 2023 - 2030, USD Million
• TABLE 34 Global Mid-roll Market by Region, 2019 - 2022, USD Million
• TABLE 35 Global Mid-roll Market by Region, 2023 - 2030, USD Million
• TABLE 36 Global Pre-roll Market by Region, 2019 - 2022, USD Million
• TABLE 37 Global Pre-roll Market by Region, 2023 - 2030, USD Million
• TABLE 38 Global Post-roll Market by Region, 2019 - 2022, USD Million
• TABLE 39 Global Post-roll Market by Region, 2023 - 2030, USD Million
• TABLE 40 Global Advertising-based Video On Demand Market by Enterprise Size, 2019 - 2022, USD Million
• TABLE 41 Global Advertising-based Video On Demand Market by Enterprise Size, 2023 - 2030, USD Million
• TABLE 42 Global Large Enterprises Market by Region, 2019 - 2022, USD Million
• TABLE 43 Global Large Enterprises Market by Region, 2023 - 2030, USD Million
• TABLE 44 Global SMEs Market by Region, 2019 - 2022, USD Million
• TABLE 45 Global SMEs Market by Region, 2023 - 2030, USD Million
• TABLE 46 Global Advertising-based Video On Demand Market by Region, 2019 - 2022, USD Million
• TABLE 47 Global Advertising-based Video On Demand Market by Region, 2023 - 2030, USD Million
• TABLE 48 North America Advertising-based Video On Demand Market, 2019 - 2022, USD Million
• TABLE 49 North America Advertising-based Video On Demand Market, 2023 - 2030, USD Million
• TABLE 50 North America Advertising-based Video On Demand Market by Device, 2019 - 2022, USD Million
• TABLE 51 North America Advertising-based Video On Demand Market by Device, 2023 - 2030, USD Million
• TABLE 52 North America Mobile Market by Country, 2019 - 2022, USD Million
• TABLE 53 North America Mobile Market by Country, 2023 - 2030, USD Million
• TABLE 54 North America Laptops & Tablet PCs Market by Country, 2019 - 2022, USD Million
• TABLE 55 North America Laptops & Tablet PCs Market by Country, 2023 - 2030, USD Million
• TABLE 56 North America Console Market by Country, 2019 - 2022, USD Million
• TABLE 57 North America Console Market by Country, 2023 - 2030, USD Million
• TABLE 58 North America TV Market by Country, 2019 - 2022, USD Million
• TABLE 59 North America TV Market by Country, 2023 - 2030, USD Million
• TABLE 60 North America Advertising-based Video On Demand Market by Vertical, 2019 - 2022, USD Million
• TABLE 61 North America Advertising-based Video On Demand Market by Vertical, 2023 - 2030, USD Million
• TABLE 62 North America Retail & Consumer Goods Market by Country, 2019 - 2022, USD Million
• TABLE 63 North America Retail & Consumer Goods Market by Country, 2023 - 2030, USD Million
• TABLE 64 North America Media & Entertainment Market by Country, 2019 - 2022, USD Million
• TABLE 65 North America Media & Entertainment Market by Country, 2023 - 2030, USD Million
• TABLE 66 North America BFSI Market by Country, 2019 - 2022, USD Million
• TABLE 67 North America BFSI Market by Country, 2023 - 2030, USD Million
• TABLE 68 North America Education Market by Country, 2019 - 2022, USD Million
• TABLE 69 North America Education Market by Country, 2023 - 2030, USD Million
• TABLE 70 North America IT & Telecom Market by Country, 2019 - 2022, USD Million
• TABLE 71 North America IT & Telecom Market by Country, 2023 - 2030, USD Million
• TABLE 72 North America Healthcare Market by Country, 2019 - 2022, USD Million
• TABLE 73 North America Healthcare Market by Country, 2023 - 2030, USD Million
• TABLE 74 North America Others Market by Country, 2019 - 2022, USD Million
• TABLE 75 North America Others Market by Country, 2023 - 2030, USD Million
• TABLE 76 North America Advertising-based Video On Demand Market by Advertisement Position, 2019 - 2022, USD Million
• TABLE 77 North America Advertising-based Video On Demand Market by Advertisement Position, 2023 - 2030, USD Million
• TABLE 78 North America Mid-roll Market by Country, 2019 - 2022, USD Million
• TABLE 79 North America Mid-roll Market by Country, 2023 - 2030, USD Million
• TABLE 80 North America Pre-roll Market by Country, 2019 - 2022, USD Million
• TABLE 81 North America Pre-roll Market by Country, 2023 - 2030, USD Million
• TABLE 82 North America Post-roll Market by Country, 2019 - 2022, USD Million
• TABLE 83 North America Post-roll Market by Country, 2023 - 2030, USD Million
• TABLE 84 North America Advertising-based Video On Demand Market by Enterprise Size, 2019 - 2022, USD Million
• TABLE 85 North America Advertising-based Video On Demand Market by Enterprise Size, 2023 - 2030, USD Million
• TABLE 86 North America Large Enterprises Market by Country, 2019 - 2022, USD Million
• TABLE 87 North America Large Enterprises Market by Country, 2023 - 2030, USD Million
• TABLE 88 North America SMEs Market by Country, 2019 - 2022, USD Million
• TABLE 89 North America SMEs Market by Country, 2023 - 2030, USD Million
• TABLE 90 North America Advertising-based Video On Demand Market by Country, 2019 - 2022, USD Million
• TABLE 91 North America Advertising-based Video On Demand Market by Country, 2023 - 2030, USD Million
• TABLE 92 US Advertising-based Video On Demand Market, 2019 - 2022, USD Million
• TABLE 93 US Advertising-based Video On Demand Market, 2023 - 2030, USD Million
• TABLE 94 US Advertising-based Video On Demand Market by Device, 2019 - 2022, USD Million
• TABLE 95 US Advertising-based Video On Demand Market by Device, 2023 - 2030, USD Million
• TABLE 96 US Advertising-based Video On Demand Market by Vertical, 2019 - 2022, USD Million
• TABLE 97 US Advertising-based Video On Demand Market by Vertical, 2023 - 2030, USD Million
• TABLE 98 US Advertising-based Video On Demand Market by Advertisement Position, 2019 - 2022, USD Million
• TABLE 99 US Advertising-based Video On Demand Market by Advertisement Position, 2023 - 2030, USD Million
• TABLE 100 US Advertising-based Video On Demand Market by Enterprise Size, 2019 - 2022, USD Million
• TABLE 101 US Advertising-based Video On Demand Market by Enterprise Size, 2023 - 2030, USD Million
• TABLE 102 Canada Advertising-based Video On Demand Market, 2019 - 2022, USD Million
• TABLE 103 Canada Advertising-based Video On Demand Market, 2023 - 2030, USD Million
• TABLE 104 Canada Advertising-based Video On Demand Market by Device, 2019 - 2022, USD Million
• TABLE 105 Canada Advertising-based Video On Demand Market by Device, 2023 - 2030, USD Million
• TABLE 106 Canada Advertising-based Video On Demand Market by Vertical, 2019 - 2022, USD Million
• TABLE 107 Canada Advertising-based Video On Demand Market by Vertical, 2023 - 2030, USD Million
• TABLE 108 Canada Advertising-based Video On Demand Market by Advertisement Position, 2019 - 2022, USD Million
• TABLE 109 Canada Advertising-based Video On Demand Market by Advertisement Position, 2023 - 2030, USD Million
• TABLE 110 Canada Advertising-based Video On Demand Market by Enterprise Size, 2019 - 2022, USD Million
• TABLE 111 Canada Advertising-based Video On Demand Market by Enterprise Size, 2023 - 2030, USD Million
• TABLE 112 Mexico Advertising-based Video On Demand Market, 2019 - 2022, USD Million
• TABLE 113 Mexico Advertising-based Video On Demand Market, 2023 - 2030, USD Million
• TABLE 114 Mexico Advertising-based Video On Demand Market by Device, 2019 - 2022, USD Million
• TABLE 115 Mexico Advertising-based Video On Demand Market by Device, 2023 - 2030, USD Million
• TABLE 116 Mexico Advertising-based Video On Demand Market by Vertical, 2019 - 2022, USD Million
• TABLE 117 Mexico Advertising-based Video On Demand Market by Vertical, 2023 - 2030, USD Million
• TABLE 118 Mexico Advertising-based Video On Demand Market by Advertisement Position, 2019 - 2022, USD Million
• TABLE 119 Mexico Advertising-based Video On Demand Market by Advertisement Position, 2023 - 2030, USD Million
• TABLE 120 Mexico Advertising-based Video On Demand Market by Enterprise Size, 2019 - 2022, USD Million
• TABLE 121 Mexico Advertising-based Video On Demand Market by Enterprise Size, 2023 - 2030, USD Million
• TABLE 122 Rest of North America Advertising-based Video On Demand Market, 2019 - 2022, USD Million
• TABLE 123 Rest of North America Advertising-based Video On Demand Market, 2023 - 2030, USD Million
• TABLE 124 Rest of North America Advertising-based Video On Demand Market by Device, 2019 - 2022, USD Million
• TABLE 125 Rest of North America Advertising-based Video On Demand Market by Device, 2023 - 2030, USD Million
• TABLE 126 Rest of North America Advertising-based Video On Demand Market by Vertical, 2019 - 2022, USD Million
• TABLE 127 Rest of North America Advertising-based Video On Demand Market by Vertical, 2023 - 2030, USD Million
• TABLE 128 Rest of North America Advertising-based Video On Demand Market by Advertisement Position, 2019 - 2022, USD Million
• TABLE 129 Rest of North America Advertising-based Video On Demand Market by Advertisement Position, 2023 - 2030, USD Million
• TABLE 130 Rest of North America Advertising-based Video On Demand Market by Enterprise Size, 2019 - 2022, USD Million
• TABLE 131 Rest of North America Advertising-based Video On Demand Market by Enterprise Size, 2023 - 2030, USD Million
• TABLE 132 Europe Advertising-based Video On Demand Market, 2019 - 2022, USD Million
• TABLE 133 Europe Advertising-based Video On Demand Market, 2023 - 2030, USD Million
• TABLE 134 Europe Advertising-based Video On Demand Market by Device, 2019 - 2022, USD Million
• TABLE 135 Europe Advertising-based Video On Demand Market by Device, 2023 - 2030, USD Million
• TABLE 136 Europe Mobile Market by Country, 2019 - 2022, USD Million
• TABLE 137 Europe Mobile Market by Country, 2023 - 2030, USD Million
• TABLE 138 Europe Laptops & Tablet PCs Market by Country, 2019 - 2022, USD Million
• TABLE 139 Europe Laptops & Tablet PCs Market by Country, 2023 - 2030, USD Million
• TABLE 140 Europe Console Market by Country, 2019 - 2022, USD Million
• TABLE 141 Europe Console Market by Country, 2023 - 2030, USD Million
• TABLE 142 Europe TV Market by Country, 2019 - 2022, USD Million
• TABLE 143 Europe TV Market by Country, 2023 - 2030, USD Million
• TABLE 144 Europe Advertising-based Video On Demand Market by Vertical, 2019 - 2022, USD Million
• TABLE 145 Europe Advertising-based Video On Demand Market by Vertical, 2023 - 2030, USD Million
• TABLE 146 Europe Retail & Consumer Goods Market by Country, 2019 - 2022, USD Million
• TABLE 147 Europe Retail & Consumer Goods Market by Country, 2023 - 2030, USD Million
• TABLE 148 Europe Media & Entertainment Market by Country, 2019 - 2022, USD Million
• TABLE 149 Europe Media & Entertainment Market by Country, 2023 - 2030, USD Million
• TABLE 150 Europe BFSI Market by Country, 2019 - 2022, USD Million
• TABLE 151 Europe BFSI Market by Country, 2023 - 2030, USD Million
• TABLE 152 Europe Education Market by Country, 2019 - 2022, USD Million
• TABLE 153 Europe Education Market by Country, 2023 - 2030, USD Million
• TABLE 154 Europe IT & Telecom Market by Country, 2019 - 2022, USD Million
• TABLE 155 Europe IT & Telecom Market by Country, 2023 - 2030, USD Million
• TABLE 156 Europe Healthcare Market by Country, 2019 - 2022, USD Million
• TABLE 157 Europe Healthcare Market by Country, 2023 - 2030, USD Million
• TABLE 158 Europe Others Market by Country, 2019 - 2022, USD Million
• TABLE 159 Europe Others Market by Country, 2023 - 2030, USD Million
• TABLE 160 Europe Advertising-based Video On Demand Market by Advertisement Position, 2019 - 2022, USD Million
• TABLE 161 Europe Advertising-based Video On Demand Market by Advertisement Position, 2023 - 2030, USD Million
• TABLE 162 Europe Mid-roll Market by Country, 2019 - 2022, USD Million
• TABLE 163 Europe Mid-roll Market by Country, 2023 - 2030, USD Million
• TABLE 164 Europe Pre-roll Market by Country, 2019 - 2022, USD Million
• TABLE 165 Europe Pre-roll Market by Country, 2023 - 2030, USD Million
• TABLE 166 Europe Post-roll Market by Country, 2019 - 2022, USD Million
• TABLE 167 Europe Post-roll Market by Country, 2023 - 2030, USD Million
• TABLE 168 Europe Advertising-based Video On Demand Market by Enterprise Size, 2019 - 2022, USD Million
• TABLE 169 Europe Advertising-based Video On Demand Market by Enterprise Size, 2023 - 2030, USD Million
• TABLE 170 Europe Large Enterprises Market by Country, 2019 - 2022, USD Million
• TABLE 171 Europe Large Enterprises Market by Country, 2023 - 2030, USD Million
• TABLE 172 Europe SMEs Market by Country, 2019 - 2022, USD Million
• TABLE 173 Europe SMEs Market by Country, 2023 - 2030, USD Million
• TABLE 174 Europe Advertising-based Video On Demand Market by Country, 2019 - 2022, USD Million
• TABLE 175 Europe Advertising-based Video On Demand Market by Country, 2023 - 2030, USD Million
• TABLE 176 Germany Advertising-based Video On Demand Market, 2019 - 2022, USD Million
• TABLE 177 Germany Advertising-based Video On Demand Market, 2023 - 2030, USD Million
• TABLE 178 Germany Advertising-based Video On Demand Market by Device, 2019 - 2022, USD Million
• TABLE 179 Germany Advertising-based Video On Demand Market by Device, 2023 - 2030, USD Million
• TABLE 180 Germany Advertising-based Video On Demand Market by Vertical, 2019 - 2022, USD Million
• TABLE 181 Germany Advertising-based Video On Demand Market by Vertical, 2023 - 2030, USD Million
• TABLE 182 Germany Advertising-based Video On Demand Market by Advertisement Position, 2019 - 2022, USD Million
• TABLE 183 Germany Advertising-based Video On Demand Market by Advertisement Position, 2023 - 2030, USD Million
• TABLE 184 Germany Advertising-based Video On Demand Market by Enterprise Size, 2019 - 2022, USD Million
• TABLE 185 Germany Advertising-based Video On Demand Market by Enterprise Size, 2023 - 2030, USD Million
• TABLE 186 UK Advertising-based Video On Demand Market, 2019 - 2022, USD Million
• TABLE 187 UK Advertising-based Video On Demand Market, 2023 - 2030, USD Million
• TABLE 188 UK Advertising-based Video On Demand Market by Device, 2019 - 2022, USD Million
• TABLE 189 UK Advertising-based Video On Demand Market by Device, 2023 - 2030, USD Million
• TABLE 190 UK Advertising-based Video On Demand Market by Vertical, 2019 - 2022, USD Million
• TABLE 191 UK Advertising-based Video On Demand Market by Vertical, 2023 - 2030, USD Million
• TABLE 192 UK Advertising-based Video On Demand Market by Advertisement Position, 2019 - 2022, USD Million
• TABLE 193 UK Advertising-based Video On Demand Market by Advertisement Position, 2023 - 2030, USD Million
• TABLE 194 UK Advertising-based Video On Demand Market by Enterprise Size, 2019 - 2022, USD Million
• TABLE 195 UK Advertising-based Video On Demand Market by Enterprise Size, 2023 - 2030, USD Million
• TABLE 196 France Advertising-based Video On Demand Market, 2019 - 2022, USD Million
• TABLE 197 France Advertising-based Video On Demand Market, 2023 - 2030, USD Million
• TABLE 198 France Advertising-based Video On Demand Market by Device, 2019 - 2022, USD Million
• TABLE 199 France Advertising-based Video On Demand Market by Device, 2023 - 2030, USD Million
• TABLE 200 France Advertising-based Video On Demand Market by Vertical, 2019 - 2022, USD Million
• TABLE 201 France Advertising-based Video On Demand Market by Vertical, 2023 - 2030, USD Million
• TABLE 202 France Advertising-based Video On Demand Market by Advertisement Position, 2019 - 2022, USD Million
• TABLE 203 France Advertising-based Video On Demand Market by Advertisement Position, 2023 - 2030, USD Million
• TABLE 204 France Advertising-based Video On Demand Market by Enterprise Size, 2019 - 2022, USD Million
• TABLE 205 France Advertising-based Video On Demand Market by Enterprise Size, 2023 - 2030, USD Million
• TABLE 206 Russia Advertising-based Video On Demand Market, 2019 - 2022, USD Million
• TABLE 207 Russia Advertising-based Video On Demand Market, 2023 - 2030, USD Million
• TABLE 208 Russia Advertising-based Video On Demand Market by Device, 2019 - 2022, USD Million
• TABLE 209 Russia Advertising-based Video On Demand Market by Device, 2023 - 2030, USD Million
• TABLE 210 Russia Advertising-based Video On Demand Market by Vertical, 2019 - 2022, USD Million
• TABLE 211 Russia Advertising-based Video On Demand Market by Vertical, 2023 - 2030, USD Million
• TABLE 212 Russia Advertising-based Video On Demand Market by Advertisement Position, 2019 - 2022, USD Million
• TABLE 213 Russia Advertising-based Video On Demand Market by Advertisement Position, 2023 - 2030, USD Million
• TABLE 214 Russia Advertising-based Video On Demand Market by Enterprise Size, 2019 - 2022, USD Million
• TABLE 215 Russia Advertising-based Video On Demand Market by Enterprise Size, 2023 - 2030, USD Million
• TABLE 216 Spain Advertising-based Video On Demand Market, 2019 - 2022, USD Million
• TABLE 217 Spain Advertising-based Video On Demand Market, 2023 - 2030, USD Million
• TABLE 218 Spain Advertising-based Video On Demand Market by Device, 2019 - 2022, USD Million
• TABLE 219 Spain Advertising-based Video On Demand Market by Device, 2023 - 2030, USD Million
• TABLE 220 Spain Advertising-based Video On Demand Market by Vertical, 2019 - 2022, USD Million
• TABLE 221 Spain Advertising-based Video On Demand Market by Vertical, 2023 - 2030, USD Million
• TABLE 222 Spain Advertising-based Video On Demand Market by Advertisement Position, 2019 - 2022, USD Million
• TABLE 223 Spain Advertising-based Video On Demand Market by Advertisement Position, 2023 - 2030, USD Million
• TABLE 224 Spain Advertising-based Video On Demand Market by Enterprise Size, 2019 - 2022, USD Million
• TABLE 225 Spain Advertising-based Video On Demand Market by Enterprise Size, 2023 - 2030, USD Million
• TABLE 226 Italy Advertising-based Video On Demand Market, 2019 - 2022, USD Million
• TABLE 227 Italy Advertising-based Video On Demand Market, 2023 - 2030, USD Million
• TABLE 228 Italy Advertising-based Video On Demand Market by Device, 2019 - 2022, USD Million
• TABLE 229 Italy Advertising-based Video On Demand Market by Device, 2023 - 2030, USD Million
• TABLE 230 Italy Advertising-based Video On Demand Market by Vertical, 2019 - 2022, USD Million
• TABLE 231 Italy Advertising-based Video On Demand Market by Vertical, 2023 - 2030, USD Million
• TABLE 232 Italy Advertising-based Video On Demand Market by Advertisement Position, 2019 - 2022, USD Million
• TABLE 233 Italy Advertising-based Video On Demand Market by Advertisement Position, 2023 - 2030, USD Million
• TABLE 234 Italy Advertising-based Video On Demand Market by Enterprise Size, 2019 - 2022, USD Million
• TABLE 235 Italy Advertising-based Video On Demand Market by Enterprise Size, 2023 - 2030, USD Million
• TABLE 236 Rest of Europe Advertising-based Video On Demand Market, 2019 - 2022, USD Million
• TABLE 237 Rest of Europe Advertising-based Video On Demand Market, 2023 - 2030, USD Million
• TABLE 238 Rest of Europe Advertising-based Video On Demand Market by Device, 2019 - 2022, USD Million
• TABLE 239 Rest of Europe Advertising-based Video On Demand Market by Device, 2023 - 2030, USD Million
• TABLE 240 Rest of Europe Advertising-based Video On Demand Market by Vertical, 2019 - 2022, USD Million
• TABLE 241 Rest of Europe Advertising-based Video On Demand Market by Vertical, 2023 - 2030, USD Million
• TABLE 242 Rest of Europe Advertising-based Video On Demand Market by Advertisement Position, 2019 - 2022, USD Million
• TABLE 243 Rest of Europe Advertising-based Video On Demand Market by Advertisement Position, 2023 - 2030, USD Million
• TABLE 244 Rest of Europe Advertising-based Video On Demand Market by Enterprise Size, 2019 - 2022, USD Million
• TABLE 245 Rest of Europe Advertising-based Video On Demand Market by Enterprise Size, 2023 - 2030, USD Million
• TABLE 246 Asia Pacific Advertising-based Video On Demand Market, 2019 - 2022, USD Million
• TABLE 247 Asia Pacific Advertising-based Video On Demand Market, 2023 - 2030, USD Million
• TABLE 248 Asia Pacific Advertising-based Video On Demand Market by Device, 2019 - 2022, USD Million
• TABLE 249 Asia Pacific Advertising-based Video On Demand Market by Device, 2023 - 2030, USD Million
• TABLE 250 Asia Pacific Mobile Market by Country, 2019 - 2022, USD Million
• TABLE 251 Asia Pacific Mobile Market by Country, 2023 - 2030, USD Million
• TABLE 252 Asia Pacific Laptops & Tablet PCs Market by Country, 2019 - 2022, USD Million
• TABLE 253 Asia Pacific Laptops & Tablet PCs Market by Country, 2023 - 2030, USD Million
• TABLE 254 Asia Pacific Console Market by Country, 2019 - 2022, USD Million
• TABLE 255 Asia Pacific Console Market by Country, 2023 - 2030, USD Million
• TABLE 256 Asia Pacific TV Market by Country, 2019 - 2022, USD Million
• TABLE 257 Asia Pacific Others Market by Country, 2023 - 2030, USD Million
• TABLE 258 Asia Pacific Advertising-based Video On Demand Market by Vertical, 2019 - 2022, USD Million
• TABLE 259 Asia Pacific Advertising-based Video On Demand Market by Vertical, 2023 - 2030, USD Million
• TABLE 260 Asia Pacific Retail & Consumer Goods Market by Country, 2019 - 2022, USD Million
• TABLE 261 Asia Pacific Retail & Consumer Goods Market by Country, 2023 - 2030, USD Million
• TABLE 262 Asia Pacific Media & Entertainment Market by Country, 2019 - 2022, USD Million
• TABLE 263 Asia Pacific Media & Entertainment Market by Country, 2023 - 2030, USD Million
• TABLE 264 Asia Pacific BFSI Market by Country, 2019 - 2022, USD Million
• TABLE 265 Asia Pacific BFSI Market by Country, 2023 - 2030, USD Million
• TABLE 266 Asia Pacific Education Market by Country, 2019 - 2022, USD Million
• TABLE 267 Asia Pacific Education Market by Country, 2023 - 2030, USD Million
• TABLE 268 Asia Pacific IT & Telecom Market by Country, 2019 - 2022, USD Million
• TABLE 269 Asia Pacific IT & Telecom Market by Country, 2023 - 2030, USD Million
• TABLE 270 Asia Pacific Healthcare Market by Country, 2019 - 2022, USD Million
• TABLE 271 Asia Pacific Healthcare Market by Country, 2023 - 2030, USD Million
• TABLE 272 Asia Pacific Others Market by Country, 2019 - 2022, USD Million
• TABLE 273 Asia Pacific Others Market by Country, 2023 - 2030, USD Million
• TABLE 274 Asia Pacific Advertising-based Video On Demand Market by Advertisement Position, 2019 - 2022, USD Million
• TABLE 275 Asia Pacific Advertising-based Video On Demand Market by Advertisement Position, 2023 - 2030, USD Million
• TABLE 276 Asia Pacific Mid-roll Market by Country, 2019 - 2022, USD Million
• TABLE 277 Asia Pacific Mid-roll Market by Country, 2023 - 2030, USD Million
• TABLE 278 Asia Pacific Pre-roll Market by Country, 2019 - 2022, USD Million
• TABLE 279 Asia Pacific Pre-roll Market by Country, 2023 - 2030, USD Million
• TABLE 280 Asia Pacific Post-roll Market by Country, 2019 - 2022, USD Million
• TABLE 281 Asia Pacific Post-roll Market by Country, 2023 - 2030, USD Million
• TABLE 282 Asia Pacific Advertising-based Video On Demand Market by Enterprise Size, 2019 - 2022, USD Million
• TABLE 283 Asia Pacific Advertising-based Video On Demand Market by Enterprise Size, 2023 - 2030, USD Million
• TABLE 284 Asia Pacific Large Enterprises Market by Country, 2019 - 2022, USD Million
• TABLE 285 Asia Pacific Large Enterprises Market by Country, 2023 - 2030, USD Million
• TABLE 286 Asia Pacific SMEs Market by Country, 2019 - 2022, USD Million
• TABLE 287 Asia Pacific SMEs Market by Country, 2023 - 2030, USD Million
• TABLE 288 Asia Pacific Advertising-based Video On Demand Market by Country, 2019 - 2022, USD Million
• TABLE 289 Asia Pacific Advertising-based Video On Demand Market by Country, 2023 - 2030, USD Million
• TABLE 290 China Advertising-based Video On Demand Market, 2019 - 2022, USD Million
• TABLE 291 China Advertising-based Video On Demand Market, 2023 - 2030, USD Million
• TABLE 292 China Advertising-based Video On Demand Market by Device, 2019 - 2022, USD Million
• TABLE 293 China Advertising-based Video On Demand Market by Device, 2023 - 2030, USD Million
• TABLE 294 China Advertising-based Video On Demand Market by Vertical, 2019 - 2022, USD Million
• TABLE 295 China Advertising-based Video On Demand Market by Vertical, 2023 - 2030, USD Million
• TABLE 296 China Advertising-based Video On Demand Market by Advertisement Position, 2019 - 2022, USD Million
• TABLE 297 China Advertising-based Video On Demand Market by Advertisement Position, 2023 - 2030, USD Million
• TABLE 298 China Advertising-based Video On Demand Market by Enterprise Size, 2019 - 2022, USD Million
• TABLE 299 China Advertising-based Video On Demand Market by Enterprise Size, 2023 - 2030, USD Million

The Global Advertising-based Video On Demand Market size is expected to reach $219.6 billion by 2030, rising at a market growth of 30.2% CAGR during the forecast period.

Retailers & consumer goods manufacturers use AVOD platforms to promote their brands and products through customized advertisements. Therefore, the Retail & Consumer Goods segment is anticipated to capture approximately 1/4th share of the market by 2030. In addition, the retail industry frequently emphasizes ads that showcase their products, spotlight promotional offers, or tell brand stories to attract viewers' attention and increase consumer engagement. In addition, AVOD platforms frequently present businesses with the chance to include e-commerce functionality in their video content. This simplifies the purchasing process by enabling viewers to buy or learn more about the products featured in the videos without exiting the AVOD site.

The major strategies followed by the market participants are Partnerships as the key developmental strategy in order to keep pace with the changing demands of end users. For instance, In June, 2023, Dailymotion Advertising collaborated with Amazon's DSP for integration facilitated advertisers in targeting of specific and exclusive audiences via Dailymotion Advertising's instream video inventories within Amazon's DSP framework. Additionally, In June, 2023, IBM Corporation extended their partnership Adobe to aid clients in enhancing content supply chains, fostering collaboration, creativity, speed, and project visibility.

Based on the Analysis presented in the KBV Cardinal matrix; Google, Inc. is the forerunner in the Market. In May, 2023, Google, Inc. expanded their partnership with SAP SE to introduce a comprehensive open data solution and build a complete data cloud that conduct data from their enterprise landscape via SAP Datasphere and Google's data cloud. Companies such as Facebook (Meta Platforms, Inc.), IBM Corporation, Dailymotion are some of the key innovators in the Market.

Market Growth Factors

Increased Use of Mobile Internet

Customer viewing experiences are improved by the prevalence of binge-watching on streaming services. Mobile devices have greatly enhanced the experience. They offer a form of convenience along with a much-needed viewing experience. Additionally, the continuous incorporation of multiple contents across mobile devices allows high-speed Internet-enabled users to view the content anytime and anywhere. Monthly user growth is fueled by service providers' alluring data packages and millennials' evolving video viewing habits. As a result, the market is expanding as a result of both the rising number of smartphone subscriptions and a need for more bandwidth per subscription.

Mobile Advertising is Becoming Increasingly Popular

Mobile applications have emerged as an opportunity for advertisers to broaden their reach. The inclination of consumers for mobile platforms has increased due to the growing adoption of reasonably priced mobile computing devices like smartphones and tablets. The predominant method for consuming information has changed to mobile devices. One of the primary sources of revenue for application developers is mobile advertising. In 2020, when the demand for amusement was high, and people had access to various home devices, they opted for mobile services. Consequently, the number of new application installations is increasing, boosting AVOD platform revenue and resulting in market expansion.

Market Restraining Factors

Accessibility of Pirated Video Content on Online Platforms

The video piracy market is expanding, limiting the AVOD market's expansion. The increasing popularity of torrents is one of the main threats. A torrent is a digital file containing metadata. With applications like BitTorrent, users can download VOD utilizing torrent files. The cost of subscribing to all of these services is substantial. However, torrents provide a singular download source for all such content. Compared to AVOD streaming services, torrents can share largely ad-free content. As a result, many users prefer to use torrents rather than pay for these services, which poses a substantial obstacle to the AVOD market's expansion in the coming years.

Device Outlook

On the basis of device, the market is fragmented into laptops & tablet PCs, mobile, console, and TV. The laptops and tablet PCs segment acquired a substantial revenue share in the market in 2022. Due to their larger displays and more immersive viewing experience than mobile phones or smartphones, laptops and tablets are popular video consumption devices. Numerous individuals choose these devices for long-form viewing, such as watching movies, television series, or online videos. In addition, laptop and tablet devices capitalize on technological advances and enhanced connectivity. Users may experience a smooth and immersive experience on these devices because of increased screen resolutions, more powerful computing power, and faster internet speeds.

Vertical Outlook

Based on vertical, the market is segmented into media & entertainment, BFSI, education, retail & consumer goods, IT & telecom, healthcare, and others. The education segment procured a promising growth rate in the market in 2022. AVOD is also gaining popularity in the education sector, allowing students to access educational content for free while still generating advertising revenue. This strategy is popular among educational organizations and educators since it enables them to reach a larger audience without incurring expenses. In addition, AVOD allows targeted advertising, thereby helping both the viewer and the advertiser.

Advertisement Position Outlook

By advertisement position, the market is divided into pre-roll, mid-roll, and post-roll. The pre-roll segment covered a considerable revenue share in the market in 2022. Before the primary video or audio content commences, pre-roll advertising is displayed. Furthermore, streaming services, podcasts, and online video platforms also have much of this advertising. Before the listener or viewer can access the desired content, a pre-roll advertisement first appears at the beginning of the content and is typically played automatically. Furthermore, the duration of pre-roll advertisements can vary, but they are typically kept brief. Pre-roll advertisement durations can differ from a few seconds to one minute, with 15 to 30 seconds being the most popular.

Enterprise Size Outlook

By enterprise size, the market is categorized into small & medium enterprise (SME) and large enterprise. The small & medium enterprise (SME) segment garnered a significant revenue share in the market in 2022. AVOD platforms offer SMEs a low-cost advertising channel to promote their products and services. Additionally, SMEs can reach a large audience while avoiding the high expenses associated with traditional advertising techniques by utilizing the advertising-based video on demand platform. They may increase brand recognition by developing commercials that resonate with their target audience. Additionally, SMEs serve certain regional or specialty markets. They can utilize AVOD platforms to target local or niche audiences.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region led the market by generating the highest revenue share. Several prominent AVOD platforms with a significant presence in the North America region are responsible for the growth. Various free, ad-supported material is available to viewers on platforms including YouTube, Hulu, Tubi, Facebook, and Roku Channel, which have established themselves as significant players.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Brightcove, Inc., Facebook (Meta Platforms, Inc.), IBM Corporation, Kaltura, Inc., Vidyard, Vimeo.com, Inc., Google LLC (YouTube), Dacast, Dailymotion (VIVENDI), and Muvi

Recent Strategies Deployed in Advertising-based Video on Demand Market

Partnerships, Collaborations, and Agreements:

Jul-2023: Brightcove, Inc., came into partnership with PubMatic, an independent technology company delivering digital advertising's supply chain of the future. PubMatic's programmatic ads and Brightcove's video platform partnered to boost demand for Brightcove Ad Monetization, which aimed to improve content monetization for media firms.

Jun-2023: IBM Corporation and Adobe, changing the world through digital experiences, expanded their partnership, utilizing advanced AI like Adobe Sensei GenAI and Adobe Firefly. Both companies leveraged AI-accelerated content supply chains and IBM Consulting to aid clients in enhancing content supply chains, fostering collaboration, creativity, speed, and project visibility.

Jun-2023: Dailymotion Advertising collaborated with Amazon's DSP, an American multinational technology company focusing on e-commerce, cloud computing, etc. This integration facilitated advertisers in targeting of specific and exclusive audiences via Dailymotion Advertising's instream video inventories within Amazon's DSP framework. Through this collaboration, advertisers gained access to their video audiences, which encompassed most of internet users in France and over 400 million monthly unique users globally.

May-2023: Google, Inc. expanded their partnership with SAP SE, develops enterprise software to manage business operations and customer relations, to introduce a comprehensive open data solution. The solution will help customers to build a complete data cloud that conduct data from their enterprise landscape via SAP Datasphere and Google's data cloud. Additionally, the solution will allow businesses to monitor their real-time data holdings, maximizing the value of Google Cloud and SAP software investments.

Jan-2023: Brightcove came into partnership with Magnite, a US-based online-advertising supply-side platform provider. The partnership involves Maginte providing advertising services to any Brightcove client. Additionally, the partnership is a major step for Brightcove towards providing their customers with supreme, world-class solutions.

Sep-2022: Dailymotion collaborated with CNBC Arabia, the UAE-based free-to-air TV channel, as part of its expansion strategy in the MENA region. CNBC Arabia integrated the Dailymotion Player solution across their properties to enhance their video content approach. The partnership was anticipated to enrich CNBC Arabia's video strategy and deliver an exceptional viewing experience to their audience.

Jul-2022: Dailymotion extended its partnership with TripleLift, the ad tech firm revolutionizing ad placement, aimed at enhancing their respective services. The collaboration involved a specially designed Open Real Time Bidding (oRTB) integration for Dailymotion, enabling the monetization of in-stream inventory and the progression of unique, customized native ad units.

Feb-2022: Dailymotion announced an agreement with Stringr, the award-winning video sourcing, production, and management platform for journalism, entertainment, and corporate content. Under the agreement, Stringr will enable the distribution of its news segments through Dailymotion, bringing impactful news stories of the day to millions of global viewers. Additionally, Dailymotion has expanded their network of top-notch news publishers, providing audiences with an even broader array of up-to-the-minute news content.

Dec-2021: Kaltura, Inc. extended its collaboration with Verbit, a prominent transcription and captioning company. Verbit's capabilities, including adaptive automatic speech recognition, were integrated into Kaltura's offerings. This partnership elevated Kaltura's video and audio experiences for their customers in the education and corporate sectors by providing improved captions and searchable video features.

Jul-2021: Brightcove partnered with Wibbitz, a US-based developer of automated video creation tools. The combination provides organizations with easy, simple, and efficient ways to design short-form videos of professional quality.

Jul-2021: Vimeo.com, Inc. collaborated with TikTok, a prominent platform for short-form mobile videos, that merged Vimeo's robust video capabilities with the TikTok platform. The partnership enabled SMBs to leverage Vimeo's extensive video toolkit in conjunction with TikTok's extensive audience reach. Additionally, the collaboration led to the creation of exclusive custom video templates within Vimeo Create, specially optimized for the TikTok platform.

Mar-2021: Vimeo Collaborated with Tessitura, a top-tier CRM system catering to cultural, educational, and performing arts institutions. This partnership provided direct access to Vimeo's comprehensive over-the-top (OTT) video features via the Tessitura platform. The integration of Vimeo's OTT platform with Tessitura's payment pathway marked a significant advancement, enriching the digital experience offered to audiences worldwide.

Mar-2021: Google cloud, a subsidiary of Google, Inc. came into partnership with Nokia, a technology leader across mobile, fixed and cloud networks, to develop new, cloud-based 5G radio solutions. Both companies partnered to merge Nokia's RAN technologies (Radio Access Network, Open RAN, Cloud RAN) with Google's edge computing platform, creating solutions for essential global 5G business scenarios.

Product Launches and Product Expansions:

Aug-2023: IBM Corporation unveiled the inaugural ad campaign for Watsonx, their AI platform. The campaign aimed to clarify AI's potential and position Watson as a transformative force for business leaders seeking innovative AI solutions. Through this campaign, IBM strengthened the message of AI's transformative impact on business, amplifying productivity, and aiding customers in enhancing their results.

Jul-2023: Kaltura, Inc. unveiled upgrades to its Cloud TV and Streaming Platform, customized to cater to TV operators and media clients. These improvements, aimed to enhance the user experience and enable revenue growth through supplementary product features. The latest additions to Kaltura Cloud TV and Streaming Platform were accessible across various devices, including STBs, Android and Apple TV, smart TVs, as well as mobile and web platforms.

Jul-2023: Vidyard introduced a significant update that prominently featured AI in its innovation and value-creation approach. Spearheaded by the AI Script Generator, this update aimed to enable additional sales professionals and go-to-market teams to adopt video as an established method to distinguish themselves with potential clients, generate new revenue avenues, and offer remarkable purchasing experiences.

May-2023: IBM Corporation rebranded its long-standing AI system, Watson, with the launch of the Watsonx platform. This included Watsonx.ai, Watsonx.data, and Watsonx.governance, with a model library hosting trained foundation models like Fm.code, Fm.NLP, and Fm.geospatial, set to be generally available in July.

May-2023: Google, Inc. revealed its plans to integrate generative AI capabilities into its products, such as Search and Gmail. Additionally, Google intended to utilize PaLM 2-powered tools for advertisers to create media and suggest YouTube video ideas. For creators, the tech experimented by offering five topic-based video ideas.

Mar-2023: Brightcove, Inc. introduced Brightcove Ad Monetization, a tailored service for enhancing content monetization among media firms. Brightcove Ad Monetization reinforced the offering top-notch products and services to empower company's media clients, ensuring their video content is enhanced and advertising strategies are optimized. Additionally, the company established a global advertising operations team to assist media organizations in optimizing their advertising strategies and revenue generation.

Acquisition and Mergers:

Dec-2022: IBM Corporation announced its acquisition of Octo, a U.S.-centered provider of IT modernization and digital transformation services to the federal government. This acquisition positioned IBM as a major digital transformation partner for the government. The amalgamation of Octo's proficient team and IBM's consulting prowess facilitated quicker federal client transformation and enhanced citizen service.

Jan-2022: IBM Corporation announced the acquisition of Envizi, a prominent provider of data and analytics software for environmental performance management. This moves expanded IBM's commitment to AI-driven software, including solutions like IBM Maximo asset management, IBM Sterling supply chain, and IBM Environmental Intelligence Suite. This acquisition aimed to support organizations in establishing resilient and sustainable operations and supply chains.

Dec-2021: Vimeo.com, Inc. completed the acquisition of WIREWAX, a frontrunner in interactive and shoppable video, and Wibbitz, a distinguished enterprise video creation suite. These acquisitions infused Vimeo's comprehensive video solution with proprietary technology and products, bolstering its standing as the go-to professional video software for businesses. The collaboration aimed to accelerate innovation and empower companies to harness the potential of top-notch video content.

Scope of the Study

Market Segments covered in the Report:

By Device

• Mobile
• Laptops & Tablet PCs
• Console
• TV

By Vertical

• Retail & Consumer Goods
• Media & Entertainment
• BFSI
• Education
• IT & Telecom
• Healthcare
• Others

By Advertisement Position

• Mid-roll
• Pre-roll
• Post-roll

By Enterprise Size

• Large Enterprises
• SMEs

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Companies Profiled

• Brightcove, Inc
• Facebook (Meta Platforms, Inc.)
• IBM CORPORATION
• Kaltura, Inc.
• Vidyard
• Vimeo.com, Inc.
• Google LLC (YouTube)
• Dacast
• Dailymotion (VIVENDI)
• Muvi

Unique Offerings from KBV Research

• Exhaustive coverage
• Highest number of market tables and figures
• Subscription based model available
• Guaranteed best price
• Assured post sales research support with 10% customization free

Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global Advertising-based Video On Demand Market, by Device
  • 1.4.2 Global Advertising-based Video On Demand Market, by Vertical
  • 1.4.3 Global Advertising-based Video On Demand Market, by Advertisement Position
  • 1.4.4 Global Advertising-based Video On Demand Market, by Enterprise Size
  • 1.4.5 Global Advertising-based Video On Demand Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market at a Glance

• 2.1 Key Highlights

Chapter 3. Market Overview

• 3.1 Introduction
  • 3.1.1 Overview
    • 3.1.1.1 Market Composition and Scenario
• 3.2 Key Factors Impacting the Market
  • 3.2.1 Market Drivers
  • 3.2.2 Market Restraints

Chapter 4. Competition Analysis - Global

• 4.1 KBV Cardinal Matrix
• 4.2 Recent Industry Wide Strategic Developments
  • 4.2.1 Partnerships, Collaborations and Agreements
  • 4.2.2 Product Launches and Product Expansions
  • 4.2.3 Acquisition and Mergers
• 4.3 Top Winning Strategies
  • 4.3.1 Key Leading Strategies: Percentage Distribution (2019-2023)
  • 4.3.2 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2019, Sep - 2023, Jul) Leading Players
• 4.4 Porter's Five Forces Analysis

Chapter 5. Global Advertising-based Video On Demand Market by Device

• 5.1 Global Mobile Market by Region
• 5.2 Global Laptops & Tablet PCs Market by Region
• 5.3 Global Console Market by Region
• 5.4 Global TV Market by Region

Chapter 6. Global Advertising-based Video On Demand Market by Vertical

• 6.1 Global Retail & Consumer Goods Market by Region
• 6.2 Global Media & Entertainment Market by Region
• 6.3 Global BFSI Market by Region
• 6.4 Global Education Market by Region
• 6.5 Global IT & Telecom Market by Region
• 6.6 Global Healthcare Market by Region
• 6.7 Global Others Market by Region

Chapter 7. Global Advertising-based Video On Demand Market by Advertisement Position

• 7.1 Global Mid-roll Market by Region
• 7.2 Global Pre-roll Market by Region
• 7.3 Global Post-roll Market by Region

Chapter 8. Global Advertising-based Video On Demand Market by Enterprise Size

• 8.1 Global Large Enterprises Market by Region
• 8.2 Global SMEs Market by Region

Chapter 9. Global Advertising-based Video On Demand Market by Region

• 9.1 North America Advertising-based Video On Demand Market
  • 9.1.1 North America Advertising-based Video On Demand Market by Device
    • 9.1.1.1 North America Mobile Market by Country
    • 9.1.1.2 North America Laptops & Tablet PCs Market by Country
    • 9.1.1.3 North America Console Market by Country
    • 9.1.1.4 North America TV Market by Country
  • 9.1.2 North America Advertising-based Video On Demand Market by Vertical
    • 9.1.2.1 North America Retail & Consumer Goods Market by Country
    • 9.1.2.2 North America Media & Entertainment Market by Country
    • 9.1.2.3 North America BFSI Market by Country
    • 9.1.2.4 North America Education Market by Country
    • 9.1.2.5 North America IT & Telecom Market by Country
    • 9.1.2.6 North America Healthcare Market by Country
    • 9.1.2.7 North America Others Market by Country
  • 9.1.3 North America Advertising-based Video On Demand Market by Advertisement Position
    • 9.1.3.1 North America Mid-roll Market by Country
    • 9.1.3.2 North America Pre-roll Market by Country
    • 9.1.3.3 North America Post-roll Market by Country
  • 9.1.4 North America Advertising-based Video On Demand Market by Enterprise Size
    • 9.1.4.1 North America Large Enterprises Market by Country
    • 9.1.4.2 North America SMEs Market by Country
  • 9.1.5 North America Advertising-based Video On Demand Market by Country
    • 9.1.5.1 US Advertising-based Video On Demand Market
      • 9.1.5.1.1 US Advertising-based Video On Demand Market by Device
      • 9.1.5.1.2 US Advertising-based Video On Demand Market by Vertical
      • 9.1.5.1.3 US Advertising-based Video On Demand Market by Advertisement Position
      • 9.1.5.1.4 US Advertising-based Video On Demand Market by Enterprise Size
    • 9.1.5.2 Canada Advertising-based Video On Demand Market
      • 9.1.5.2.1 Canada Advertising-based Video On Demand Market by Device
      • 9.1.5.2.2 Canada Advertising-based Video On Demand Market by Vertical
      • 9.1.5.2.3 Canada Advertising-based Video On Demand Market by Advertisement Position
      • 9.1.5.2.4 Canada Advertising-based Video On Demand Market by Enterprise Size
    • 9.1.5.3 Mexico Advertising-based Video On Demand Market
      • 9.1.5.3.1 Mexico Advertising-based Video On Demand Market by Device
      • 9.1.5.3.2 Mexico Advertising-based Video On Demand Market by Vertical
      • 9.1.5.3.3 Mexico Advertising-based Video On Demand Market by Advertisement Position
      • 9.1.5.3.4 Mexico Advertising-based Video On Demand Market by Enterprise Size
    • 9.1.5.4 Rest of North America Advertising-based Video On Demand Market
      • 9.1.5.4.1 Rest of North America Advertising-based Video On Demand Market by Device
      • 9.1.5.4.2 Rest of North America Advertising-based Video On Demand Market by Vertical
      • 9.1.5.4.3 Rest of North America Advertising-based Video On Demand Market by Advertisement Position
      • 9.1.5.4.4 Rest of North America Advertising-based Video On Demand Market by Enterprise Size
• 9.2 Europe Advertising-based Video On Demand Market
  • 9.2.1 Europe Advertising-based Video On Demand Market by Device
    • 9.2.1.1 Europe Mobile Market by Country
    • 9.2.1.2 Europe Laptops & Tablet PCs Market by Country
    • 9.2.1.3 Europe Console Market by Country
    • 9.2.1.4 Europe TV Market by Country
  • 9.2.2 Europe Advertising-based Video On Demand Market by Vertical
    • 9.2.2.1 Europe Retail & Consumer Goods Market by Country
    • 9.2.2.2 Europe Media & Entertainment Market by Country
    • 9.2.2.3 Europe BFSI Market by Country
    • 9.2.2.4 Europe Education Market by Country
    • 9.2.2.5 Europe IT & Telecom Market by Country
    • 9.2.2.6 Europe Healthcare Market by Country
    • 9.2.2.7 Europe Others Market by Country
  • 9.2.3 Europe Advertising-based Video On Demand Market by Advertisement Position
    • 9.2.3.1 Europe Mid-roll Market by Country
    • 9.2.3.2 Europe Pre-roll Market by Country
    • 9.2.3.3 Europe Post-roll Market by Country
  • 9.2.4 Europe Advertising-based Video On Demand Market by Enterprise Size
    • 9.2.4.1 Europe Large Enterprises Market by Country
    • 9.2.4.2 Europe SMEs Market by Country
  • 9.2.5 Europe Advertising-based Video On Demand Market by Country
    • 9.2.5.1 Germany Advertising-based Video On Demand Market
      • 9.2.5.1.1 Germany Advertising-based Video On Demand Market by Device
      • 9.2.5.1.2 Germany Advertising-based Video On Demand Market by Vertical
      • 9.2.5.1.3 Germany Advertising-based Video On Demand Market by Advertisement Position
      • 9.2.5.1.4 Germany Advertising-based Video On Demand Market by Enterprise Size
    • 9.2.5.2 UK Advertising-based Video On Demand Market
      • 9.2.5.2.1 UK Advertising-based Video On Demand Market by Device
      • 9.2.5.2.2 UK Advertising-based Video On Demand Market by Vertical
      • 9.2.5.2.3 UK Advertising-based Video On Demand Market by Advertisement Position
      • 9.2.5.2.4 UK Advertising-based Video On Demand Market by Enterprise Size
    • 9.2.5.3 France Advertising-based Video On Demand Market
      • 9.2.5.3.1 France Advertising-based Video On Demand Market by Device
      • 9.2.5.3.2 France Advertising-based Video On Demand Market by Vertical
      • 9.2.5.3.3 France Advertising-based Video On Demand Market by Advertisement Position
      • 9.2.5.3.4 France Advertising-based Video On Demand Market by Enterprise Size
    • 9.2.5.4 Russia Advertising-based Video On Demand Market
      • 9.2.5.4.1 Russia Advertising-based Video On Demand Market by Device
      • 9.2.5.4.2 Russia Advertising-based Video On Demand Market by Vertical
      • 9.2.5.4.3 Russia Advertising-based Video On Demand Market by Advertisement Position
      • 9.2.5.4.4 Russia Advertising-based Video On Demand Market by Enterprise Size
    • 9.2.5.5 Spain Advertising-based Video On Demand Market
      • 9.2.5.5.1 Spain Advertising-based Video On Demand Market by Device
      • 9.2.5.5.2 Spain Advertising-based Video On Demand Market by Vertical
      • 9.2.5.5.3 Spain Advertising-based Video On Demand Market by Advertisement Position
      • 9.2.5.5.4 Spain Advertising-based Video On Demand Market by Enterprise Size
    • 9.2.5.6 Italy Advertising-based Video On Demand Market
      • 9.2.5.6.1 Italy Advertising-based Video On Demand Market by Device
      • 9.2.5.6.2 Italy Advertising-based Video On Demand Market by Vertical
      • 9.2.5.6.3 Italy Advertising-based Video On Demand Market by Advertisement Position
      • 9.2.5.6.4 Italy Advertising-based Video On Demand Market by Enterprise Size
    • 9.2.5.7 Rest of Europe Advertising-based Video On Demand Market
      • 9.2.5.7.1 Rest of Europe Advertising-based Video On Demand Market by Device
      • 9.2.5.7.2 Rest of Europe Advertising-based Video On Demand Market by Vertical
      • 9.2.5.7.3 Rest of Europe Advertising-based Video On Demand Market by Advertisement Position
      • 9.2.5.7.4 Rest of Europe Advertising-based Video On Demand Market by Enterprise Size
• 9.3 Asia Pacific Advertising-based Video On Demand Market
  • 9.3.1 Asia Pacific Advertising-based Video On Demand Market by Device
    • 9.3.1.1 Asia Pacific Mobile Market by Country
    • 9.3.1.2 Asia Pacific Laptops & Tablet PCs Market by Country
    • 9.3.1.3 Asia Pacific Console Market by Country
    • 9.3.1.4 Asia Pacific TV Market by Country
  • 9.3.2 Asia Pacific Advertising-based Video On Demand Market by Vertical
    • 9.3.2.1 Asia Pacific Retail & Consumer Goods Market by Country
    • 9.3.2.2 Asia Pacific Media & Entertainment Market by Country
    • 9.3.2.3 Asia Pacific BFSI Market by Country
    • 9.3.2.4 Asia Pacific Education Market by Country
    • 9.3.2.5 Asia Pacific IT & Telecom Market by Country
    • 9.3.2.6 Asia Pacific Healthcare Market by Country
    • 9.3.2.7 Asia Pacific Others Market by Country
  • 9.3.3 Asia Pacific Advertising-based Video On Demand Market by Advertisement Position
    • 9.3.3.1 Asia Pacific Mid-roll Market by Country
    • 9.3.3.2 Asia Pacific Pre-roll Market by Country
    • 9.3.3.3 Asia Pacific Post-roll Market by Country
  • 9.3.4 Asia Pacific Advertising-based Video On Demand Market by Enterprise Size
    • 9.3.4.1 Asia Pacific Large Enterprises Market by Country
    • 9.3.4.2 Asia Pacific SMEs Market by Country
  • 9.3.5 Asia Pacific Advertising-based Video On Demand Market by Country
    • 9.3.5.1 China Advertising-based Video On Demand Market
      • 9.3.5.1.1 China Advertising-based Video On Demand Market by Device
      • 9.3.5.1.2 China Advertising-based Video On Demand Market by Vertical
      • 9.3.5.1.3 China Advertising-based Video On Demand Market by Advertisement Position
      • 9.3.5.1.4 China Advertising-based Video On Demand Market by Enterprise Size
    • 9.3.5.2 Japan Advertising-based Video On Demand Market
      • 9.3.5.2.1 Japan Advertising-based Video On Demand Market by Device
      • 9.3.5.2.2 Japan Advertising-based Video On Demand Market by Vertical
      • 9.3.5.2.3 Japan Advertising-based Video On Demand Market by Advertisement Position
      • 9.3.5.2.4 Japan Advertising-based Video On Demand Market by Enterprise Size
    • 9.3.5.3 India Advertising-based Video On Demand Market
      • 9.3.5.3.1 India Advertising-based Video On Demand Market by Device
      • 9.3.5.3.2 India Advertising-based Video On Demand Market by Vertical
      • 9.3.5.3.3 India Advertising-based Video On Demand Market by Advertisement Position
      • 9.3.5.3.4 India Advertising-based Video On Demand Market by Enterprise Size
    • 9.3.5.4 South Korea Advertising-based Video On Demand Market
      • 9.3.5.4.1 South Korea Advertising-based Video On Demand Market by Device
      • 9.3.5.4.2 South Korea Advertising-based Video On Demand Market by Vertical
      • 9.3.5.4.3 South Korea Advertising-based Video On Demand Market by Advertisement Position
      • 9.3.5.4.4 South Korea Advertising-based Video On Demand Market by Enterprise Size
    • 9.3.5.5 Singapore Advertising-based Video On Demand Market
      • 9.3.5.5.1 Singapore Advertising-based Video On Demand Market by Device
      • 9.3.5.5.2 Singapore Advertising-based Video On Demand Market by Vertical
      • 9.3.5.5.3 Singapore Advertising-based Video On Demand Market by Advertisement Position
      • 9.3.5.5.4 Singapore Advertising-based Video On Demand Market by Enterprise Size
    • 9.3.5.6 Malaysia Advertising-based Video On Demand Market
      • 9.3.5.6.1 Malaysia Advertising-based Video On Demand Market by Device
      • 9.3.5.6.2 Malaysia Advertising-based Video On Demand Market by Vertical
      • 9.3.5.6.3 Malaysia Advertising-based Video On Demand Market by Advertisement Position
      • 9.3.5.6.4 Malaysia Advertising-based Video On Demand Market by Enterprise Size
    • 9.3.5.7 Rest of Asia Pacific Advertising-based Video On Demand Market
      • 9.3.5.7.1 Rest of Asia Pacific Advertising-based Video On Demand Market by Device
      • 9.3.5.7.2 Rest of Asia Pacific Advertising-based Video On Demand Market by Vertical
      • 9.3.5.7.3 Rest of Asia Pacific Advertising-based Video On Demand Market by Advertisement Position
      • 9.3.5.7.4 Rest of Asia Pacific Advertising-based Video On Demand Market by Enterprise Size
• 9.4 LAMEA Advertising-based Video On Demand Market
  • 9.4.1 LAMEA Advertising-based Video On Demand Market by Device
    • 9.4.1.1 LAMEA Mobile Market by Country
    • 9.4.1.2 LAMEA Laptops & Tablet PCs Market by Country
    • 9.4.1.3 LAMEA Console Market by Country
    • 9.4.1.4 LAMEA TV Market by Country
  • 9.4.2 LAMEA Advertising-based Video On Demand Market by Vertical
    • 9.4.2.1 LAMEA Retail & Consumer Goods Market by Country
    • 9.4.2.2 LAMEA Media & Entertainment Market by Country
    • 9.4.2.3 LAMEA BFSI Market by Country
    • 9.4.2.4 LAMEA Education Market by Country
    • 9.4.2.5 LAMEA IT & Telecom Market by Country
    • 9.4.2.6 LAMEA Healthcare Market by Country
    • 9.4.2.7 LAMEA Others Market by Country
  • 9.4.3 LAMEA Advertising-based Video On Demand Market by Advertisement Position
    • 9.4.3.1 LAMEA Mid-roll Market by Country
    • 9.4.3.2 LAMEA Pre-roll Market by Country
    • 9.4.3.3 LAMEA Post-roll Market by Country
  • 9.4.4 LAMEA Advertising-based Video On Demand Market by Enterprise Size
    • 9.4.4.1 LAMEA Large Enterprises Market by Country
    • 9.4.4.2 LAMEA SMEs Market by Country
  • 9.4.5 LAMEA Advertising-based Video On Demand Market by Country
    • 9.4.5.1 Brazil Advertising-based Video On Demand Market
      • 9.4.5.1.1 Brazil Advertising-based Video On Demand Market by Device
      • 9.4.5.1.2 Brazil Advertising-based Video On Demand Market by Vertical
      • 9.4.5.1.3 Brazil Advertising-based Video On Demand Market by Advertisement Position
      • 9.4.5.1.4 Brazil Advertising-based Video On Demand Market by Enterprise Size
    • 9.4.5.2 Argentina Advertising-based Video On Demand Market
      • 9.4.5.2.1 Argentina Advertising-based Video On Demand Market by Device
      • 9.4.5.2.2 Argentina Advertising-based Video On Demand Market by Vertical
      • 9.4.5.2.3 Argentina Advertising-based Video On Demand Market by Advertisement Position
      • 9.4.5.2.4 Argentina Advertising-based Video On Demand Market by Enterprise Size
    • 9.4.5.3 UAE Advertising-based Video On Demand Market
      • 9.4.5.3.1 UAE Advertising-based Video On Demand Market by Device
      • 9.4.5.3.2 UAE Advertising-based Video On Demand Market by Vertical
      • 9.4.5.3.3 UAE Advertising-based Video On Demand Market by Advertisement Position
      • 9.4.5.3.4 UAE Advertising-based Video On Demand Market by Enterprise Size
    • 9.4.5.4 Saudi Arabia Advertising-based Video On Demand Market
      • 9.4.5.4.1 Saudi Arabia Advertising-based Video On Demand Market by Device
      • 9.4.5.4.2 Saudi Arabia Advertising-based Video On Demand Market by Vertical
      • 9.4.5.4.3 Saudi Arabia Advertising-based Video On Demand Market by Advertisement Position
      • 9.4.5.4.4 Saudi Arabia Advertising-based Video On Demand Market by Enterprise Size
    • 9.4.5.5 South Africa Advertising-based Video On Demand Market
      • 9.4.5.5.1 South Africa Advertising-based Video On Demand Market by Device
      • 9.4.5.5.2 South Africa Advertising-based Video On Demand Market by Vertical
      • 9.4.5.5.3 South Africa Advertising-based Video On Demand Market by Advertisement Position
      • 9.4.5.5.4 South Africa Advertising-based Video On Demand Market by Enterprise Size
    • 9.4.5.6 Nigeria Advertising-based Video On Demand Market
      • 9.4.5.6.1 Nigeria Advertising-based Video On Demand Market by Device
      • 9.4.5.6.2 Nigeria Advertising-based Video On Demand Market by Vertical
      • 9.4.5.6.3 Nigeria Advertising-based Video On Demand Market by Advertisement Position
      • 9.4.5.6.4 Nigeria Advertising-based Video On Demand Market by Enterprise Size
    • 9.4.5.7 Rest of LAMEA Advertising-based Video On Demand Market
      • 9.4.5.7.1 Rest of LAMEA Advertising-based Video On Demand Market by Device
      • 9.4.5.7.2 Rest of LAMEA Advertising-based Video On Demand Market by Vertical
      • 9.4.5.7.3 Rest of LAMEA Advertising-based Video On Demand Market by Advertisement Position
      • 9.4.5.7.4 Rest of LAMEA Advertising-based Video On Demand Market by Enterprise Size

Chapter 10. Company Profiles

• 10.1 Brightcove, Inc.
  • 10.1.1 Company Overview
  • 10.1.2 Financial Analysis
  • 10.1.3 Regional Analysis
  • 10.1.4 Research & Development Expense
  • 10.1.5 Recent strategies and developments:
    • 10.1.5.1 Partnerships, Collaborations, and Agreements:
    • 10.1.5.2 Product Launches and Product Expansions:
    • 10.1.5.3 Acquisition and Mergers:
  • 10.1.6 SWOT Analysis
• 10.2 Facebook (Meta Platforms, Inc.)
  • 10.2.1 Company Overview
  • 10.2.2 Financial Analysis
  • 10.2.3 Segment and Regional Analysis
  • 10.2.4 Research & Development Expense
  • 10.2.5 SWOT Analysis
• 10.3 IBM Corporation
  • 10.3.1 Company Overview
  • 10.3.2 Financial Analysis
  • 10.3.3 Regional & Segmental Analysis
  • 10.3.4 Research & Development Expenses
  • 10.3.5 Recent strategies and developments:
    • 10.3.5.1 Partnerships, Collaborations, and Agreements:
    • 10.3.5.2 Product Launches and Product Expansions:
    • 10.3.5.3 Acquisition and Mergers:
  • 10.3.6 SWOT Analysis
• 10.4 Kaltura, Inc.
  • 10.4.1 Company Overview
  • 10.4.2 Recent strategies and developments:
    • 10.4.2.1 Partnerships, Collaborations, and Agreements:
    • 10.4.2.2 Product Launches and Product Expansions:
  • 10.4.3 SWOT Analysis
• 10.5 Vidyard
  • 10.5.1 Company Overview
  • 10.5.2 Recent strategies and developments:
    • 10.5.2.1 Product Launches and Product Expansions:
  • 10.5.3 SWOT Analysis
• 10.6 Vimeo.com, Inc.
  • 10.6.1 Company Overview
  • 10.6.2 Financial Analysis
  • 10.6.3 Regional Analysis
  • 10.6.4 Research & Development Expenses
  • 10.6.5 Recent strategies and developments:
    • 10.6.5.1 Partnerships, Collaborations, and Agreements:
    • 10.6.5.2 Acquisition and Mergers:
  • 10.6.6 SWOT Analysis
• 10.7 Google LLC (YouTube)
  • 10.7.1 Company Overview
  • 10.7.2 Financial Analysis
  • 10.7.3 Segmental and Regional Analysis
  • 10.7.4 Research & Development Expense
  • 10.7.5 Recent strategies and developments:
    • 10.7.5.1 Partnerships, Collaborations, and Agreements:
    • 10.7.5.2 Product Launches and Product Expansions:
  • 10.7.6 SWOT Analysis
• 10.8 Dacast
  • 10.8.1 Company Overview
  • 10.8.2 SWOT Analysis
• 10.9 Dailymotion (VIVENDI)
  • 10.9.1 Company Overview
  • 10.9.2 Financial Analysis
  • 10.9.3 Segmental and Regional Analysis
  • 10.9.4 Research & Development Expenses
  • 10.9.5 Recent strategies and developments:
    • 10.9.5.1 Partnerships, Collaborations, and Agreements:
  • 10.9.6 SWOT Analysis
• 10.10. Muvi
  • 10.10.1 Company Overview
  • 10.10.2 SWOT Analysis

Chapter 11. Winning Imperative for Advertising-based Video on Demand Market