液体栄養補助食品の世界市場：2024-2031年

液体栄養補助食品市場は予測期間（2024-2031年）にCAGR 11.3％で成長すると予測されます。液体栄養補助食品に関連する意識の高まり、生活習慣病の罹患率と有病率の増加、政府の結束した支援などが市場成長の原動力となっています。液体栄養補助食品は液体状の栄養製品であり、必須ビタミン、ミネラル、ハーブ、アミノ酸、その他の栄養素を食事で補うために経口摂取されます。これらのサプリメントは通常、従来の錠剤やタブレット状のサプリメントに代わる、便利で吸収しやすい代替品を提供するように設計されています。液体栄養補助食品には、ジュース、シロップ、ドロップ、濃縮物など様々な形態があり、特定の健康目標をサポートしたり栄養不足に対処したりするために調整された栄養素の組み合わせが含まれていることが多いです。

市場力学

健康志向の高まりが需要を促進

栄養と予防ヘルスケアの重要性に対する認識が高まり続ける中、消費者の間で健康意識が高まる傾向が顕著になっています。世界的に、個人は健康管理により積極的に取り組むようになっており、栄養ニーズや総合的な健康をサポートする製品を求めるようになっています。健康的なサプリメントに対する若者の傾倒は、必須ビタミン、ミネラル、栄養素などを含む液体栄養補助食品を含む栄養補助食品の需要を牽引しています。新興国市場はこの動向に対応するため、革新的な製剤や製品の健康上の利点を強調するマーケティング戦略を開発しており、市場の成長をさらに促進しています。例えば、2023年5月、チャイルドライフ・エッセンシャルズ社は、子供の免疫力を高めるために調整された斬新な有機液体エルダーベリーサプリメントを発表しました。この強力な製剤は、子供の免疫機能を強化し、全人的な幸福を育むように綿密に作られています。

栄養補助食品が利便性を高める

液体栄養補助食品は、従来の錠剤やタブレットに代わる、便利で使いやすいサプリメントです。薬局、スーパーマーケット、健康食品店、オンラインプラットフォームなど、さまざまな小売チャネルを通じてこれらのサプリメントを入手できるため、消費者への魅力がさらに高まっています。液体サプリメントが手軽に購入・摂取できることで、人々は自宅でも職場でも外出先でも、毎日のルーチンに簡単に取り入れることができ、市場全体の成長と人気に貢献しています。例えば、2022年5月、フィラデルフィアにあるアクアキャップ社は、ネスレ・ヘルスサイエンス社からヴァンテージ・ニュートリション社に買収されました。同社は液体充填栄養補助食品カプセルの受託製造を専門としており、その革新的な液体供給技術により、ハードゼラチンやベジタリアンカプセルの液体充填が可能になり、消費者にとって便利になりました。

市場セグメンテーション

• 成分は、ビタミン、植物、ミネラル、タンパク質・アミノ酸、繊維・特殊炭水化物、オメガ脂肪酸、プロバイオティクス、プレバイオティクス・ポストバイオティクスに区分されます。
• 用途別では、エネルギー・体重管理、一般的健康、骨・関節の健康、胃腸の健康、免疫、心臓の健康、糖尿病、抗がん、肺のデトックス・クレンズ、皮膚・髪・爪、性の健康、脳・精神の健康、不眠症、更年期障害、アンチエイジング、妊産婦の健康に区分されます。
• エンドユーザーに基づき、市場は成人、老人、妊婦、小児、幼児に区分されます。
• タイプ別では、市場はOTCと処方薬に区分されます。
• 流通チャネルに基づき、市場はオフラインとオンラインに区分されます。

エネルギー・体重管理が最大セグメントとして浮上する見込み

エネルギー・体重管理分野は、市場で最大のシェアを占めると予想されます。同分野の成長を支える主な要因としては、肥満や疲労といった生活習慣に関連した健康問題の有病率の増加と、消費者の健康意識の高まりが挙げられます。健康的な体重とエネルギーレベルを維持することの重要性が認識されるようになるにつれ、こうした目標をサポートするために設計された栄養補助食品に対する需要が高まっています。精力増強や体重管理のために特別に処方された液体栄養補助食品は、総合的な健康の向上を目指す人々に便利で効果的なソリューションを提供します。これらのサプリメントには、ビタミン、ミネラル、アミノ酸、ハーブエキスなど、エネルギーレベルを高め、代謝をサポートし、体重管理を助ける可能性があることで知られる成分が含まれていることが多いです。

かなりの市場シェアを占めるタンパク質・アミノ酸セグメント

タンパク質・アミノ酸セグメントは、意識の高まり、肥満の増加、体重管理への傾倒により、世界の液体栄養補助食品市場においてかなりの市場シェアを占めると見られています。これらの栄養素は、筋肉の修復、成長、代謝の健康に不可欠であり、その重要性に対する消費者の意識の高まりを後押ししています。液体サプリメントは、タンパク質・アミノ酸を摂取するための便利で消化しやすい方法を提供し、忙しいライフスタイルや嚥下困難な人々にアピールします。例えば、世界保健機関（WHO）によると、北米の個人は、食事推奨摂取量（DRI）の2倍を超える割合でタンパク質を摂取しています。Protein Feverと名付けられた調査では、北米住民の4分の1以上が、タンパク質を豊富に含む食事に追加資金を投じる意向を示していることが判明しました。

地域別展望

世界の液体栄養補助食品市場は、北米（米国、カナダ）、欧州（英国、イタリア、スペイン、ドイツ、フランス、その他欧州地域）、アジア太平洋（インド、中国、日本、韓国、その他アジア太平洋地域）、世界のその他の地域（中東とアフリカ、ラテンアメリカ）を含む地域別にさらに区分されます。

北米が最も高いCAGRで成長する

北米は、消費者の健康意識の高まりと座りがちなライフスタイルが相まって、便利な栄養補助食品への需要が急増し、特に液体サプリメントが人気を博していることから、世界の液体栄養補助食品分野で最も急成長している市場として急浮上しています。この地域は、確立された医療インフラと広範な流通網の恩恵を受けており、様々な小売チャネルを通じて液体サプリメントを容易に入手することができます。例えば、アボット・ラボラトリーズは2022年4月、CamDiab社およびYpsomed社との提携により、糖尿病管理に革命を起こすことを目的とした独創的な自動インスリン送達システムを発表しました。この先駆的なソリューションは、アボット社の持続的グルコースモニタリングの熟練度、CamDiab社の最先端のアルゴリズム、Ypsomed社の革新的なインスリンポンプ技術を融合させたものです。このシステムは、グルコースレベルのリアルタイムモニタリングを容易にし、正確なインスリン投与を自動的に行うため、手動による調整の必要性を最小限に抑えます。このシステムは、強化された血糖コントロール、低血糖の発生の減少、および全体的な生活の質の向上を提供することにより、糖尿病患者に力を与えます。

アジア太平洋地域が主要市場シェアを占める

全地域の中でアジア太平洋地域が大きなシェアを占めているのは、人口が急速に拡大し、可処分所得が増加しているためであり、健康意識の高まりを背景に、特に液状の栄養補助食品に対する需要が高まっています。ライフスタイルの変化、都市化、欧米型食生活へのシフトも、総合的な健康と幸福をサポートする栄養補助食品需要の増加に寄与しています。さらに、この地域は、地域の嗜好に合わせた革新的な製品の提供や、健康とウェルネスを促進する政府の取り組みなど、多様な市場環境から恩恵を受けています。

目次

第1章 レポート概要

• 業界の現状分析と成長ポテンシャルの展望
• 調査方法とツール
• 市場内訳
  • セグメント別
  • 地域別

第2章 市場概要と洞察

• 調査範囲
• アナリストの洞察と現在の市場動向
  • 主要市場動向
  • 推奨事項
  • 結論

第3章 競合情勢

• 主要企業分析
• BASF SE
  • 概要
  • 財務分析
  • SWOT分析
  • 最近の動向
• Bayer AG
  • 会社概要
  • 財務分析
  • SWOT分析
  • 最近の動向
• DSM-Firmenich
  • 概要
  • 財務分析
  • SWOT分析
  • 最近の動向
• 主要戦略分析

第4章 市場セグメンテーション

• 液体栄養補助食品の世界市場：成分別
  • ビタミン
  • 植物
  • ミネラル
  • タンパク質・アミノ酸
  • 繊維・特殊炭水化物
  • オメガ脂肪酸
  • プロバイオティクス
  • プレバイオティクス・ポストバイオティクス
• 液体栄養補助食品の世界市場：用途別
  • エネルギー・体重管理
  • 骨・関節の健康
  • 胃腸の健康
  • 免疫
  • 心臓の健康
  • 糖尿病
  • 抗がん
  • 肺のデトックス・クレンズ
  • 皮膚・髪・爪
  • 性の健康
  • 脳・精神の健康
  • 不眠症
  • 更年期障害
  • アンチエイジング
  • 妊産婦の健康
• 液体栄養補助食品の世界市場：エンドユーザー別
  • 成人
  • 老人
  • 妊婦
  • 小児
  • 乳児
• 液体栄養補助食品の世界市場：タイプ別
  • OTC
  • 処方薬
• 液体栄養補助食品の世界市場：流通チャネル別
  • オフライン
  • オンライン

第5章 地域分析

• 北米
  • 米国
  • カナダ
• 欧州
  • 英国
  • ドイツ
  • イタリア
  • スペイン
  • フランス
  • その他欧州
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• 世界のその他の地域
  • ラテンアメリカ
  • 中東・アフリカ

第6章 企業プロファイル

• American Health
• Amway Corporation.
• Arkopharma
• DuoLife S.A.
• DuPont
• Glanbia Plc.
• GlaxoSmithKline Plc（GSK Plc.）
• GNC Holdings Inc.
• Goodhealth Products Ltd.
• Herbalife International of America, Inc.
• Nature's Bounty
• Nature's Sunshine Products, Inc.
• Nestle
• Nu Skin
• Pfizer Inc.
• Pharmavite LLC
• Suntory Holdings Ltd.
• The Himalaya Drug Co.
• The Nature's Way Co.
• USANA Health Sciences, Inc.

LIST OF TABLES

• 1. Global Liquid Dietary Supplements Market Research And Analysis By Ingredients, 2023-2031 ($ Million)
• 2. Global Vitamins Liquid Dietary Supplements Market Research And Analysis By Region, 2023-2031 ($ Million)
• 3. Global Botanicals Liquid Dietary Supplements Market Research And Analysis By Region, 2023-2031 ($ Million)
• 4. Global Minerals Liquid Dietary Supplements Market Research And Analysis By Region, 2023-2031 ($ Million)
• 5. Global Proteins & Amino Acids Liquid Dietary Supplements Market Research And Analysis By Region, 2023-2031 ($ Million)
• 6. Global Fibers & Specialty Carbohydrates Liquid Dietary Supplements Market Research And Analysis By Region, 2023-2031 ($ Million)
• 7. Global Omega Fatty Acids Liquid Dietary Supplements Market Research And Analysis By Region, 2023-2031 ($ Million)
• 8. Global Probiotics Liquid Dietary Supplements Market Research And Analysis By Region, 2023-2031 ($ Million)
• 9. Global Prebiotics & Postbiotics Liquid Dietary Supplements Market Research And Analysis By Region, 2023-2031 ($ Million)
• 10. Global Liquid Dietary Supplements Market Research And Analysis By Application, 2023-2031 ($ Million)
• 11. Global Liquid Dietary Supplements For Energy & Weight Management Market Research And Analysis By Region, 2023-2031 ($ Million)
• 12. Global Liquid Dietary Supplements For Bone & Joint Health Market Research And Analysis By Region, 2023-2031 ($ Million)
• 13. Global Liquid Dietary Supplements For Gastrointestinal Health Market Research And Analysis By Region, 2023-2031 ($ Million)
• 14. Global Liquid Dietary Supplements For Immunity Market Research And Analysis By Region, 2023-2031 ($ Million)
• 15. Global Liquid Dietary Supplements For Cardiac Health Market Research And Analysis By Region, 2023-2031 ($ Million)
• 16. Global Liquid Dietary Supplements For Diabetes Market Research And Analysis By Region, 2023-2031 ($ Million)
• 17. Global Liquid Dietary Supplements For Anti-Cancer Market Research And Analysis By Region, 2023-2031 ($ Million)
• 18. Global Liquid Dietary Supplements For Lungs Detox/Cleanse Market Research And Analysis By Region, 2023-2031 ($ Million)
• 19. Global Liquid Dietary Supplements For Skin/Hair/Nails Market Research And Analysis By Region, 2023-2031 ($ Million)
• 20. Global Liquid Dietary Supplements For Sexual Health Market Research And Analysis By Region, 2023-2031 ($ Million)
• 21. Global Liquid Dietary Supplements For Brain/Mental Health Market Research And Analysis By Region, 2023-2031 ($ Million)
• 22. Global Liquid Dietary Supplements For Insomnia Market Research And Analysis By Region, 2023-2031 ($ Million)
• 23. Global Liquid Dietary Supplements For Menopause Market Research And Analysis By Region, 2023-2031 ($ Million)
• 24. Global Liquid Dietary Supplements For Anti-Aging Market Research And Analysis By Region, 2023-2031 ($ Million)
• 25. Global Liquid Dietary Supplements For Prenatal Health Market Research And Analysis By Region, 2023-2031 ($ Million)
• 26. Global Liquid Dietary Supplements Market Research And Analysis By End-Users, 2023-2031 ($ Million)
• 27. Global Liquid Dietary Supplements For Adults Market Research And Analysis By Region, 2023-2031 ($ Million)
• 28. Global Liquid Dietary Supplements For Geriatric Market Research And Analysis By Region, 2023-2031 ($ Million)
• 29. Global Liquid Dietary Supplements For Pregnant Women Market Research And Analysis By Region, 2023-2031 ($ Million)
• 30. Global Liquid Dietary Supplements For Children Market Research And Analysis By Region, 2023-2031 ($ Million)
• 31. Global Liquid Dietary Supplements For Infants Market Research And Analysis By Region, 2023-2031 ($ Million)
• 32. Global Liquid Dietary Supplements Market Research And Analysis By Type, 2023-2031 ($ Million)
• 33. Global OTC Liquid Dietary Supplements Market Research And Analysis By Region, 2023-2031 ($ Million)
• 34. Global Prescribed Liquid Dietary Supplements Market Research And Analysis By Region, 2023-2031 ($ Million)
• 35. Global Liquid Dietary Supplements Market Research And Analysis By Distribution Channel, 2023-2031 ($ Million)
• 36. Global Liquid Dietary Supplements Via Offline Market Research And Analysis By Region, 2023-2031 ($ Million)
• 37. Global Liquid Dietary Supplements Via Online Market Research And Analysis By Region, 2023-2031 ($ Million)
• 38. Global Liquid Dietary Supplements Market Research And Analysis By Region, 2023-2031 ($ Million)
• 39. North American Liquid Dietary Supplements Market Research And Analysis By Country, 2023-2031 ($ Million)
• 40. North American Liquid Dietary Supplements Market Research And Analysis By Ingredients, 2023-2031 ($ Million)
• 41. North American Liquid Dietary Supplements Market Research And Analysis By Application, 2023-2031 ($ Million)
• 42. North American Liquid Dietary Supplements Market Research And Analysis By End-Users, 2023-2031 ($ Million)
• 43. North American Liquid Dietary Supplements Market Research And Analysis By Type, 2023-2031 ($ Million)
• 44. North American Liquid Dietary Supplements Market Research And Analysis By Distribution Channel, 2023-2031 ($ Million)
• 45. European Liquid Dietary Supplements Market Research And Analysis By Country, 2023-2031 ($ Million)
• 46. European Liquid Dietary Supplements Market Research And Analysis By Ingredients, 2023-2031 ($ Million)
• 47. European Liquid Dietary Supplements Market Research And Analysis By Application, 2023-2031 ($ Million)
• 48. European Liquid Dietary Supplements Market Research And Analysis By End-Users, 2023-2031 ($ Million)
• 49. European Liquid Dietary Supplements Market Research And Analysis By Type, 2023-2031 ($ Million)
• 50. European Liquid Dietary Supplements Market Research And Analysis By Distribution Channel, 2023-2031 ($ Million)
• 51. Asia-Pacific Liquid Dietary Supplements Market Research And Analysis By Country, 2023-2031 ($ Million)
• 52. Asia-Pacific Liquid Dietary Supplements Market Research And Analysis By Ingredients, 2023-2031 ($ Million)
• 53. Asia-Pacific Liquid Dietary Supplements Market Research And Analysis By Application, 2023-2031 ($ Million)
• 54. Asia-Pacific Liquid Dietary Supplements Market Research And Analysis By End-Users, 2023-2031 ($ Million)
• 55. Asia-Pacific Liquid Dietary Supplements Market Research And Analysis By Type, 2023-2031 ($ Million)
• 56. Asia-Pacific Liquid Dietary Supplements Market Research And Analysis By Distribution Channel, 2023-2031 ($ Million)
• 57. Rest Of The World Liquid Dietary Supplements Market Research And Analysis By Region, 2023-2031 ($ Million)
• 58. Rest Of The World Liquid Dietary Supplements Market Research And Analysis By Ingredients, 2023-2031 ($ Million)
• 59. Rest Of The World Liquid Dietary Supplements Market Research And Analysis By Application, 2023-2031 ($ Million)
• 60. Rest Of The World Liquid Dietary Supplements Market Research And Analysis By End-Users, 2023-2031 ($ Million)
• 61. Rest Of The World Liquid Dietary Supplements Market Research And Analysis By Type, 2023-2031 ($ Million)
• 62. Rest Of The World Liquid Dietary Supplements Market Research And Analysis By Distribution Channel, 2023-2031 ($ Million)

LIST OF FIGURES

• 1. Global Liquid Dietary Supplements Market Share By Ingredients, 2023 Vs 2031 (%)
• 2. Global Vitamins Liquid Dietary Supplements Market Share By Region, 2023 Vs 2031 (%)
• 3. Global Botanicals Liquid Dietary Supplements Market Share By Region, 2023 Vs 2031 (%)
• 4. Global Minerals Liquid Dietary Supplements Market Share By Region, 2023 Vs 2031 (%)
• 5. Global Proteins & Amino Acids Liquid Dietary Supplements Market Share By Region, 2023 Vs 2031 (%)
• 6. Global Fibers & Specialty Carbohydrates Liquid Dietary Supplements Market Share By Region, 2023 Vs 2031 (%)
• 7. Global Omega Fatty Acids Liquid Dietary Supplements Market Share By Region, 2023 Vs 2031 (%)
• 8. Global Probiotics Liquid Dietary Supplements Market Share By Region, 2023 Vs 2031 (%)
• 9. Global Prebiotics & Postbiotics Liquid Dietary Supplements Market Share By Region, 2023 Vs 2031 (%)
• 10. Global Liquid Dietary Supplements Market Share By Application, 2023 Vs 2031 (%)
• 11. Global Liquid Dietary Supplements For Energy & Weight Management Market Share By Region, 2023 Vs 2031 (%)
• 12. Global Liquid Dietary Supplements For Bone & Joint Health Market Share By Region, 2023 Vs 2031 (%)
• 13. Global Liquid Dietary Supplements For Gastrointestinal Health Market Share By Region, 2023 Vs 2031 (%)
• 14. Global Liquid Dietary Supplements For Immunity Market Share By Region, 2023 Vs 2031 (%)
• 15. Global Liquid Dietary Supplements For Cardiac Health Market Share By Region, 2023 Vs 2031 (%)
• 16. Global Liquid Dietary Supplements For Diabetes Market Share By Region, 2023 Vs 2031 (%)
• 17. Global Liquid Dietary Supplements For Anti-Cancer Market Share By Region, 2023 Vs 2031 (%)
• 18. Global Liquid Dietary Supplements For Lungs Detox/Cleanse Market Share By Region, 2023 Vs 2031 (%)
• 19. Global Liquid Dietary Supplements For Skin/Hair/Nails Market Share By Region, 2023 Vs 2031 (%)
• 20. Global Liquid Dietary Supplements For Sexual Health Market Share By Region, 2023 Vs 2031 (%)
• 21. Global Liquid Dietary Supplements For Brain/Mental Health Market Share By Region, 2023 Vs 2031 (%)
• 22. Global Liquid Dietary Supplements For Insomnia Market Share By Region, 2023 Vs 2031 (%)
• 23. Global Liquid Dietary Supplements For Menopause Market Share By Region, 2023 Vs 2031 (%)
• 24. Global Liquid Dietary Supplements For Anti-Aging Market Share By Region, 2023 Vs 2031 (%)
• 25. Global Liquid Dietary Supplements For Prenatal Health Market Share By Region, 2023 Vs 2031 (%)
• 26. Global Liquid Dietary Supplements Market Share By End-Users, 2023 Vs 2031 (%)
• 27. Global Liquid Dietary Supplements For Adults Market Share By Region, 2023 Vs 2031 (%)
• 28. Global Liquid Dietary Supplements For Geriatric Market Share By Region, 2023 Vs 2031 (%)
• 29. Global Liquid Dietary Supplements For Pregnant Women Market Share By Region, 2023 Vs 2031 (%)
• 30. Global Liquid Dietary Supplements For Children Market Share By Region, 2023 Vs 2031 (%)
• 31. Global Liquid Dietary Supplements For Infants Market Share By Region, 2023 Vs 2031 (%)
• 32. Global Liquid Dietary Supplements Market Share By Type, 2023 Vs 2031 (%)
• 33. Global OTC Liquid Dietary Supplements Market Share By Region, 2023 Vs 2031 (%)
• 34. Global Prescribed Liquid Dietary Supplements Market Share By Region, 2023 Vs 2031 (%)
• 35. Global Liquid Dietary Supplements Market Share By Distribution Channel, 2023 Vs 2031 (%)
• 36. Global Offline Liquid Dietary Supplements Market Share By Region, 2023 Vs 2031 (%)
• 37. Global Online Liquid Dietary Supplements Market Share By Region, 2023 Vs 2031 (%)
• 38. Global Liquid Dietary Supplements Market Share By Region, 2023 Vs 2031 (%)
• 39. US Liquid Dietary Supplements Market Size, 2023-2031 ($ Million)
• 40. Canada Liquid Dietary Supplements Market Size, 2023-2031 ($ Million)
• 41. UK Liquid Dietary Supplements Market Size, 2023-2031 ($ Million)
• 42. France Liquid Dietary Supplements Market Size, 2023-2031 ($ Million)
• 43. Germany Liquid Dietary Supplements Market Size, 2023-2031 ($ Million)
• 44. Italy Liquid Dietary Supplements Market Size, 2023-2031 ($ Million)
• 45. Spain Liquid Dietary Supplements Market Size, 2023-2031 ($ Million)
• 46. Rest Of Europe Liquid Dietary Supplements Market Size, 2023-2031 ($ Million)
• 47. India Liquid Dietary Supplements Market Size, 2023-2031 ($ Million)
• 48. China Liquid Dietary Supplements Market Size, 2023-2031 ($ Million)
• 49. Japan Liquid Dietary Supplements Market Size, 2023-2031 ($ Million)
• 50. South Korea Liquid Dietary Supplements Market Size, 2023-2031 ($ Million)
• 51. Rest Of Asia-Pacific Liquid Dietary Supplements Market Size, 2023-2031 ($ Million)
• 52. Latin America Liquid Dietary Supplements Market Size, 2023-2031 ($ Million)
• 53. Middle East And Africa Liquid Dietary Supplements Market Size, 2023-2031 ($ Million)

Liquid Dietary Supplements Market Size, Share & Trends Analysis Report by Ingredient (Vitamins, Botanicals, Minerals, Proteins & Amino Acids, Fibers & Specialty Carbohydrates, Omega Fatty Acids, Probiotics, and Prebiotics & Postbiotics), by Application (Energy & Weight Management, Bone & Joint Health, Cardiac Health, Diabetes, Anti-cancer, Skin/Hair/Nails, Sexual Health, Brain/Mental Health, Insomnia, Menopause, Anti-aging, and Prenatal Health), by End-Users (Adults, Geriatric, Pregnant Women, Children, and Infants), by Type (OTC and Prescribed), and by Distribution Channel (Offline and Online), Forecast Period (2024-2031)

Liquid dietary supplements market is anticipated to grow at a CAGR of 11.3% during the forecast period (2024-2031). The rising awareness related to liquid dietary supplements, growing incidence and prevalence rates of lifestyle-oriented diseases, and cohesive government support, among others, are driving the market growth. Liquid dietary supplements are nutritional products that come in liquid form and are consumed orally to supplement the diet with essential vitamins, minerals, herbs, amino acids, or other nutrients. These supplements are typically designed to provide a convenient and easily absorbable alternative to traditional pill or tablet forms of supplements. Liquid dietary supplements may come in various forms, such as juices, syrups, drops, or concentrates, and they often contain a combination of nutrients tailored to support specific health goals or address nutritional deficiencies.

Market Dynamics

Rising Health Consciousness To Foster Demand

As awareness about the importance of nutrition and preventive healthcare continues to rise, there is a notable trend toward increasing health consciousness among consumers. Globally, individuals are becoming more proactive in managing their health and well-being, seeking out products that support their nutritional needs and overall wellness. The inclination of youths towards healthy supplements is driving the demand for dietary supplements, including liquid dietary supplements that contain essential vitamins, minerals, and nutrients, among others. Manufacturers are responding to this trend by developing innovative formulations and marketing strategies that emphasize the health benefits of their products, further fueling the growth of the market. For instance, in May 2023, ChildLife Essentials introduced a novel organic liquid elderberry supplement tailored to enhance children's immune health. This potent formulation is meticulously crafted to bolster immune function in children and foster holistic well-being.

Liquid Dietary Supplements are Elevating Convenience

Liquid dietary supplements offer a convenient and easy-to-use alternative to traditional pill or tablet forms, particularly for individuals who have difficulty swallowing or prefer liquid formulations. The accessibility of these supplements through various retail channels, including pharmacies, supermarkets, health food stores, and online platforms, further enhances their appeal to consumers. With liquid supplements readily available for purchase and consumption, people can easily incorporate them into their daily routines, whether at home, work, or on the go, contributing to the overall growth and popularity of the market. For instance, in May 2022, AquaCap, situated in Philadelphia, was bought by Vantage Nutrition from Nestle Health Science. The company specializes in contract manufacture of liquid-filled nutritional supplement capsules, and its innovative liquid delivery technique enables the liquid filling of hard gelatin and vegetarian capsules making it convenient for consumers.

Market Segmentation

• Based on ingredients, the market is segmented into vitamins, botanicals, minerals, proteins & amino acids, fibers & specialty carbohydrates, omega fatty acids, probiotics, and prebiotics & postbiotics.
• Based on application, the market is segmented into energy & weight management, general health, bone & joint health, gastrointestinal health, immunity, cardiac health, diabetes, anti-cancer, lung detox/cleanse, skin/hair/nails, sexual health, brain/mental health, insomnia, menopause, anti-aging and prenatal health.
• Based on end-users, the market is segmented into adults, geriatric, pregnant women, children, and infants.
• Based on type, the market is segmented into OTC and prescribed.
• Based on the distribution channel, the market is segmented into offline and online.

Energy & Weight Management is Projected to Emerge as the Largest Segment

The energy & weight management segment is expected to hold the largest share of the market. The primary factor supporting the segment's growth includes the increasing prevalence of lifestyle-related health issues, such as obesity and fatigue, coupled with rising health consciousness among consumers. As people become more aware of the importance of maintaining a healthy weight and energy levels, there is a growing demand for dietary supplements designed to support these goals. Liquid dietary supplements formulated specifically for energy enhancement and weight management offer convenient and effective solutions for individuals looking to improve their overall well-being. These supplements often contain ingredients such as vitamins, minerals, amino acids, and herbal extracts known for their potential to boost energy levels, support metabolism, and aid in weight management.

Protein & Amino Acids Segment to Hold a Considerable Market Share

The protein & amino acids segment is poised to hold a considerable market share in the global liquid dietary supplements market owing to rising awareness, growing obesity, and inclination towards weight management. These nutrients are vital for muscle repair, growth, and metabolic health, driving increased consumer awareness of their importance. Liquid supplements offer a convenient and easily digestible way to consume protein and amino acids, appealing to busy lifestyles and those with swallowing difficulties. For instance, as per the World Health Organization (WHO), individuals in North America ingest protein at a rate exceedingly twice the Dietary Recommended Intake (DRI). A study named 'Protein Fever' discovered that more than a quarter of North American residents express a willingness to invest additional funds in diets abundant in protein.

Regional Outlook

The global liquid dietary supplements market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).

North America to Grow at the Highest CAGR

North America is swiftly emerging as the fastest-growing market in the global liquid dietary supplements sector owing to its heightened health awareness among consumers, coupled with sedentary lifestyles, which has sparked a surge in demand for convenient dietary solutions, with liquid supplements proving particularly popular. The region benefits from a well-established healthcare infrastructure and widespread distribution networks, ensuring easy accessibility of liquid supplements through various retail channels. For instance, in April 2022, Abbott Laboratories unveiled an inventive automated insulin delivery system in partnership with CamDiab and Ypsomed, aiming to revolutionize the management of diabetes. This pioneering solution merges Abbott's proficiency in continuous glucose monitoring, CamDiab's cutting-edge algorithms, and Ypsomed's innovative insulin pump technology. The system facilitates real-time monitoring of glucose levels and administers precise insulin doses automatically, minimizing the necessity for manual adjustments. It empowers individuals with diabetes by offering enhanced glycemic control, reduced occurrences of hypoglycemia, and an elevated overall quality of life.

Asia-Pacific Holds Major Market Share

Among all the regions, Asia-Pacific holds a significant share due to its rapidly expanding population and increasing disposable incomes, there is a growing demand for dietary supplements, particularly in liquid form, driven by heightened health awareness. Lifestyle changes, urbanization, and shifts toward Western dietary patterns have also contributed to the rise in demand for supplements to support overall health and well-being. Additionally, the region benefits from a diverse market landscape, with innovative product offerings tailored to local preferences and government initiatives promoting health and wellness.

Market Players Outlook

The major companies serving the global liquid dietary supplements market include BASF SE, Bayer AG, DSM, Nu Skin, and Nature's Sunshine Products, Inc., among others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers, and acquisitions to stay competitive in the market. For instance, in May 2022, GlaxoSmithKline plc finalized the acquisition of Affinivax, Inc., bolstering its portfolio with clinical-stage biopharmaceutical developments. This strategic maneuver underscores GSK's dedication to broadening its footprint within the biopharmaceutical domain, particularly in innovative vaccine research. The acquisition enriches GSK's R&D capabilities by harnessing Affinivax's proficiency in pioneering vaccine technologies. This strategic alignment positions GSK to propel groundbreaking healthcare solutions, addressing unmet medical necessities and potentially revolutionizing disease prevention and treatment modalities.

Table of Contents

1. Report Summary

• Current Industry Analysis and Growth Potential Outlook
• 1.1. Research Methods and Tools
• 1.2. Market Breakdown
  • 1.2.1. By Segments
  • 1.2.2. By Region

2. Market Overview and Insights

• 2.1. Scope of the Report
• 2.2. Analyst Insight & Current Market Trends
  • 2.2.1. Key Market Trends
  • 2.2.2. Recommendations
  • 2.2.3. Conclusion

3. Competitive Landscape

• 3.1. Key Company Analysis
• 3.2. BASF SE
  • 3.2.1. Overview
  • 3.2.2. Financial Analysis
  • 3.2.3. SWOT Analysis
  • 3.2.4. Recent Developments
• 3.3. Bayer AG
  • 3.3.1. Overview
  • 3.3.2. Financial Analysis
  • 3.3.3. SWOT Analysis
  • 3.3.4. Recent Developments
• 3.4. DSM-Firmenich
  • 3.4.1. Overview
  • 3.4.2. Financial Analysis
  • 3.4.3. SWOT Analysis
  • 3.4.4. Recent Developments
• 3.5. Key Strategy Analysis

4. Market Segmentation

• 4.1. Global Liquid Dietary Supplements Market by Ingredients
  • 4.1.1. Vitamins
  • 4.1.2. Botanicals
  • 4.1.3. Minerals
  • 4.1.4. Proteins & Amino Acids
  • 4.1.5. Fibers & Specialty Carbohydrates
  • 4.1.6. Omega Fatty Acids
  • 4.1.7. Probiotics
  • 4.1.8. Prebiotics & Postbiotics
• 4.2. Global Liquid Dietary Supplements Market by Application
  • 4.2.1. Energy & Weight Management
  • 4.2.2. Bone & Joint Health
  • 4.2.3. Gastrointestinal Health
  • 4.2.4. Immunity
  • 4.2.5. Cardiac Health
  • 4.2.6. Diabetes
  • 4.2.7. Anti-cancer
  • 4.2.8. Lungs Detox/Cleanse
  • 4.2.9. Skin/Hair/Nails
  • 4.2.10. Sexual Health
  • 4.2.11. Brain/Mental Health
  • 4.2.12. Insomnia
  • 4.2.13. Menopause
  • 4.2.14. Anti-aging
  • 4.2.15. Prenatal Health
• 4.3. Global Liquid Dietary Supplements Market by End-users
  • 4.3.1. Adults
  • 4.3.2. Geriatric
  • 4.3.3. Pregnant Women
  • 4.3.4. Children
  • 4.3.5. Infants
• 4.4. Global Liquid Dietary Supplements Market by Type
  • 4.4.1. OTC
  • 4.4.2. Prescribed
• 4.5. Global Liquid Dietary Supplements Market by Distribution Channel
  • 4.5.1. Offline
  • 4.5.2. Online

5. Regional Analysis

• 5.1. North America
  • 5.1.1. United States
  • 5.1.2. Canada
• 5.2. Europe
  • 5.2.1. UK
  • 5.2.2. Germany
  • 5.2.3. Italy
  • 5.2.4. Spain
  • 5.2.5. France
  • 5.2.6. Rest of Europe
• 5.3. Asia-Pacific
  • 5.3.1. China
  • 5.3.2. India
  • 5.3.3. Japan
  • 5.3.4. South Korea
  • 5.3.5. Rest of Asia-Pacific
• 5.4. Rest of the World
  • 5.4.1. Latin America
  • 5.4.2. Middle East & Africa

6. Company Profiles

• 6.1. American Health
• 6.2. Amway Corporation.
• 6.3. Arkopharma
• 6.4. DuoLife S.A.
• 6.5. DuPont
• 6.6. Glanbia Plc.
• 6.7. GlaxoSmithKline Plc (GSK Plc.)
• 6.8. GNC Holdings Inc.
• 6.9. Goodhealth Products Ltd.
• 6.10. Herbalife International of America, Inc.
• 6.11. Nature's Bounty
• 6.12. Nature's Sunshine Products, Inc.
• 6.13. Nestle
• 6.14. Nu Skin
• 6.15. Pfizer Inc.
• 6.16. Pharmavite LLC
• 6.17. Suntory Holdings Ltd.
• 6.18. The Himalaya Drug Co.
• 6.19. The Nature's Way Co.
• 6.20. USANA Health Sciences, Inc.